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Panel rating · 6 judges · How to read the stars

Category median

Sovereignty: 1 of 4 dimensions proven

0–5 in half steps. 5 means the rubric's top anchor is met on the evidence.

by Moz, Inc. · moz.com

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Read this page as one judge. Each weighs the same scores by what they care about.

The Technical SEO

Weighted verdict

Lives in crawl data and log files. Wants JavaScript rendering, crawl budget analysed, indexation diagnosed rather than listed, and regressions caught between crawls. Treats an issue list sorted by count rather than by traffic impact as busywork.

Same scores as the panel view — this lens weights them the way this judge cares.

Scored by The Technical SEO

Crawling & technical audit

How this is scored

Site crawling at real scale: what the crawler finds, how deeply it checks, whether Core Web Vitals and indexation problems are diagnosed rather than merely listed.

0 — No site crawler; the product is keyword data only.

3 — A crawler with a low page cap that reports broken links and missing tags, with no prioritisation and no rendering of JavaScript.

5 — Scheduled crawls at a stated page limit, JavaScript rendering, issue categories with severity, and Core Web Vitals pulled per template.

8 — Log-file or Search Console integration to compare what the crawler sees against what Google fetched, indexation and canonical diagnosis, structured-data validation, and issues prioritised by traffic impact rather than count.

10 — The audit is diagnostic rather than a list: crawl budget analysed, rendering differences surfaced, regressions detected between crawls with the deploy that caused them inferrable, and remediation guidance specific enough for a developer ticket.

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The Technical SEO

Weekly Rogerbot crawls run at stated per-plan page limits with issue categories and severity, new issues flagged against the previous crawl by email, fix visibility, and Core Web Vitals analysed per tracked URL on a weekly re-check with 90 days of history — that part is genuine diagnosis, though the crawler sits in North America, which the vendor itself says can impact accuracy for international sites. Prioritisation is by issue type and frequency rather than traffic impact, and I found no public information on JavaScript rendering, log files, Search Console integration, indexation or canonical diagnosis, or structured-data validation. 2 4 5

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Keyword research & content guidance

How this is scored

Keyword discovery, intent classification, SERP feature analysis and on-page guidance — judged on the depth of the German-language data as much as the English.

0 — A keyword list with volumes from one source and no intent or difficulty signal.

3 — Volume and difficulty for major markets, with thin or stale German data and no SERP feature detail.

5 — Keyword research with volume, difficulty and intent across German and other EU markets, SERP feature presence, and basic on-page recommendations.

8 — Topic clustering, competitor gap analysis, SERP composition tracked over time, content briefs with entity coverage, and cannibalisation detection.

10 — Research and guidance close the loop: opportunity sized against realistic traffic, content scored against what currently ranks rather than against a keyword density heuristic, and recommendations that reference the specific pages in the customer's own site.

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The Technical SEO

Volume, Difficulty, Organic CTR and Priority are documented, intent is classified into four groups, Keyword Gap compares against up to three competitors with Traffic Lift sizing the prize, and SERP feature composition is tracked weekly across 16 features with trended views. AI Content Briefs ground guidance in a 'What's Already Ranking' list of pages currently ranking for the target keyword, but I found no public information on German-language data depth, cannibalisation detection, or entity coverage in briefs. 1 6 7 9 10

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Rank tracking & index quality

How this is scored

The proprietary data: ranking accuracy and frequency, backlink index size and freshness. Scored on what the vendor documents about their own data, because nothing here can be verified from outside.

0 — Rankings and backlinks with no stated update frequency, no country or device granularity, and no documentation of how either is collected.

3 — Weekly rankings for one country and device, a backlink index with no stated refresh cadence or size.

5 — Daily rankings with country, language and device selection, local results, and a backlink index with a documented crawl frequency.

8 — Rankings at stated frequency across many locations including city-level, SERP feature attribution, backlink index size and refresh published, lost-and-found link detection, and historical data retained for the life of the account.

10 — The vendor is accountable for their own data: methodology documented, index size and freshness published and updated, historical rankings retained and exportable in full, and discrepancies against Search Console explained rather than hidden.

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The Technical SEO

The cadence is stated plainly — weekly, national or local, mobile and desktop side by side, up to four search engines, top 20 tracked with anything beyond shown as 21+ — with per-keyword SERP feature attribution and rankings history kept to "all time" and exportable in full. The link index is published at scale with a 3-day refresh rate, though the captured pages give different figures for its size (44.8 trillion on one, 45.5 trillion on another); I found no public information on daily collection, city-level locations, or lost-and-found link detection. 8 9 10 11

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Reporting, integrations & API

How this is scored

Getting the data out and in front of someone: dashboards, white-label reporting for agencies, Search Console and analytics integration, and an API a team can build on.

0 — On-screen views only; export is a manual CSV and there is no API.

3 — Scheduled PDF reports and CSV export, one analytics integration, no API worth building against.

5 — Customisable dashboards, scheduled reports, Search Console and analytics integration, and a documented API with stated limits.

8 — White-label reporting with client access, data-warehouse or BigQuery export, multi-site and multi-client management, and an API with credit costs published per endpoint.

10 — The tool is a data source rather than a destination: full historical export in open formats, a versioned API with a deprecation policy, integrations the vendor maintains, and reporting an agency can hand a client unedited.

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The Technical SEO

Custom reports and dashboards exist, Google Analytics connects to overlay traffic against rankings, and the API is genuinely documented — JSON-RPC 2.0, single-token auth, V2 and V3 docs, HTTPS enforced from August 2024, an MCP server, and per-plan quotas for backlink queries per month and rank-checker queries per day. I found no public information on Search Console integration, white-label reporting, or data-warehouse export, and endpoint weightings are pointed at the Help Hub rather than priced on the captured page. 1 2 5 10 11 13

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Data portability & exit

How this is scored

Whether the ranking and crawl history — the only thing a multi-year subscription actually accumulates — remains the customer's when they leave.

0 — No bulk export; history is visible in the interface and nowhere else, and ends with the subscription.

3 — CSV export of current views only, with historical data capped or unavailable in bulk.

5 — Bulk export of rankings, keywords and crawl results including history, via interface or API.

8 — Complete historical export in open formats without credit metering that prices it out of reach, plus a documented retention period after cancellation.

10 — Exit is designed for: the full account exportable including every historical data point, API access sufficient to mirror the data continuously, and a stated grace period during which the archive remains retrievable.

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The Technical SEO

Rankings history is exportable in full via CSV at any campaign timeframe, one row per data collection, with SERP feature data and performance-metric history alongside — that part is properly done. The captured help page poses the question of exporting past crawl data without showing the answer, and I found no public information on retention of the archive after cancellation or on API access sufficient to mirror the history continuously. 4 5 8 12

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European sovereignty

How this is scored

Where the account and crawl data live and who the contracting entity is. Independently sourced by the sovereignty pipeline; weighted lower here than in categories holding personal data, because an SEO tool mostly holds the customer's own strategy rather than their customers' identities.

0 — Non-EU vendor and contracting entity, hosting unstated, subprocessors unnamed, and site or user data of unclear scope leaving the EU.

3 — EU hosting offered as an option while the contracting entity is non-EU, or the subprocessor list is absent.

5 — EU hosting as standard and an EU contracting entity, but parts of the chain are non-EU without an explained safeguard.

8 — EU hosting on named infrastructure, EU contracting entity, subprocessor list published, and any analytics or Search Console data handling described with its legal basis.

10 — Sovereign end to end and evidenced: vendor, entity, hosting and every subprocessor European, certification published, and a DPA that covers the crawl and analytics data the tool ingests.

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The Technical SEO

The contracting entity is SEOMoz, Inc., a Ziff Davis company in the United States, hosting is unstated, and processors are described only as "located anywhere in the world" — no named subprocessor list. Transfers lean on standard contractual clauses and the EU-U.S. Data Privacy Framework with a DPO registered with the Irish Data Protection Commission, which lifts it slightly above the floor, but I found no public information on EU hosting or a European contracting option. 1 3

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Pricing transparency

How this is scored

The category where the headline price is least often the invoice. Whether a buyer can compute the real annual cost including keyword limits, crawl credits, API units, extra users and client seats — from public pages alone.

0 — No public prices at all; every tier is a sales conversation.

3 — A monthly headline exists, but keyword limits, crawl credits or the cost of an additional user are unstated — the invoice is unknowable.

5 — Tier prices public with the main limits given, but at least one commonly needed piece (extra seats, API credits, historical data) is unpriced or metered opaquely.

8 — Every tier priced publicly with keyword, crawl and API limits, overage rates, per-seat costs, minimum term and VAT treatment stated.

10 — Complete price computability: annual invoice derivable for a given keyword count, crawl volume, API usage and team size, with overage and every credit cost published.

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The Technical SEO

All three self-serve tiers are public — $99, $179 and $299 USD per month, plus a $49/month entry level — with keyword, crawl, campaign, seat, backlink-query and rank-checker limits stated per plan, and AI add-ons priced at $20 each per dashboard and $50 per 100 prompts. Overages are declared "not included" with no rate published, enterprise is a conversation, and I found no public information on per-seat costs for additional users, minimum term, or VAT treatment. 2 2

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European sovereignty — proven facts

1 of 4 dimensions proven

Built only from facts shown on the vendor's own pages. A dimension we could not prove is left open, not scored as zero.

Ownership Foreign-controlled ⚠ unverified 0/2 pts 3 Report an error
Data residency Not determined — uncited Report an error
Subprocessors Not determined — uncited Report an error

Where this could be wrong

What we left out

A claim that does not survive our checks costs us the claim, not the page. This is what was taken off this one.

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Sources (13)

The pages every claim on this page was read from — each one checked, dated, and kept verifiable.

  1. 1 Product page moz.com Checked 5 Oct 2026 Details →
  2. 2 Pricing moz.com Checked 5 Oct 2026 +2 earlier captures: 15 Sep 2026, 2 Sep 2026 Details →
  3. 3 Privacy policy moz.com Checked 5 Oct 2026 Details →
  4. 4 Crawling & technical audit — found from sitemap moz.com Checked 5 Oct 2026 Details →
  5. 5 Crawling & technical audit — found from sitemap moz.com Checked 5 Oct 2026 Details →
  6. 6 Keyword research & content guidance — found from sitemap moz.com Checked 5 Oct 2026 Details →
  7. 7 Keyword research & content guidance — found from sitemap moz.com Checked 5 Oct 2026 Details →
  8. 8 Rank tracking & index quality — found from sitemap moz.com Checked 5 Oct 2026 Details →
  9. 9 Rank tracking & index quality — found from sitemap moz.com Checked 5 Oct 2026 Details →
  10. 10 Reporting, integrations & API — found from sitemap moz.com Checked 5 Oct 2026 Details →
  11. 11 Reporting, integrations & API — found from sitemap moz.com Checked 5 Oct 2026 Details →
  12. 12 Data portability & exit — found from sitemap moz.com Checked 5 Oct 2026 Details →
  13. 13 Data portability & exit — found from sitemap moz.com Checked 5 Oct 2026 Details →