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cobra CRM

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Panel rating · 6 judges · How to read the stars

Category median

Sovereignty: 2 of 4 dimensions proven

0–5 in half steps. 5 means the rubric's top anchor is met on the evidence.

by cobra computer's brainware GmbH · www.cobra.de

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Read this page as one judge. Each weighs the same scores by what they care about.

The Migrator

Weighted verdict

Has moved a company off a CRM twice and remembers every scar. Optimizes for clean import with dedupe, full export of every object including notes and activity history, and contract terms that permit leaving. Rejects export behind support tickets and per-record API metering that makes exit a project.

Same scores as the panel view — this lens weights them the way this judge cares.

Scored by The Migrator

Contact & data model

How this is scored

Depth and hygiene of the core records — contacts, companies, deals, custom fields, deduplication.

0 — A flat address book; no relations between people, companies and deals.

3 — The standard three objects exist but customization is cosmetic: few field types, no required fields, duplicates accumulate unchecked.

5 — Custom fields across objects, basic dedupe on create, activity history on the record; complex models still need workarounds.

8 — Rich field types with validation, merge and dedupe tooling, relationships beyond the standard model, permissioned field access.

10 — A genuinely modelable system: custom objects or equivalent, bulk hygiene tooling, field-level history — the data model bends to the business, not the reverse.

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The Migrator

Customer contacts with classifications, industries and territories, history entries on the record, and offer creation with order and revenue analyses are the depth the pages actually show. I found no public information on custom field types, required fields, merge or deduplication tooling — and dedupe is the first thing I look for before importing thousands of messy rows, so that silence decides it. 4 5

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Pipeline & forecasting

How this is scored

Whether the pipeline enforces a process and produces reporting a finance department accepts.

0 — A kanban of deals with amounts; nothing is enforced, nothing rolls up.

3 — Multiple pipelines and stage probabilities exist, but no required fields per stage and only canned reports.

5 — Stage requirements, win/loss capture and standard forecast views; custom reporting is limited or an add-on.

8 — Enforceable process (required fields, stage gates, routing), custom report builder, forecast by team and period with quota tracking.

10 — Forecasting a CFO signs: weighted and commit-based views, historical snapshots, attainment tracking, and reporting composable enough to answer questions the vendor never anticipated.

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The Migrator

A dedicated pipeline page promises forecasts and performance tracking, automated follow-up tasks, reminders and scheduled contact, plus revenue analyses. I found no public information on stage requirements, required fields per stage, win/loss capture, quota tracking or a custom report builder, so I cannot credit a process that is enforced rather than suggested. 4

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Automation & workflows

How this is scored

Triggers, sequences and routing that remove manual work without a consultant.

0 — No automation beyond email templates.

3 — Simple if-this-then-that on records; no multi-step sequences, no branching.

5 — Multi-step workflows with delays and branching, email sequences, basic lead routing — capped by tier or count.

8 — Full workflow builder across objects with webhooks as steps, round-robin routing, sequence analytics.

10 — Automation as infrastructure: versioned workflows, error handling, per-step logs, and limits generous enough that the feature is not its own upsell.

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The Migrator

Automated routine work — address capture, history entries, print jobs, automated email sending — plus a system that monitors individual workflows, detects changes in real time, distributes tasks automatically and informs customers or the team, and marketing automation for lead capture, data maintenance and communication. I found no public information on delays, branching, webhook steps, sequence analytics or workflow limits, so this reads as dependable task automation without an evidenced full builder. 5 6

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Integrations & API

How this is scored

Two-way email/calendar sync, native connections, and an API that treats external systems as first-class.

0 — No API, no sync; data enters by CSV and leaves never.

3 — One-way email logging (BCC), a handful of Zapier triggers, a read-mostly API.

5 — Two-way email and calendar sync for the major providers, a documented REST API with sane limits, a modest native directory.

8 — Deep native integrations for the revenue stack, webhooks, OAuth apps, API parity with the UI for core objects.

10 — An ecosystem: public API covering everything the UI does, event streams, a marketplace, and sync so reliable the CRM can be the system of record without being the only system.

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The Migrator

More than one hundred connectable systems are named, including ERP, DMS, Office 365 and DATEV, alongside a web-connect bridge that moves data between the CRM, websites, portals and other applications. I found no public information on API documentation, rate limits, webhooks or OAuth applications, so external systems look first-class as a count but not as a documented contract — and an undocumented API is what turns an exit into a project. 5 7

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European sovereignty

How this is scored

Where other people's personal data actually lives and under whose law — entity, hosting, subprocessors, DPA.

0 — US entity, US-default hosting, no public DPA or subprocessor list.

3 — A DPA exists and an EU region is available on request or on top tiers; subprocessor exposure to US CLOUD Act reach is broad and undocumented.

5 — EU hosting selectable at signup, published DPA and subprocessor list; core processing still touches US entities.

8 — EU entity or EU-default hosting with published subprocessors, consent-friendly fields, retention and deletion controls; residual US exposure named and narrow.

10 — European entity, EU-only processing including subprocessors, deletion that provably deletes — sovereignty a DPO can sign off without a caveat file.

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The Migrator

A German entity under a German parent, cloud hosting claimed in Neunkirchen, an on-premise option in the customer's own data center, an external data protection officer, Article 28 processing agreements and all named website hosts inside the EU. Against that: the privacy policy does not state where the CRM Cloud customer data is hosted, no subprocessors are disclosed for the CRM Cloud product itself, Google and Microsoft remain a named residual US exposure via the Data Privacy Framework, and I found no public information on deletion or retention controls for CRM data itself. 1 2 3

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Import, export & exit

How this is scored

Getting in with history intact, and out with everything — the anti-lock-in criterion.

0 — Import is a support ticket; export is contacts-only CSV missing notes, activities and files.

3 — Self-serve CSV import with mapping; export covers main objects but drops activity history, attachments or relations.

5 — Guided migration from major competitors, full-object CSV export, API access sufficient to rebuild the database elsewhere with effort.

8 — Complete export (all objects, history, files) self-serve in open formats, import with dedupe and dry-run, no API metering that prices exit out of reach.

10 — Exit as a feature: documented full-fidelity export, migration tooling both directions, and contractual data-return terms — leaving is a weekend, which is exactly why you can stay.

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The Migrator

I found no public information on import tooling, export scope, guided migration or contractual data-return terms — the pages describe interfaces and a web-connect bridge that move data while you stay, but say nothing about getting your whole database, history and files out. For someone who prices the exit before signing, that absence is close to the floor. 5 7

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Pricing transparency not rated — the vendor publishes no price

How this is scored

Whether a buyer can compute the real invoice — per seat, per month, at renewal — from public pages alone.

0 — No public prices at all; every tier is a sales conversation.

3 — An entry price exists, but the tiers most buyers need are unpriced, or per-seat maths is obscured by bundles, minimums or mandatory onboarding fees.

5 — Most tiers carry real numbers with billing period and VAT treatment stated, but at least one commonly needed capability hides in an unpriced tier or usage-metered add-on.

8 — Every tier priced publicly including annual/monthly split; limits, seat minimums and overage rules stated; only genuine enterprise contracts are custom.

10 — Complete price computability: every tier, add-on, usage meter and renewal rule public, with a calculator or table that makes the invoice at 3 and 30 seats a two-minute exercise.

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The Migrator

The only pricing-related fact I can confirm is a free registration for the Cloud product trial, while add-on modules are offered with no prices attached. No tier, seat price, billing period or renewal rule appears on the captured pages, so no real invoice can be computed from public information alone. 2 7

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European sovereignty — proven facts

2 of 4 dimensions proven

Built only from facts shown on the vendor's own pages. A dimension we could not prove is left open, not scored as zero.

Ownership Not determined — uncited Report an error
Data residency EU only ⚠ unverified 3/3 pts 1 Report an error
Subprocessors US CLOUD Act reach ⚠ unverified 0/2 pts 2 Report an error

Where this could be wrong

What we left out

A claim that does not survive our checks costs us the claim, not the page. This is what was taken off this one.

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Sources (7)

The pages every claim on this page was read from — each one checked, dated, and kept verifiable.

  1. 1 Vendor homepage www.cobra.de Checked 16 Sep 2026 Details →
  2. 2 Privacy policy www.cobra.de Checked 16 Sep 2026 Details →
  3. 3 Legal notice cobra.de Checked 21 Sep 2026 Details →
  4. 4 Pipeline & forecasting — found from sitemap cobra.de Checked 1 Oct 2026 Details →
  5. 5 Automation & workflows — found from sitemap cobra.de Checked 1 Oct 2026 Details →
  6. 6 Automation & workflows — found from sitemap cobra.de Checked 1 Oct 2026 Details →
  7. 7 Integrations & API — found from sitemap cobra.de Checked 1 Oct 2026 Details →