Forms & Surveys
Tally
EU-Made Report an error0–5 in half steps. 5 means the rubric's top anchor is met on the evidence.
by Tally BV · tally.so
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Tally at a glance
- Vendor
- Tally BV
- Headquarters
- Not stated on the vendor’s pages as of 28 Oct 2026
- Data hosting
- Default not stated; pages mention the EU source, captured 28 Oct 2026
- Free plan
- Yes, per the vendor’s own page source, captured 28 Oct 2026
- Panel verdict
- The AI panel rates Tally 3/5, the mean of 6 judges. Tally is a form and survey builder from Tally BV of Ghent, Belgium. how scores are made
- As of
- Vendor pages captured 28 Oct 2026; evaluated by the panel 29 Oct 2026. all sources
Read this page as one judge. Each weighs the same scores by what they care about.
The panel's verdict
Tally is a form and survey builder from Tally BV of Ghent, Belgium. It is strongest on form building and sovereignty, both scoring 7: conditional logic with no condition limits, nested condition groups, calculated fields, answer piping and multi-language support are documented as free, and the data processing agreement names Tally BV under Belgian law, with hosting stated as Google Cloud in a Belgian region and a published subprocessor table. Analysis and reporting is the clear weak point at 4: the documented analysis is live NPS scoring, drop-off metrics, an analytics API and PDF export, and we found no public information on cross-tabulation, filters, segments or exports to SPSS and R. Spreads elsewhere are modest — collection and workflows plus consent and data protection range 6 to 7, with automatic retention gated to the Business plan, while hosting and administration sits at 5 to 6 — and pricing transparency shows the widest spread at 6 to 8, as the captured pages give different figures for the paid plans and the free tier's fair usage limits are not quantified.
Speaks for it
- Conditional logic with no condition limits, calculated fields, answer piping and hidden fields are documented as free.
- A free tier of unlimited forms and submissions within fair usage guidelines, with no Tally fee added on top of Stripe's.
- The data processing agreement names Tally BV under Belgian law in Ghent, with hosting stated as Google Cloud in a Belgian region and a published subprocessor table.
- Per-respondent export and deletion plus per-form automatic retention from minutes to years support access and erasure requests.
- Documented webhooks with event retries and a REST API covering forms and submissions give a route in and out.
Held against it
- Analysis and reporting scores sit at 4, and we found no public information on cross-tabulation, filters, segments or exports to SPSS and R.
- Automatic retention control requires the Business plan.
- The captured pages give different figures for the paid plans — US dollar figures on the features page, euro figures on the pricing page — and the free tier's fair usage boundaries are not quantified.
- Folder access follows workspace membership with no separate permissions per folder.
- The US providers SendGrid and Stripe may process form submissions through opt-in notifications and payment features.
Best for
- You build branching surveys, quizzes or pricing calculators on a tight budget — form building scored 7, with logic, calculations and piping documented as free.
- Your compliance review wants a published data processing agreement, standard contractual clauses and EU hosting on named infrastructure — sovereignty scored 7.
- You collect responses by link or embed and route them onward via webhooks, Zapier, Make, Pipedream or the API.
- You want a free tier that does not bill by submission — unlimited forms and submissions are stated within fair usage guidelines.
Avoid if
- You need to run cross-tabs, filters or SPSS and R analysis inside the tool — the documented analysis covers NPS scoring, drop-off metrics, an analytics API and PDF export.
- You must automate submission deletion on a lower plan — the retention control requires the Business plan.
- Your team administration needs folder-level permissions — the pages state that folder access follows workspace membership with no separate permissions per folder.
- You need one unambiguous published price — the captured pages give different figures for Pro and Business, and the fair usage limits are not quantified.
The scores
| Criterion | Panel median |
|---|---|
| Form & survey building | 3.5 of 5 |
| Distribution, response collection & workflows | 3.5 of 5 |
| Survey analysis & reporting | 2 of 5 |
| Consent, GDPR & respondent data | 3.5 of 5 |
| Hosting choice, teams & portability | 3 of 5 |
| European sovereignty | 3.5 of 5 |
| Pricing transparency | 3.5 of 5 |
Form & survey building
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How this is scored
What can be built without code: question and field types, conditional logic and branching, piping and hidden fields, calculations, multi-page forms and progress, templates, design and branding, multiple languages, and accessible output for respondents.
0 — Not a form or survey builder; questions cannot be authored in the product.
3 — A builder with the common question types and a few templates; logic, branding or languages are basic or not described.
5 — A drag-and-drop builder with a wide range of question types, conditional logic that shows, hides or skips questions, multi-page forms, a template library, and the customer's logo, colours and fonts.
8 — Advanced logic with piping, hidden fields, calculations and scoring, randomisation, surveys translated into several languages from one master, reusable question libraries, custom CSS or themes, and accessible forms with a named standard (WCAG 2.1 AA or BITV) stated.
10 — Best-in-class authoring: complex research designs (loops, quotas in logic, conjoint or MaxDiff), versioned forms with change history, a published accessibility conformance report, and every element of a form available through the API.
The Market Researcher
The logic engine is genuinely deep — nested all/any condition groups, six actions including jump-to-page and calculated values, formulas with field references, piping, hidden fields and answer randomisation, all documented as free — plus a hundred templates, custom CSS and themes, and version history up to 90 days. The multi-language claim is documented for translating the default form messages, and the captured pages give different figures for the count (40+, 45+, 50+). We found no public information on quotas inside logic, loops, or a stated accessibility standard. 1 2 3 8 9
The Operations Manager
A colleague with no IT can build real forms here: questions typed like a document, a wide block range (contact info, files, signatures, payments, ratings, dates), and free conditional logic with nested all/any condition groups, six logic actions, answer piping, hidden fields, calculated fields with formulas and randomised answer order. We found no public information on a named accessibility standard for forms or reusable question libraries, which is what keeps it below the top authoring level. 1 2 8 9
The HR Lead
The builder covers nearly everything our survey needs: nested conditional logic with six actions, calculated fields with formulas and @ references, answer piping, hidden fields, randomisation, multi-page forms, custom CSS and 45+ languages — all documented free. We found no public information on an accessibility standard such as WCAG or BITV being stated, which is the first thing our works council asks, and none on reusable question libraries. 1 2 3 8 9
The Academic Researcher
The logic engine is what a questionnaire study needs: nested condition groups with their own all/any settings, six actions including jump-to-page and conditional required answers, unlimited conditions at no charge, plus calculated fields with a formula language, answer piping, hidden fields and randomized answer options. A hundred templates, custom CSS, colours, fonts and 45+ languages with right-to-left support round out the builder. We found no public information on a named accessibility standard, reusable question libraries, translating survey content from one master, or research designs such as loops and quotas. 1 2 3 8 9
The Data Protection Officer
The builder covers the advanced ground I look for when a department wants more than a feedback box: conditional logic free with no condition limits, nested all/any condition groups, answer piping, hidden fields, calculated fields with formulas for scoring and pricing, answer randomisation, custom CSS and themes, and 40-plus languages. We found no public information on an accessibility standard such as WCAG for respondents, or on reusable question libraries, which keeps this below the top tier. 1 2 8 9
The Skeptic
The builder is genuinely deep: six logic actions, nested all/any condition groups, conditions on any block, answer piping, hidden fields, free calculated fields with formulas, and answer randomisation are all documented. It stays below the top band because the language support is about translating default form messages, and we found no public information on reusable question libraries or any named accessibility standard for respondents. 1 2 3 8 9
Distribution, response collection & workflows
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How this is scored
How forms reach people and what happens to an answer: share links, embedding, QR codes, email invitations with reminders, contact lists and panels, offline or kiosk collection, file uploads, payments and signatures inside the form, notifications, approval or assignment of submissions, and automations that pass a response on to other tools.
0 — No way to collect responses from other people; the product only analyses data collected elsewhere.
3 — A share link and an embed code, with responses visible in the product; invitations, notifications and onward workflows are basic or not described.
5 — Links, embedding and QR codes, email notifications on submission, file uploads, a few native integrations (spreadsheets, CRM, chat) plus a connector service such as Zapier or Make, and either email invitations with reminders or payments inside the form.
8 — Invitations to managed contact lists with reminders and unique links, response quotas and closing rules, offline or kiosk collection, submissions routed for approval or assignment, conditional notifications, documented webhooks and a REST API to read and write responses.
10 — Collection at research and process scale: panel or sample sourcing, multi-channel distribution (email, SMS, web, app intercept) with deduplication, workflows with branching and audit trail, and every response event exposed to the customer's systems in real time with a stated delivery guarantee.
The Market Researcher
Links, three embed types, file uploads, payments and signatures are all documented, together with documented webhooks, a REST API, closing by date or response limit, and duplicate prevention on a unique identifier — good for keeping one response per panellist. But we found no public information on email invitations to managed contact lists with reminders, QR codes or offline collection, which is how I actually field three waves a year. 2 3 9 10 11 12 13
The Operations Manager
Everything I route daily is documented: file uploads (10MB free), Stripe payments and e-signatures inside the form, email notifications whose recipients and body can be customised via calculated fields, and submissions pushed natively to Google Sheets, Notion, Airtable and Slack or onward through Zapier, Make, Pipedream and webhooks with retries, backed by a free API to create, update and delete forms and submissions. We found no public information on email invitations to managed contact lists with reminders, approval or assignment of submissions, offline collection or QR codes, so it stops short of process scale. 1 2 9 10 11 13
The HR Lead
Responses arrive by link, embed (standard, popup, full page), password-protected forms with scheduled closing, response limits and duplicate prevention, file uploads, payments and e-signatures, backed by documented webhooks with retries and a REST API for forms and submissions, plus Zapier, Make and native integrations. We found no public information on managed contact lists with invitation emails and reminders, or on offline or kiosk collection — which matters when I poll six hundred people. 1 2 10 11 13
The Academic Researcher
Links, three embed types with guides for platforms from Notion to Next.js, file uploads, Stripe payments, signatures, scheduled closing with response limits and duplicate prevention are documented, alongside Slack notifications, native integrations, Zapier, Make, Pipedream, documented webhooks with event retry, and a REST API covering forms and submissions; email notifications whose body and recipients follow calculated fields are the closest thing to conditional notification. We found no public information on managed invitation lists with reminders and unique links, QR codes, offline or kiosk collection, or routing submissions for approval — exactly the machinery a multi-wave study relies on. 1 2 3 9 10 11 13
The Data Protection Officer
Responses arrive by direct link, three embed types with platform guides, payments and electronic signatures inside the form, file uploads, email notifications whose body and recipients can be made conditional, and closing rules on a scheduled date or response limit; documented webhooks with event retries and a REST API covering forms and submissions complete the picture. We found no public information on managed invitation lists with reminders, offline or kiosk collection, or approval routing of submissions. 2 10 11 13
The Skeptic
Links, three embed types with per-platform guides, email notifications with dynamic recipients, file uploads, Stripe payments with real-time price calculation, e-signatures, closing rules, duplicate prevention, and documented webhooks with retries plus a REST API — a strong showing for a product with this free tier. We found no public information on invitations to managed contact lists with reminders and unique links, offline or kiosk collection, or routing submissions for approval. 1 2 3 9 10 11 13
Survey analysis & reporting
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How this is scored
What the product does with the answers: live results and charts, filters and segments, cross-tabulation, NPS, CSAT and other standard scores, open-text and sentiment analysis, shareable dashboards and reports, and exports to the formats analysts use (CSV, Excel, SPSS, R).
0 — No view of results inside the product; submissions can only be forwarded or downloaded one at a time.
3 — A table of responses with simple charts per question and a CSV export; filters, comparisons and report sharing are basic or not described.
5 — Charts per question, filters and segments, at least one comparison or cross-tab view, standard scores such as NPS, shareable or exportable reports (PDF, presentation), and exports to CSV and Excel.
8 — Cross-tabulation with significance testing, weighting, open-text coding or sentiment analysis, trend reports across survey waves, dashboards for different audiences with permissions, and SPSS or R exports with labels.
10 — A research-grade analysis environment: statistical models beyond cross-tabs (driver analysis, regression), benchmarks, text analytics with themes the customer can edit, and every analysis reproducible from documented exports or an analytics API.
The Market Researcher
NPS is a real strength — any 0–10 scale auto-calculates the score live with a Promoter/Passive/Detractor split — and completion and drop-off metrics are exposed via the analytics API. We found no public information on cross-tabulation, filters and segments, significance testing or weighting, and exports are documented as PDF plus a general response export rather than named CSV, Excel or SPSS formats. Open-text grouping happens only by piping responses into Claude or ChatGPT, not as native coding. 2 3 6 12 13
The Operations Manager
The Insights tab auto-calculates NPS with a live Promoter/Passive/Detractor split on any 0–10 scale question, drop-off and completion analytics sit alongside an analytics API, submissions export as PDF or to Google Sheets, and Claude or ChatGPT can analyse open-ended answers in plain language. We found no public information on per-question charts, filters or cross-tabulation, or on CSV and Excel export formats, so it is thinner than an analyst or surveyor would want. 2 6 12 13
The HR Lead
NPS is calculated live with the Promoter/Passive/Detractor split, drop-off and visit analytics exist, submissions export to PDF, and an analytics API exposes metrics such as completion rate and unique respondents. We found no public information on filters, segments, cross-tabulation, CSV or Excel exports, or shareable dashboards with permissions — thin for reports a works council will read per department. 2 3 12 13
The Academic Researcher
Documented analysis covers automatic NPS scoring with a live Promoter/Passive/Detractor split, completion and drop-off metrics, an analytics API returning aggregate figures, PDF export, a Google Sheets integration, and response analysis in plain language through Claude or ChatGPT connectors. We found no public information on cross-tabulation, significance testing, filters or segments, shareable dashboards, or exports to SPSS and R with labels — for my faculty that means the raw data must leave the tool immediately after collection. 2 3 12 13
The Data Protection Officer
The Insights tab auto-calculates NPS live with the Promoter, Passive and Detractor split, visit and drop-off analytics come with an analytics API, submissions export to PDF, and responses can be analysed in plain language through Claude or ChatGPT. We found no public information on charts per question, filters or segments, cross-tabulation, or exports to CSV, Excel, SPSS or R. 2 12 13
The Skeptic
What is documented in-product is NPS auto-calculation with a live Promoter/Passive/Detractor split, visit and drop-off analytics, an aggregate analytics API and PDF export. We found no public information on filters, segments, cross-tabulation, in-product text or sentiment coding, or SPSS and R exports — the heavy lifting is delegated to ChatGPT and Claude connectors, and the captured pages say nothing about where those answers travel. 2 3 12 13
Consent, GDPR & respondent data
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How this is scored
What the product gives the customer to collect personal data lawfully: consent and privacy-notice fields, anonymous surveys that really drop IP addresses and identifiers, retention periods and automatic deletion, handling of access and erasure requests, encryption of responses, a data processing agreement, and controls over cookies and tracking on the form itself.
0 — The product collects no personal data from respondents, so there is nothing to protect; or it is a different kind of product.
3 — A privacy policy and a statement of GDPR compliance, with a checkbox field usable for consent; anonymity, retention and deletion are not described.
5 — A data processing agreement offered to customers, a consent or privacy-notice field, an anonymous mode that does not store IP addresses, responses deletable by the customer, and encryption in transit and at rest stated.
8 — Retention periods with automatic deletion, tools for access and erasure requests per respondent, field-level encryption or masking of sensitive answers, forms that set no tracking cookies by default, a published list of technical and organisational measures, and a named data protection officer.
10 — Data protection by design and evidenced: end-to-end or customer-key encryption of responses, documented data minimisation defaults, a DPA with audit rights and subprocessor change notice, records of consent kept with each response, and an independent audit of the privacy controls published.
The Market Researcher
A no-signature data processing agreement with standard contractual clauses, audit rights and certified deletion; per-form automatic retention from minutes to years (a Business-plan feature); individual response deletion and export for erasure requests; encryption in transit and at rest; and a consent checkbox that must start empty. We found no public information on an anonymous mode that drops IP addresses — the product instead derives respondent country from IP — or on a named data protection officer or default cookie behaviour on forms. 4 5 6 7 14
The Operations Manager
A published data processing agreement accepted with the terms (with standard contractual clauses for transfers), consent checkbox guidance with a free template, deletion or export of every individual response when a respondent asks, and per-form automatic retention from minutes to years on the Business plan with backups purged within 90 days. Encryption in transit and at rest and European storage are stated; we found no public information on an anonymous mode that drops IP addresses, a named data protection officer, or default cookie behaviour on forms. 5 6 7 14
The HR Lead
Consent checkboxes that must start empty, a free GDPR form template, a data processing agreement with standard contractual clauses and certified deletion on termination, per-form automatic deletion ranging from minutes to years, per-respondent export and deletion, and encryption in transit and at rest. The deletion schedule sits on the Business plan, and we found no public information on an anonymous mode that omits IP addresses — the first question I would be asked. 5 6 7 14 15
The Academic Researcher
The strongest area for an ethics submission: opt-in consent checkboxes that must start empty, a separate checkbox per purpose, a free GDPR-compliant form template, deletion or export of every individual response for access and erasure requests, per-form automatic retention from minutes to years, and a published data processing agreement with standard contractual clauses, subprocessor change notice, and certified return or deletion at contract end, with encryption in transit and at rest and EU storage stated. Two limits decide the score: retention automation requires the Business plan, and we found no public information on an anonymous mode that drops IP addresses (the respondent's country is derived from the IP), on cookie controls, or on a named data protection officer. 4 5 6 7 14 15
The Data Protection Officer
This is what I check hardest, and much is in order: a published data processing agreement accepted through the terms, with subprocessor change notice, audit rights and standard contractual clauses; consent checkbox guidance requiring the box to start empty; automatic per-form retention from minutes to years; deletion or export of every individual response when a respondent asks; and encryption in transit and at rest with EU storage. We found no public information on an anonymous mode that does not store IP addresses, field-level encryption, cookie defaults on forms, or a named data protection officer, and the retention control requires the Business plan. 5 6 7 14
The Skeptic
A published data processing agreement accepted through the terms, consent checkbox guidance with a free template, encryption in transit and at rest, per-respondent export and deletion, and per-form automatic retention from minutes to years — but that retention control sits on the Business plan only. The country is derived from respondents' IP addresses, and we found no public information on an anonymous mode that drops identifiers, on tracking-cookie defaults, or on a named data protection officer. 4 5 6 7 14 15
Hosting choice, teams & portability
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How this is scored
What the customer may choose about where and how the product runs and who uses it: a selectable data region or EU-only hosting, self-hosting or an on-premise edition, team workspaces with roles and permissions, single sign-on, an audit log, custom domains and white-labelling, and a complete export of forms and responses that another tool can import.
0 — A single-user tool with no export of forms or responses.
3 — Shared access for a team and a response export; data location, roles and single sign-on are not described.
5 — Hosting location stated with an EU option, team workspaces with at least two roles, single sign-on on a higher plan, a custom domain or removed vendor branding, and an export of all responses.
8 — EU-only hosting selectable per account or a self-hosted edition, granular roles per form or folder, SSO with SAML and user provisioning, an audit log, white-labelling, and forms and responses exportable in a documented format with an API.
10 — Full control over operation: an open-source or on-premise edition with feature parity, customer-chosen region per workspace, administrative APIs, a documented migration path in and out, and an uptime commitment with a published status history.
The Market Researcher
Forms and responses sit in the EU on Google Cloud under a Belgian entity, with custom domains and branding removal on Pro, unlimited workspaces and team members documented, a form importer for migration in, and responses fetchable by API. We found no public information on single sign-on, an audit log, per-folder or per-form roles (folder access follows workspace membership), or a self-hosted option. 2 3 6 13 16 17
The Operations Manager
Hosting is stated as made and hosted in the EU, teams get unlimited workspaces and members with folders on Pro, custom domains come with automatic SSL, favicons and removed branding, and responses export with a free API alongside. Folder access follows workspace membership with no separate permissions per folder, and we found no public information on single sign-on, an audit log, granular roles or a self-hosted option. 2 3 16 17
The HR Lead
Hosting is stated as EU with Google Cloud's Belgian region named, teams get unlimited workspaces with deeply nestable folders on Pro, custom domains with automatic SSL and branding removal, and forms and responses are exportable through the API. We found no public information on single sign-on or an audit log, and folders carry no separate permissions — access follows workspace membership. 2 6 13 16 17
The Academic Researcher
Forms and responses sit on EU servers as a fixed location, and the help pages state plainly that folder access follows workspace membership with no separate permissions per folder, while workspaces, unlimited nested folders and unlimited team members are Pro features. Custom domains are thoroughly documented — CNAME target, automatic SSL, favicon, metadata, email sending domain — and branding removal is priced, giving a white-labelled look, with response export, a form importer and the API providing a path in and out. We found no public information on single sign-on, granular roles, an audit log, or a self-hosted edition. 2 3 6 13 16 17
The Data Protection Officer
Form data is stated as EU-hosted on every captured page, custom domains with automatic SSL and branding removal come with Pro, workspaces allow unlimited team members with an owner distinction, and forms and responses are exportable and reachable through a documented API. Folder access follows workspace membership with no separate permissions per folder, and we found no public information on single sign-on, an audit log, or a selectable data region beyond the EU default. 2 13 16 17
The Skeptic
EU hosting is stated plainly, workspaces with unlimited team members and nested folders are documented, and custom domains with automatic SSL plus branding removal give a customer real ownership of the respondent experience. We found no public information on single sign-on, an audit log, or roles finer than workspace membership — and the pages state that folder access follows workspace membership with no separate permissions per folder. 2 3 11 16 17
European sovereignty
panel opinion
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How this is scored
Who the contracting entity and the parent company are, where forms and responses are hosted, and who the subprocessors are (hosting, email delivery, payment providers, analytics, AI features). Independently sourced by the sovereignty pipeline; responses often carry personal and sometimes special-category data, so the whole chain counts, not only the database.
0 — Non-EU vendor and contracting entity, hosting unstated, subprocessors unnamed, and no data processing agreement offered.
3 — A privacy policy and a data processing agreement exist, but hosting location is unstated or non-EU and the subprocessors are not listed.
5 — EU hosting available and an EU contracting entity or EU representative, but parts of the chain (email, analytics, AI features, support) run through non-EU providers without a stated safeguard.
8 — EU hosting on named infrastructure, EU contracting entity, subprocessors listed with their locations, a data processing agreement published, and security certifications (ISO 27001, SOC 2) stated.
10 — Sovereign end to end and evidenced: European ownership, entity, hosting and every subprocessor, data export and deletion documented, and certifications published with their scope rather than implied.
The Market Researcher
Tally BV is Belgian, under Ghent jurisdiction, hosting is stated as EU on Google Cloud in a Belgian region, and a full subprocessor list with countries and opt-in flags is published alongside the data processing agreement. US providers sit in the chain for email notifications, payments and analytics, marked as touching submissions only when opted in, and the ISO and SOC 2 certifications named on the agreement page are referenced for third parties rather than asserted for Tally itself; we found no public information on ownership. 2 3 4 5 6
The Operations Manager
The contracting entity is Tally BV in Ghent under Belgian law and the courts of Ghent, hosting is Google Cloud in a Belgian region, and a subprocessor table names each provider with its location and whether it may touch form submissions, with SendGrid and Stripe doing so only through opt-in features. Standard contractual clauses cover transfers, but certifications like ISO 27001 and SOC 2 appear only as review criteria for third parties rather than asserted for Tally itself, and several named subprocessors are US companies, so the chain is European-based yet not sovereign end to end. 2 5 6 15
The HR Lead
Tally BV is a Belgian company under Belgian law with Ghent jurisdiction, data sits in Europe on Google Cloud's Belgian region, and a published subprocessor table lists each provider with its country and whether it can touch form submissions; SendGrid and Stripe are US companies but only through opt-in notifications and payment features, with standard contractual clauses as the stated safeguard. The certifications named (ISO 27001, SOC 2) are referenced for third parties rather than asserted for Tally itself, and ownership is not documented. 4 5 6 15
The Academic Researcher
The contracting entity is named in the data processing agreement — Tally BV, a Besloten Vennootschap under Belgian law in Ghent with an enterprise number — and hosting runs on named infrastructure, Google Cloud in a Belgian region, with data stated to be stored on high-security servers within the European Union. The subprocessor table is published with each provider's location and a flag for who may process form submissions, showing the US providers SendGrid and Stripe only through opt-in notifications and payment features while several US services are marked as not touching submissions. No ISO or SOC certification is asserted for Tally itself — those references concern third parties — and we found no public information on the company's ownership. 2 5 6 15
The Data Protection Officer
Tally BV is a Belgian company under Belgian law and the courts of Ghent with a published data processing agreement; form data is hosted in the EU on named infrastructure (Google Cloud, Belgian region); and the GDPR page lists every subprocessor with its country, whether it may process form submissions, and opt-in flags for the US providers SendGrid and Stripe, with transfers covered by standard contractual clauses. Certifications such as ISO 27001 and SOC 2 appear only as what Tally requires of third parties rather than its own, and we found no public information on the ownership structure. 2 5 6 15
The Skeptic
Tally BV in Ghent under Belgian law, hosting named as Google Cloud's Belgian region, and a subprocessor table with flags showing who may touch form submissions is more honesty than I usually get from a free form builder. The fraying edges: SendGrid and Stripe are US-flagged and can process form submissions through opt-in features, hosting sits with a US-headquartered provider, certifications appear only as things reviewed for third parties rather than held by Tally, and the AI connectors to ChatGPT and Claude come with no stated safeguard for the responses they analyze. 2 4 5 6 12 15
Pricing transparency
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How this is scored
Whether a buyer can compute the real annual cost from public pages alone: price per plan and per user, response or submission limits and what happens above them, which features (logic, branding removal, SSO, EU hosting, analysis modules) need a higher plan, add-ons, minimum term and the free tier's limits.
0 — No public prices at all; every customer is a sales call.
3 — A starting price or a free tier exists, but how cost scales with users, responses or features is unclear.
5 — Plans are public with prices and their main limits (users, responses, forms), but at least one commonly needed piece (SSO, EU hosting, extra responses, branding removal) is unpriced or "on request".
8 — Every plan priced publicly with its limits, overage or extra-response prices, feature differences per plan in a comparison table, billing period, VAT treatment and cancellation terms stated.
10 — Complete price computability: annual cost derivable for a given number of users, responses and features, with every add-on, enterprise option, support level and data-return term published.
The Market Researcher
The free tier is unlimited forms and submissions within fair usage guidelines, and Pro and Business prices are public with monthly and yearly billing and per-plan feature differences spelled out (branding removal, custom domains, code injection, version-history length, retention control). The captured pages give different figures for the plan prices ($29 and $89 a month on one page, €20 and €65 on another). We found no public information on VAT treatment or where the fair usage guidelines bite. 1 2 3 7 10 16 17
The Operations Manager
This is the pricing model I want: unlimited forms and unlimited submissions on the free tier within fair usage guidelines, so the bill never jumps with response volume; the pricing page shows Pro at €20 per month and Business at €65 per month with monthly or yearly billing (two months off) and cancel anytime, while the features page shows the same plans at $29/month or $290/year and $89/month or $890/year. Which features sit on which plan (branding removal, custom domains, workspaces, upload limits, retention) is documented; the fair usage limits are not quantified and VAT treatment is not stated, which keeps it from the top. 2 3 7 16
The HR Lead
Plans and prices are public: a free tier with unlimited forms and submissions within fair usage guidelines, Pro stated at €20 per month on the pricing page and $29/month or $290/year on the features page, Business at €65 per month and $89/month or $890/year respectively, monthly or yearly with two months off and cancel anytime. Feature gates are documented — retention control on Business, custom domains and branding removal on Pro — but fair usage is not quantified and VAT treatment is not stated, so the annual cost is nearly but not fully computable. 2 3 7 10
The Academic Researcher
A free tier of unlimited forms and submissions 'within fair usage guidelines' and two paid plans are public, though the captured pages give different figures for the paid plans — '$29/month or $290/year' for Pro and '$89/month or $890/year' for Business on the features page, '€20 per month' for Pro and '€65 per month' for Business on the pricing page — with monthly or yearly billing ('2 months off') and 'Cancel anytime'. Plan gating is documented across the help pages: conditional logic and calculated fields free; branding removal, custom domains, CSS and team features on Pro; retention control and email verification on Business; and no Tally fee on top of Stripe's. We found no public information on VAT treatment or on where the fair usage boundaries lie, so the free tier's true cost ceiling cannot be computed. 2 3 7 8 10 17
The Data Protection Officer
Three tiers are public — a free plan with unlimited forms and submissions under fair usage guidelines, plus Pro and Business with monthly and yearly billing, two months off on yearly, and cancel-anytime terms — and feature gating is documented feature by feature, from free conditional logic and calculations to Pro branding removal and Business retention control. The captured pages give different figures for the paid plans, US dollar prices on the features page and euro prices on the pricing page, and we found no public information on VAT treatment or on where the fair usage boundary lies. 2 3
The Skeptic
Plans are public with prices — the pricing page shows Pro at €20 per month and Business at €65 per month while the features page shows $29/month and $89/month — the free tier is unlimited forms and submissions within fair usage guidelines, feature allocation per plan is documented, and Stripe's standard fees are named with no Tally markup. What a buyer cannot compute from these pages: what the fair usage guidelines actually limit, and we found no public information on VAT treatment. 1 2 3 10
European sovereignty — proven facts
0 of 6 dimensions provenBuilt only from facts shown on the vendor's own pages. A dimension we could not prove is left open, not scored as zero.
| Legal entity | Not determined ⚠ unverified | — | uncited Report an error |
|---|---|---|---|
| Hosting location | Not determined ⚠ unverified | — | uncited Report an error |
| Hosting options | Not determined | — | uncited Report an error |
| Open source | Not determined | — | uncited Report an error |
| Data processing agreement | Not determined ⚠ unverified | — | uncited Report an error |
| Transfer impact assessment | Not determined | — | uncited Report an error |
Questions about Tally
Is Tally European?
Yes. whats-best.ai classifies Tally as EU-Made.
Where does Tally store data?
The default storage location for customer data is not stated on the vendor’s pages as of 28 Oct 2026. The vendor’s pages mention the EU as hosting location, per the vendor’s page captured 28 Oct 2026.
Does Tally have a free plan?
Yes. Tally has a free plan, per the vendor’s page captured 28 Oct 2026.
What are the best alternatives to Tally?
As of 3 Nov 2026, the panel rates Formbricks (4/5), easyfeedback (3.5/5) and Netigate (3.5/5) highest among the other 19 Forms & Surveys products evaluated. Ratings that look equal are rounded to half stars; the order uses the unrounded rating, then the name. The highest-rated European alternative is Formbricks (EU-Made). Ratings are the AI panel’s opinion, formed from public evidence: how scores are made. The full list, with European products first: Tally alternatives.
Where this could be wrong
- Evidence ages. The oldest capture behind this page is from 28 Oct 2026. Vendors change pricing and policies without notice; every fact reflects its source as of the capture date shown in the registry.
- Weak sourcing — Data processing agreement, Hosting location, Legal entity. Not confirmed on the vendor’s own pages as captured.
- AI can misread a source. Extraction and judgement are automated; a citation guarantees traceability, not infallibility. If something here is wrong, say so — no account needed, every report is decided within 5 business days, and accepted corrections are published.
What we left out
A claim that does not survive our checks costs us the claim, not the page. This is what was taken off this one.
- 11 hosting facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
- 9 legal facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
- 3 integrations facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
- 1 compliance fact could not be confirmed on the vendor’s page as captured and was left out of this page and of the panel’s material. Know more? Tell us
- 1 product fact could not be confirmed on the vendor’s page as captured and was left out of this page and of the panel’s material. Know more? Tell us
- 3 sovereignty dimensions could not be confirmed on the vendor’s own pages and are shown as unknown. Know more? Tell us
- 6 of the readings below were written against an earlier fact sheet — a fact has been corrected, added or pulled since. Until the panel next runs on this product you are reading the older judgement. Know more? Tell us
Sources (17)
The pages every claim on this page was read from — each one checked, dated, and kept verifiable.
- 1 Vendor homepage tally.so Checked 28 Oct 2026 Details →
- 2 Features page tally.so Checked 28 Oct 2026 Details →
- 3 Pricing page tally.so Checked 28 Oct 2026 Details →
- 4 Privacy policy tally.so Checked 28 Oct 2026 Details →
- 5 Data processing agreement tally.so Checked 28 Oct 2026 Details →
- 6 GDPR page with subprocessor list tally.so Checked 28 Oct 2026 Details →
- 7 Data retention documentation tally.so Checked 28 Oct 2026 Details →
- 8 Form & survey building — found from sitemap tally.so Checked 28 Oct 2026 Details →
- 9 Form & survey building — found from sitemap tally.so Checked 28 Oct 2026 Details →
- 10 Distribution, response collection & workflows — found from sitemap tally.so Checked 28 Oct 2026 Details →
- 11 Distribution, response collection & workflows — found from sitemap tally.so Checked 28 Oct 2026 Details →
- 12 Survey analysis & reporting — found from sitemap tally.so Checked 28 Oct 2026 Details →
- 13 Survey analysis & reporting — found from sitemap developers.tally.so Checked 28 Oct 2026 Details →
- 14 Consent, GDPR & respondent data — found from sitemap tally.so Checked 28 Oct 2026 Details →
- 15 Consent, GDPR & respondent data — found from sitemap tally.so Checked 28 Oct 2026 Details →
- 16 Hosting choice, teams & portability — found from sitemap tally.so Checked 28 Oct 2026 Details →
- 17 Hosting choice, teams & portability — found from sitemap tally.so Checked 28 Oct 2026 Details →