Coverage, accuracy & freshness
How this is scored
How much of the target market the database actually covers — judged on DACH and EU coverage as much as North American — and what the vendor documents about verification and refresh, because accuracy claims cannot be checked from outside.
0 — Not a data product: the tool supplies no contact or company data and only manages leads the customer brings.
3 — Total record counts for the database with the data types offered (email, phone, company data) and email verification mentioned.
5 — Coverage stated by country or region with Europe or DACH included, email verification described, firmographics beyond name and domain (industry, size, revenue), and a refresh cadence or last-verified date stated.
8 — Coverage broken down by country, industry and data type (email, direct dial, mobile), verification method and refresh cadence documented, company data drawn from official registers where available, and a bounce or credit-back guarantee with stated terms.
10 — The vendor is accountable for its data: per-country coverage and accuracy methodology published, every field carrying a last-verified date visible to the user, register-sourced company data, and credit-back terms that make inaccuracy the vendor's cost rather than the buyer's.
The RevOps Manager
Coverage is stated at region level with EMEA included, on 200 million-plus contacts and 54 million-plus verified mobile numbers, and the verification story is real: human and AI verification on a 90-day cycle at a claimed 95% accuracy with firmographic and technographic fields. But there is no per-country breakdown, the privacy policy says the Leads database profiles decision makers based in the United States, and I found no bounce or credit-back guarantee making inaccuracy the vendor's cost. 1 2 3 5 7 9