Catalogue & checkout
How this is scored
Products, variants, pricing rules and the path to payment — the part that either converts or does not.
0 — Not a shop: no product catalogue and no checkout of its own.
3 — A product catalogue with categories and a checkout that takes payment through at least one provider.
5 — Products with variants, discounts or vouchers, guest checkout, and several payment methods including those German buyers expect (PayPal, invoice or direct debit) through named providers.
8 — Tiered and customer-group pricing, bundles or configurable products, rule-based promotions, per-channel or per-market pricing, abandoned-cart recovery, a checkout customisable without a rebuild, and buy-now-pay-later where offered.
10 — Merchandising and checkout are the product: rule-driven pricing and promotions, A/B-testable checkout, multi-currency and multi-language as standard, and conversion features (abandoned cart, one-page checkout) shipped rather than bolted on.
The Merchant
Products with variants, coupon-backed promotions and guest checkout are documented, payments flow through the named providers Stripe, Braintree and Mollie, and channels, currencies and languages are core concepts — with the checkout itself defined by an order process my engineers can reshape without a rebuild, plus customer-specific pricing. I found no public information on PayPal, direct debit or buy-now-pay-later for shoppers; invoice appears as order terms in the B2B flow rather than a consumer payment method, and I found no public information on abandoned-cart recovery, bundles or an A/B-testable checkout. The vendor sells this as the platform for complex B2B, and through my consumer lens that shows. 1 5 6 7 12