Contact & data model
How this is scored
Depth and hygiene of the core records — contacts, companies, deals, custom fields, deduplication.
0 — A flat address book; no relations between people, companies and deals.
3 — The standard three objects exist but customization is cosmetic: few field types, no required fields, duplicates accumulate unchecked.
5 — Custom fields across objects, basic dedupe on create, activity history on the record; complex models still need workarounds.
8 — Rich field types with validation, merge and dedupe tooling, relationships beyond the standard model, permissioned field access.
10 — A genuinely modelable system: custom objects or equivalent, bulk hygiene tooling, field-level history — the data model bends to the business, not the reverse.
The Data Protection Officer
The captured pages show an accounts object, a unified record view and a calculated-fields capability that sets values from multiple other fields, but I found no public information on field types, required fields, deduplication or field-level permissions. The accounts screenshot page carries no data-model detail in its captured text, so the depth and hygiene of the core record — which for a CRM is a database of other people's personal data — rests on very thin evidence. 2 4 5