Contact & data model
How this is scored
Depth and hygiene of the core records — contacts, companies, deals, custom fields, deduplication.
0 — A flat address book; no relations between people, companies and deals.
3 — The standard three objects exist but customization is cosmetic: few field types, no required fields, duplicates accumulate unchecked.
5 — Custom fields across objects, basic dedupe on create, activity history on the record; complex models still need workarounds.
8 — Rich field types with validation, merge and dedupe tooling, relationships beyond the standard model, permissioned field access.
10 — A genuinely modelable system: custom objects or equivalent, bulk hygiene tooling, field-level history — the data model bends to the business, not the reverse.
The Sales Ops Lead
Contacts link to companies with opportunities, tags and custom fields on the record, and there is real hygiene tooling — duplicate detection with smart merging plus bulk merge and edit — with AI enrichment filling in company, industry and social fields. I found no public information on field validation, permissioned field access or custom objects, which is what I would need before trusting this as the system of record for a 40-seat team. 2 3