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Forms & Surveys

Tally

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Panel rating · 6 judges · How to read the stars

Category median

Sovereignty: not determined

0–5 in half steps. 5 means the rubric's top anchor is met on the evidence.

by Tally BV · tally.so

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Tally: AI-assisted analysis on whats-best.ai Tally: AI-assisted analysis on whats-best.ai (dark)

Add ?theme=dark to the image address for dark backgrounds. The badge shows the category and the month of the latest evaluation, and EU-Made where that is the product’s provenance. It never shows a score.

Tally at a glance

Vendor
Tally BV
Headquarters
Not stated on the vendor’s pages as of 28 Oct 2026
Data hosting
Default not stated; pages mention the EU source, captured 28 Oct 2026
Free plan
Yes, per the vendor’s own page source, captured 28 Oct 2026
Panel verdict
The AI panel rates Tally 3/5, the mean of 6 judges. Tally is a form and survey builder from Tally BV of Ghent, Belgium. how scores are made
As of
Vendor pages captured 28 Oct 2026; evaluated by the panel 29 Oct 2026. all sources

Tally alternatives, European ones first →

Read this page as one judge. Each weighs the same scores by what they care about.

The Academic Researcher

Weighted verdict

Runs questionnaire studies at a European university and has to satisfy the ethics board before the first respondent sees a question. Wants complex branching, randomisation and validated scales, an informed-consent page that is part of the instrument, exports to SPSS and R with labels intact, and a licence the faculty can host or at least keep in the EU.

Same scores as the panel view — this lens weights them the way this judge cares.

Scored by The Academic Researcher

Panel median The Academic Researcher This judge’s scores over the panel median. Each label opens its reasoning below.
Scores per criterion, in stars out of 5
Criterion Panel median The Academic Researcher
Form & survey building 3.5 of 5 3.5 of 5
Distribution, response collection & workflows 3.5 of 5 3 of 5
Survey analysis & reporting 2 of 5 2 of 5
Consent, GDPR & respondent data 3.5 of 5 3.5 of 5
Hosting choice, teams & portability 3 of 5 2.5 of 5
European sovereignty 3.5 of 5 3.5 of 5
Pricing transparency 3.5 of 5 3 of 5

Form & survey building

How this is scored

What can be built without code: question and field types, conditional logic and branching, piping and hidden fields, calculations, multi-page forms and progress, templates, design and branding, multiple languages, and accessible output for respondents.

0 — Not a form or survey builder; questions cannot be authored in the product.

3 — A builder with the common question types and a few templates; logic, branding or languages are basic or not described.

5 — A drag-and-drop builder with a wide range of question types, conditional logic that shows, hides or skips questions, multi-page forms, a template library, and the customer's logo, colours and fonts.

8 — Advanced logic with piping, hidden fields, calculations and scoring, randomisation, surveys translated into several languages from one master, reusable question libraries, custom CSS or themes, and accessible forms with a named standard (WCAG 2.1 AA or BITV) stated.

10 — Best-in-class authoring: complex research designs (loops, quotas in logic, conjoint or MaxDiff), versioned forms with change history, a published accessibility conformance report, and every element of a form available through the API.

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The Academic Researcher

The logic engine is what a questionnaire study needs: nested condition groups with their own all/any settings, six actions including jump-to-page and conditional required answers, unlimited conditions at no charge, plus calculated fields with a formula language, answer piping, hidden fields and randomized answer options. A hundred templates, custom CSS, colours, fonts and 45+ languages with right-to-left support round out the builder. We found no public information on a named accessibility standard, reusable question libraries, translating survey content from one master, or research designs such as loops and quotas. 1 2 3 8 9

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Distribution, response collection & workflows

How this is scored

How forms reach people and what happens to an answer: share links, embedding, QR codes, email invitations with reminders, contact lists and panels, offline or kiosk collection, file uploads, payments and signatures inside the form, notifications, approval or assignment of submissions, and automations that pass a response on to other tools.

0 — No way to collect responses from other people; the product only analyses data collected elsewhere.

3 — A share link and an embed code, with responses visible in the product; invitations, notifications and onward workflows are basic or not described.

5 — Links, embedding and QR codes, email notifications on submission, file uploads, a few native integrations (spreadsheets, CRM, chat) plus a connector service such as Zapier or Make, and either email invitations with reminders or payments inside the form.

8 — Invitations to managed contact lists with reminders and unique links, response quotas and closing rules, offline or kiosk collection, submissions routed for approval or assignment, conditional notifications, documented webhooks and a REST API to read and write responses.

10 — Collection at research and process scale: panel or sample sourcing, multi-channel distribution (email, SMS, web, app intercept) with deduplication, workflows with branching and audit trail, and every response event exposed to the customer's systems in real time with a stated delivery guarantee.

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The Academic Researcher

Links, three embed types with guides for platforms from Notion to Next.js, file uploads, Stripe payments, signatures, scheduled closing with response limits and duplicate prevention are documented, alongside Slack notifications, native integrations, Zapier, Make, Pipedream, documented webhooks with event retry, and a REST API covering forms and submissions; email notifications whose body and recipients follow calculated fields are the closest thing to conditional notification. We found no public information on managed invitation lists with reminders and unique links, QR codes, offline or kiosk collection, or routing submissions for approval — exactly the machinery a multi-wave study relies on. 1 2 3 9 10 11 13

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Survey analysis & reporting

How this is scored

What the product does with the answers: live results and charts, filters and segments, cross-tabulation, NPS, CSAT and other standard scores, open-text and sentiment analysis, shareable dashboards and reports, and exports to the formats analysts use (CSV, Excel, SPSS, R).

0 — No view of results inside the product; submissions can only be forwarded or downloaded one at a time.

3 — A table of responses with simple charts per question and a CSV export; filters, comparisons and report sharing are basic or not described.

5 — Charts per question, filters and segments, at least one comparison or cross-tab view, standard scores such as NPS, shareable or exportable reports (PDF, presentation), and exports to CSV and Excel.

8 — Cross-tabulation with significance testing, weighting, open-text coding or sentiment analysis, trend reports across survey waves, dashboards for different audiences with permissions, and SPSS or R exports with labels.

10 — A research-grade analysis environment: statistical models beyond cross-tabs (driver analysis, regression), benchmarks, text analytics with themes the customer can edit, and every analysis reproducible from documented exports or an analytics API.

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The Academic Researcher

Documented analysis covers automatic NPS scoring with a live Promoter/Passive/Detractor split, completion and drop-off metrics, an analytics API returning aggregate figures, PDF export, a Google Sheets integration, and response analysis in plain language through Claude or ChatGPT connectors. We found no public information on cross-tabulation, significance testing, filters or segments, shareable dashboards, or exports to SPSS and R with labels — for my faculty that means the raw data must leave the tool immediately after collection. 2 3 12 13

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Hosting choice, teams & portability

How this is scored

What the customer may choose about where and how the product runs and who uses it: a selectable data region or EU-only hosting, self-hosting or an on-premise edition, team workspaces with roles and permissions, single sign-on, an audit log, custom domains and white-labelling, and a complete export of forms and responses that another tool can import.

0 — A single-user tool with no export of forms or responses.

3 — Shared access for a team and a response export; data location, roles and single sign-on are not described.

5 — Hosting location stated with an EU option, team workspaces with at least two roles, single sign-on on a higher plan, a custom domain or removed vendor branding, and an export of all responses.

8 — EU-only hosting selectable per account or a self-hosted edition, granular roles per form or folder, SSO with SAML and user provisioning, an audit log, white-labelling, and forms and responses exportable in a documented format with an API.

10 — Full control over operation: an open-source or on-premise edition with feature parity, customer-chosen region per workspace, administrative APIs, a documented migration path in and out, and an uptime commitment with a published status history.

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The Academic Researcher

Forms and responses sit on EU servers as a fixed location, and the help pages state plainly that folder access follows workspace membership with no separate permissions per folder, while workspaces, unlimited nested folders and unlimited team members are Pro features. Custom domains are thoroughly documented — CNAME target, automatic SSL, favicon, metadata, email sending domain — and branding removal is priced, giving a white-labelled look, with response export, a form importer and the API providing a path in and out. We found no public information on single sign-on, granular roles, an audit log, or a self-hosted edition. 2 3 6 13 16 17

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European sovereignty

How this is scored

Who the contracting entity and the parent company are, where forms and responses are hosted, and who the subprocessors are (hosting, email delivery, payment providers, analytics, AI features). Independently sourced by the sovereignty pipeline; responses often carry personal and sometimes special-category data, so the whole chain counts, not only the database.

0 — Non-EU vendor and contracting entity, hosting unstated, subprocessors unnamed, and no data processing agreement offered.

3 — A privacy policy and a data processing agreement exist, but hosting location is unstated or non-EU and the subprocessors are not listed.

5 — EU hosting available and an EU contracting entity or EU representative, but parts of the chain (email, analytics, AI features, support) run through non-EU providers without a stated safeguard.

8 — EU hosting on named infrastructure, EU contracting entity, subprocessors listed with their locations, a data processing agreement published, and security certifications (ISO 27001, SOC 2) stated.

10 — Sovereign end to end and evidenced: European ownership, entity, hosting and every subprocessor, data export and deletion documented, and certifications published with their scope rather than implied.

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The Academic Researcher

The contracting entity is named in the data processing agreement — Tally BV, a Besloten Vennootschap under Belgian law in Ghent with an enterprise number — and hosting runs on named infrastructure, Google Cloud in a Belgian region, with data stated to be stored on high-security servers within the European Union. The subprocessor table is published with each provider's location and a flag for who may process form submissions, showing the US providers SendGrid and Stripe only through opt-in notifications and payment features while several US services are marked as not touching submissions. No ISO or SOC certification is asserted for Tally itself — those references concern third parties — and we found no public information on the company's ownership. 2 5 6 15

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Pricing transparency

How this is scored

Whether a buyer can compute the real annual cost from public pages alone: price per plan and per user, response or submission limits and what happens above them, which features (logic, branding removal, SSO, EU hosting, analysis modules) need a higher plan, add-ons, minimum term and the free tier's limits.

0 — No public prices at all; every customer is a sales call.

3 — A starting price or a free tier exists, but how cost scales with users, responses or features is unclear.

5 — Plans are public with prices and their main limits (users, responses, forms), but at least one commonly needed piece (SSO, EU hosting, extra responses, branding removal) is unpriced or "on request".

8 — Every plan priced publicly with its limits, overage or extra-response prices, feature differences per plan in a comparison table, billing period, VAT treatment and cancellation terms stated.

10 — Complete price computability: annual cost derivable for a given number of users, responses and features, with every add-on, enterprise option, support level and data-return term published.

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The Academic Researcher

A free tier of unlimited forms and submissions 'within fair usage guidelines' and two paid plans are public, though the captured pages give different figures for the paid plans — '$29/month or $290/year' for Pro and '$89/month or $890/year' for Business on the features page, '€20 per month' for Pro and '€65 per month' for Business on the pricing page — with monthly or yearly billing ('2 months off') and 'Cancel anytime'. Plan gating is documented across the help pages: conditional logic and calculated fields free; branding removal, custom domains, CSS and team features on Pro; retention control and email verification on Business; and no Tally fee on top of Stripe's. We found no public information on VAT treatment or on where the fair usage boundaries lie, so the free tier's true cost ceiling cannot be computed. 2 3 7 8 10 17

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European sovereignty — proven facts

0 of 6 dimensions proven

Built only from facts shown on the vendor's own pages. A dimension we could not prove is left open, not scored as zero.

Hosting location Not determined ⚠ unverified — uncited Report an error
Hosting options Not determined — uncited Report an error
Open source Not determined — uncited Report an error
Data processing agreement Not determined ⚠ unverified — uncited Report an error
Transfer impact assessment Not determined — uncited Report an error

Questions about Tally

Is Tally European?

Yes. whats-best.ai classifies Tally as EU-Made.

Where does Tally store data?

The default storage location for customer data is not stated on the vendor’s pages as of 28 Oct 2026. The vendor’s pages mention the EU as hosting location, per the vendor’s page captured 28 Oct 2026.

Does Tally have a free plan?

Yes. Tally has a free plan, per the vendor’s page captured 28 Oct 2026.

What are the best alternatives to Tally?

As of 3 Nov 2026, the panel rates Formbricks (4/5), easyfeedback (3.5/5) and Netigate (3.5/5) highest among the other 19 Forms & Surveys products evaluated. Ratings that look equal are rounded to half stars; the order uses the unrounded rating, then the name. The highest-rated European alternative is Formbricks (EU-Made). Ratings are the AI panel’s opinion, formed from public evidence: how scores are made. The full list, with European products first: Tally alternatives.

Where this could be wrong

What we left out

A claim that does not survive our checks costs us the claim, not the page. This is what was taken off this one.

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Sources (17)

The pages every claim on this page was read from — each one checked, dated, and kept verifiable.

  1. 1 Vendor homepage tally.so Checked 28 Oct 2026 Details →
  2. 2 Features page tally.so Checked 28 Oct 2026 Details →
  3. 3 Pricing page tally.so Checked 28 Oct 2026 Details →
  4. 4 Privacy policy tally.so Checked 28 Oct 2026 Details →
  5. 5 Data processing agreement tally.so Checked 28 Oct 2026 Details →
  6. 6 GDPR page with subprocessor list tally.so Checked 28 Oct 2026 Details →
  7. 7 Data retention documentation tally.so Checked 28 Oct 2026 Details →
  8. 8 Form & survey building — found from sitemap tally.so Checked 28 Oct 2026 Details →
  9. 9 Form & survey building — found from sitemap tally.so Checked 28 Oct 2026 Details →
  10. 10 Distribution, response collection & workflows — found from sitemap tally.so Checked 28 Oct 2026 Details →
  11. 11 Distribution, response collection & workflows — found from sitemap tally.so Checked 28 Oct 2026 Details →
  12. 12 Survey analysis & reporting — found from sitemap tally.so Checked 28 Oct 2026 Details →
  13. 13 Survey analysis & reporting — found from sitemap developers.tally.so Checked 28 Oct 2026 Details →
  14. 14 Consent, GDPR & respondent data — found from sitemap tally.so Checked 28 Oct 2026 Details →
  15. 15 Consent, GDPR & respondent data — found from sitemap tally.so Checked 28 Oct 2026 Details →
  16. 16 Hosting choice, teams & portability — found from sitemap tally.so Checked 28 Oct 2026 Details →
  17. 17 Hosting choice, teams & portability — found from sitemap tally.so Checked 28 Oct 2026 Details →