Coverage, accuracy & freshness
How this is scored
How much of the target market the database actually covers — judged on DACH and EU coverage as much as North American — and what the vendor documents about verification and refresh, because accuracy claims cannot be checked from outside.
0 — Not a data product: the tool supplies no contact or company data and only manages leads the customer brings.
3 — Total record counts for the database with the data types offered (email, phone, company data) and email verification mentioned.
5 — Coverage stated by country or region with Europe or DACH included, email verification described, firmographics beyond name and domain (industry, size, revenue), and a refresh cadence or last-verified date stated.
8 — Coverage broken down by country, industry and data type (email, direct dial, mobile), verification method and refresh cadence documented, company data drawn from official registers where available, and a bounce or credit-back guarantee with stated terms.
10 — The vendor is accountable for its data: per-country coverage and accuracy methodology published, every field carrying a last-verified date visible to the user, register-sourced company data, and credit-back terms that make inaccuracy the vendor's cost rather than the buyer's.
The Skeptic
Record counts, data types and a 90-day verification cycle are documented — 200M+ contacts, 54M+ mobile numbers, human researchers, 95% accuracy — but coverage is stated at region level only, and the captured pages give different figures for geographic reach: the data pages promise US, Canada, EMEA and APAC while the privacy policy describes the Leads database as profiling US-based decision makers. The company database itself is quoted at 30M+ in one place and 22M+ in another. We found no public information on a bounce or credit-back guarantee, per-country accuracy, or per-record verification dates visible to the user. 1 2 3 5 7