Workflow Management
Zapier
Rest of world Report an error0–5 in half steps. 5 means the rubric's top anchor is met on the evidence.
by Zapier, Inc. · zapier.com
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Zapier at a glance
- Vendor
- Zapier, Inc.
- Headquarters
- Not stated on the vendor’s pages as of 13 Oct 2026
- Data hosting
- Not stated on the vendor’s pages as of 13 Oct 2026
- Free plan
- Yes, per the vendor’s own page source, captured 13 Oct 2026
- Panel verdict
- The AI panel rates Zapier 1.5/5, the mean of 6 judges. Zapier is a no-code workflow automation platform from Zapier, Inc. how scores are made
- As of
- Vendor pages captured 13 Oct 2026; evaluated by the panel 15 Oct 2026. all sources
Read this page as one judge. Each weighs the same scores by what they care about.
The panel's verdict
Zapier is a no-code workflow automation platform from Zapier, Inc. of San Francisco, a Delaware corporation, billed per task. Its strongest area is integrations and connectors at 4 to 6: webhooks reach any API without code, a documented REST API creates fully configured Zaps, and custom integrations live in code under source control. Process design sits at 2 to 4 — the visual editor, paths, loops and conditional-logic forms are documented, but the judges found no public information on approval steps, substitutes, deadlines, escalation or versioning. Governance and audit (4 to 6) and run reliability (4 to 5) rest on a per-product retention schedule, SAML single sign-on, email alerts and automatic retries. Sovereignty scores sit at 0 on a 0-to-0 range: the captured pages give no public information on execution or log-storage location, or on subprocessors, including AI model providers. Hosting and portability hold at 2 to 3 on a cloud-only capture. Pricing transparency spreads 2 to 4 — the task unit is well defined, but no tier prices, allowances or overage rates appear — and the flagged splits flag none material.
Speaks for it
- Webhooks connect to any API without writing code
- A documented REST API can create fully configured Zaps programmatically
- A task is billed only when an action completes successfully, with triggers and polling free
- The retention-and-deletion schedule is published per product, with shorter Zap-content retention configurable on Company and Enterprise plans
- Failed runs appear as errors in Zap history with email alerts, with automatic retries on throttling and stale authentication
Held against it
- The captured pricing pages carry no tier prices, task allowances or overage rates, so a buyer cannot compute a monthly cost
- The judges found no public information on approval steps, approver roles, substitutes, deadlines, escalation or versioning
- Everything captured describes a cloud-only service, and the format of workflow exports is not documented
- The captured pages give no public information on execution or log-storage location, or on subprocessors, including the AI model providers
- The 9,000+ app count is published without per-connector action documentation, and the judges found no public information on an on-premise agent or runner
Best for
- You need broad SaaS-to-SaaS automation and are comfortable reaching systems through webhooks and code rather than named connectors
- Your engineers build custom integrations in code and want them versioned in your own source control
- You want predictable billing mechanics: free triggers and polling, a published list of non-billing steps, and one shared task pool
Avoid if
- You need approval steps with substitutes, deadlines and escalation — the judges found no public information on any of these
- You contract only with an EU-based entity — the vendor of record is Zapier, Inc. of San Francisco, a Delaware corporation
- Your workflows must run on your own infrastructure or in a stated hosting region — everything captured describes a cloud-only service
- You must compute your monthly cost before committing — the captured pricing pages carry no tier prices, task allowances or overage rates
The scores
| Criterion | Panel median |
|---|---|
| Process design, forms & approvals | 2 of 5 |
| Connectors, API & on-premise reach | 3 of 5 |
| Execution, error handling & monitoring | 2 of 5 |
| Governance, credentials & audit trail | 2 of 5 |
| Hosting options & portability | 1 of 5 |
| European sovereignty | 0 of 5 |
| Pricing transparency | 2 of 5 |
Process design, forms & approvals
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How this is scored
Modelling the process people take part in: a visual designer or BPMN, forms, approval steps with roles and substitutes, deadlines and escalation, and versioning of a process that is already running — judged on whether a business owner can change a process without breaking the instances in flight.
0 — Linear trigger-action chains only; no human steps, no forms and no statement on approvals or roles.
3 — A visual builder with branching and a simple approval step, but approvers are named individuals rather than roles, there are no deadlines or escalation, and changing a process has no versioning.
5 — A visual designer with conditions and parallel paths, built-in forms, approval steps assigned to roles or groups, deadlines with reminders, and versions of a process kept with the running instances on their original version.
8 — BPMN 2.0 modelling or an equivalent documented notation, substitutes and escalation chains, multi-stage approvals with four-eyes rules, forms in German with validation and file upload, a task inbox for participants, and a test or simulation mode before publishing.
10 — The process is a governed asset: version history with diff and rollback, migration of running instances to a new version documented, process analytics on cycle time and bottlenecks per step, and the design documented well enough that a business team can maintain it without the vendor.
The Process Owner
The visual editor gives me paths, loops, filters, delays and built-in forms with conditional logic — enough to route a purchase request. But I found no public information on approval steps with approvers by role, substitutes, deadlines that escalate, or versioning that leaves running instances on their original version, and without those a process change puts the forty requests already in flight at risk. 2 5
The Integration Engineer
The visual no-code editor gives me Paths, Filters, Looping, Delay and Scheduling, and Forms with conditional logic ship on all plans — solid branching, but nothing I can hand a business owner for people-work. We found no public information on approval steps assigned to roles, substitutes, deadlines with escalation, or versioning that keeps running workflows on their original version when the process changes. 2 5
The Operations Analyst
The visual editor is real and deep — Paths for if/then routing, multiple loops with steps after loops, unlimited paths, forms with conditional logic, filters, scheduling — but everything I need for an invoice approval is absent from the captured pages: no evidence of approval steps, approvers by role, substitutes, deadlines or escalation, and nothing on versioning a workflow that is already running. We found no public information on a task inbox for participants or a test-before-publish mode for the process itself. 2 5
The Head of IT
A visual no-code editor with Paths, multiple loops, Filters and Delay, and a Forms product with conditional logic — but this is trigger-to-action plumbing. We found no public information on approval steps assigned to roles or groups, substitutes, deadlines or escalation chains, and nothing on versioning a workflow so that instances already running stay on their original version. 2 5
The Data Protection Officer
The visual editor shows branching paths, loops, scheduling and built-in forms with conditional logic, so the modelling basics are real. We found no public information on approval steps assigned to roles or groups, substitutes, deadlines with escalation, or versioning that keeps running workflows on their original version — and an approval record of employees' behaviour is the first thing I ask to see, so its absence from the captured pages decides this. 1 2 5
The Skeptic
The visual editor earns its keep on logic: paths, filters, looping with steps after the loop, unlimited paths in the new Workflow Manager, plus a real forms product with conditional logic and a tables store. The human apparatus this criterion lives on is unevidenced — we found no public information on approval steps, approver roles or substitutes, deadlines and escalation, or versioning of a workflow that already has runs in flight. The automation modes from deterministic to fully agentic are a control-flow story, not an accountability one. 1 2 5
Connectors, API & on-premise reach
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How this is scored
Reaching the systems a European company actually runs: maintained connectors judged by name rather than count, a generic HTTP and webhook step, custom connectors, and a way to reach systems behind the firewall without opening it.
0 — No connectors beyond email, and no API or webhook step.
3 — A large connector count on a logo wall, with no statement of which actions each supports or who maintains them, and no generic HTTP step.
5 — Named connectors with their triggers and actions documented, including Microsoft 365 and at least one ERP or accounting system common in DACH (e.g. SAP, DATEV, Microsoft Dynamics), a generic HTTP/REST step, inbound webhooks, and a documented API to start and query workflows.
8 — Custom connectors buildable from an OpenAPI description or code, an on-premise agent or self-hosted runner reaching internal databases and file shares, SOAP and database steps, OAuth handled per connection, and connector maintenance ownership (vendor, partner or community) stated.
10 — Integration is engineered: a versioned public API with a deprecation policy, connector changelogs, rate limits per connector published, event-driven triggers rather than polling where the source allows it, and the vendor maintaining the German-market connectors (DATEV, SAP, ELO or d.velop) itself.
The Process Owner
Nine thousand apps is a count, not a catalogue: nothing captured documents which triggers and actions each connector supports or who maintains it, and I found no public information naming Microsoft 365 or a DACH ERP such as SAP or DATEV among them. The any-API webhook step, a documented platform API and custom integrations built in code under source control lift it above a logo wall, but I found no public information on an on-premise agent or self-hosted runner reaching our internal databases. 2 5 6 14
The Integration Engineer
The catalogue is a count, not a catalogue — 9,000+ apps and 66,000+ triggers and actions with no per-connector action documentation and no DACH ERP or accounting connector evidenced — but the generic side is genuinely strong: webhooks, raw API requests on an existing authentication, a codeable developer platform with CLI, source control and UI-to-CLI conversion, and a documented API that creates fully configured Zaps. What decides it for me: we found no public information on an on-premise agent or self-hosted runner reaching internal databases, no SOAP or database steps, and maintenance ownership is only implied through the third-party developer programmes. 2 5 6 7 8 13
The Operations Analyst
Generic reach is genuinely documented — webhooks to any API without code, a documented API to create fully configured Zaps programmatically, per-connection authentication selection, and custom connectors built in code on the platform CLI with source control and version export. What I did not find: a single named connector relevant to DACH back offices, an on-premise agent or runner for systems behind the firewall, or any statement of who maintains each of the 9,000+ connectors. 2 5 6 7 14
The Head of IT
Beyond the 9,000-plus app directory there is a generic webhook step ("Connect to any API without writing code"), a documented REST API down to per-action inputs and outputs, and custom integrations buildable in code via the Platform CLI and kept in a team's source control. What I cannot see is any way to reach systems behind our firewall: we found no public information on an on-premise agent or runner, database or SOAP steps, or connector maintenance ownership — and no DACH ERP such as SAP or DATEV is named on the captured pages. 2 5 6 7
The Data Protection Officer
Generic HTTP and webhook steps, a documented API for assembling workflows, and custom integrations written in code and kept in source control give genuine reach. The connector catalogue is published as a count rather than named connectors with their triggers, actions and maintenance ownership, and we found no public information on any way to reach systems behind the firewall. 2 5 6 7 14
The Skeptic
Nine thousand apps is a logo count — the captured pages state the number without documenting which actions any named connector supports or who maintains it, and we found no public information on German-market systems like DATEV or SAP among them. The genuine substance is generic reach and custom code: webhooks to any API without code, a developer platform that builds private integrations in code with HTTP middleware and versioned deploys from the CLI, and a documented API for building workflows programmatically. Two caveats bite: raw Custom Actions and API Requests are closed to new integrations since July 2024, and we found no public information on any on-premise agent or runner for systems behind a firewall. 2 5 7 8 14
Execution, error handling & monitoring
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How this is scored
What happens when a step fails at 3 a.m.: retries, error paths, alerting, an execution history someone can search, limits on runtime and throughput, and a status page that admits incidents.
0 — Nothing stated about failed runs; an error stops the workflow silently.
3 — Failed runs are marked and an email is sent, but retries are manual, execution history is short or undocumented, and runtime and throughput limits are unstated.
5 — Automatic retries with configurable back-off, an error path or error workflow, a searchable execution log with input and output per step, failure alerts by email or chat, and runtime, payload and rate limits documented.
8 — Replay of a failed run from the failing step, idempotency guidance, queueing and concurrency controls, execution history retention stated per plan, monitoring exportable to the customer's own tools, and a public status page with incident history and an uptime commitment.
10 — Operations are designed for production: an SLA with service credits, horizontal scaling or high-availability setup documented for self-hosted installs, dead-letter handling, end-to-end tracing across workflows, and post-incident reports published.
The Process Owner
A failed run shows as an error in Zap history with an email per the user's notification settings, throttled requests are retried automatically, monitoring charts error spikes with per-request logs filterable by timeframe and user, and log retention is published per product. I found no public information on replaying a failed run from the failing step, queueing and concurrency controls, a public status page with an uptime commitment, or stated runtime limits. 2 7 9 10 12
The Integration Engineer
Errors land in Zap history with email alerts, throttling and stale-auth responses trigger automatic retries of the step, monitoring shows per-request logs filterable by timeframe, log type and user email, and retention is stated per product with custom periods on Company and Enterprise — plus step-level observability and Log Streaming as named controls. But my 3 a.m. test is replay: we found no public information on replaying a failed run from the failing step, on configurable back-off, on runtime and throughput limits, or on a status page and uptime commitment. 1 5 7 9 10 12
The Operations Analyst
Failed runs display in Zap history with an email notification, the connector platform retries automatically on throttling and expired authentication, and there is monitoring with filters by timeframe, log type and user email plus step-level observability — but alerts reach an inbox rather than a channel. We found no public information on runtime or throughput limits, replay of a run from the failing step, a public status page, or an SLA, and configurable retention of Zap content appears only on Company and Enterprise plans. 2 7 9 10
The Head of IT
Failures surface in Zap history with email notification, throttled and stale-authentication responses are automatically refreshed and retried, and Enterprise lists observability and log streaming. But we found no public information on replaying a failed run from the failing step, error paths, documented runtime or payload limits, or a public status page with incident history — and the captured pages confirm Zaps simply pause at the task limit when pay-per-task billing is off. 1 2 7 10
The Data Protection Officer
Failures are shown in the workflow history with email alerts, throttled and expired-authentication requests are retried automatically, and the retention schedule states periods per product — for instance function run content held seven days in logs, nine months in the account and up to four months in backups. We found no public information on replaying a failed run from the failing step, a dedicated error workflow, runtime or payload limits, or a public status page with incident history. 2 7 9 10 12
The Skeptic
Failures are not silent: errors land in Zap history with email notification per the user's settings, and the monitoring pages show every request with error messages and logs filterable by timeframe, log type and user email. Automatic retry exists only inside integration code — a throttled 429 or an expired OAuth token triggers a retry — and we found no public information on replaying a failed run from the failing step, on error paths, on runtime and throughput limits, or on a status page and uptime commitment. Enterprise observability and step-level visibility in the Workflow Manager are the strongest promises, both stated without the operational detail a production buyer needs. 2 5 9 10 12
Governance, credentials & audit trail
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How this is scored
Keeping automation from becoming shadow IT: roles and permissions, SSO, where connection credentials are stored, separate environments with controlled publishing, an audit trail of changes and approvals, and what the execution log retains of the payload. An approval record is also a record of employees' behaviour, so what the trail captures matters to a works council.
0 — Single-user accounts or one shared login; no roles, no audit log and no statement on credential storage.
3 — Admin and member roles and shared team folders, but credentials are visible to anyone who can edit a workflow, there is no audit log, and execution payloads are kept without a stated period.
5 — Role-based permissions per workflow or folder, SSO via SAML or OIDC, credentials stored encrypted and usable without being revealed, an audit log of workflow changes, and the retention period of execution data stated.
8 — Separate development, test and production environments with a publishing approval, SCIM provisioning, external secret stores supported, payload redaction or log-off per workflow, configurable execution data retention, and the audit trail exportable — with the fields it records about users described.
10 — Governance a works council and an auditor can both sign off: field-level masking of personal data in logs, delegated administration per department, a central inventory of every workflow and connection with its owner, certifications published (ISO 27001 or SOC 2), and documentation of what the platform records about individual users.
The Process Owner
Team plans include SAML single sign-on, shared folders with admin and collaborator roles and granular per-member permissions, plus a governance view of every workflow run with its owner and the systems involved; retention of Zap content and history is documented and can be shortened on Company and Enterprise. I found no public information on where connection credentials are stored, SCIM provisioning, separate development and production environments with controlled publishing, or an exportable audit trail of changes — the answers a works council will demand of me. 1 2 9 12
The Integration Engineer
SAML SSO on the Team plan, granular per-member permissions across triggers and actions, shared folders with Managed Connections, AI Guardrails, allow/deny policies on SDK credentials, and a genuinely detailed retention-and-deletion schedule with export of Zap history put the basics in place. The trail is the weak leg: Asset History is only named as a platform control, and we found no public information on an exportable audit log of changes and approvals, external secret stores, SCIM provisioning, payload redaction, or what the record captures about individual users — a works council would want more than this. 1 2 11 12
The Operations Analyst
SAML SSO, shared Zaps and folders with granular permissions, advanced admin and app controls, allow/deny policies on SDK credentials, a governance view of every run with its owner and systems involved, and an unusually detailed retention-and-deletion schedule per product are all documented. We found no public information on how connection credentials are stored, and the audit trail of workflow changes appears only as a control named Asset History with no description of what it records about individual users — which matters when an approval record documents employee behaviour. 1 2 11 12
The Head of IT
SAML SSO on the Team plan, granular permissions per team member, a single view of every workflow run with its owner and the systems involved, and a published retention schedule with configurable retention on Company and Enterprise — that clears my SSO and inventory-with-owners requirements. The rest does not follow: we found no public information on where connection credentials are stored, an exportable audit trail of changes, SCIM provisioning, or separate test and production environments with a publishing approval. 1 2 12
The Data Protection Officer
SAML single sign-on, admin and collaborator roles over shared folders and connections, a central view of every workflow run with its owner, shorter configurable retention of workflow content on Company and Enterprise plans, and a per-action approval checkpoint before an AI agent touches a connection give a works council something to work with. We found no public information on export of the audit trail, SCIM provisioning, external secret stores, field-level masking of payloads in logs, or certifications, and the only statement about individuals is that monitoring logs can be filtered by user email. 1 2 9 11 12
The Skeptic
SAML single sign-on, shared Zaps, folders and app connections, and advanced admin permissions on Enterprise are documented, and the retention schedule is unusually concrete, per product, with shorter Zap-content retention configurable on Company and Enterprise plans. The works-council items are homepage labels without captured documentation — Managed Connections, AI Guardrails, Asset History, Log Streaming — and we found no public information on where connection credentials are stored, on an exportable audit trail of changes, or on separate development and production environments. Seeing every agent action and workflow run with its owner is the right promise, made once, in one line. 1 2 11 12
Hosting options & portability
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How this is scored
Where the engine runs and whether the workflows can leave: cloud regions, self-hosted or on-premise editions, the licence of the engine, and export of workflow definitions in a format another tool or a later version can read.
0 — Cloud-only with no stated region, and no export of workflow definitions.
3 — Cloud-only with a region named, and an export that produces a proprietary file only the same product can import.
5 — An EU cloud region selectable, workflow definitions exportable as documented JSON or BPMN 2.0, and an API to read definitions and execution history for backup.
8 — A self-hosted or on-premise edition with its system requirements documented, workflow definitions versionable in Git, the engine's licence published, and a documented migration path between cloud and self-hosted in both directions.
10 — The customer owns its automation: an open-source or source-available engine, definitions in an open standard executable elsewhere, air-gapped installation supported, and a stated exit process that hands back definitions, credentials metadata and execution history in documented formats.
The Process Owner
The captured plan pages describe one cloud service, and I found no public information on a hosting region or a self-hosted edition. Export of Zap workflows, history and account data is offered before account deletion, though no format is documented for it, and only developer-built integrations — not our approval workflows — can be converted between tools and kept in source control. 2 4 12 14
The Integration Engineer
Export of Zap workflows, account data and Zap history is documented, and an export-before-deletion path to switch providers is promised under the EU Data Act terms — that is real, but the format is not documented. We found no public information on a selectable hosting region, a self-hosted or on-premise edition, or the engine's licence, and the portability evidence that is documented covers developer-integration code (converting between Platform UI and CLI) rather than the customer's own workflows. 4 12 13 14
The Operations Analyst
Cloud-only with no stated region anywhere in the captured pages and no self-hosted edition evidenced. Export options do exist — Zap workflows, Zap history and account data, plus a documented process to take content to a new provider before deleting the account — but the export format is unstated, so I cannot credit documented JSON or BPMN portability; the only format-described movement is integration code between the platform UI and CLI. 4 12 14
The Head of IT
Zap workflows, Zap history and account data can be exported, export before account deletion is promised in the terms, and the only documented definition portability is for developer integrations moving between the vendor's own Platform UI and CLI. I found no public information on a self-hosted or on-premise edition, the engine's licence, a named hosting region, or an export in BPMN 2.0 or documented JSON — in other words, no documented exit to another tool, which is the part I care about most. 4 12 13 14
The Data Protection Officer
Export of Zap workflows, Zap history and account data is documented, the terms even describe exporting content before termination in order to switch providers, and developer-platform integrations convert between the visual editor and the CLI. We found no public information on a self-hosted or on-premise edition, a selectable cloud region, the engine's licence, or an export format such as documented JSON or BPMN, so portability rests entirely on the vendor's own export. 4 12 13 14
The Skeptic
Everything captured describes a cloud-only service, and we found no public information on a hosting region, a self-hosted or on-premise edition, or the engine's licence. Portability is half-real: Zap workflows, Zap history and account data are exportable, and the terms commit to letting you export your content before account termination to switch providers — but we found no public information on the format those exports produce, so whether another tool can read them cannot be verified from the pages. Checking connector code into source control on the developer platform protects integrations, not your workflows. 1 4 12
European sovereignty
panel opinion
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How this is scored
Who the contracting entity is, where workflows execute and where execution logs with their payload copies are stored, and who the subprocessors are — including the AI model providers behind any AI steps. Independently sourced by the sovereignty pipeline. A self-hosted edition counts only for the data that actually stays on the customer's servers.
0 — Non-EU vendor and contracting entity, execution location unstated, and subprocessors unnamed.
3 — An EU region offered as an option while the contracting entity is non-EU, or the subprocessor list is absent, or AI steps send data to model providers of unstated location.
5 — EU execution and log storage as standard and an EU contracting entity, but parts of the chain — AI steps, support access, telemetry — are non-EU without an explained safeguard.
8 — EU execution on named infrastructure, EU contracting entity, subprocessor list published with locations including AI providers, a DPA covering execution payloads, and a self-hosted option that sends no workflow data to the vendor.
10 — Sovereign end to end and evidenced: European ownership, entity, hosting and every subprocessor, AI steps runnable on European or self-hosted models, certification published, and a self-hosted edition that works without any call home.
The Process Owner
Zapier, Inc. of San Francisco, a Delaware corporation, is the vendor of record here, and the captured pages state neither where workflows and their payload copies execute and are stored, nor any subprocessor list — including the model providers behind the AI steps the terms of service themselves define, with building via Claude or ChatGPT offered in the editor. With invoice and personnel data, that is a stop sign, not a footnote. 3 4 5
The Integration Engineer
The vendor is Zapier, Inc. of San Francisco, a Delaware corporation, with no EU contracting entity in the captured pages, and the terms define customer input to AI features without any statement of model provider or location. We found no public information on where workflows and their execution logs are stored, and no subprocessor list — Bring Your Own Model is a control, but with the whole chain's locations unstated there is nothing here for a European procurement file. 1 3 4
The Operations Analyst
The vendor behind every captured page is a US company with a US privacy contact, and the pages state no execution region, no log-storage location and no subprocessor list — including the model providers behind the AI features the terms expressly cover. Jurisdiction, ownership, data residency and subprocessor exposure all came back unknown, so there is nothing here for a European buyer to hang a data-protection assessment on. 3 4
The Head of IT
The contracting entity is Zapier, Inc. of San Francisco — a US Delaware corporation — with the execution and log-storage location unstated and no published subprocessor list; AI steps exist in the platform with no statement of where their model providers run. A non-EU vendor, an unstated execution location and unnamed subprocessors sit at the bottom of this scale by definition. 3 4
The Data Protection Officer
The provenance places the vendor in San Francisco, USA, and we found no public information on the contracting entity's jurisdiction as stated by the vendor, on where workflows execute or where execution logs with their payload copies are stored, or on a single subprocessor — including the AI model providers behind the AI steps. A 'Bring Your Own Model' control is listed, and we found no public information on where the default models run, on a data-processing agreement covering execution payloads, or on any EU hosting safeguard. 1 3 4
The Skeptic
The contracting entity is Zapier, Inc. of San Francisco, and we found no public information on where workflows execute or where execution logs with their payload copies are stored. We found no public information on subprocessors either — including which model providers sit behind the AI steps the platform sells — and Bring Your Own Model is a control label, not a disclosure. Non-EU entity, unstated execution location, unnamed subprocessors: the worst case holds on every element. 1 3 4
Pricing transparency
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How this is scored
Whether a buyer can compute the monthly cost of their own processes from public pages alone: what the billing unit is (task, operation, execution, run, user or flow) and what counts as one, the allowance per tier, overage prices, and the cost of premium connectors, self-hosting, environments and AI steps.
0 — No public prices at all; every tier is a sales conversation.
3 — A starting price exists, but the billing unit is undefined or what counts as one task or execution is unstated — the invoice is unknowable.
5 — Tier prices public with the billing unit defined and the monthly allowance given, but at least one commonly needed piece (overage, premium connectors, extra environments, self-hosted licence, AI steps) is unpriced.
8 — Every tier priced publicly with its unit, allowance and limits, overage priced per unit, premium connector and add-on prices listed, self-hosted licensing stated, minimum term and VAT treatment given.
10 — Complete price computability: the monthly cost derivable for a given number of workflows, runs and steps per run, with a published calculator or worked examples, every add-on and overage on a public page, and the effect of loops and retries on the count explained.
The Process Owner
What counts as a task is unusually well defined: triggers and polling are free, a published list of step types never counts, one MCP tool call uses two tasks, everything draws from one shared pool, and Zaps pause at the limit unless pay-per-task billing is on. But the captured pages give no tier prices, monthly task allowances or overage rates, so I still cannot compute the monthly cost of our purchase approvals. 2
The Integration Engineer
The task unit is defined better than most: triggers and polling never count, the non-task steps are enumerated one by one, one MCP tool call costs two tasks, and every product draws from a single shared pool with Zaps pausing or pay-per-task at the limit. But the captured pricing page carries no tier prices, no monthly task allowances and no per-task overage rate, so a buyer still cannot compute their own monthly cost from it. 2
The Operations Analyst
The task is defined better than most: only successfully completed actions count, triggers and a long list of utility steps including Looping never count, one MCP tool call uses two tasks, and a single shared pool serves workflows, AI, code, MCP and SDK — yet no tier price, monthly allowance or overage rate appears on the captured pricing page, so I still cannot compute what a month of my processes costs. With pay-per-task billing turned off, Zaps simply pause at the limit, which is exactly how a month-end run dies. 2
The Head of IT
The billing unit is defined better than most: a task is charged only when an action completes, triggers and polling are free, ten step types are listed as non-billing, and one MCP tool call uses two tasks from the shared account pool. But the captured pricing pages contain no price figures, no per-plan task allowances and no overage prices, so a buyer still cannot compute a monthly invoice from public information alone. 2
The Data Protection Officer
The billing unit is defined better than most: a task is one successfully completed action, polling and triggers are free, named step types never count, one MCP tool call uses two tasks, and all products draw from one shared pool. We found no public information on tier prices, monthly allowances, overage rates, the per-task price of the pay-per-task option, premium connectors or self-hosting, so a buyer cannot compute their own monthly cost from the captured pages. 2
The Skeptic
The billing unit is defined with unusual honesty: a task is a successfully completed action, triggers and a named list of built-in steps cost nothing, one MCP tool call consumes two tasks, every product draws from one shared pool, and workflows pause at the plan limit unless pay-per-task billing is switched on. But we found no public information on the tier prices, the task allowance per plan, or the per-task rate that pay-per-task billing charges — so the monthly cost of a buyer's own process is still not computable from what was captured. Plan mechanics like prorated upgrades, downgrades at cycle end and cancel-anytime are stated; the numbers are not. 1 2
European sovereignty — proven facts
0 of 4 dimensions provenBuilt only from facts shown on the vendor's own pages. A dimension we could not prove is left open, not scored as zero.
| Legal entity | Not determined ⚠ unverified | — | uncited Report an error |
|---|---|---|---|
| Ownership | Not determined | — | uncited Report an error |
| Data residency | Not determined ⚠ unverified | — | uncited Report an error |
| Subprocessors | Not determined | — | uncited Report an error |
Questions about Zapier
Is Zapier European?
No. whats-best.ai classifies Zapier as Rest of world.
Where does Zapier store data?
Not stated on the vendor’s pages as of 13 Oct 2026.
Does Zapier have a free plan?
Yes. Zapier has a free plan, per the vendor’s page captured 13 Oct 2026.
What are the best alternatives to Zapier?
As of 15 Oct 2026, the panel rates Tray.ai (3/5), n8n (3/5) and Camunda (2.5/5) highest among the other 16 Workflow Management products evaluated. Ratings that look equal are rounded to half stars; the order uses the unrounded rating, then the name. The highest-rated European alternative is n8n (EU-Made). Ratings are the AI panel’s opinion, formed from public evidence: how scores are made. The full list, with European products first: Zapier alternatives.
Where this could be wrong
- Evidence ages. The oldest capture behind this page is from 13 Oct 2026. Vendors change pricing and policies without notice; every fact reflects its source as of the capture date shown in the registry.
- Weak sourcing — Data residency, Legal entity. Not confirmed on the vendor’s own pages as captured.
- AI can misread a source. Extraction and judgement are automated; a citation guarantees traceability, not infallibility. If something here is wrong, say so — no account needed, every report is decided within 5 business days, and accepted corrections are published.
What we left out
A claim that does not survive our checks costs us the claim, not the page. This is what was taken off this one.
- 29 product facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
- 7 pricing facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
- 6 data facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
- 3 compliance facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
- 3 legal facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
- 1 hosting fact could not be confirmed on the vendor’s page as captured and was left out of this page and of the panel’s material. Know more? Tell us
- 1 integrations fact could not be confirmed on the vendor’s page as captured and was left out of this page and of the panel’s material. Know more? Tell us
- 1 subprocessors fact could not be confirmed on the vendor’s page as captured and was left out of this page and of the panel’s material. Know more? Tell us
- 1 support fact could not be confirmed on the vendor’s page as captured and was left out of this page and of the panel’s material. Know more? Tell us
- 2 sovereignty dimensions could not be confirmed on the vendor’s own pages and are shown as unknown. Know more? Tell us
- 6 of the readings below were written against an earlier fact sheet — a fact has been corrected, added or pulled since. Until the panel next runs on this product you are reading the older judgement. Know more? Tell us
Sources (14)
The pages every claim on this page was read from — each one checked, dated, and kept verifiable.
- 1 Vendor homepage zapier.com Checked 13 Oct 2026 Details →
- 2 Pricing page zapier.com Checked 13 Oct 2026 Details →
- 3 Privacy policy zapier.com Checked 13 Oct 2026 Details →
- 4 Terms of service zapier.com Checked 13 Oct 2026 Details →
- 5 Process design, forms & approvals — found from sitemap zapier.com Checked 13 Oct 2026 Details →
- 6 Process design, forms & approvals — found from sitemap docs.zapier.com Checked 13 Oct 2026 Details →
- 7 Connectors, API & on-premise reach — found from sitemap docs.zapier.com Checked 13 Oct 2026 Details →
- 8 Connectors, API & on-premise reach — found from sitemap docs.zapier.com Checked 13 Oct 2026 Details →
- 9 Execution, error handling & monitoring — found from sitemap docs.zapier.com Checked 13 Oct 2026 Details →
- 10 Execution, error handling & monitoring — found from sitemap docs.zapier.com Checked 13 Oct 2026 Details →
- 11 Governance, credentials & audit trail — found from sitemap docs.zapier.com Checked 13 Oct 2026 Details →
- 12 Governance, credentials & audit trail — found from sitemap zapier.com Checked 13 Oct 2026 Details →
- 13 Hosting options & portability — found from sitemap docs.zapier.com Checked 13 Oct 2026 Details →
- 14 Hosting options & portability — found from sitemap docs.zapier.com Checked 13 Oct 2026 Details →