Coverage, accuracy & freshness
How this is scored
How much of the target market the database actually covers — judged on DACH and EU coverage as much as North American — and what the vendor documents about verification and refresh, because accuracy claims cannot be checked from outside.
0 — Not a data product: the tool supplies no contact or company data and only manages leads the customer brings.
3 — Total record counts for the database with the data types offered (email, phone, company data) and email verification mentioned.
5 — Coverage stated by country or region with Europe or DACH included, email verification described, firmographics beyond name and domain (industry, size, revenue), and a refresh cadence or last-verified date stated.
8 — Coverage broken down by country, industry and data type (email, direct dial, mobile), verification method and refresh cadence documented, company data drawn from official registers where available, and a bounce or credit-back guarantee with stated terms.
10 — The vendor is accountable for its data: per-country coverage and accuracy methodology published, every field carrying a last-verified date visible to the user, register-sourced company data, and credit-back terms that make inaccuracy the vendor's cost rather than the buyer's.
The SDR Team Lead
The numbers that matter to my team are on the page — 200M+ verified contacts, 54M+ mobile numbers, direct dials, and a 90-day verification cycle with 250 full-time researchers behind a 95% accuracy claim — with coverage claimed across the US, Canada, EMEA and APAC plus firmographic and technographic fields. But it stays at region level: no country or industry breakdown, and we found no public information on register-sourced company data or bounce-guarantee and credit-back terms. The privacy policy also frames the Leads database around decision makers based in the United States, so DACH depth is an open question before I put my reps on it. 1 2 3 5