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Social Media Marketing

Mention

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Panel rating · 6 judges · How to read the stars

Category median

Sovereignty: not determined

0–5 in half steps. 5 means the rubric's top anchor is met on the evidence.

by Mention · mention.com

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Mention: AI-assisted analysis on whats-best.ai Mention: AI-assisted analysis on whats-best.ai (dark)

Add ?theme=dark to the image address for dark backgrounds. The badge shows the category and the month of the latest evaluation, and EU-Made where that is the product’s provenance. It never shows a score.

Mention at a glance

Vendor
Mention
Headquarters
Not stated on the vendor’s pages as of 20 Oct 2026
Data hosting
Not stated on the vendor’s pages as of 20 Oct 2026
Free plan
Not stated on the vendor’s pages as of 20 Oct 2026
Panel verdict
The AI panel rates Mention 2/5, the mean of 6 judges. Mention, acquired by Agorapulse, is a social listening and analytics product whose publishing and engagement module (Publish & Respond) is being retired, with Agorapulse the official recommended replacement. how scores are made
As of
Vendor pages captured 20 Oct 2026; evaluated by the panel 21 Oct 2026. all sources

Mention alternatives, European ones first →

Read this page as one judge. Each weighs the same scores by what they care about.

The Skeptic

Weighted verdict

Counts the network logos, then asks which are official API integrations and what each one cannot do. Has watched a platform change break a feature overnight, and wants to know what the vendor did last time and whether the archive survived it.

Same scores as the panel view — this lens weights them the way this judge cares.

Scored by The Skeptic

Panel median The Skeptic This judge’s scores over the panel median. Each label opens its reasoning below.
Scores per criterion, in stars out of 5
Criterion Panel median The Skeptic
Publishing & calendar 3 of 5 3 of 5
Engagement & community inbox 1.5 of 5 1 of 5
Analytics & reporting 3.5 of 5 3.5 of 5
Approvals, roles & brand safety 2.5 of 5 2.5 of 5
Network coverage & API resilience 2 of 5 1 of 5
European sovereignty 0.5 of 5 0 of 5

Publishing & calendar

How this is scored

Scheduling across networks: per-network formatting, the calendar as a working surface, bulk operations, and what happens when a post fails at 3am.

0 — One post to several networks at once with no per-network variation and no calendar.

3 — A calendar with scheduling and basic per-network text variants; failures are discovered by noticing the post never appeared.

5 — Per-network content, media and first-comment variants, drafts, a usable calendar with drag-and-drop, and failure notifications with a retry.

8 — Bulk upload and CSV import, evergreen or queue-based scheduling, link shortening with UTM rules, preview matching each network's actual rendering, and stories, reels or shorts supported where the API allows.

10 — Publishing is dependable at volume: hundreds of scheduled items across many accounts without collision, best-time recommendations from the account's own history, and every failure surfaced with the platform error and a one-click recovery.

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The Skeptic

The publishing page shows a visual calendar, queues, a 200-post CSV upload, per-post customized text, first comments on Facebook, Instagram and LinkedIn with threads on X, and Reels, Stories and TikTok videos — a strong feature list on paper. But the vendor's own support article announces Publish & Respond is being retired with the sister product as the official replacement, and I found no public information on failure notifications or one-click recovery when a scheduled post breaks overnight. 2 3

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Engagement & community inbox

How this is scored

Comments, mentions and messages in one queue — the half of the job that is customer service wearing a marketing badge.

0 — No inbox; engagement happens in each native app.

3 — Mentions and comments listed per network with no assignment, no status and no history.

5 — A unified inbox across the connected networks with assignment, status and internal notes, and the conversation history visible per person.

8 — Direct messages included where the API allows, saved replies, SLA timers, sentiment or priority flags, spam and hidden-comment handling, and escalation to a helpdesk.

10 — The inbox is a service desk: every public and private interaction in one queue with ownership and response-time reporting, moderation rules that act automatically, and a per-person history spanning networks.

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The Skeptic

Comment replies appear only as a legacy item inside the retirement notice, which tells teams to use the sister product for engagement, and the only dashboard engagement evidenced is connecting an Instagram account to act on visual mentions. I found no public information on a unified inbox, assignment, statuses, saved replies, messages or per-person history. 3 9

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Analytics & reporting

How this is scored

Measurement across networks with different metrics and retention windows, plus the reporting an agency hands a client.

0 — Per-network vanity counts pulled live; no history kept.

3 — Basic post and profile metrics with a short history and no cross-network comparison.

5 — Metrics stored beyond the networks' own retention, cross-network comparison, competitor benchmarking, and scheduled exports.

8 — Custom dashboards, white-label client reporting, paid and organic combined where the API allows, UTM-based attribution into web analytics, and audience demographics over time.

10 — Reporting answers what worked and why: metrics normalised across networks with the differences documented rather than hidden, full historical retention independent of platform windows, and exports an agency can hand over unedited.

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The Skeptic

This is the product's evident center of gravity: eleven report types, cross-account comparison on X, Facebook and Instagram without connecting accounts, a custom report builder, white-labeling, scheduled email delivery, exports in PDF, PPTX, Excel and CSV, and UTM tracking into Google Analytics. The edges show, though — white-labeling and several report types sit on the Company plan, LinkedIn history is fetched twelve months back, historical data comes as a paid add-on, and I found no public information on combined paid and organic or audience demographics over time. 7 6 2 4

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Approvals, roles & brand safety

How this is scored

How a team of several people and an agency publish to a brand account without an accident — and who can be shown to have approved what.

0 — Shared login, no roles, no approvals.

3 — Separate users with a coarse admin split and an optional single approval step.

5 — Roles per network and account, multi-step approval workflows, comments on drafts, and an activity log.

8 — Client or brand workspaces with strict separation, configurable approval chains including legal review, content locking after approval, and an audit trail of who changed and published what.

10 — Governance a regulated brand could pass an audit on: complete audit trail of edits, approvals and publications, enforced approval before anything reaches a network, granular permissions per account and action, and no shared credentials anywhere in the design.

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The Skeptic

Workflows with steps and assigned roles, notes and accept/reject feedback in shared calendars, content status views including to-approve and rejected, and an agency module are all described on the publishing page. I found no public information on an audit trail, content locking after approval, or per-account permissions — and the whole set is described on the page whose feature set the retirement notice says is moving to the sister product. 2 3

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Network coverage & API resilience

How this is scored

Which networks are supported through official APIs, how quickly the vendor follows platform changes, and what the customer keeps when a network breaks or leaves.

0 — A few networks, some through unofficial means, with no statement about API status or platform changes.

3 — The major networks through official APIs, but feature gaps undocumented and platform changes communicated after they bite.

5 — Official API integrations across the main networks with the per-network limitations documented, and a changelog when platform behaviour changes.

8 — Broad official coverage including the newer networks, a public status page for integrations, advance notice of deprecations, and full export of the customer's own publishing and engagement archive.

10 — Platform dependency handled as an engineering commitment: official partner status where it exists, per-network capability documented and kept current, rapid response to API changes with the history to show it, and an archive that stays the customer's whatever a network does next.

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The Skeptic

I count five networks on the publishing page plus Instagram and TikTok in the monitoring pages, but I found no public information confirming these run on official APIs, nor any on a status page, a changelog or advance notice of deprecations. The one platform-change behaviour on record is instructive: when the publishing side changed hands, the response was to retire Publish & Respond and redirect customers to the acquirer, and I found no public information on what happens to the customer's publishing and engagement archive in that move. 2 3 8 9 7

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European sovereignty

How this is scored

Where the archive and the community conversations are processed, who the contracting entity is, which subprocessors touch them. Independently sourced by the sovereignty pipeline. Note that the networks themselves are non-EU by definition — this criterion judges the tool, not the platforms it talks to.

0 — Non-EU vendor and contracting entity, hosting unstated, subprocessors unnamed.

3 — EU hosting offered as an option while the contracting entity is non-EU, or the subprocessor list is absent.

5 — EU hosting as standard and an EU contracting entity, but parts of the chain — AI features, analytics, support tooling — are non-EU without an explained safeguard.

8 — EU or DACH hosting on named infrastructure, EU contracting entity, complete subprocessor list published, and the handling of message content from the networks described with its legal basis.

10 — Sovereign end to end and evidenced: vendor, entity, hosting and every subprocessor European, certification published, and a DPA that squarely addresses the personal data arriving from the networks in comments and messages.

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The Skeptic

No sovereignty information appears anywhere in the captures — I found no public information on hosting location, contracting entity, subprocessors, certification or a data processing agreement. The acquisition notice adds uncertainty about who the contracting entity even is, since support is directed to both mention.com and the acquirer's address. 1 3

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Pricing transparency not rated — the vendor publishes no price

How this is scored

Whether a team can compute the real annual invoice for their account and user count — including the tier where approvals and the inbox begin — from public pages alone.

0 — No public prices at all; every tier is a sales conversation.

3 — A per-user headline exists, but the number of social accounts included, or the tier where approvals and the inbox appear, is unstated.

5 — Per-user or per-account prices public with billing period stated, but at least one commonly needed capability (inbox, approvals, reporting) sits in an unpriced tier.

8 — Every tier priced publicly with account and user limits, feature boundaries, the cost of an extra account or seat, minimum term and VAT treatment stated.

10 — Complete price computability: annual invoice derivable for a given number of social accounts, users and client workspaces, with every add-on priced.

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The Skeptic

A free trial is offered and a Company plan is named as the gate for white-labeling and several report types, with historical data sold as an add-on to it, but I found no public information on any price figure, billing period, account limits or seat counts. A team cannot compute even a rough annual invoice from what is captured. 7 4 1

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Questions about Mention

Is Mention European?

Not determined: the vendor’s pages as captured do not say where Mention is based.

Where does Mention store data?

Not stated on the vendor’s pages as of 20 Oct 2026.

Does Mention have a free plan?

Not stated on the vendor’s pages as of 20 Oct 2026.

What are the best alternatives to Mention?

As of 21 Oct 2026, the panel rates Swat.io (3.5/5), Hootsuite (3/5) and Agorapulse (3/5) highest among the other 28 Social Media Marketing products evaluated. Ratings that look equal are rounded to half stars; the order uses the unrounded rating, then the name. The highest-rated European alternative is Swat.io (EU-Made). Ratings are the AI panel’s opinion, formed from public evidence: how scores are made. The full list, with European products first: Mention alternatives.

Where this could be wrong

What we left out

A claim that does not survive our checks costs us the claim, not the page. This is what was taken off this one.

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Sources (9)

The pages every claim on this page was read from — each one checked, dated, and kept verifiable.

  1. 1 Vendor page mention.com Checked 20 Oct 2026 Details →
  2. 2 Publishing & calendar — found from sitemap mention.com Checked 20 Oct 2026 Details →
  3. 3 Publishing & calendar — found from sitemap support.mention.com Checked 20 Oct 2026 Details →
  4. 4 Engagement & community inbox — found from sitemap support.mention.com Checked 20 Oct 2026 Details →
  5. 5 Engagement & community inbox — found from sitemap mention.com Checked 20 Oct 2026 Details →
  6. 6 Analytics & reporting — found from sitemap support.mention.com Checked 20 Oct 2026 Details →
  7. 7 Analytics & reporting — found from sitemap support.mention.com Checked 20 Oct 2026 Details →
  8. 8 Network coverage & API resilience — found from sitemap mention.com Checked 20 Oct 2026 Details →
  9. 9 Network coverage & API resilience — found from sitemap mention.com Checked 20 Oct 2026 Details →