Appointment Scheduling
Setmore
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by Setmore · www.setmore.com
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Setmore at a glance
- Vendor
- Setmore
- Headquarters
- Not stated on the vendor’s pages as of 28 Oct 2026
- Data hosting
- Not stated on the vendor’s pages as of 28 Oct 2026
- Free plan
- Not stated on the vendor’s pages as of 28 Oct 2026
- Panel verdict
- The AI panel rates Setmore 3/5, the mean of 6 judges. Setmore is appointment scheduling for small service businesses, and its top scores went to booking experience and integrations and data, each 7 at minimum and maximum, for 24/7 self-booking on a customizable page with website embeds and social 'Book Now' buttons, Reserve with Google, seat reservations for group classes, and a documented Pro API with OAuth 2.0 alongside Zapier, HubSpot, Zoom and Google Meet. how scores are made
- As of
- Vendor pages captured 28 Oct 2026; evaluated by the panel 29 Oct 2026. all sources
Read this page as one judge. Each weighs the same scores by what they care about.
The panel's verdict
Setmore is appointment scheduling for small service businesses, and its top scores went to booking experience and integrations and data, each 7 at minimum and maximum, for 24/7 self-booking on a customizable page with website embeds and social 'Book Now' buttons, Reserve with Google, seat reservations for group classes, and a documented Pro API with OAuth 2.0 alongside Zapier, HubSpot, Zoom and Google Meet. Weakest is sovereignty at 3-4: the terms place the operator in Raleigh, North Carolina under North Carolina law, acknowledge international transfer of personal data, leave the hosting region unstated, and date the subprocessor list May 25, 2018. Calendar and availability slipped to 5-6, with two-way sync to Google and Office 365 Pro-only and no public information on buffers or minimum notice. Pricing transparency, 5-6, publishes a free tier up to 4 users at $0 and Pro at $5 USD per user per month with annual billing, but not SMS credit prices or VAT treatment. Team scheduling sat at 6, reminders and no-shows at 6-7; no criterion ranged more than a point, and the disagreement check found none.
Speaks for it
- A branded booking page offers 24/7 customer self-booking, website embeds, 'Book Now' buttons on Facebook, Instagram and Google Business Profile, QR codes and Reserve with Google
- The free plan covers up to 4 users at $0 with unlimited appointments, payments and email reminders
- Each staff calendar counts as a user even without login permission, and a tier-by-tier plan comparison plus a Live Receptionist add-on at $99 / month are published
- A Pro API documented on Apiary covers endpoints, authentication and rate limits with OAuth 2.0, alongside Zapier, HubSpot, Mailchimp, Zoom and Google Meet
- Deposits, as a fixed amount or a percentage of the service price through Square, Stripe, PayPal or LawPay, are pitched at reducing no-shows
Held against it
- The terms place the operator in Raleigh, North Carolina under North Carolina law, and we found no public information on where booking data is hosted
- The published subprocessor list is dated May 25, 2018 and carries no provider locations, while the terms acknowledge that personal data may be transferred to other countries
- Two-way calendar sync with Google and Office 365, API access, SMS reminders and deposits all sit behind the Pro plan
- We found no public information on buffers, minimum notice, round-robin assignment, waiting lists, webhooks, no-show fees or system-enforced cancellation deadlines
- We found no public information on SMS credit prices, payment processing fees or VAT treatment, and the terms reserve the right to change any price without notice
Best for
- You run a small service business of up to four staff and want free 24/7 self-booking with unlimited appointments, payments and email reminders
- You take bookings through a website, Facebook, Instagram, Google Business Profile or QR codes and want one branded page that follows customers across them
- You want to connect bookings to your own stack through Zapier, HubSpot and Mailchimp or build on the documented Pro API
- Your customers choose a specific team member, and you need per-member working hours, unique booking links and permission levels from No Access to Admin
Avoid if
- You must evidence hosting or subprocessor arrangements for procurement — the terms acknowledge that personal data may be transferred to other countries, and the published subprocessor list is dated May 25, 2018
- You are subject to HIPAA — the terms state Setmore is not currently HIPAA compliant and point to a separate Setmore Health product
- You need round-robin or automated distribution of bookings — the documented pages rest distribution on the customer choosing their team member
- Your deposit policy must vary by service — the captured pages state a deposit applies to all services on the Booking Page
The scores
| Criterion | Panel median |
|---|---|
| Booking page & client experience | 3.5 of 5 |
| Calendar sync & availability rules | 3 of 5 |
| Team, staff & location scheduling | 3 of 5 |
| Reminders, payments & no-show protection | 3 of 5 |
| Integrations, API & data export | 3.5 of 5 |
| European sovereignty | 1.5 of 5 |
| Pricing transparency | 3 of 5 |
Booking page & client experience
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How this is scored
What the person booking sees and can do: a booking page with the services or meeting types on offer, their durations and prices, booking questions, an embed or widget for the business's own website, time zones and languages, group or class bookings, and links to reschedule or cancel without calling.
0 — Not a booking product: no page or widget where a customer picks a slot; appointments are entered by staff only.
3 — A booking page or form exists, but the pages say little about how it works: types of appointment, booking questions, embedding and rescheduling are not described.
5 — A booking page with several appointment or service types of their own duration, custom booking questions, and a way to put it on the business's website (link, embed or widget); confirmations carry a link to reschedule or cancel.
8 — In addition: group or class bookings with seat limits, booking pages in several languages with automatic time-zone handling, branding without the vendor's logo, multi-step selection of service, staff member and location, and a booking flow the vendor states is accessible or mobile-optimised.
10 — Booking as a finished storefront: packages, memberships or recurring bookings, intake forms with conditional questions, booking from Google or other directories, a customer account with booking history, and an accessibility statement for the booking pages published.
The Practice Owner
The pages describe a booking page with services displayed, the customer choosing a time and team member, logo and brand-colour customization, a website plugin, Book Now buttons for Facebook, Instagram and Google Business Profile, QR codes and Reserve with Google. Group class bookings with seat reservations and a responsive design are described, and customers can manage their appointments online after booking. We found no public information on custom booking questions, booking-page languages or an accessibility statement, which holds this below the top band. 2 3 6 7 12
The Salon Owner
The booking page displays services and lets a client pick their time and their stylist, confirmations let customers manage appointments online, and it travels well: website plugin, Book Now buttons on Facebook, Instagram and Google Business Profile, QR codes, and Reserve with Google. Group classes take seat reservations, branding is removable on Pro, and customer login with appointment history plus recurring bookings are documented. We found no public information on custom booking questions or booking pages in several languages. 2 3 6 7 12
The Sales Team Lead
A free, always-on booking page lets customers pick a service, a time and a named team member and then manage the appointment from their confirmation, with embedding on any website or social channel and even booking from Google Search and Maps. Class bookings with seat reservations, recurring appointments, branding removal and customer profiles with login and history are all documented; we found no public information on booking pages in several languages or intake forms. 2 3 6 7 12
The Independent Consultant
Customers can self-book around the clock on a Booking Page carrying my logo, brand colors, images and reviews, embedded via a website plugin or Book Now buttons on my site and social profiles, and the captured pages also show class bookings with seat reservations, QR codes, Reserve with Google, and a customer login with appointment history. We found no public information on custom booking questions, booking-page languages or an accessibility statement, so I stop short of the top band. 1 2 3 6 7 12 14
The Data Protection Officer
The captured pages describe a customer-facing booking page where services are displayed and the customer picks a time and team member, with a confirmation carrying a link for virtual appointments and customers able to manage their bookings online. The page can stand alone or be embedded as a website plugin and 'Book Now' buttons across Facebook, Instagram and Google Business Profile, alongside seat reservations for group classes, Reserve with Google, customer profiles with login and appointment history, deep branding customisation, and branding removal on the paid plan. We found no public information on custom booking questions, booking pages in several languages, or a published accessibility statement. 2 3 6 7 12
The Skeptic
A branded booking page customers can use to self-book 24/7, embeddable as a widget on Wix, Weebly or WordPress or reached via 'Book Now' buttons on Facebook, Instagram and Google Business Profile, plus class bookings taking seat reservations, Reserve with Google, and confirmations that let customers manage their appointments online. Removing the vendor's branding and recurring appointments sit in Pro only, and we found no public information on custom booking questions, page languages or an accessibility statement. 2 3 6 7 12
Calendar sync & availability rules
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How this is scored
How the product knows when someone is free: two-way sync with Google, Microsoft 365 and Outlook, iCloud or CalDAV, conflict checks across several calendars, working hours and exceptions, buffers, minimum notice and booking windows, daily limits, and rooms or equipment that must be free as well.
0 — No calendar: no availability is kept and no sync with any calendar is offered.
3 — An internal calendar or a one-way export (iCal feed), but no stated two-way sync and few availability rules beyond opening hours.
5 — Two-way sync with Google and Microsoft calendars that blocks booked times, working hours with exceptions, and buffers or minimum notice per appointment type.
8 — In addition: several calendars per person checked for conflicts, iCloud or CalDAV, booking windows and daily or weekly limits, holidays and absences, and resources (rooms, equipment, chairs) that must be free alongside the person.
10 — Availability that runs a multi-site business: per-location and per-resource schedules, capacity rules across staff and rooms, sync behaviour and latency documented, and changes in any connected calendar reflected without double bookings, as stated in the documentation.
The Practice Owner
Two-way sync with Google and Office 365 is documented on the Pro plan and checks the free/busy status of external calendar events, and per-member working hours with breaks, time off, custom working days and per-service availability are all described. We found no public information on buffers or minimum notice, and nothing on rooms or equipment being checked alongside the therapist — a real gap for my two treatment rooms that must not be double-booked. The captured pages do not describe several calendars per person, iCloud or CalDAV, booking windows or daily limits. 3 4 8 9 10
The Salon Owner
Two-way sync with Google and Office 365 comes on Pro and checks free/busy status, and per-stylist working hours, breaks, holidays and time off are documented, with per-service availability hours on top. For a Saturday that fills by Wednesday, we found no public information on buffers, minimum notice, booking windows, daily limits, or chairs and rooms as schedulable resources. 3 4 8 9 10
The Sales Team Lead
Two-way sync with Google and Office 365 that checks free/busy status is documented but sits behind the Pro plan, and working hours with breaks, time off, per-service availability and per-user time zones are all there. We found no public information on buffers, minimum notice, booking windows or daily limits, which is what keeps my reps' calendars from being double-sold at the edges. 3 4 8 9 10
The Independent Consultant
Two-way sync with Google and Office 365 that checks duration and free/busy status is documented (Pro only), alongside working hours with breaks, time off, per-service availability and per-user time zones. As someone who wants a buffer after every call, I note we found no public information on buffers, minimum notice, booking windows, daily limits or checking several calendars per person for conflicts. 3 4 8 9 10
The Data Protection Officer
Two-way sync with Google and Office 365 sits on the paid plan and is stated to check the duration and free/busy status of external events, and availability rules are documented in real depth: per-member working hours kept separate from business hours, breaks, one-off blocking events, all-day or timed time off, per-service and seasonal availability, off-hours booking, and per-user time zones. We found no public information on buffers or minimum notice, iCloud or CalDAV, several calendars per person checked for conflicts, or rooms and equipment that must also be free. 3 4 8 9 10
The Skeptic
Two-way sync with Google and Office 365 calendars is documented checking the duration and free/busy status of external events, but it is a Pro-only feature, and the free tier's sync story is left vague. Working hours with breaks, all-day or timed time off, off-hours booking and per-service custom availability are documented in welcome detail; we found no public information on buffers, minimum notice, booking windows, daily limits, iCloud or CalDAV, or room and resource checks. 3 4 8 9 10
Team, staff & location scheduling
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How this is scored
How bookings are shared out across more than one person: staff profiles and the services each offers, round-robin and collective (all-hands) meetings, routing forms that send a booking to the right person, several locations, roles and permissions for admins and staff, and single sign-on for larger teams.
0 — A single-user tool with no way to add staff or a team.
3 — Several users or staff calendars can be added, but how bookings are distributed among them and who may change what is not described.
5 — Several staff or team members with their own availability, the customer choosing a person or the system assigning one (round-robin or "any available"), and an admin role that manages the team.
8 — In addition: weighted or priority round-robin, collective bookings that need several people at once, routing by form answers, several locations with their own staff, granular roles and permissions, and reporting per staff member.
10 — Scheduling as a team system: SSO and user provisioning (SAML, SCIM), routing that takes ownership from a CRM, managed templates the organisation pushes to every member, audit logs of changes, and distribution fairness reported.
The Practice Owner
Staff profiles with headshots, specialist services and bios, individual logins with unique booking links, a combined team calendar view and four permission levels from No Access to Admin are described, and the customer picks the team member. Managing bookings across branch locations is mentioned, but we found no public information on round-robin assignment, collective bookings, routing by form answers or reporting per staff member. For six therapists the roles and per-staff calendars look genuinely usable. 2 3 6 10 11
The Salon Owner
Every stylist gets a login, a profile with headshot and specialist services, their own working hours and a unique booking link, and the client chooses their stylist on the page. Four permission levels from staff to admin are laid out, and bookings are managed across branch locations, which suits my two sites. We found no public information on round-robin or collective distribution, routing by form answers, or single sign-on. 2 3 6 10 11
The Sales Team Lead
Staff profiles with specialist services, per-member working hours, logins across branch locations and four permission levels from No Access to Admin are documented, and the customer can choose their team member. We found no public information on round-robin distribution, routing by form answers like company size or region, or collective meetings — the distribution engine I'd actually be buying for my team is invisible in the public pages. 2 6 10 11
The Independent Consultant
Staff profiles with headshots and bios, individual logins each with a unique booking link, a combined team calendar view and a clear permission ladder from No Access up to Admin are documented, with up to four staff profiles on the free plan. We found no public information on round-robin distribution, collective meetings or routing by form answers, and branch locations appear only as a passing phrase. 2 3 6 10 11
The Data Protection Officer
Staff profiles carry a headshot, specialist services and a personalised bio, each team login has its own calendar and booking link with a combined team calendar view, and permission levels run from No Access and Standard through Enhanced to Admin, with staff, receptionist and admin access tiers and logins usable across branch locations; the customer chooses a specific team member when booking. We found no public information on round-robin or weighted distribution, collective bookings, routing by form answers, or single sign-on for larger teams. 2 3 6 10 11
The Skeptic
Staff profiles with headshots and bios, four permission levels from No Access to Admin, per-member working hours, and customers choosing their own team member are all documented, with the free plan capping staff at four profiles. We found no public information on round-robin or 'any available' assignment, collective meetings, routing by form answers, or single sign-on, so the distribution side of team scheduling rests entirely on the customer's own choice. 2 6 10 11
Reminders, payments & no-show protection
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How this is scored
How the product keeps a booked slot from turning into an empty one: confirmations and reminders by email and SMS, payment or deposit at booking, cancellation and late-cancellation policies, fees for no-shows, waiting lists that refill cancelled slots, and follow-ups after the appointment.
0 — No notifications to the person booking: no confirmation, no reminder.
3 — Email confirmations are sent, but reminders, payments and cancellation rules are not described.
5 — Automatic email reminders with configurable timing, SMS reminders (included or as a paid add-on), and payment at booking through at least one named provider such as Stripe or PayPal.
8 — In addition: deposits or partial prepayment, a cancellation deadline the system enforces, no-show or late-cancellation fees, a waiting list that fills freed slots, and follow-up or review messages after the appointment.
10 — No-show protection as a measured process: no-show rates reported, card-on-file or pre-authorisation charged by policy, reminder channels per customer (email, SMS, messenger), refunds and vouchers handled in the product, and the cancellation and payment terms shown to the customer configurable per service.
The Practice Owner
Automated SMS reminders (Pro plan, credit-based, availability varying by country) sit alongside automatic email confirmations and customizable reminders, and deposits — fixed or a percentage of the service price through Square, Stripe, PayPal or LawPay — are explicitly pitched at reducing no-shows. Google review requests after the appointment and a custom booking policy covering cancellations, deposits and arrival terms are described. We found no public information on a waiting list, an enforced cancellation deadline or no-show fees. 1 3 6 12 13
The Salon Owner
Email and SMS reminders are automated with credit-based SMS usage documented, payment at booking runs through Stripe, Square or PayPal, and deposits as a percentage or fixed amount exist to cut no-shows. But the vendor states a deposit applies to all services on the booking page rather than a chosen one, which is clumsy for colour-only deposits, and we found no public information on waiting lists, a system-enforced cancellation deadline, or no-show fees. Review follow-up requests are on Pro. 1 3 6 12 13
The Sales Team Lead
Email reminders on the free plan, automated SMS reminders with a documented credit system, and deposits at a fixed amount or a percentage through Stripe, Square, PayPal or LawPay give a real no-show toolkit, plus Google review requests after the visit. We found no public information on system-enforced cancellation deadlines, no-show fees or a waiting list that refills cancelled slots. 1 3 12 13
The Independent Consultant
Automatic email confirmations and reminders, SMS reminders on Pro with credit usage documented, payment upfront or as a percentage or fixed deposit through Stripe, Square or PayPal, a written cancellation policy and Google review requests cover most of how I keep slots filled. We found no public information on system-enforced cancellation deadlines, no-show or late-cancellation fees, or a waiting list, and deposits are refunded manually through the payment provider rather than in the product. 1 2 3 6 12 13
The Data Protection Officer
Instant email confirmations go to staff and customers, automated SMS reminders run on credit-based usage under a fair-use policy with country restrictions, and payment at booking runs through Stripe, Square and PayPal, with deposits — a fixed amount or percentage applied to all services — on the paid plan and refunds processed manually through the payment provider. Google review requests are a paid follow-up feature and the booking policy text covers cancellations, deposits and arrival terms. We found no public information on waiting lists, a cancellation deadline the system enforces, or no-show and late-cancellation fees. 1 3 6 12 13
The Skeptic
Email confirmations and reminders are on the free plan, SMS reminders run on a documented credit system but are Pro-only and 'availability varies by country per our Fair use Policy', and payment at booking goes through Stripe, Square, PayPal and LawPay with Pro deposits as a fixed amount or percentage of the price. Refunds of deposits are manual through the payment provider rather than handled in the product, the booking policy only 'outlines' cancellations, and we found no public information on waiting lists or system-enforced cancellation deadlines. 3 6 12 13
Integrations, API & data export
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How this is scored
What the product connects to and how the data gets out again: video-meeting links (Zoom, Teams, Google Meet), CRM and marketing tools, automation platforms (Zapier, Make), a documented API and webhooks, website and app-store integrations, and an export of bookings and customer records.
0 — No integrations and no export; bookings stay in the product.
3 — A few named integrations or an export of bookings, but no API or webhooks described.
5 — Video-meeting links created automatically for at least one named tool, a connection to an automation platform or a few named CRM or marketing tools, and an export of bookings or customers.
8 — In addition: a documented public API and webhooks, native CRM integrations named (HubSpot, Salesforce or similar), an integrations directory, and a full export of bookings, customers and booking-form answers.
10 — Built to be connected and left: an API covering every object with its documentation and rate limits published, embeddable components or an SDK, a self-hosting or open-source option or a stated migration path, and the complete account data exportable in a documented format.
The Practice Owner
One-click Zoom and Google Meet links, Zapier, HubSpot, Mailchimp, GA4, QuickBooks and Xero are named, and a documented API on Apiary covering endpoints, authentication and rate limits with OAuth 2.0 sits behind the Pro plan, with white-label builds and HTML/React embeds described. Customer data exports as CSV (imports capped at 1,000 contacts per file) and staff and appointment records can be requested under data portability. We found no public information on webhooks. 1 3 4 10 14 15
The Salon Owner
Zoom and Google Meet links attach to appointments, Zapier, HubSpot, Mailchimp, Google Analytics, QuickBooks and Xero are named, and a documented API with endpoints, rate limits and OAuth sits on Pro alongside an HTML or React embed path. Customers export as a CSV download, and historical staff and appointment records are provided on written request within 30 days. We found no public information on webhooks or a self-service export of booking-form answers. 1 3 4 5 10 14 15
The Sales Team Lead
One-click Zoom or Google Meet links on appointments, HubSpot and Zapier on both plans, and a documented Pro API with endpoints, authentication and rate limits plus white-label embed options cover writing the booking into the CRM before the call. Customer data exports to CSV; we found no public information on webhooks, and appointment history export runs as a written request rather than a self-service download. 1 3 14 15
The Independent Consultant
A documented API with OAuth 2.0, rate limits, sample requests and round-the-clock developer support sits on the Pro plan, alongside automatic Zoom and Google Meet links, Mailchimp, HubSpot, Zapier, QuickBooks, website-builder widgets, a white-label option through API data, and a CSV export of customer data. We found no public information on webhooks, and historical appointment records leave the account through a written request within 30 days rather than a documented export. 1 3 4 10 14 15
The Data Protection Officer
The API is documented on the paid plan with endpoints, authentication, rate limits and OAuth 2.0, and the developer pages describe HTML embeds, React integrations and white-label front ends, alongside HubSpot, Mailchimp, Google Analytics, Zapier, Zoom and Google Meet links and QuickBooks or Xero accounting sync. Customer data exports to CSV straight to the device, and staff and appointment records can be requested in writing with fulfilment within 30 days. We found no public information on webhooks or an export of booking-form answers. 3 4 14 15
The Skeptic
Zoom and Google Meet links, HubSpot, Mailchimp, Zapier, QuickBooks and Xero, plus an API documented on Apiary with OAuth 2.0, endpoints and rate limits, and HTML embed, React integration or a custom front-end — though API access itself is Pro-only. Customer data exports as CSV with a 1,000-row import cap, historical staff and appointment records come by written request fulfilled within 30 days, and we found no public information on webhooks or an export of booking-form answers. 1 3 14 15
European sovereignty
panel opinion
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How this is scored
Who the contracting entity and the parent company are, where booking and customer data is hosted, and who the subprocessors are: hosting, the SMS gateway, email delivery, payment providers, video tools and analytics. Independently sourced by the sovereignty pipeline; booking data names who sees a doctor, a lawyer or a therapist and when, so the whole chain counts, not only the database.
0 — Non-EU vendor and contracting entity, no data processing agreement offered, and neither hosting location nor subprocessors stated.
3 — A privacy policy and a data processing agreement exist, but the vendor and hosting are outside the EU (or hosting is unstated) and subprocessors are not listed.
5 — A data processing agreement and a subprocessor list are published, and either EU hosting or an EU contracting entity is stated, while parts of the chain (SMS, email, analytics, support) run through non-EU providers.
8 — EU contracting entity and EU hosting on named infrastructure, subprocessors listed with their locations, a data processing agreement published, and security certifications (ISO 27001, SOC 2) stated.
10 — Sovereign end to end and evidenced: European ownership, entity, hosting and every subprocessor including SMS and email, data export and deletion documented, and certifications published with their scope rather than implied.
The Practice Owner
Setmore is operated from Raleigh, North Carolina under North Carolina law, the terms state personal data may be transferred to other countries, and we found no public information on where booking and customer data is hosted. A GDPR data processing addendum is published and a subprocessor list exists, though the list is dated May 25, 2018, and the chain names Google Analytics, FullStory and Mixpanel. For patient data that says who sees a therapist and when, that leaves too much of the chain unevidenced for me to rely on. 4 5
The Salon Owner
The contracting side operates from Raleigh, North Carolina under North Carolina law, a data processing agreement is published and incorporated when GDPR applies, and a subprocessor list exists — dated May 2018 — with international transfers acknowledged in the terms. The captured pages state no hosting location for booking data, and we found no published security certifications. 4 5
The Sales Team Lead
The vendor is controlled and operated from Raleigh, North Carolina under North Carolina law, publishes a data processing agreement incorporated when GDPR applies, and carries a subprocessor list dated May 2018 with no provider locations. We found no public information on where booking data is hosted, on a European contracting entity or on security certifications, so the chain a European buyer needs to see is not visible. 4 5
The Independent Consultant
A US company in Raleigh operating under North Carolina law, with the terms explicitly allowing personal data to be transferred outside the user's country and no stated hosting location; a data processing agreement and GDPR rights are published, but the only subprocessor list captured dates from May 2018. For someone booking German, Austrian and Swiss clients, we found no public information evidencing EU hosting, a European entity or named subprocessor locations. 4 5
The Data Protection Officer
The site is controlled and operated from Raleigh, North Carolina under North Carolina law, with a data processing agreement incorporated when GDPR applies, but no hosting location is stated, transfers of personal data to other countries are acknowledged, and the subprocessor list is referenced only as of May 2018 without provider locations — the SMS gateway and email delivery services are unnamed, and exposure to US legal process is flagged. For practices where a booking reveals who is a patient or a client, the terms also state the product is not currently HIPAA compliant, pointing instead to a separate Health product. Deletion and portability requests are fulfilled within 30 days by email, though retention of information after account deactivation is stated. 4 5
The Skeptic
The terms place the operating entity in Raleigh, North Carolina under North Carolina law, a data processing agreement is incorporated when GDPR applies, and a subprocessor list is published but dated May 25, 2018, naming only website analytics providers (Google Analytics, FullStory, Mixpanel) with no locations. Hosting region is unstated, international transfer of personal data is acknowledged in the terms, and we found no public information on where booking data is hosted or on security certifications; the chain is flagged for US CLOUD Act exposure. 4 5
Pricing transparency
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How this is scored
Whether a buyer can compute the real annual cost from public pages alone: price per user, staff member, location or calendar, what the free plan covers, which features (SMS reminders, payments, round-robin, SSO, branding removal) sit in which tier, the cost of SMS credits and payment fees, setup and minimum term.
0 — No public prices at all; every customer is a sales call.
3 — A starting price or a free plan is published, but what scales the cost (users, staff, bookings, SMS) and what each tier includes is unclear.
5 — Tiers are public with their prices per user, staff member or location and their main features, while at least one commonly needed piece (SMS credits, payment fees, an enterprise tier) is unpriced or "on request".
8 — Every tier priced publicly with its scaling unit, add-ons and SMS credits priced, monthly and annual prices both shown, and VAT treatment and minimum term stated.
10 — Complete price computability: annual cost derivable for a given team size, location count and SMS volume, with every add-on, setup, support and payment fee and the cancellation and data-return terms published.
The Practice Owner
The free plan is published as "Up to 4 users $0 USD user / month" and Pro as "$5 USD user / month annual billing" with unlimited users, a clear per-user definition (each staff calendar counts as a user even without login permission), a full feature comparison and a Live Receptionist add-on at $99 / month. But the SMS credit prices I would need to budget reminder volume are not shown, monthly and annual prices are not both given, we found no public information on VAT treatment, and the terms reserve the right to change prices without notice. 1 3 5 12
The Salon Owner
Free covers up to 4 staff at $0 and Pro is $5 USD per user per month with annual billing, and the pricing page says plainly that every staff calendar counts as a user even without a login, so I can price my chairs myself. The Live Receptionist add-on is $99 a month and the comparison table shows what sits in which tier. We found no public information on SMS credit prices, VAT treatment, a monthly price or a minimum term, and the terms state prices may change without notice. 1 3 5 12
The Sales Team Lead
Free covers up to 4 users at $0 USD per user per month and Pro is $5 USD per user per month on annual billing, with the scaling unit spelled out — every staff calendar counts as a user even without a login — plus an exhaustive feature-by-feature plan comparison and a $99 / month Live Receptionist add-on. We found no public information on SMS credit prices, payment processing fees or VAT treatment, and the terms reserve the right to change any price without notice, so the annual number is close but not fully computable. 1 3 5 12
The Independent Consultant
The free plan (up to 4 users at $0 USD) and Pro ($5 USD user / month annual billing, unlimited users) are published with a detailed feature-by-feature comparison, the scaling unit is explicitly defined as every staff calendar counting as a user, and the Live Receptionist add-on is priced at $99 / month. We found no public information on SMS credit pricing, payment processing fees or VAT treatment, and the terms reserve the right to change prices without notice. 1 3 5 12
The Data Protection Officer
Free covers up to 4 users at $0 USD per user per month and the paid plan is $5 USD per user per month with annual billing, the scaling unit is defined — each staff calendar counts as a user even without login permission — and tier-by-tier feature comparisons plus a Live Receptionist add-on at $99 per month are published. The SMS reminder system runs on credits whose usage is documented, but we found no public information on the price of those credits, payment processing fees, VAT treatment, or enterprise pricing beyond a contact request. Cancellation is effective immediately with no refund of the unused period, and prices may change without notice. 1 3 5 12 13
The Skeptic
Free is $0 USD up to 4 users and Pro is $5 USD user/month on annual billing, with the refreshingly explicit rule that each staff calendar counts as a user even without login permission, a detailed free-versus-Pro feature table, and the Live Receptionist add-on priced at $99/month. SMS credits are documented but not priced, no monthly price, VAT treatment or minimum term is stated, enterprise is contact-sales, and the terms say prices are 'available for limited time only' and may be changed without notice. 1 3 5 12
European sovereignty — proven facts
0 of 6 dimensions provenBuilt only from facts shown on the vendor's own pages. A dimension we could not prove is left open, not scored as zero.
| Legal entity | Not determined ⚠ unverified | — | uncited Report an error |
|---|---|---|---|
| Hosting location | Not determined | — | uncited Report an error |
| Hosting options | Not determined | — | uncited Report an error |
| Open source | Not determined | — | uncited Report an error |
| Data processing agreement | Not determined ⚠ unverified | — | uncited Report an error |
| Transfer impact assessment | Not determined | — | uncited Report an error |
Questions about Setmore
Is Setmore European?
No. whats-best.ai classifies Setmore as Rest of world.
Where does Setmore store data?
Not stated on the vendor’s pages as of 28 Oct 2026.
Does Setmore have a free plan?
Not stated on the vendor’s pages as of 28 Oct 2026.
What are the best alternatives to Setmore?
As of 3 Nov 2026, the panel rates zeeg (3.5/5), YouCanBookMe (3.5/5) and SimplyBook.me (3.5/5) highest among the other 18 Appointment Scheduling products evaluated. Ratings that look equal are rounded to half stars; the order uses the unrounded rating, then the name. The highest-rated European alternative is zeeg (EU-Made). Ratings are the AI panel’s opinion, formed from public evidence: how scores are made. The full list, with European products first: Setmore alternatives.
Where this could be wrong
- Evidence ages. The oldest capture behind this page is from 28 Oct 2026. Vendors change pricing and policies without notice; every fact reflects its source as of the capture date shown in the registry.
- Weak sourcing — Data processing agreement, Legal entity. Not confirmed on the vendor’s own pages as captured.
- AI can misread a source. Extraction and judgement are automated; a citation guarantees traceability, not infallibility. If something here is wrong, say so — no account needed, every report is decided within 5 business days, and accepted corrections are published.
What we left out
A claim that does not survive our checks costs us the claim, not the page. This is what was taken off this one.
- 3 integrations facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
- 2 pricing facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
- 1 product fact could not be confirmed on the vendor’s page as captured and was left out of this page and of the panel’s material. Know more? Tell us
- 1 subprocessors fact could not be confirmed on the vendor’s page as captured and was left out of this page and of the panel’s material. Know more? Tell us
- 2 sovereignty dimensions could not be confirmed on the vendor’s own pages and are shown as unknown. Know more? Tell us
- 6 of the readings below were written against an earlier fact sheet — a fact has been corrected, added or pulled since. Until the panel next runs on this product you are reading the older judgement. Know more? Tell us
Sources (15)
The pages every claim on this page was read from — each one checked, dated, and kept verifiable.
- 1 Vendor homepage www.setmore.com Checked 28 Oct 2026 Details →
- 2 Product features www.setmore.com Checked 28 Oct 2026 Details →
- 3 Pricing page www.setmore.com Checked 28 Oct 2026 Details →
- 4 Privacy policy www.setmore.com Checked 28 Oct 2026 Details →
- 5 Terms of service www.setmore.com Checked 28 Oct 2026 Details →
- 6 Booking page & client experience — found from sitemap www.setmore.com Checked 28 Oct 2026 Details →
- 7 Booking page & client experience — found from sitemap support.setmore.com Checked 28 Oct 2026 Details →
- 8 Calendar sync & availability rules — found from sitemap support.setmore.com Checked 28 Oct 2026 Details →
- 9 Calendar sync & availability rules — found from sitemap support.setmore.com Checked 28 Oct 2026 Details →
- 10 Team, staff & location scheduling — found from sitemap www.setmore.com Checked 28 Oct 2026 Details →
- 11 Team, staff & location scheduling — found from sitemap support.setmore.com Checked 28 Oct 2026 Details →
- 12 Reminders, payments & no-show protection — found from sitemap support.setmore.com Checked 28 Oct 2026 Details →
- 13 Reminders, payments & no-show protection — found from sitemap support.setmore.com Checked 28 Oct 2026 Details →
- 14 Integrations, API & data export — found from sitemap www.setmore.com Checked 28 Oct 2026 Details →
- 15 Integrations, API & data export — found from sitemap support.setmore.com Checked 28 Oct 2026 Details →