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Social Media Marketing

Hopper HQ

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Panel rating · 6 judges · How to read the stars

Category median

Sovereignty: not determined

0–5 in half steps. 5 means the rubric's top anchor is met on the evidence.

by Hopper HQ · hopperhq.com

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Hopper HQ: AI-assisted analysis on whats-best.ai Hopper HQ: AI-assisted analysis on whats-best.ai (dark)

Add ?theme=dark to the image address for dark backgrounds. The badge shows the category and the month of the latest evaluation, and EU-Made where that is the product’s provenance. It never shows a score.

Hopper HQ at a glance

Vendor
Hopper HQ
Headquarters
Not stated on the vendor’s pages as of 20 Oct 2026
Data hosting
Not stated on the vendor’s pages as of 20 Oct 2026
Free plan
Not stated on the vendor’s pages as of 20 Oct 2026
Panel verdict
The AI panel rates Hopper HQ 2/5, the mean of 6 judges. Hopper HQ is a social media planning, scheduling and analytics platform. how scores are made
As of
Vendor pages captured 20 Oct 2026; evaluated by the panel 21 Oct 2026. all sources

Hopper HQ alternatives, European ones first →

Read this page as one judge. Each weighs the same scores by what they care about.

The Agency Lead

Weighted verdict

Runs twelve client brands from one tool and must keep them strictly apart. Wants client workspaces, approval chains that include the client, white-label reporting, and per-account pricing that does not make a small client unprofitable.

Same scores as the panel view — this lens weights them the way this judge cares.

Scored by The Agency Lead

Panel median The Agency Lead This judge’s scores over the panel median. Each label opens its reasoning below.
Scores per criterion, in stars out of 5
Criterion Panel median The Agency Lead
Publishing & calendar 4 of 5 4 of 5
Engagement & community inbox 0.5 of 5 0.5 of 5
Analytics & reporting 2.5 of 5 2 of 5
Approvals, roles & brand safety 2 of 5 2 of 5
Network coverage & API resilience 3 of 5 3 of 5
European sovereignty 0.5 of 5 0.5 of 5

Publishing & calendar

How this is scored

Scheduling across networks: per-network formatting, the calendar as a working surface, bulk operations, and what happens when a post fails at 3am.

0 — One post to several networks at once with no per-network variation and no calendar.

3 — A calendar with scheduling and basic per-network text variants; failures are discovered by noticing the post never appeared.

5 — Per-network content, media and first-comment variants, drafts, a usable calendar with drag-and-drop, and failure notifications with a retry.

8 — Bulk upload and CSV import, evergreen or queue-based scheduling, link shortening with UTM rules, preview matching each network's actual rendering, and stories, reels or shorts supported where the API allows.

10 — Publishing is dependable at volume: hundreds of scheduled items across many accounts without collision, best-time recommendations from the account's own history, and every failure surfaced with the platform error and a one-click recovery.

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The Agency Lead

Bulk upload and CSV import, queue-style slots that fill automatically with a year-long horizon for evergreen campaigns, per-network captions with first comments, and Stories, Reels and Shorts support put publishing at the dependable end, and failures arrive as an alert with one-click retry backed by help-centre documentation of the underlying platform errors. I found no public information on link shortening with UTM rules, and the only rendering previews I can see are the Instagram and TikTok grids. 1 3 4 10 11 12

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Engagement & community inbox

How this is scored

Comments, mentions and messages in one queue — the half of the job that is customer service wearing a marketing badge.

0 — No inbox; engagement happens in each native app.

3 — Mentions and comments listed per network with no assignment, no status and no history.

5 — A unified inbox across the connected networks with assignment, status and internal notes, and the conversation history visible per person.

8 — Direct messages included where the API allows, saved replies, SLA timers, sentiment or priority flags, spam and hidden-comment handling, and escalation to a helpdesk.

10 — The inbox is a service desk: every public and private interaction in one queue with ownership and response-time reporting, moderation rules that act automatically, and a per-person history spanning networks.

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The Agency Lead

I found no public information confirming a unified inbox, comment moderation, or direct-message handling; the captured help pages pose the questions about a social inbox and reading or sending direct messages but record no capability, and nothing appears on assignment, statuses, saved replies or per-person history anywhere in the captures. 5 6

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Analytics & reporting

How this is scored

Measurement across networks with different metrics and retention windows, plus the reporting an agency hands a client.

0 — Per-network vanity counts pulled live; no history kept.

3 — Basic post and profile metrics with a short history and no cross-network comparison.

5 — Metrics stored beyond the networks' own retention, cross-network comparison, competitor benchmarking, and scheduled exports.

8 — Custom dashboards, white-label client reporting, paid and organic combined where the API allows, UTM-based attribution into web analytics, and audience demographics over time.

10 — Reporting answers what worked and why: metrics normalised across networks with the differences documented rather than hidden, full historical retention independent of platform windows, and exports an agency can hand over unedited.

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The Agency Lead

Per-network metrics run deep — impressions, reach, saves, follower age, gender and locations, plus a best-time heat map built from the account's own followers — and reports download as PNG, SVG or CSV to hand to clients. I found no public information on white-label client reports, cross-network comparison, competitor benchmarking or scheduled delivery, and the captured pages give different figures for which networks analytics covers. 3 7 8

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Approvals, roles & brand safety

How this is scored

How a team of several people and an agency publish to a brand account without an accident — and who can be shown to have approved what.

0 — Shared login, no roles, no approvals.

3 — Separate users with a coarse admin split and an optional single approval step.

5 — Roles per network and account, multi-step approval workflows, comments on drafts, and an activity log.

8 — Client or brand workspaces with strict separation, configurable approval chains including legal review, content locking after approval, and an audit trail of who changed and published what.

10 — Governance a regulated brand could pass an audit on: complete audit trail of edits, approvals and publications, enforced approval before anything reaches a network, granular permissions per account and action, and no shared credentials anywhere in the design.

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The Agency Lead

There is a single approval step — any team member can submit, only Full Publishing or Admin roles can approve, tracked through a Pending Approval toggle — with coarse admin, publishing and read-only roles, and a dashboard that groups several clients each with their own calendar. I found no public information on multi-step chains that include the client, comments on drafts, content locking after approval, per-account permission granularity or an audit trail, which is what I would need before entrusting it with twelve brands. 1 3 9

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Network coverage & API resilience

How this is scored

Which networks are supported through official APIs, how quickly the vendor follows platform changes, and what the customer keeps when a network breaks or leaves.

0 — A few networks, some through unofficial means, with no statement about API status or platform changes.

3 — The major networks through official APIs, but feature gaps undocumented and platform changes communicated after they bite.

5 — Official API integrations across the main networks with the per-network limitations documented, and a changelog when platform behaviour changes.

8 — Broad official coverage including the newer networks, a public status page for integrations, advance notice of deprecations, and full export of the customer's own publishing and engagement archive.

10 — Platform dependency handled as an engineering commitment: official partner status where it exists, per-network capability documented and kept current, rapid response to API changes with the history to show it, and an archive that stays the customer's whatever a network does next.

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The Agency Lead

Nine networks including the newer Bluesky and Threads, every connection through official APIs, Meta Business Partner status, and help-centre documentation of publishing errors and connection recovery — a solid official-API story. I found no public information on a public integration status page, advance notice of deprecations, or export of the full publishing and engagement archive; portability is described only as an electronic file of account information. 2 3 10 11 12

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European sovereignty

How this is scored

Where the archive and the community conversations are processed, who the contracting entity is, which subprocessors touch them. Independently sourced by the sovereignty pipeline. Note that the networks themselves are non-EU by definition — this criterion judges the tool, not the platforms it talks to.

0 — Non-EU vendor and contracting entity, hosting unstated, subprocessors unnamed.

3 — EU hosting offered as an option while the contracting entity is non-EU, or the subprocessor list is absent.

5 — EU hosting as standard and an EU contracting entity, but parts of the chain — AI features, analytics, support tooling — are non-EU without an explained safeguard.

8 — EU or DACH hosting on named infrastructure, EU contracting entity, complete subprocessor list published, and the handling of message content from the networks described with its legal basis.

10 — Sovereign end to end and evidenced: vendor, entity, hosting and every subprocessor European, certification published, and a DPA that squarely addresses the personal data arriving from the networks in comments and messages.

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The Agency Lead

The contracting entity is at least named — Hopper HQ Ltd in Birmingham — but it is a UK entity rather than an EU one, and I found no public information on where the archive and message content from the networks are hosted or which subprocessors touch them. The privacy policy's statement that hosting providers are signed up to Privacy Shield points away from EU hosting rather than towards it. 2 3 7

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Pricing transparency not rated — the vendor publishes no price

How this is scored

Whether a team can compute the real annual invoice for their account and user count — including the tier where approvals and the inbox begin — from public pages alone.

0 — No public prices at all; every tier is a sales conversation.

3 — A per-user headline exists, but the number of social accounts included, or the tier where approvals and the inbox appear, is unstated.

5 — Per-user or per-account prices public with billing period stated, but at least one commonly needed capability (inbox, approvals, reporting) sits in an unpriced tier.

8 — Every tier priced publicly with account and user limits, feature boundaries, the cost of an extra account or seat, minimum term and VAT treatment stated.

10 — Complete price computability: annual invoice derivable for a given number of social accounts, users and client workspaces, with every add-on priced.

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The Agency Lead

The pricing basis is public — plans sized by the number of connected social accounts with unlimited posts, and a 14-day trial with card details taken at signup — but no price figure for any tier, extra-account cost, minimum term or VAT treatment appears on the captured pages, so I cannot compute an invoice for twelve client brands. The captured pages also give different figures on limits, one describing unlimited profiles and team members while another sizes plans by connected accounts. 1 3 4 12

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European sovereignty — proven facts

0 of 4 dimensions proven

Built only from facts shown on the vendor's own pages. A dimension we could not prove is left open, not scored as zero.

Ownership Not determined — uncited Report an error
Data residency Not determined — uncited Report an error
Subprocessors Not determined — uncited Report an error

Questions about Hopper HQ

Is Hopper HQ European?

Not determined: the vendor’s pages as captured do not say where Hopper HQ is based.

Where does Hopper HQ store data?

Not stated on the vendor’s pages as of 20 Oct 2026.

Does Hopper HQ have a free plan?

Not stated on the vendor’s pages as of 20 Oct 2026.

What are the best alternatives to Hopper HQ?

As of 21 Oct 2026, the panel rates Swat.io (3.5/5), Hootsuite (3/5) and Agorapulse (3/5) highest among the other 28 Social Media Marketing products evaluated. Ratings that look equal are rounded to half stars; the order uses the unrounded rating, then the name. The highest-rated European alternative is Swat.io (EU-Made). Ratings are the AI panel’s opinion, formed from public evidence: how scores are made. The full list, with European products first: Hopper HQ alternatives.

Where this could be wrong

What we left out

A claim that does not survive our checks costs us the claim, not the page. This is what was taken off this one.

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Sources (12)

The pages every claim on this page was read from — each one checked, dated, and kept verifiable.

  1. 1 Vendor page hopperhq.com Checked 20 Oct 2026 Details →
  2. 2 Privacy policy — found from the homepage www.hopperhq.com Checked 20 Oct 2026 Details →
  3. 3 Publishing & calendar — found from sitemap www.hopperhq.com Checked 20 Oct 2026 Details →
  4. 4 Publishing & calendar — found from sitemap help.hopperhq.com Checked 20 Oct 2026 Details →
  5. 5 Engagement & community inbox — found from sitemap help.hopperhq.com Checked 20 Oct 2026 Details →
  6. 6 Engagement & community inbox — found from sitemap help.hopperhq.com Checked 20 Oct 2026 Details →
  7. 7 Analytics & reporting — found from sitemap www.hopperhq.com Checked 20 Oct 2026 Details →
  8. 8 Analytics & reporting — found from sitemap help.hopperhq.com Checked 20 Oct 2026 Details →
  9. 9 Approvals, roles & brand safety — found from sitemap help.hopperhq.com Checked 20 Oct 2026 Details →
  10. 10 Approvals, roles & brand safety — found from sitemap help.hopperhq.com Checked 20 Oct 2026 Details →
  11. 11 Network coverage & API resilience — found from sitemap help.hopperhq.com Checked 20 Oct 2026 Details →
  12. 12 Network coverage & API resilience — found from sitemap help.hopperhq.com Checked 20 Oct 2026 Details →