Catalogue & checkout
How this is scored
Products, variants, pricing rules and the path to payment — the part that either converts or does not.
0 — Flat product list with one price and no variants; checkout is a form and one payment method.
3 — Variants and categories with a standard checkout and two or three payment methods, but no bundles, no tiered pricing and no guest checkout worth the name.
5 — Full variant matrix, product bundles, tiered and customer-group pricing, guest checkout, and the payment methods a German shop needs including invoice and direct debit.
8 — Configurable products, per-channel pricing, promotions and vouchers with rules, a checkout that can be customised without a rebuild, and payment via the major providers plus buy-now-pay-later where offered.
10 — Merchandising and checkout are the product: rule-driven pricing and promotions, A/B-testable checkout, multi-currency and multi-language as standard, and conversion features (abandoned cart, one-page checkout) shipped rather than bolted on.
The Operations Lead
One-page checkout, abandoned-cart recovery, digital wallets, one-click and buy-now-pay-later are shipped features on the product pages, and customisation goes as far as forking the checkout on GitHub with full source access; customer-group and account-specific pricing are documented alongside multi-currency with real-time exchange rates and multi-language. We found no public information on variant matrices, bundles, tiered pricing or A/B-testable checkout, which is what keeps this short of the very top. 1 3 4