Coverage, accuracy & freshness
How this is scored
How much of the target market the database actually covers — judged on DACH and EU coverage as much as North American — and what the vendor documents about verification and refresh, because accuracy claims cannot be checked from outside.
0 — No stated coverage, no refresh cadence, no verification method; accuracy asserted as a percentage with nothing behind it.
3 — Headline record counts for the whole database, thin or unstated European coverage, and no description of how often records are re-verified.
5 — Coverage stated per country or region including DACH, email verification described, a stated refresh cadence, and firmographics beyond name and domain.
8 — Coverage broken down by country, industry and data type (email, direct dial, mobile), verification method and refresh cadence documented, company data drawn from official registers where available, and a bounce or credit-back guarantee with stated terms.
10 — The vendor is accountable for its data: per-country coverage and accuracy methodology published, every field carrying a last-verified date visible to the user, register-sourced company data, and credit-back terms that make inaccuracy the vendor's cost rather than the buyer's.
The RevOps Manager
The captured pages state identification rates — 15-20% of traffic on basic resolution, 35-45% on premium, and a 70-80% headline — with person-level profiles matched to US home addresses and IP ringfencing that resolves only US traffic; we found no public information on email verification method, refresh cadence, or per-country coverage, so these figures stand as assertions without method. The reporting view is US-shaped (profiles by state) and European reach is company-level only through the Demandbase partnership. 1 2