Coverage, accuracy & freshness
How this is scored
How much of the target market the database actually covers — judged on DACH and EU coverage as much as North American — and what the vendor documents about verification and refresh, because accuracy claims cannot be checked from outside.
0 — No stated coverage, no refresh cadence, no verification method; accuracy asserted as a percentage with nothing behind it.
3 — Headline record counts for the whole database, thin or unstated European coverage, and no description of how often records are re-verified.
5 — Coverage stated per country or region including DACH, email verification described, a stated refresh cadence, and firmographics beyond name and domain.
8 — Coverage broken down by country, industry and data type (email, direct dial, mobile), verification method and refresh cadence documented, company data drawn from official registers where available, and a bounce or credit-back guarantee with stated terms.
10 — The vendor is accountable for its data: per-country coverage and accuracy methodology published, every field carrying a last-verified date visible to the user, register-sourced company data, and credit-back terms that make inaccuracy the vendor's cost rather than the buyer's.
The SDR Team Lead
Accuracy is asserted as percentages with nothing behind them — 70-80% of traffic identified, 15-20% basic and 35-45% premium resolution coverage — with no refresh cadence and no verification method beyond a mention of validated business emails. The vendor states person-level profiles are matched to US home addresses only, and we found no public information on European or DACH contact coverage, on phone or direct-dial data, or on any credit-back for inaccurate records; the terms state all payments are nonrefundable. 1 2 4