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Serpstat

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Panel rating · 6 judges · How to read the stars

Category median

Sovereignty: not determined

0–5 in half steps. 5 means the rubric's top anchor is met on the evidence.

by Serpstat Inc. · serpstat.com

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Read this page as one judge. Each weighs the same scores by what they care about.

The In-House SEO Lead

Weighted verdict

Owns organic traffic for one large German site and reports on it monthly. Wants German-language keyword data that is not an afterthought, rankings she can defend when they disagree with Search Console, and audit findings specific enough to become a developer ticket.

Same scores as the panel view — this lens weights them the way this judge cares.

Scored by The In-House SEO Lead

Crawling & technical audit

How this is scored

Site crawling at real scale: what the crawler finds, how deeply it checks, whether Core Web Vitals and indexation problems are diagnosed rather than merely listed.

0 — No site crawler; the product is keyword data only.

3 — A crawler with a low page cap that reports broken links and missing tags, with no prioritisation and no rendering of JavaScript.

5 — Scheduled crawls at a stated page limit, JavaScript rendering, issue categories with severity, and Core Web Vitals pulled per template.

8 — Log-file or Search Console integration to compare what the crawler sees against what Google fetched, indexation and canonical diagnosis, structured-data validation, and issues prioritised by traffic impact rather than count.

10 — The audit is diagnostic rather than a list: crawl budget analysed, rendering differences surfaced, regressions detected between crawls with the deploy that caused them inferrable, and remediation guidance specific enough for a developer ticket.

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The In-House SEO Lead

The captured pages show a site audit with a summary, an all-issues view, a custom overview and a per-page audit, and Core Web Vitals are named as a focus alongside crawling performance. We found no public information on crawl limits, scheduling, JavaScript rendering, issue prioritisation or any comparison of what the crawler sees against what Google fetched, so I cannot tell whether findings would translate into a developer ticket. 3 6 1

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Keyword research & content guidance

How this is scored

Keyword discovery, intent classification, SERP feature analysis and on-page guidance — judged on the depth of the German-language data as much as the English.

0 — A keyword list with volumes from one source and no intent or difficulty signal.

3 — Volume and difficulty for major markets, with thin or stale German data and no SERP feature detail.

5 — Keyword research with volume, difficulty and intent across German and other EU markets, SERP feature presence, and basic on-page recommendations.

8 — Topic clustering, competitor gap analysis, SERP composition tracked over time, content briefs with entity coverage, and cannibalisation detection.

10 — Research and guidance close the loop: opportunity sized against realistic traffic, content scored against what currently ranks rather than against a keyword density heuristic, and recommendations that reference the specific pages in the customer's own site.

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The In-House SEO Lead

Clustering is genuinely deep — soft and hard cluster modes with configurable connection strength from weak to strong, homogeneity scoring, a Metatop of the competitor pages appearing in the SERP, automatic assignment of my own pages to clusters, and per-page content recommendations through Text Analysis. We found no public information on intent classification, SERP feature detail, cannibalisation detection, or how deep the German-language database goes, which is what my monthly content planning would hang on. 5 1 6

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Rank tracking & index quality

How this is scored

The proprietary data: ranking accuracy and frequency, backlink index size and freshness. Scored on what the vendor documents about their own data, because nothing here can be verified from outside.

0 — Rankings and backlinks with no stated update frequency, no country or device granularity, and no documentation of how either is collected.

3 — Weekly rankings for one country and device, a backlink index with no stated refresh cadence or size.

5 — Daily rankings with country, language and device selection, local results, and a backlink index with a documented crawl frequency.

8 — Rankings at stated frequency across many locations including city-level, SERP feature attribution, backlink index size and refresh published, lost-and-found link detection, and historical data retained for the life of the account.

10 — The vendor is accountable for their own data: methodology documented, index size and freshness published and updated, historical rankings retained and exportable in full, and discrepancies against Search Console explained rather than hidden.

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The In-House SEO Lead

Daily rank tracking with country, language and device selection plus region and city granularity, positions history and SERP history modules, and index sizes are published plainly — 529 billion backlinks, 1.5 billion domains, 2.21 billion Google SERPs, 5.6 billion keyword suggestions. We found no public information on how the data is collected, the index refresh cadence, or how discrepancies against Search Console are explained, which is exactly what I need before I can defend these numbers to my stakeholders. 1 6 7 5

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Reporting, integrations & API

How this is scored

Getting the data out and in front of someone: dashboards, white-label reporting for agencies, Search Console and analytics integration, and an API a team can build on.

0 — On-screen views only; export is a manual CSV and there is no API.

3 — Scheduled PDF reports and CSV export, one analytics integration, no API worth building against.

5 — Customisable dashboards, scheduled reports, Search Console and analytics integration, and a documented API with stated limits.

8 — White-label reporting with client access, data-warehouse or BigQuery export, multi-site and multi-client management, and an API with credit costs published per endpoint.

10 — The tool is a data source rather than a destination: full historical export in open formats, a versioned API with a deprecation policy, integrations the vendor maintains, and reporting an agency can hand a client unedited.

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The In-House SEO Lead

There is a documented API with published monthly request caps per plan, per-row credit costs and a 60,000-row limit, plus Google Sheets, Looker Studio, R and MCP integrations, and white-label reporting that reaches a branded client domain on the Agency plan. We found no public information on Search Console or analytics integration, data-warehouse or BigQuery export, or scheduled reports — the pieces my monthly reporting actually runs on. 11 8 9 6

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Data portability & exit

How this is scored

Whether the ranking and crawl history — the only thing a multi-year subscription actually accumulates — remains the customer's when they leave.

0 — No bulk export; history is visible in the interface and nowhere else, and ends with the subscription.

3 — CSV export of current views only, with historical data capped or unavailable in bulk.

5 — Bulk export of rankings, keywords and crawl results including history, via interface or API.

8 — Complete historical export in open formats without credit metering that prices it out of reach, plus a documented retention period after cancellation.

10 — Exit is designed for: the full account exportable including every historical data point, API access sufficient to mirror the data continuously, and a stated grace period during which the archive remains retrievable.

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The In-House SEO Lead

A dedicated API endpoint exports domain positions as CSV, larger volumes have a stated data-export route beyond the 60,000-row request cap, and XLSX/CSV export exists, so bulk access to rankings and audit results looks real. We found no public information on exporting full ranking history, any retention period after cancellation, or how credit metering prices a large historical pull. 10 11 5

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European sovereignty

How this is scored

Where the account and crawl data live and who the contracting entity is. Independently sourced by the sovereignty pipeline; weighted lower here than in categories holding personal data, because an SEO tool mostly holds the customer's own strategy rather than their customers' identities.

0 — Non-EU vendor and contracting entity, hosting unstated, subprocessors unnamed, and site or user data of unclear scope leaving the EU.

3 — EU hosting offered as an option while the contracting entity is non-EU, or the subprocessor list is absent.

5 — EU hosting as standard and an EU contracting entity, but parts of the chain are non-EU without an explained safeguard.

8 — EU hosting on named infrastructure, EU contracting entity, subprocessor list published, and any analytics or Search Console data handling described with its legal basis.

10 — Sovereign end to end and evidenced: vendor, entity, hosting and every subprocessor European, certification published, and a DPA that covers the crawl and analytics data the tool ingests.

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The In-House SEO Lead

We found no public information on where account and crawl data are hosted, the contracting entity's jurisdiction, subprocessors, certifications, or a data processing agreement — neither on the vendor's own pages nor in the API documentation. For a tool that mostly holds our site strategy rather than customer identities I can live with asking, but nothing here can be pre-cleared for procurement. 1 11

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Pricing transparency not rated — the vendor publishes no price

How this is scored

The category where the headline price is least often the invoice. Whether a buyer can compute the real annual cost including keyword limits, crawl credits, API units, extra users and client seats — from public pages alone.

0 — No public prices at all; every tier is a sales conversation.

3 — A monthly headline exists, but keyword limits, crawl credits or the cost of an additional user are unstated — the invoice is unknowable.

5 — Tier prices public with the main limits given, but at least one commonly needed piece (extra seats, API credits, historical data) is unpriced or metered opaquely.

8 — Every tier priced publicly with keyword, crawl and API limits, overage rates, per-seat costs, minimum term and VAT treatment stated.

10 — Complete price computability: annual invoice derivable for a given keyword count, crawl volume, API usage and team size, with overage and every credit cost published.

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The In-House SEO Lead

Credit mechanics are documented — 5 credits per clustered keyword, one credit per returned API row, 5 credits for the summary report, monthly request caps by plan, and which features unlock at which tier — but we found no public price figures for any tier, per-seat costs or overage rates. Without a stated plan price, the annual invoice cannot be computed from the captured pages. 5 11 1

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Where this could be wrong

What we left out

A claim that does not survive our checks costs us the claim, not the page. This is what was taken off this one.

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Sources (11)

The pages every claim on this page was read from — each one checked, dated, and kept verifiable.

  1. 1 Vendor page serpstat.com Checked 22 Sep 2026 Details →
  2. 2 Crawling & technical audit — found from sitemap serpstat.com Checked 1 Oct 2026 Details →
  3. 3 Crawling & technical audit — found from sitemap help.serpstat.com Checked 1 Oct 2026 Details →
  4. 4 Keyword research & content guidance — found from sitemap serpstat.com Checked 1 Oct 2026 Details →
  5. 5 Keyword research & content guidance — found from sitemap serpstat.com Checked 1 Oct 2026 Details →
  6. 6 Rank tracking & index quality — found from sitemap serpstat.com Checked 1 Oct 2026 Details →
  7. 7 Rank tracking & index quality — found from sitemap help.serpstat.com Checked 1 Oct 2026 Details →
  8. 8 Reporting, integrations & API — found from sitemap serpstat.com Checked 1 Oct 2026 Details →
  9. 9 Reporting, integrations & API — found from sitemap help.serpstat.com Checked 1 Oct 2026 Details →
  10. 10 Data portability & exit — found from sitemap serpstat.com Checked 1 Oct 2026 Details →
  11. 11 Data portability & exit — found from sitemap help.serpstat.com Checked 1 Oct 2026 Details →