Contact & data model
How this is scored
Depth and hygiene of the core records — contacts, companies, deals, custom fields, deduplication.
0 — A flat address book; no relations between people, companies and deals.
3 — The standard three objects exist but customization is cosmetic: few field types, no required fields, duplicates accumulate unchecked.
5 — Custom fields across objects, basic dedupe on create, activity history on the record; complex models still need workarounds.
8 — Rich field types with validation, merge and dedupe tooling, relationships beyond the standard model, permissioned field access.
10 — A genuinely modelable system: custom objects or equivalent, bulk hygiene tooling, field-level history — the data model bends to the business, not the reverse.
The Solo Seller
Profiles come with tags, custom fields and full history of emails, tasks, meetings and opportunities, every contact is linked to their company, and duplicate detection with smart merging plus bulk merge and edit means the database doesn't rot — solid hygiene for a one-person shop. I found no public information on field validation, required fields or permissioned field access, which is what separates this from a top-band data model. 2 3