Crawling & technical audit
How this is scored
Site crawling at real scale: what the crawler finds, how deeply it checks, whether Core Web Vitals and indexation problems are diagnosed rather than merely listed.
0 — No site crawler; the product is keyword data only.
3 — A crawler with a low page cap that reports broken links and missing tags, with no prioritisation and no rendering of JavaScript.
5 — Scheduled crawls at a stated page limit, JavaScript rendering, issue categories with severity, and Core Web Vitals pulled per template.
8 — Log-file or Search Console integration to compare what the crawler sees against what Google fetched, indexation and canonical diagnosis, structured-data validation, and issues prioritised by traffic impact rather than count.
10 — The audit is diagnostic rather than a list: crawl budget analysed, rendering differences surfaced, regressions detected between crawls with the deploy that caused them inferrable, and remediation guidance specific enough for a developer ticket.
The In-House SEO Lead
The crawler itself is diagnostic, not a checklist: unlimited URLs bounded only by my own memory and disk, Chromium rendering, structured-data and canonical/noindex diagnosis, per-issue priority based on potential impact, crawl comparison surfacing what changed between crawls and staging-vs-production mapping, with bulk error exports literally framed as 'send to a developer'. Search Console and PageSpeed Insights data pulled per URL satisfies the anchor-8 comparison clause, but no log-file analysis or crawl-budget reporting is evidenced, so I can't set the spider's view against what Googlebot actually fetched. 1 2 1