Catalogue & checkout
How this is scored
Products, variants, pricing rules and the path to payment — the part that either converts or does not.
0 — Flat product list with one price and no variants; checkout is a form and one payment method.
3 — Variants and categories with a standard checkout and two or three payment methods, but no bundles, no tiered pricing and no guest checkout worth the name.
5 — Full variant matrix, product bundles, tiered and customer-group pricing, guest checkout, and the payment methods a German shop needs including invoice and direct debit.
8 — Configurable products, per-channel pricing, promotions and vouchers with rules, a checkout that can be customised without a rebuild, and payment via the major providers plus buy-now-pay-later where offered.
10 — Merchandising and checkout are the product: rule-driven pricing and promotions, A/B-testable checkout, multi-currency and multi-language as standard, and conversion features (abandoned cart, one-page checkout) shipped rather than bolted on.
The B2B Seller
This is a shop that has met a trade customer: account-specific catalogs and pricing, customer-group pricing, purchase orders and B2B invoicing at checkout, plus a one-page checkout with wallets, BNPL and shipped abandoned-cart recovery, multi-currency and multi-language. I stop just short of the top because we found no public information on a configurable-product variant matrix, voucher rules engines or A/B testing of the checkout. 1 3 4