Email Marketing & Newsletter

Brevo

EU-Made Report an error

Panel rating · 6 judges · How to read the stars

Category median

Sovereignty: 2 of 4 dimensions proven

0–5 in half steps. 5 means the rubric's top anchor is met on the evidence.

by Sendinblue SAS · www.brevo.com

An AI-assisted analysis of public evidence — not a hands-on test.

Every score, rationale and verdict on this page is AI-generated. Every claim cites the source it was read from. Nothing here is a human star review — and no score can be bought. How scores are made →

Method and versions

The CRM Manager v1.0 · The Deliverability Engineer v1.0 · The Data Protection Officer v1.0 · The Shop Owner v1.0 · The Integrator v1.0 · The Skeptic v1.0 · rubric v1 · evaluated 30 Sep 2026

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Read this page as one judge. Each weighs the same scores by what they care about.

The Data Protection Officer

Weighted verdict

Signs off the tool that holds named people and records what each of them opened. Wants double opt-in with a proof that survives a complaint, tracking that can be switched off, and an answer to where the behavioural data lives that does not require a Schrems II argument.

Same scores as the panel view — this lens weights them the way this judge cares.

Scored by The Data Protection Officer

Campaigns & automation

How this is scored

Building the mail and the journey around it: editor, templates, segmentation, triggered sequences, A/B testing.

0 — One-off broadcasts from a fixed template; no segmentation and no automation of any kind.

3 — A drag-and-drop editor and simple list segmentation, but automation is a single welcome mail and there is no testing.

5 — Reusable templates, attribute and behaviour segmentation, multi-step automations on common triggers, and subject-line A/B testing.

8 — A visual journey builder with branching on behaviour and data, dynamic content per segment, send-time optimisation, and testing that reports significance rather than raw counts.

10 — Journeys treat the whole lifecycle: event-driven entry from other systems, branching on any attribute or event, holdout groups for measurement, and automations a marketer can read months later without a diagram.

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The Data Protection Officer

A drag-and-drop editor, ready-made and custom automations triggered on website events, segmentation that includes web tracking, and subject-line A/B testing are all publicly documented, with automation workflows already in the free plan. We found no public information on journey branching, per-segment dynamic content, or testing that reports statistical significance rather than raw counts, so this stops short of the top of the range. 8 9 17 1

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Deliverability infrastructure

How this is scored

Whether the mail arrives — authentication, sending reputation, bounce and complaint handling — judged on what the vendor documents rather than the inbox rate it advertises.

0 — No documentation of authentication or bounce handling; deliverability appears only as a marketing number.

3 — SPF and DKIM setup documented, but no DMARC guidance, no stated bounce policy and shared sending only.

5 — SPF, DKIM and DMARC documented with a custom sending domain, automatic hard-bounce suppression, and complaint-loop handling stated.

8 — The above plus dedicated-IP options with a documented warm-up, seed or inbox-placement testing, engagement-based sunsetting, and published guidance on list hygiene.

10 — Deliverability is operated as a service: reputation monitoring surfaced to the customer, per-domain and per-ISP diagnostics, enforced authentication before first send, and postmaster or blocklist handling the vendor documents doing on the customer's behalf.

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The Data Protection Officer

SPF, DKIM and DMARC configuration is documented with custom domain authentication and three verification paths, dedicated IP addresses are offered on higher plans, unengaged subscribers can be excluded automatically, and a Deliverability Center surfaces a score, bounce drivers and six months of history to the customer. We found no public information on IP warm-up guidance, seed or inbox-placement testing, or a stated bounce-suppression and complaint-loop policy; the 99% inbox placement figure appears as marketing copy. 17 10 11 9

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Consent, proof & tracking limits

How this is scored

How subscribers arrive and what the sender can prove afterwards: double opt-in, logged consent, unsubscribe handling, and whether open and click tracking can be limited or switched off.

0 — Single opt-in with no consent record; tracking is always on and cannot be disabled.

3 — Double opt-in available but not the default, and the consent record is a timestamp without the source, IP or the wording consented to.

5 — Double opt-in as the documented default with a stored consent record including source and timestamp, one-click unsubscribe, and tracking that can be turned off per campaign.

8 — Consent is reproducible as evidence: the confirmation mail and form wording versioned and retrievable per subscriber, unsubscribe honoured across lists, tracking off-by-default available, and retention rules for inactive subscribers.

10 — Built for the burden of proof: a per-subscriber consent history an authority would accept, documented handling of Art. 15 access and Art. 17 erasure requests, pixel-free and link-tracking-free sending as a supported mode, and preference-centre granularity rather than all-or-nothing.

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The Data Protection Officer

Double opt-in is documented as the default and the consent groups plus preference centre give each contact self-serve, topic-level control — with documented handling of access and erasure requests including removal across Brevo accounts — which is real progress. But the proof a complaint demands is only half-built: we found no public information on what the stored consent record contains beyond timestamps, and no public information on switching open, click or web tracking off, while tracking is advertised as an included feature. 9 13 12 17

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List ownership, import & exit

How this is scored

Whether the list and its history remain the sender's: import with attributes intact, full export including engagement history, deletion that executes, and no metering that prices leaving out of reach.

0 — Export is addresses only; engagement history, segments and automations cannot leave.

3 — CSV import and export of subscriber fields, but engagement history and unsubscribe state are not exportable.

5 — Full subscriber export including custom attributes, subscription status and unsubscribe state, plus API access sufficient to sync elsewhere.

8 — Everything exportable in open formats — subscribers, engagement history, campaigns and templates — with documented deletion of a subscriber across all records, and no export throttling.

10 — Exit is a documented feature: full-fidelity export of the whole account, contractual data return, deletion that is evidenced rather than asserted, and migration tooling in both directions.

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The Data Protection Officer

Contacts import and export are documented API operations with selectable attributes, added and modified timestamps, list membership and email and SMS subscription status, and deletion of a subscriber across all records — including across Brevo accounts — is written down. The exit door is narrow: content is downloadable in an interoperable format only during the subscription and within twenty-four hours after termination, an account unused for six months is deleted, and we found no public information on exporting engagement history, campaigns or templates. 15 14 12 3

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Integrations & API

How this is scored

The connection surface a newsletter lives on: shop and CRM systems, events in and out, webhooks, and an API somebody can build against without a partner agreement.

0 — No API and no named integrations; the list is maintained by CSV upload.

3 — A handful of native integrations and a read-mostly API, with no webhooks and no documented rate limits.

5 — Named integrations for common shop and CRM systems, a documented REST API with keys, and webhooks for the core subscriber events.

8 — Maintained bidirectional integrations with named systems including at least one major shop platform, event webhooks with retries, documented rate limits, and a sandbox.

10 — The tool is a component rather than a destination: transactional and marketing sending on one API, events flowing both directions, versioned API with a deprecation policy, and integrations the vendor maintains rather than lists.

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The Data Protection Officer

More than 150 named integrations include Shopify with purchase and abandoned-cart sync, official SDKs cover seven languages, real-time webhooks report delivery, opens, clicks, bounces and spam complaints, rate limits are published per plan, and an API playground lets developers test live before writing code, with transactional and marketing sending on the same API. We found no public information on webhook retry behaviour or a versioned deprecation policy, which is what separates this from the very top. 8 16 17 9 2

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European sovereignty

How this is scored

Where subscriber data and behavioural tracking live, who the contracting entity is, and which subprocessors touch the send. Independently sourced by the sovereignty pipeline; scored here as this buyer weighs it — which in this category is heavily.

0 — US vendor and contracting entity, US hosting, subprocessors unnamed; subscriber behaviour leaves the EU with no stated basis.

3 — EU hosting offered as an option or for storage only, while sending, tracking or support access remains non-EU, or the subprocessor list is absent.

5 — EU hosting as standard and an EU contracting entity, but parts of the chain — sending infrastructure, analytics, support tooling — are non-EU without an explained safeguard.

8 — EU or DACH hosting with a named data-centre provider, EU contracting entity, complete subprocessor list published, and any non-EU processing named with its legal basis.

10 — Sovereign end to end and evidenced: vendor, entity, hosting, sending and every subprocessor in the EU, certification published, and no transfer that needs a Schrems II argument to survive.

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The Data Protection Officer

Hosting is EU-standard with named providers — OVH in France and Germany, Google Cloud in Belgium — under a French contracting entity, with ISO 27001 published and a TÜV Rheinland report on the technical measures. My standing question still needs a Schrems II argument to answer: the privacy policy documents transfers to the USA and India on the basis of the Data Privacy Framework or standard contractual clauses, the named third parties include US companies such as OpenAI and PayPal, and a complete subprocessor list on the vendor's own captured pages was not confirmed. 1 3 4 7 5

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Pricing transparency

How this is scored

Whether a sender can compute the real invoice for their list size and send volume — including overage, extra domains and automation limits — from public pages alone.

0 — No public prices at all; every tier is a sales conversation.

3 — A headline price per contact tier exists, but send limits, overage rates or the tier where automation begins are not stated.

5 — Contact-tier prices public with the billing period stated and send limits given, but at least one commonly needed capability sits in an unpriced tier or add-on.

8 — Every tier priced publicly with contact and volume limits, overage rates, feature boundaries and VAT treatment stated; only genuinely custom volume lacks a number.

10 — Complete price computability: a calculator producing the annual invoice for a given list size and send frequency, including overage, additional domains and dedicated IPs.

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The Data Protection Officer

Every named tier carries a public price with billing period and monthly send volume — Starter from €7 a month at 5,000 emails, Professional €499 a month at 150,000 — and the terms state prices exclude VAT and follow the currency of the buyer's region. The invoice still cannot be computed end to end: we found no public information on overage or per-email credit rates, dedicated IP pricing, or SMS rates beyond a price that depends on volume and destination, and contact allowances for the middle tiers are not stated. 17 2 3 9

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European sovereignty — proven facts

2 of 4 dimensions proven

Built only from facts shown on the vendor's own pages. A dimension we could not prove is left open, not scored as zero.

Legal entity	Incorporated in DE ⚠ unverified	3/3 pts	6 Report an error
Ownership	Not determined	—	uncited Report an error
Data residency	EU only ⚠ unverified	3/3 pts	1 Report an error
Subprocessors	Not determined ⚠ unverified	—	uncited Report an error

Where this could be wrong

Evidence ages. The oldest capture behind this page is from 15 Sep 2026. Vendors change pricing and policies without notice; every fact reflects its source as of the capture date shown in the registry.
Weak sourcing — Legal entity. The terms of use name the French parent Sendinblue SAS (Paris, France) as the contracting party for the service, of which Brevo GmbH is a subsidiary.
Weak sourcing — Data residency. The statement sits in homepage marketing copy rather than the excerpted contractual terms, and one of the named hosts, Google Cloud, is a US-headquartered company (Belgian region).
Weak sourcing — Subprocessors. Not confirmed on the vendor’s own pages as captured.
AI can misread a source. Extraction and judgement are automated; a citation guarantees traceability, not infallibility. If something here is wrong, say so — no account needed, every report is decided within 5 business days, and accepted corrections are published.

What we left out

A claim that does not survive our checks costs us the claim, not the page. This is what was taken off this one.

53 product facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
10 integrations facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
5 data facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
4 support facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
2 compliance facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
2 pricing facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
1 sovereignty dimension could not be confirmed on the vendor’s own pages and is shown as unknown. Know more? Tell us

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Sources (17)

The pages every claim on this page was read from — each one checked, dated, and kept verifiable.

1 Vendor homepage www.brevo.com Checked 15 Sep 2026 Details →
2 Pricing www.brevo.com Checked 15 Sep 2026 Details →
3 Terms www.brevo.com Checked 15 Sep 2026 Details →
4 Privacy policy www.brevo.com Checked 15 Sep 2026 Details →
5 Privacy policy www.brevo.com Checked 30 Sep 2026 Details →
6 Imprint www.brevo.com Checked 30 Sep 2026 Details →
7 Security / trust page — found from the homepage www.brevo.com Checked 30 Sep 2026 Details →
8 Campaigns & automation — found from sitemap www.brevo.com Checked 30 Sep 2026 Details →
9 Campaigns & automation — found from sitemap www.brevo.com Checked 30 Sep 2026 Details →
10 Deliverability infrastructure — found from sitemap developers.brevo.com Checked 30 Sep 2026 Details →
11 Deliverability infrastructure — found from sitemap www.brevo.com Checked 30 Sep 2026 Details →
12 Consent, proof & tracking limits — found from sitemap www.brevo.com Checked 30 Sep 2026 Details →
13 Consent, proof & tracking limits — found from sitemap www.brevo.com Checked 30 Sep 2026 Details →
14 List ownership, import & exit — found from sitemap developers.brevo.com Checked 30 Sep 2026 Details →
15 List ownership, import & exit — found from sitemap developers.brevo.com Checked 30 Sep 2026 Details →
16 Integrations & API — found from sitemap www.brevo.com Checked 30 Sep 2026 Details →
17 Integrations & API — found from sitemap www.brevo.com Checked 30 Sep 2026 Details →