Contact & data model
How this is scored
Depth and hygiene of the core records — contacts, companies, deals, custom fields, deduplication.
0 — A flat address book; no relations between people, companies and deals.
3 — The standard three objects exist but customization is cosmetic: few field types, no required fields, duplicates accumulate unchecked.
5 — Custom fields across objects, basic dedupe on create, activity history on the record; complex models still need workarounds.
8 — Rich field types with validation, merge and dedupe tooling, relationships beyond the standard model, permissioned field access.
10 — A genuinely modelable system: custom objects or equivalent, bulk hygiene tooling, field-level history — the data model bends to the business, not the reverse.
The RevOps Integrator
Custom fields, picklists and configurable form layouts exist across People, Cases and Activities, and the import tool can create and relate records through matching rules, with correspondence stored on records via the email integrations. I found no public information on merge and dedupe tooling, field validation, or permissioned field access, so this lands mid-table rather than in the top band. 2 5 9 11