Appointment Scheduling
Shore
EU-Made Report an error0–5 in half steps. 5 means the rubric's top anchor is met on the evidence.
by Shore GmbH · www.shore.com
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Shore at a glance
- Vendor
- Shore GmbH
- Headquarters
- Not stated on the vendor’s pages as of 1 Nov 2026
- Data hosting
- Not stated on the vendor’s pages as of 1 Nov 2026
- Free plan
- Not stated on the vendor’s pages as of 1 Nov 2026
- Panel verdict
- The AI panel rates Shore 3/5, the mean of 6 judges. Shore is online booking, customer management and till software from Shore GmbH of Munich, for salons, beauty and health practices. how scores are made
- As of
- Vendor pages captured 28 Oct 2026 to 1 Nov 2026; evaluated by the panel 29 Oct 2026. all sources
Read this page as one judge. Each weighs the same scores by what they care about.
The panel's verdict
Shore is online booking, customer management and till software from Shore GmbH of Munich, for salons, beauty and health practices. It scores strongest on reminders and no-shows, at 7–8: automatic email, SMS and WhatsApp reminders, per-service deposits with individually set amounts, payment at booking by card, Google Pay, Apple Pay or PayPal, and a vendor claim of up to 55% fewer no-shows. Pricing transparency and sovereignty follow at 6–7, with published figures from Booking at 49,90 € to All-in-One at 119,90 € per month on annual billing, and with a Munich contracting entity, vendor-stated ISO-certified servers in Frankfurt and an in-software data processing agreement. Weakest are booking experience, 4–6, and integrations and data, 4–5: we found no public information on client reschedule links or custom booking questions, and the named connections stop at Google and iOS calendars, PayPal and a DATEV export. The genuine split is calendar and availability, 4–7 — a practice owner scored 7 because rooms, chairs and equipment are planned alongside staff, while the consultant scored 4 over missing Microsoft 365 sync, buffers and minimum notice.
Speaks for it
- Automatic email, SMS and WhatsApp reminders with per-service deposits and payment at booking by card, Google Pay, Apple Pay or PayPal — the strongest category at 7–8
- Published plan prices from Booking at 49,90 € per month on annual billing to All-in-One at 119,90 €, priced add-ons and a 14-day free trial offered once per customer
- Rooms, chairs and equipment are planned alongside staff to rule out double bookings, with individual working hours and availability per team member
- The contracting entity is Shore GmbH of Munich, hosting is stated on ISO-certified servers in Frankfurt, and a GDPR data processing agreement sits inside the software with a named data protection officer and the Bavarian supervisory authority
- Staff roles run from admin with full control to restricted logins, with revenue reported per staff member — a uniform 6 on team scheduling
Held against it
- Booking experience scored 4–6: we found no public information on client reschedule or cancel links, custom booking questions or service durations shown on the page
- The named connections stop at Google and iOS calendars, PayPal and a DATEV export, with API rate limits and further interfaces fixed only in individual contracts
- The terms state no obligation to deliver data as an SQL dump or in a defined format, and access to stored data ends with the contract
- SMS is charged as a usage fee without a published rate and card-reader fees are a custom quote based on turnover, so the full cost is not computable from public pages
- We found no public information on the SMS gateway or payment subprocessors, while HubSpot and MailChimp in the USA are named for live chat and newsletters
Best for
- You run a salon, beauty or health practice and want per-service deposits plus automatic email, SMS or WhatsApp reminders as your main no-show defense
- You schedule rooms, chairs or equipment alongside staff and need double bookings ruled out
- You sell in Germany and want a Munich contracting entity, Frankfurt hosting and a data processing agreement inside the software
- You want published monthly and annual prices and a 14-day free trial before committing
Avoid if
- You must compute your exact cost before signing: SMS rates are unpublished and card-reader fees are quoted individually on your turnover
- You need your data after the contract ends: access to stored data stops at contract close, so exports must happen during the term
- You operate more than ten locations: pricing becomes an individual quote from the key account team
- You want a short commitment: annual billing carries a 12-month initial term, while monthly billing needs 14 days' notice
The scores
| Criterion | Panel median |
|---|---|
| Booking page & client experience | 2 of 5 |
| Calendar sync & availability rules | 3 of 5 |
| Team, staff & location scheduling | 3 of 5 |
| Reminders, payments & no-show protection | 3.5 of 5 |
| Integrations, API & data export | 2 of 5 |
| European sovereignty | 3 of 5 |
| Pricing transparency | 3.5 of 5 |
Booking page & client experience
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How this is scored
What the person booking sees and can do: a booking page with the services or meeting types on offer, their durations and prices, booking questions, an embed or widget for the business's own website, time zones and languages, group or class bookings, and links to reschedule or cancel without calling.
0 — Not a booking product: no page or widget where a customer picks a slot; appointments are entered by staff only.
3 — A booking page or form exists, but the pages say little about how it works: types of appointment, booking questions, embedding and rescheduling are not described.
5 — A booking page with several appointment or service types of their own duration, custom booking questions, and a way to put it on the business's website (link, embed or widget); confirmations carry a link to reschedule or cancel.
8 — In addition: group or class bookings with seat limits, booking pages in several languages with automatic time-zone handling, branding without the vendor's logo, multi-step selection of service, staff member and location, and a booking flow the vendor states is accessible or mobile-optimised.
10 — Booking as a finished storefront: packages, memberships or recurring bookings, intake forms with conditional questions, booking from Google or other directories, a customer account with booking history, and an accessibility statement for the booking pages published.
The Practice Owner
Patients can book themselves through the practice's website and straight from Google, Instagram and Facebook without leaving the app, with automatic confirmation so nobody has to pick up the phone, plus bookable add-on services and a five-minute setup. But the captured pages stop at the channels: I found no public information on service durations on the booking page, booking questions, how the booking goes onto our own website as an embed or widget, or links for patients to reschedule and cancel without calling. 1 2 3 7
The Salon Owner
Customers book themselves through my own website as well as Google, Instagram and Facebook without leaving the app, confirmation is automatic, and services with bookable add-on services and per-service deposits are offered. We found no public information on each service carrying its own duration on the booking page, on custom booking questions, or on a link clients use to reschedule or cancel on their own. 1 2 3 7
The Sales Team Lead
Customers book themselves through the business's website, Google, Instagram or Facebook without leaving the app, confirmation is automatic, and a per-service deposit or prepayment by card, Google Pay, Apple Pay or PayPal can be taken at booking. We found no public information on custom booking questions, customer links to reschedule or cancel, group or class bookings, or the languages and time-zone handling of the booking pages, so I score the solid middle. 1 2 3 7
The Independent Consultant
Customers can book themselves through the business's website plus Google, Instagram and Facebook, add-on services are bookable, and confirmations go out automatically — the channel coverage I need for clients across the DACH region is there. But we found no public information on booking questions, service durations shown on the page, links for clients to reschedule or cancel themselves, or languages and time zones, so the booking flow itself stays vague. 1 3 7
The Data Protection Officer
The captured pages show customers booking themselves through the business's website, Google, Instagram or Facebook, with automatic confirmation and no phone call, plus bookable add-on services. We found no public information on the details of the booking page itself — service durations shown to the customer, custom booking questions, embedding on the business's own website, or links to reschedule or cancel a booked slot. 1 2 3 7
The Skeptic
Customers book themselves through the business's website, Google, Instagram or Facebook, and can do it inside Google or Instagram without leaving the app, with automatic confirmation and a five-minute setup promised. But we found no public information on appointment types with their durations, booking questions, embedding the booking page in a site, or links for the client to reschedule or cancel — the page itself is never shown. 1 7 2
Calendar sync & availability rules
panel disagrees
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How this is scored
How the product knows when someone is free: two-way sync with Google, Microsoft 365 and Outlook, iCloud or CalDAV, conflict checks across several calendars, working hours and exceptions, buffers, minimum notice and booking windows, daily limits, and rooms or equipment that must be free as well.
0 — No calendar: no availability is kept and no sync with any calendar is offered.
3 — An internal calendar or a one-way export (iCal feed), but no stated two-way sync and few availability rules beyond opening hours.
5 — Two-way sync with Google and Microsoft calendars that blocks booked times, working hours with exceptions, and buffers or minimum notice per appointment type.
8 — In addition: several calendars per person checked for conflicts, iCloud or CalDAV, booking windows and daily or weekly limits, holidays and absences, and resources (rooms, equipment, chairs) that must be free alongside the person.
10 — Availability that runs a multi-site business: per-location and per-resource schedules, capacity rules across staff and rooms, sync behaviour and latency documented, and changes in any connected calendar reflected without double bookings, as stated in the documentation.
The Practice Owner
Treatment rooms, chairs and equipment are planned alongside the therapist so double bookings cannot happen — exactly what my two rooms and six therapists need — with individual working hours, vacation days and availability per team member, and a Google or iOS calendar connection where Shore bookings appear automatically in the personal calendar. I found no public information on buffers, minimum notice, booking windows or daily limits, or on several personal calendars per person being checked together for conflicts. 1 7 9 10
The Salon Owner
Rooms, chairs and equipment are planned alongside the staff member so double bookings cannot happen, and each stylist gets individual working hours, vacation days and availability, with Shore bookings landing automatically in a personal Google or iOS calendar. We found no public information on buffers, minimum notice, booking windows or daily limits, or on a two-way sync with Microsoft calendars that blocks booked times. 1 7 9 10
The Sales Team Lead
Shore connects with Google and iOS calendars so booked appointments appear automatically in the personal calendar, individual working hours, vacation days and availability are set per team member, and rooms, chairs and equipment are planned alongside staff to rule out double bookings. We found no public information on Microsoft 365 or Outlook sync, buffers, minimum notice, booking windows or daily limits — exactly the rules I would check before pointing my fourteen reps' calendars at it. 1 7 9 10
The Independent Consultant
Appointments, staff and resources sit in one calendar, with individual working hours, vacation days and availability per person, and rooms, chairs and equipment planned alongside to rule out double bookings. Shore bookings appear automatically in a Google or iOS personal calendar, but we found no public information on two-way sync that keeps my private calendar blocked, on Microsoft 365 or Outlook, or on buffers and minimum notice — the rules I live by between calls. 1 9 10
The Data Protection Officer
Google and iOS calendars can be connected so Shore bookings appear automatically in the personal calendar, individual working hours, vacation days and availability are set per team member, and rooms, chairs and equipment are planned alongside staff to prevent double bookings. We found no public information on write-back into Google or Microsoft 365 calendars, buffers, minimum notice, or booking windows and daily limits. 1 7 9 10
The Skeptic
Automatic sync with Google and iOS calendars is documented, with Shore bookings appearing in the personal calendar, alongside individual working hours, vacation days and availability per team member, and rooms, chairs and equipment planned with staff so double bookings are excluded. We found no public information on Microsoft 365 sync, buffers, minimum notice, booking windows or per-person multi-calendar conflict checks, and the captured wording shows only the direction from Shore into the personal calendar. 9 10 1 7
Team, staff & location scheduling
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How this is scored
How bookings are shared out across more than one person: staff profiles and the services each offers, round-robin and collective (all-hands) meetings, routing forms that send a booking to the right person, several locations, roles and permissions for admins and staff, and single sign-on for larger teams.
0 — A single-user tool with no way to add staff or a team.
3 — Several users or staff calendars can be added, but how bookings are distributed among them and who may change what is not described.
5 — Several staff or team members with their own availability, the customer choosing a person or the system assigning one (round-robin or "any available"), and an admin role that manages the team.
8 — In addition: weighted or priority round-robin, collective bookings that need several people at once, routing by form answers, several locations with their own staff, granular roles and permissions, and reporting per staff member.
10 — Scheduling as a team system: SSO and user provisioning (SAML, SCIM), routing that takes ownership from a CRM, managed templates the organisation pushes to every member, audit logs of changes, and distribution fairness reported.
The Practice Owner
Staff management covers individual working hours, shifts, absences and availabilities in one view where only people actually present are bookable, with user roles from admin with full control down to staff logins that see only what is relevant, and revenue and utilisation statistics broken down per staff member. The captured pages do not describe how a booking is shared out among the team — the customer choosing a person or the system assigning one is not mentioned — and I found no public information on several locations with their own staff or single sign-on. 1 2 3 10
The Salon Owner
Staff management covers shifts, absences and availability per person, user roles run from admin with full control to staff with limited permissions and their own logins, revenue is reported per employee, and an individual quote is offered for more than 10 locations. We found no public information on clients choosing a particular stylist during booking, or on round-robin or routing of bookings. 1 3 10
The Sales Team Lead
Staff management covers shifts, absences and per-person availability, user roles run from admin with full control down to staff with limited permissions and their own logins, and revenue statistics are broken down by employee. We found no public information on round-robin or weighted distribution, routing by form answers, collective bookings, single sign-on or multi-location scheduling — the distribution mechanics my inbound demo routing would depend on. 1 2 10
The Independent Consultant
Staff management covers shifts, absences and per-person availability, user roles run from admin down to limited staff with their own logins, and revenue is reported per staff member. We found no public information on round-robin or any-available assignment, collective meetings or routing by form answers, and more than ten locations is an individual quote — for a one-person practice like mine this is mostly future headroom. 1 3 10
The Data Protection Officer
Staff management is documented with shifts, absences and per-person availability, individual logins ranging from admin to restricted staff roles, and revenue statistics reported per staff member, alongside a separate offer for businesses with more than ten locations. We found no public information on how an incoming booking is distributed among staff — round-robin or any-available assignment is not described. 1 2 3 10
The Skeptic
Staff with individual working hours, vacations and availability, user roles from admin down to restricted staff logins, and revenue reported per staff member are all documented. We found no public information on round-robin or "any available" assignment, collective bookings or routing by form answers; several locations surface only as an individual quote once a business exceeds ten of them. 10 1 3
Reminders, payments & no-show protection
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How this is scored
How the product keeps a booked slot from turning into an empty one: confirmations and reminders by email and SMS, payment or deposit at booking, cancellation and late-cancellation policies, fees for no-shows, waiting lists that refill cancelled slots, and follow-ups after the appointment.
0 — No notifications to the person booking: no confirmation, no reminder.
3 — Email confirmations are sent, but reminders, payments and cancellation rules are not described.
5 — Automatic email reminders with configurable timing, SMS reminders (included or as a paid add-on), and payment at booking through at least one named provider such as Stripe or PayPal.
8 — In addition: deposits or partial prepayment, a cancellation deadline the system enforces, no-show or late-cancellation fees, a waiting list that fills freed slots, and follow-up or review messages after the appointment.
10 — No-show protection as a measured process: no-show rates reported, card-on-file or pre-authorisation charged by policy, reminder channels per customer (email, SMS, messenger), refunds and vouchers handled in the product, and the cancellation and payment terms shown to the customer configurable per service.
The Practice Owner
Automatic reminders go out by email, SMS or WhatsApp, prepayment can be required per service with the deposit amount I set, patients pay at booking by card, Google Pay, Apple Pay or PayPal, refunds take a few clicks with voucher management in the till, and the vendor claims up to 55% fewer no-shows. What I still want to see for a real no-show process: I found no public information on a cancellation deadline the system enforces, late-cancellation or no-show fees, or a waiting list that refills a cancelled slot. 1 3 8 9 11
The Salon Owner
Advance payment can be set per service with the deposit amount I choose — so colour appointments can carry their own deposit — reminders go out automatically by email, SMS or WhatsApp, customers pay at booking by card, Google Pay, Apple Pay or PayPal, refunds are a few clicks and vouchers are managed in the product, with the vendor claiming up to 55% fewer no-shows. We found no public information on a cancellation deadline the system enforces, a waiting list that refills freed slots, or a separate no-show or late-cancellation fee. 1 8 9 11 12
The Sales Team Lead
Automatic reminders go out by email, SMS or WhatsApp as configured, deposits can be required per service with a configurable amount, payment at booking runs through card, Google Pay, Apple Pay or PayPal, refunds take a few clicks, and the vendor claims up to 55% fewer no-shows. We found no public information on an enforced cancellation deadline, no-show or late-cancellation fees, or a waiting list that refills freed slots, and SMS sits in a usage-based fee with no published credit price. 1 8 9 11 12
The Independent Consultant
Reminders go out automatically by email, SMS or WhatsApp, payment is taken at booking by card, Google Pay, Apple Pay or PayPal, deposits are configurable per service with the amount set individually, and refunds take a few clicks — the vendor claims up to 55% fewer no-shows. We found no public information on cancellation deadlines the system enforces, late-cancellation or no-show fees, or a waiting list that refills freed slots. 1 9 11 12
The Data Protection Officer
Reminders go out automatically by email, SMS or WhatsApp as configured, payment at booking runs through card, Google Pay, Apple Pay or PayPal, deposits can be required per service with a configurable amount, payments are refundable in a few clicks, and the vendor claims up to 55% fewer no-shows. We found no public information on cancellation deadlines enforced by the system, no-show or late-cancellation fees, or a waiting list that refills cancelled slots. 1 8 9 11 12
The Skeptic
Automatic reminders by email, SMS and WhatsApp, deposits required per service with the amount set individually, payment at booking by card, Google Pay, Apple Pay or PayPal, refunds with a few clicks and voucher handling are documented, under a claim of up to 55% fewer no-shows. We found no public information on enforced cancellation deadlines, no-show or late-cancellation fees or waiting lists, and the terms price SMS only as an unspecified usage fee. 9 11 12 8 6 1
Integrations, API & data export
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How this is scored
What the product connects to and how the data gets out again: video-meeting links (Zoom, Teams, Google Meet), CRM and marketing tools, automation platforms (Zapier, Make), a documented API and webhooks, website and app-store integrations, and an export of bookings and customer records.
0 — No integrations and no export; bookings stay in the product.
3 — A few named integrations or an export of bookings, but no API or webhooks described.
5 — Video-meeting links created automatically for at least one named tool, a connection to an automation platform or a few named CRM or marketing tools, and an export of bookings or customers.
8 — In addition: a documented public API and webhooks, native CRM integrations named (HubSpot, Salesforce or similar), an integrations directory, and a full export of bookings, customers and booking-form answers.
10 — Built to be connected and left: an API covering every object with its documentation and rate limits published, embeddable components or an SDK, a self-hosting or open-source option or a stated migration path, and the complete account data exportable in a documented format.
The Practice Owner
Named connections include Google Calendar, PayPal, a DATEV export in one click for the accountant, and booking from Google and social media, and an export function for customer data exists during the contract term — though access ends with the contract and Shore is not obliged to hand over the data in a specific format such as an SQL dump. An API token is managed in the back office, but further interfaces and call limits are settled in individual contracts; I found no public information on video-meeting links, webhooks or automation platforms. 1 3 6
The Salon Owner
Google Calendar sync, a PayPal connection, email marketing and a one-click DATEV export for my accountant are named, an API token is provided in the backoffice with rate limits set in an individual contract, and an export function exists during the term — the terms state that access ends with the contract and Shore is not obliged to provide the data as an SQL dump or in a particular format. We found no public information on webhooks, on an automation platform such as Zapier or Make, or on public API documentation. 1 3 6
The Sales Team Lead
The documented connections are Google Calendar, PayPal and a DATEV export for pre-accounting, an export function is provided for customer data, and API access exists through a token in the back office with rate limits and further interfaces fixed only in an individual contract. We found no public information on automatic video-meeting links, native CRM integrations, automation platforms or webhooks, and the terms state no obligation to deliver customer data as a SQL dump or in a defined format. 1 3 6
The Independent Consultant
Named connections include Google Calendar, PayPal, DATEV export for the accountant and email marketing, and an export function for customer data exists in the product; API access runs on a token in the back office, with rate limits and further interfaces settled in individual contracts rather than published documentation. We found no public information on automatic video-meeting links for Zoom, Teams or Google Meet, on webhooks or on an automation platform — a gap when half my sessions run online. 1 3 6
The Data Protection Officer
Named connections include Google Calendar, PayPal, DATEV export for the tax advisor, Google reviews and booking through Google, Instagram and Facebook, and the terms describe a token-based interface in the back office plus an in-product export function for customer data. The same terms state that Shore is not obliged to hand over customer data in any particular format, such as an SQL dump, and that access to stored data ends with the contract, so exports must happen during the term. We found no public information on webhooks or video-meeting links. 1 3 6 7
The Skeptic
The named connections are Google and iOS calendar sync, PayPal, booking through Google, Instagram and Facebook, and a one-click DATEV export for the accountant; the terms reference a general export function during the contract while stating no obligation to deliver data as a SQL dump or in any particular format, with access ending at contract close. A back-office token exists for API access, but rate limits and further interfaces are fixed only in individual contracts, and we found no public information on video-meeting links, webhooks or an automation-platform connection. 6 1 3 9
European sovereignty
panel opinion
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How this is scored
Who the contracting entity and the parent company are, where booking and customer data is hosted, and who the subprocessors are: hosting, the SMS gateway, email delivery, payment providers, video tools and analytics. Independently sourced by the sovereignty pipeline; booking data names who sees a doctor, a lawyer or a therapist and when, so the whole chain counts, not only the database.
0 — Non-EU vendor and contracting entity, no data processing agreement offered, and neither hosting location nor subprocessors stated.
3 — A privacy policy and a data processing agreement exist, but the vendor and hosting are outside the EU (or hosting is unstated) and subprocessors are not listed.
5 — A data processing agreement and a subprocessor list are published, and either EU hosting or an EU contracting entity is stated, while parts of the chain (SMS, email, analytics, support) run through non-EU providers.
8 — EU contracting entity and EU hosting on named infrastructure, subprocessors listed with their locations, a data processing agreement published, and security certifications (ISO 27001, SOC 2) stated.
10 — Sovereign end to end and evidenced: European ownership, entity, hosting and every subprocessor including SMS and email, data export and deletion documented, and certifications published with their scope rather than implied.
The Practice Owner
Shore GmbH in Munich is the contracting entity with a register entry and VAT ID, the vendor's own pages state ISO-certified servers hosted in Germany with Frankfurt named, the GDPR data processing agreement sits directly in the software, and a data protection officer and the Bavarian supervisory authority are named with standard contractual clauses for third-country transfers. The chain is only partly European: newsletter delivery runs through MailChimp and live chat through HubSpot, both US companies, and I found no full subprocessor list with locations for the booking chain itself, nor a named ISO or SOC standard behind the server certification claim. 1 4 5 6
The Salon Owner
Shore GmbH in Munich is the contracting entity (Amtsgericht München, HRB 196674), hosting runs on ISO-certified servers in Frankfurt am Main in Germany, the GDPR data processing agreement sits directly in the software, a data protection officer and the Bavarian supervisory authority are named, and standard contractual clauses cover the named US processors MailChimp for newsletters and HubSpot for live chat; a US affiliate appears in the legal notice. We found no public information on the SMS gateway or payment subprocessors behind bookings, or on which ISO standard the servers carry. 1 4 5 9
The Sales Team Lead
Shore GmbH in Munich is the named contracting entity, hosting is stated as ISO-certified servers in Frankfurt, the data processing agreement sits directly in the software, a data protection officer and the Bavarian supervisory authority are named, and the privacy policy discloses MailChimp and HubSpot in the USA as processors with EU standard contractual clauses or binding corporate rules as safeguards. The ISO certification names no standard or scope, and we found no public information on the infrastructure provider behind the Frankfurt servers or on the SMS gateway and payment processors in the chain, so the end-to-end picture stays incomplete. 1 4 5 11
The Independent Consultant
The contracting entity is Shore GmbH in Munich (HRB 196674, Amtsgericht München), hosting is stated on certified servers in Frankfurt am Main, a GDPR data processing agreement sits directly in the software, and a German data protection officer and the Bavarian supervisory authority are named — reassuring for a German seller like me. HubSpot for live chat and MailChimp for newsletters are disclosed as US processors under standard contractual clauses, but we found no public information on the SMS gateway, the payment processors or the email delivery behind confirmations, and the server ISO certification is stated without naming a standard. 1 4 5
The Data Protection Officer
The contracting entity is Shore GmbH of Munich (registered at the Amtsgericht München, HRB 196674, with a US affiliate Shore.com, Inc. named in the legal notice), hosting is stated on ISO-certified servers in Frankfurt am Main, a GDPR data processing agreement sits directly in the software, a German data protection officer and the Bavarian supervisory authority are named, and standard contractual clauses or binding corporate rules govern transfers. For the chain behind the product itself we found no public information on the SMS gateway, email delivery or payment subprocessors; the named subprocessors are the US providers HubSpot for live chat and MailChimp for newsletters, and the ISO certification of the servers is stated without naming the standard or the infrastructure operator. 1 4 5 6
The Skeptic
Shore GmbH of Munich is the contracting entity, ISO-certified servers in Frankfurt are stated on the vendor's own pages, the data processing agreement sits directly in the software, a Munich data protection officer and the Bavarian supervisory authority are named, and EU standard contractual clauses are cited for third-country recipients. Beyond HubSpot and MailChimp in the United States, named only for the vendor's own live chat and newsletters, we found no public information on the SMS gateway, email delivery or payment processors that touch bookings, and the server certification carries no named standard or scope. 1 4 5 6 11
Pricing transparency
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How this is scored
Whether a buyer can compute the real annual cost from public pages alone: price per user, staff member, location or calendar, what the free plan covers, which features (SMS reminders, payments, round-robin, SSO, branding removal) sit in which tier, the cost of SMS credits and payment fees, setup and minimum term.
0 — No public prices at all; every customer is a sales call.
3 — A starting price or a free plan is published, but what scales the cost (users, staff, bookings, SMS) and what each tier includes is unclear.
5 — Tiers are public with their prices per user, staff member or location and their main features, while at least one commonly needed piece (SMS credits, payment fees, an enterprise tier) is unpriced or "on request".
8 — Every tier priced publicly with its scaling unit, add-ons and SMS credits priced, monthly and annual prices both shown, and VAT treatment and minimum term stated.
10 — Complete price computability: annual cost derivable for a given team size, location count and SMS volume, with every add-on, setup, support and payment fee and the cancellation and data-return terms published.
The Practice Owner
All five plans are public — Booking 49,90 € im Monat bei jährlicher Zahlung (59,90 € monthly), Booking + Marketing 69,90 € (79,90 € monthly), All-in-One 119,90 € — with priced add-ons (web app 40,00 € im Monat, website 65,00 € im Monat, Cloud TSE 9,00 € im Monat) and hardware, a 14-day free trial, VAT treatment, SEPA direct debit and the 12-month term with notice periods all stated. I still cannot compute the true annual cost: SMS is charged as a usage fee whose rate the pages do not give, card reader fees are quoted individually based on turnover, and more than ten locations means an individual quote from the key account team. 1 3 6
The Salon Owner
Six plans are public with monthly and annual figures (Booking 59,90 € monthly or 49,90 € im Monat bei jährlicher Zahlung, All-in-One 119,90 € im Monat bei jährlicher Zahlung), add-ons and hardware are priced (Web App 40,00 € im Monat, Website 65,00 € im Monat, Cloud TSE 9,00 € im Monat), and the 14-day trial, 12-month term, cancellation notice and VAT treatment are all stated. Computing the exact annual bill from public pages alone is not possible: the terms name a usage fee for sent SMS without a published price, card-reader fees are a custom quote based on turnover, and more than 10 locations requires an individual offer. 1 3 6 7
The Sales Team Lead
Five plans carry published prices with monthly and annual amounts shown together — Booking, Booking + Marketing, Kasse, Kasse+ and All-in-One — add-ons like Cloud TSE, Web App and a personal website are priced, VAT treatment and the contract terms are stated (twelve months on annual billing, month-to-month with 14 days' notice otherwise), and a 14-day free trial is offered. We found no public information on what scales the plan price — users, staff or locations. SMS sits in a usage-based fee without a published credit price, card reader fees are quoted individually based on revenue, and more than 10 locations is an individual quote from the key account team. 1 3 6
The Independent Consultant
All plans are public with monthly and annual figures — Booking is shown at 59,90 € im Monat and 49,90 € im Monat bei jährlicher Zahlung, All-in-One at 119,90 € — and add-ons such as the website at 65,00 € im Monat, the web app at 40,00 € im Monat and Cloud TSE at 9,00 € im Monat are listed, with VAT treatment, the 12-month term and a one-time 14-day trial stated. The pages leave the per-SMS usage fee named in the terms unpriced, and card reader fees are quoted individually based on revenue, so the cost of taking payment at booking — my whole point — is not computable. For one person, the entry plan is a real commitment. 1 3 6
The Data Protection Officer
Five packages are published with monthly and annual prices (Booking at 49,90 € per month on annual payment against 59,90 € monthly, up to All-in-One at 119,90 €), alongside priced add-ons such as Web App at 40,00 €, Website at 65,00 € and Cloud TSE at 9,00 € per month, hardware prices, VAT treatment, a 14-day trial, and 12-month terms with notice periods. SMS is named as a usage-dependent fee with no published price, card-reader fees are an individual quote based on turnover, a setup fee applies when individually agreed, and above ten locations the price comes on request. 1 3 6
The Skeptic
Five plans are public with monthly and annual figures — Booking at 49,90 € with annual billing and 59,90 € monthly, Booking + Marketing at 69,90 € and 79,90 €, All-in-One at 119,90 € — and add-ons carry real prices: Cloud TSE at 9,00 € per month, Web App at 40,00 €, the website service at 65,00 €, hardware from 49 € to 1499 €, with VAT treatment, the 12-month annual term and 14-day monthly notice stated. What a buyer still cannot compute: SMS fees appear only as a usage fee without a published rate, card-payment fees are a custom quote based on turnover, an optional setup fee is charged only when individually agreed, and above ten locations pricing becomes an individual offer. 1 3 6
European sovereignty — proven facts
0 of 6 dimensions provenBuilt only from facts shown on the vendor's own pages. A dimension we could not prove is left open, not scored as zero.
| Legal entity | Not determined | — | uncited Report an error |
|---|---|---|---|
| Hosting location | Not determined ⚠ unverified | — | uncited Report an error |
| Hosting options | Not determined ⚠ unverified | — | uncited Report an error |
| Open source | Not determined | — | uncited Report an error |
| Data processing agreement | Not determined ⚠ unverified | — | uncited Report an error |
| Transfer impact assessment | Not determined | — | uncited Report an error |
Questions about Shore
Is Shore European?
Yes. whats-best.ai classifies Shore as EU-Made.
Where does Shore store data?
Not stated on the vendor’s pages as of 1 Nov 2026.
Does Shore have a free plan?
Not stated on the vendor’s pages as of 1 Nov 2026.
What are the best alternatives to Shore?
As of 3 Nov 2026, the panel rates zeeg (3.5/5), YouCanBookMe (3.5/5) and SimplyBook.me (3.5/5) highest among the other 18 Appointment Scheduling products evaluated. Ratings that look equal are rounded to half stars; the order uses the unrounded rating, then the name. The highest-rated European alternative is zeeg (EU-Made). Ratings are the AI panel’s opinion, formed from public evidence: how scores are made. The full list, with European products first: Shore alternatives.
Where this could be wrong
- Evidence ages. The oldest capture behind this page is from 28 Oct 2026. Vendors change pricing and policies without notice; every fact reflects its source as of the capture date shown in the registry.
- Weak sourcing — Data processing agreement, Hosting location, Hosting options. Not confirmed on the vendor’s own pages as captured.
- AI can misread a source. Extraction and judgement are automated; a citation guarantees traceability, not infallibility. If something here is wrong, say so — no account needed, every report is decided within 5 business days, and accepted corrections are published.
What we left out
A claim that does not survive our checks costs us the claim, not the page. This is what was taken off this one.
- 40 product facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
- 9 legal facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
- 7 pricing facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
- 4 support facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
- 3 compliance facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
- 2 integrations facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
- 3 sovereignty dimensions could not be confirmed on the vendor’s own pages and are shown as unknown. Know more? Tell us
- 6 of the readings below were written against an earlier fact sheet — a fact has been corrected, added or pulled since. Until the panel next runs on this product you are reading the older judgement. Know more? Tell us
Sources (13)
The pages every claim on this page was read from — each one checked, dated, and kept verifiable.
- 1 Vendor homepage www.shore.com Checked 28 Oct 2026 Details →
- 2 Product features www.shore.com Checked 28 Oct 2026 Details →
- 3 Pricing page www.shore.com Checked 28 Oct 2026 Details →
- 4 Legal notice www.shore.com Checked 28 Oct 2026 Details →
- 5 Privacy policy www.shore.com Checked 28 Oct 2026 Details →
- 6 Terms of service www.shore.com Checked 28 Oct 2026 Details →
- 7 Booking page & client experience — found from sitemap www.shore.com Checked 28 Oct 2026 Details →
- 8 Calendar sync & availability rules — found from sitemap www.shore.com Checked 28 Oct 2026 Details →
- 9 Calendar sync & availability rules — found from sitemap www.shore.com Checked 28 Oct 2026 Details →
- 10 Team, staff & location scheduling — found from sitemap www.shore.com Checked 28 Oct 2026 Details →
- 11 Reminders, payments & no-show protection — found from sitemap www.shore.com Checked 28 Oct 2026 Details →
- 12 Reminders, payments & no-show protection — found from sitemap www.shore.com Checked 28 Oct 2026 Details →
- 13 Security / trust page — found from the homepage www.shore.com Checked 1 Nov 2026 Details →