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Serpstat

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Panel rating · 6 judges · How to read the stars

Category median

Sovereignty: not determined

0–5 in half steps. 5 means the rubric's top anchor is met on the evidence.

by Serpstat Inc. · serpstat.com

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Read this page as one judge. Each weighs the same scores by what they care about.

The Agency Owner

Weighted verdict

Runs forty client sites and rebills the licence. Wants multi-client management, white-label reports a client can receive unedited, and per-seat costs that do not punish a growing team. Reads "contact us" on a pricing page as a margin problem.

Same scores as the panel view — this lens weights them the way this judge cares.

Scored by The Agency Owner

Crawling & technical audit

How this is scored

Site crawling at real scale: what the crawler finds, how deeply it checks, whether Core Web Vitals and indexation problems are diagnosed rather than merely listed.

0 — No site crawler; the product is keyword data only.

3 — A crawler with a low page cap that reports broken links and missing tags, with no prioritisation and no rendering of JavaScript.

5 — Scheduled crawls at a stated page limit, JavaScript rendering, issue categories with severity, and Core Web Vitals pulled per template.

8 — Log-file or Search Console integration to compare what the crawler sees against what Google fetched, indexation and canonical diagnosis, structured-data validation, and issues prioritised by traffic impact rather than count.

10 — The audit is diagnostic rather than a list: crawl budget analysed, rendering differences surfaced, regressions detected between crawls with the deploy that caused them inferrable, and remediation guidance specific enough for a developer ticket.

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The Agency Owner

A site audit exists with an audit summary, an issue list, a custom overview and page-level audit, and Core Web Vitals are named as an outcome, but I found no public information on crawl page limits, scheduling, JavaScript rendering or how issues are prioritised. For forty client sites I cannot even tell from these pages how deep the crawler goes or whether anything is scheduled. 1 3 6

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Keyword research & content guidance

How this is scored

Keyword discovery, intent classification, SERP feature analysis and on-page guidance — judged on the depth of the German-language data as much as the English.

0 — A keyword list with volumes from one source and no intent or difficulty signal.

3 — Volume and difficulty for major markets, with thin or stale German data and no SERP feature detail.

5 — Keyword research with volume, difficulty and intent across German and other EU markets, SERP feature presence, and basic on-page recommendations.

8 — Topic clustering, competitor gap analysis, SERP composition tracked over time, content briefs with entity coverage, and cannibalisation detection.

10 — Research and guidance close the loop: opportunity sized against realistic traffic, content scored against what currently ranks rather than against a keyword density heuristic, and recommendations that reference the specific pages in the customer's own site.

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The Agency Owner

Clustering is genuinely deep — soft and hard modes, a connection-strength score, a metatop of competitor pages in the SERP, and text analysis run against the customer's own auto-assigned page. I found no public information on German-language data depth, intent classification or cannibalisation detection, which holds it below the top band. 1 5 6

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Rank tracking & index quality

How this is scored

The proprietary data: ranking accuracy and frequency, backlink index size and freshness. Scored on what the vendor documents about their own data, because nothing here can be verified from outside.

0 — Rankings and backlinks with no stated update frequency, no country or device granularity, and no documentation of how either is collected.

3 — Weekly rankings for one country and device, a backlink index with no stated refresh cadence or size.

5 — Daily rankings with country, language and device selection, local results, and a backlink index with a documented crawl frequency.

8 — Rankings at stated frequency across many locations including city-level, SERP feature attribution, backlink index size and refresh published, lost-and-found link detection, and historical data retained for the life of the account.

10 — The vendor is accountable for their own data: methodology documented, index size and freshness published and updated, historical rankings retained and exportable in full, and discrepancies against Search Console explained rather than hidden.

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The Agency Owner

Daily tracking with location, language and device selection, URL-level positions and separate positions and SERP history modules are documented, and index sizes are published (529B backlinks, 1.50B domains, 2.21B Google SERPs). I found no public information on the backlink index refresh cadence, SERP feature attribution or data methodology, so the vendor's own accountability for its data is not evidenced. 1 6 7

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Reporting, integrations & API

How this is scored

Getting the data out and in front of someone: dashboards, white-label reporting for agencies, Search Console and analytics integration, and an API a team can build on.

0 — On-screen views only; export is a manual CSV and there is no API.

3 — Scheduled PDF reports and CSV export, one analytics integration, no API worth building against.

5 — Customisable dashboards, scheduled reports, Search Console and analytics integration, and a documented API with stated limits.

8 — White-label reporting with client access, data-warehouse or BigQuery export, multi-site and multi-client management, and an API with credit costs published per endpoint.

10 — The tool is a data source rather than a destination: full historical export in open formats, a versioned API with a deprecation policy, integrations the vendor maintains, and reporting an agency can hand a client unedited.

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The Agency Owner

This is the part I care about most and it holds up: branded PDF and Custom Reports from the Individual plan, a full white-label interface on my own subdomain with client access on the Agency plan, and a documented API whose credit costs are published per row and per call. I found no public information on Search Console or analytics integration, data-warehouse export, or multi-client management, which keeps it short of the top band. 8 9 11

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Data portability & exit

How this is scored

Whether the ranking and crawl history — the only thing a multi-year subscription actually accumulates — remains the customer's when they leave.

0 — No bulk export; history is visible in the interface and nowhere else, and ends with the subscription.

3 — CSV export of current views only, with historical data capped or unavailable in bulk.

5 — Bulk export of rankings, keywords and crawl results including history, via interface or API.

8 — Complete historical export in open formats without credit metering that prices it out of reach, plus a documented retention period after cancellation.

10 — Exit is designed for: the full account exportable including every historical data point, API access sufficient to mirror the data continuously, and a stated grace period during which the archive remains retrievable.

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The Agency Owner

Exports exist — XLSX and CSV, a positions export endpoint, and API data export for volumes beyond the 60,000-row request cap — but exports run through plan-limited API calls and per-row credits. I found no public information on retention after cancellation or any grace period during which the ranking and crawl history remains retrievable. 5 10 11

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European sovereignty

How this is scored

Where the account and crawl data live and who the contracting entity is. Independently sourced by the sovereignty pipeline; weighted lower here than in categories holding personal data, because an SEO tool mostly holds the customer's own strategy rather than their customers' identities.

0 — Non-EU vendor and contracting entity, hosting unstated, subprocessors unnamed, and site or user data of unclear scope leaving the EU.

3 — EU hosting offered as an option while the contracting entity is non-EU, or the subprocessor list is absent.

5 — EU hosting as standard and an EU contracting entity, but parts of the chain are non-EU without an explained safeguard.

8 — EU hosting on named infrastructure, EU contracting entity, subprocessor list published, and any analytics or Search Console data handling described with its legal basis.

10 — Sovereign end to end and evidenced: vendor, entity, hosting and every subprocessor European, certification published, and a DPA that covers the crawl and analytics data the tool ingests.

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The Agency Owner

No sovereignty attributes are on record: I found no public information on where accounts and crawl data are hosted, the contracting entity's jurisdiction, subprocessors, or a data-processing agreement covering what the tool ingests. With nothing published on any of it, I cannot score this above the floor for the criterion. 1 11

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Pricing transparency not rated — the vendor publishes no price

How this is scored

The category where the headline price is least often the invoice. Whether a buyer can compute the real annual cost including keyword limits, crawl credits, API units, extra users and client seats — from public pages alone.

0 — No public prices at all; every tier is a sales conversation.

3 — A monthly headline exists, but keyword limits, crawl credits or the cost of an additional user are unstated — the invoice is unknowable.

5 — Tier prices public with the main limits given, but at least one commonly needed piece (extra seats, API credits, historical data) is unpriced or metered opaquely.

8 — Every tier priced publicly with keyword, crawl and API limits, overage rates, per-seat costs, minimum term and VAT treatment stated.

10 — Complete price computability: annual invoice derivable for a given keyword count, crawl volume, API usage and team size, with overage and every credit cost published.

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The Agency Owner

I can read how many credits a clustering keyword consumes (5 credits per keyword), that credits are shared with Text Analysis and the batch tools, and how many API calls the Team and Agency plans allow — but I found no public information on plan prices, per-seat costs, VAT treatment, minimum term or overage rates. The annual invoice for a growing team is unknowable from public pages, and that is a margin problem before I ever sign. 1 5 11

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Where this could be wrong

What we left out

A claim that does not survive our checks costs us the claim, not the page. This is what was taken off this one.

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Sources (11)

The pages every claim on this page was read from — each one checked, dated, and kept verifiable.

  1. 1 Vendor page serpstat.com Checked 22 Sep 2026 Details →
  2. 2 Crawling & technical audit — found from sitemap serpstat.com Checked 1 Oct 2026 Details →
  3. 3 Crawling & technical audit — found from sitemap help.serpstat.com Checked 1 Oct 2026 Details →
  4. 4 Keyword research & content guidance — found from sitemap serpstat.com Checked 1 Oct 2026 Details →
  5. 5 Keyword research & content guidance — found from sitemap serpstat.com Checked 1 Oct 2026 Details →
  6. 6 Rank tracking & index quality — found from sitemap serpstat.com Checked 1 Oct 2026 Details →
  7. 7 Rank tracking & index quality — found from sitemap help.serpstat.com Checked 1 Oct 2026 Details →
  8. 8 Reporting, integrations & API — found from sitemap serpstat.com Checked 1 Oct 2026 Details →
  9. 9 Reporting, integrations & API — found from sitemap help.serpstat.com Checked 1 Oct 2026 Details →
  10. 10 Data portability & exit — found from sitemap serpstat.com Checked 1 Oct 2026 Details →
  11. 11 Data portability & exit — found from sitemap help.serpstat.com Checked 1 Oct 2026 Details →