Crawling & technical audit
How this is scored
Site crawling at real scale: what the crawler finds, how deeply it checks, whether Core Web Vitals and indexation problems are diagnosed rather than merely listed.
0 — No site crawler or audit; the product is keyword, rank or backlink data only.
3 — A site audit that crawls pages and reports broken links, missing tags and redirect problems.
5 — Scheduled site audits with a stated page limit, issues grouped by category and severity with fix hints, and page speed or Core Web Vitals reported.
8 — JavaScript rendering, log-file or Search Console integration to compare what the crawler sees against what Google fetched, indexation and canonical diagnosis, structured-data validation, crawl comparison over time, and issues prioritised by traffic impact rather than count.
10 — The audit is diagnostic rather than a list: crawl budget analysed, rendering differences surfaced, regressions detected between crawls with the deploy that caused them inferrable, and remediation guidance specific enough for a developer ticket.
The In-House SEO Lead
The captured help pages describe a rank-tracking and keyword-intelligence product: their "Dynamic Depth Crawling" is how far the tool works through Google's results pages to find your site, alongside a weekly top-100 collection on Saturdays — not a crawl of the customer's own site. We found no public information on a site crawler, technical audit findings, Core Web Vitals or indexation diagnosis, and nothing in these pages would turn into a developer ticket for my own domain. 1 4 5