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Social Media Marketing

Hopper HQ

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Panel rating · 6 judges · How to read the stars

Category median

Sovereignty: not determined

0–5 in half steps. 5 means the rubric's top anchor is met on the evidence.

by Hopper HQ · hopperhq.com

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Hopper HQ: AI-assisted analysis on whats-best.ai Hopper HQ: AI-assisted analysis on whats-best.ai (dark)

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Hopper HQ at a glance

Vendor
Hopper HQ
Headquarters
Not stated on the vendor’s pages as of 20 Oct 2026
Data hosting
Not stated on the vendor’s pages as of 20 Oct 2026
Free plan
Not stated on the vendor’s pages as of 20 Oct 2026
Panel verdict
The AI panel rates Hopper HQ 2/5, the mean of 6 judges. Hopper HQ is a social media planning, scheduling and analytics platform. how scores are made
As of
Vendor pages captured 20 Oct 2026; evaluated by the panel 21 Oct 2026. all sources

Hopper HQ alternatives, European ones first →

Read this page as one judge. Each weighs the same scores by what they care about.

The Analyst

Weighted verdict

Has to compare metrics the networks define differently and report a number the board believes. Wants history retained past the platforms' own windows, normalisation documented rather than hidden, and UTM attribution that reaches web analytics.

Same scores as the panel view — this lens weights them the way this judge cares.

Scored by The Analyst

Panel median The Analyst This judge’s scores over the panel median. Each label opens its reasoning below.
Scores per criterion, in stars out of 5
Criterion Panel median The Analyst
Publishing & calendar 4 of 5 4 of 5
Engagement & community inbox 0.5 of 5 0 of 5
Analytics & reporting 2.5 of 5 2 of 5
Approvals, roles & brand safety 2 of 5 2 of 5
Network coverage & API resilience 3 of 5 3 of 5
European sovereignty 0.5 of 5 0.5 of 5

Publishing & calendar

How this is scored

Scheduling across networks: per-network formatting, the calendar as a working surface, bulk operations, and what happens when a post fails at 3am.

0 — One post to several networks at once with no per-network variation and no calendar.

3 — A calendar with scheduling and basic per-network text variants; failures are discovered by noticing the post never appeared.

5 — Per-network content, media and first-comment variants, drafts, a usable calendar with drag-and-drop, and failure notifications with a retry.

8 — Bulk upload and CSV import, evergreen or queue-based scheduling, link shortening with UTM rules, preview matching each network's actual rendering, and stories, reels or shorts supported where the API allows.

10 — Publishing is dependable at volume: hundreds of scheduled items across many accounts without collision, best-time recommendations from the account's own history, and every failure surfaced with the platform error and a one-click recovery.

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The Analyst

Cross-network publishing with per-network captions, a drag-and-drop calendar, drafts, first-comment automation, bulk and CSV upload, default slots with a full-year evergreen horizon, stories, reels and shorts, and rejection alerts with one-click retry are all confirmed. We found no public information on link shortening with UTM rules, and the preview evidence reaches only an Instagram and TikTok grid view rather than each network's rendering. 1 3 4 11 12

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Engagement & community inbox

How this is scored

Comments, mentions and messages in one queue — the half of the job that is customer service wearing a marketing badge.

0 — No inbox; engagement happens in each native app.

3 — Mentions and comments listed per network with no assignment, no status and no history.

5 — A unified inbox across the connected networks with assignment, status and internal notes, and the conversation history visible per person.

8 — Direct messages included where the API allows, saved replies, SLA timers, sentiment or priority flags, spam and hidden-comment handling, and escalation to a helpdesk.

10 — The inbox is a service desk: every public and private interaction in one queue with ownership and response-time reporting, moderation rules that act automatically, and a per-person history spanning networks.

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The Analyst

We found no public information on an inbox, a unified queue, assignment, conversation history or direct-message handling; the help centre carries articles titled on managing a social inbox and on reading and sending direct messages, but no answer text was captured, so nothing can be credited here. 5 6

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Analytics & reporting

How this is scored

Measurement across networks with different metrics and retention windows, plus the reporting an agency hands a client.

0 — Per-network vanity counts pulled live; no history kept.

3 — Basic post and profile metrics with a short history and no cross-network comparison.

5 — Metrics stored beyond the networks' own retention, cross-network comparison, competitor benchmarking, and scheduled exports.

8 — Custom dashboards, white-label client reporting, paid and organic combined where the API allows, UTM-based attribution into web analytics, and audience demographics over time.

10 — Reporting answers what worked and why: metrics normalised across networks with the differences documented rather than hidden, full historical retention independent of platform windows, and exports an agency can hand over unedited.

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The Analyst

Per-network post and profile metrics with audience demographics, a follower-online heat map, one-click export as PNG, SVG or CSV, and coverage of posts not published through the tool are confirmed, though the captured pages give different figures for which networks analytics covers. We found no public information on retention beyond the networks' own windows, documented normalisation of differently-defined metrics, competitor benchmarking, white-label reporting, scheduled exports or UTM-based attribution into web analytics. 3 7 8

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Approvals, roles & brand safety

How this is scored

How a team of several people and an agency publish to a brand account without an accident — and who can be shown to have approved what.

0 — Shared login, no roles, no approvals.

3 — Separate users with a coarse admin split and an optional single approval step.

5 — Roles per network and account, multi-step approval workflows, comments on drafts, and an activity log.

8 — Client or brand workspaces with strict separation, configurable approval chains including legal review, content locking after approval, and an audit trail of who changed and published what.

10 — Governance a regulated brand could pass an audit on: complete audit trail of edits, approvals and publications, enforced approval before anything reaches a network, granular permissions per account and action, and no shared credentials anywhere in the design.

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The Analyst

Roles described as admin, publishing and read-only, a single-step post approval with a pending-approval filter that any team member can submit into, multi-client dashboards, and a statement that credentials are never stored in plain text are confirmed. We found no public information on multi-step approval chains, comments on drafts, content locking after approval, an activity log or audit trail, or whether approval is enforced before anything reaches a network. 1 3 9

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Network coverage & API resilience

How this is scored

Which networks are supported through official APIs, how quickly the vendor follows platform changes, and what the customer keeps when a network breaks or leaves.

0 — A few networks, some through unofficial means, with no statement about API status or platform changes.

3 — The major networks through official APIs, but feature gaps undocumented and platform changes communicated after they bite.

5 — Official API integrations across the main networks with the per-network limitations documented, and a changelog when platform behaviour changes.

8 — Broad official coverage including the newer networks, a public status page for integrations, advance notice of deprecations, and full export of the customer's own publishing and engagement archive.

10 — Platform dependency handled as an engineering commitment: official partner status where it exists, per-network capability documented and kept current, rapid response to API changes with the history to show it, and an archive that stays the customer's whatever a network does next.

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The Analyst

Official API use across Instagram, TikTok, Facebook, LinkedIn, X, Pinterest, YouTube Shorts, Bluesky and Threads, official Meta Business Partner status, and help articles explaining publishing failures such as missing Facebook permissions are confirmed. We found no public information on a public integration status page, a changelog for platform behaviour changes, advance notice of deprecations, or self-service export of the publishing and engagement archive beyond a portability file on request. 1 2 3 10 11

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European sovereignty

How this is scored

Where the archive and the community conversations are processed, who the contracting entity is, which subprocessors touch them. Independently sourced by the sovereignty pipeline. Note that the networks themselves are non-EU by definition — this criterion judges the tool, not the platforms it talks to.

0 — Non-EU vendor and contracting entity, hosting unstated, subprocessors unnamed.

3 — EU hosting offered as an option while the contracting entity is non-EU, or the subprocessor list is absent.

5 — EU hosting as standard and an EU contracting entity, but parts of the chain — AI features, analytics, support tooling — are non-EU without an explained safeguard.

8 — EU or DACH hosting on named infrastructure, EU contracting entity, complete subprocessor list published, and the handling of message content from the networks described with its legal basis.

10 — Sovereign end to end and evidenced: vendor, entity, hosting and every subprocessor European, certification published, and a DPA that squarely addresses the personal data arriving from the networks in comments and messages.

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The Analyst

The controller is named and addressed — Hopper HQ Ltd of Birmingham — but that entity sits in the UK rather than the EU, and the only hosting reference is providers signed up to Privacy Shield. We found no public information on hosting locations, a subprocessor list, or a DPA addressing network message content, while support tooling is stated to run on Intercom. 2 3 12

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Pricing transparency not rated — the vendor publishes no price

How this is scored

Whether a team can compute the real annual invoice for their account and user count — including the tier where approvals and the inbox begin — from public pages alone.

0 — No public prices at all; every tier is a sales conversation.

3 — A per-user headline exists, but the number of social accounts included, or the tier where approvals and the inbox appear, is unstated.

5 — Per-user or per-account prices public with billing period stated, but at least one commonly needed capability (inbox, approvals, reporting) sits in an unpriced tier.

8 — Every tier priced publicly with account and user limits, feature boundaries, the cost of an extra account or seat, minimum term and VAT treatment stated.

10 — Complete price computability: annual invoice derivable for a given number of social accounts, users and client workspaces, with every add-on priced.

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The Analyst

The pricing basis is public — plans sized by connected social accounts with unlimited posts, a 14-day trial with card taken at signup — but we found no public price figures, tier boundaries, account or seat limits, or the tier where approvals appear, and the captured pages give different figures for whether profiles and team members are unlimited. No annual invoice is computable from what is shown. 1 3 4

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European sovereignty — proven facts

0 of 4 dimensions proven

Built only from facts shown on the vendor's own pages. A dimension we could not prove is left open, not scored as zero.

Ownership Not determined — uncited Report an error
Data residency Not determined — uncited Report an error
Subprocessors Not determined — uncited Report an error

Questions about Hopper HQ

Is Hopper HQ European?

Not determined: the vendor’s pages as captured do not say where Hopper HQ is based.

Where does Hopper HQ store data?

Not stated on the vendor’s pages as of 20 Oct 2026.

Does Hopper HQ have a free plan?

Not stated on the vendor’s pages as of 20 Oct 2026.

What are the best alternatives to Hopper HQ?

As of 21 Oct 2026, the panel rates Swat.io (3.5/5), Hootsuite (3/5) and Agorapulse (3/5) highest among the other 28 Social Media Marketing products evaluated. Ratings that look equal are rounded to half stars; the order uses the unrounded rating, then the name. The highest-rated European alternative is Swat.io (EU-Made). Ratings are the AI panel’s opinion, formed from public evidence: how scores are made. The full list, with European products first: Hopper HQ alternatives.

Where this could be wrong

What we left out

A claim that does not survive our checks costs us the claim, not the page. This is what was taken off this one.

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Sources (12)

The pages every claim on this page was read from — each one checked, dated, and kept verifiable.

  1. 1 Vendor page hopperhq.com Checked 20 Oct 2026 Details →
  2. 2 Privacy policy — found from the homepage www.hopperhq.com Checked 20 Oct 2026 Details →
  3. 3 Publishing & calendar — found from sitemap www.hopperhq.com Checked 20 Oct 2026 Details →
  4. 4 Publishing & calendar — found from sitemap help.hopperhq.com Checked 20 Oct 2026 Details →
  5. 5 Engagement & community inbox — found from sitemap help.hopperhq.com Checked 20 Oct 2026 Details →
  6. 6 Engagement & community inbox — found from sitemap help.hopperhq.com Checked 20 Oct 2026 Details →
  7. 7 Analytics & reporting — found from sitemap www.hopperhq.com Checked 20 Oct 2026 Details →
  8. 8 Analytics & reporting — found from sitemap help.hopperhq.com Checked 20 Oct 2026 Details →
  9. 9 Approvals, roles & brand safety — found from sitemap help.hopperhq.com Checked 20 Oct 2026 Details →
  10. 10 Approvals, roles & brand safety — found from sitemap help.hopperhq.com Checked 20 Oct 2026 Details →
  11. 11 Network coverage & API resilience — found from sitemap help.hopperhq.com Checked 20 Oct 2026 Details →
  12. 12 Network coverage & API resilience — found from sitemap help.hopperhq.com Checked 20 Oct 2026 Details →