whats-best.ai
Search Sign in

CRM

cobra CRM

EU-Made Report an error

Panel rating · 6 judges · How to read the stars

Category median

Sovereignty: 2 of 4 dimensions proven

0–5 in half steps. 5 means the rubric's top anchor is met on the evidence.

by cobra computer's brainware GmbH · www.cobra.de

Report an error on this page Is this your product? →

Read this page as one judge. Each weighs the same scores by what they care about.

The Solo Seller

Weighted verdict

Runs their pipeline between customer calls and pays with their own card. Optimizes for a CRM that is set up in an afternoon, priced honestly at 1-5 seats, and never asks them to configure an object model. Rejects seat minimums and features held hostage in enterprise tiers.

Same scores as the panel view — this lens weights them the way this judge cares.

Scored by The Solo Seller

Contact & data model

How this is scored

Depth and hygiene of the core records — contacts, companies, deals, custom fields, deduplication.

0 — A flat address book; no relations between people, companies and deals.

3 — The standard three objects exist but customization is cosmetic: few field types, no required fields, duplicates accumulate unchecked.

5 — Custom fields across objects, basic dedupe on create, activity history on the record; complex models still need workarounds.

8 — Rich field types with validation, merge and dedupe tooling, relationships beyond the standard model, permissioned field access.

10 — A genuinely modelable system: custom objects or equivalent, bulk hygiene tooling, field-level history — the data model bends to the business, not the reverse.

Report an error

The Solo Seller

The captured pages show structured contact records with classification, potential, industry and territory filtering plus automated history entries and address capture — more than a flat address book, but I see no relation model underneath. We found no public information on custom fields, deduplication or merge tooling, or on how people, companies and deals connect, so I can't tell how far the data model bends. 4 5

Report an error

Pipeline & forecasting

How this is scored

Whether the pipeline enforces a process and produces reporting a finance department accepts.

0 — A kanban of deals with amounts; nothing is enforced, nothing rolls up.

3 — Multiple pipelines and stage probabilities exist, but no required fields per stage and only canned reports.

5 — Stage requirements, win/loss capture and standard forecast views; custom reporting is limited or an add-on.

8 — Enforceable process (required fields, stage gates, routing), custom report builder, forecast by team and period with quota tracking.

10 — Forecasting a CFO signs: weighted and commit-based views, historical snapshots, attainment tracking, and reporting composable enough to answer questions the vendor never anticipated.

Report an error

The Solo Seller

Forecasts, performance tracking and order and revenue analyses are named, and pipeline tasks like follow-up, reminders and regular contact are automated — forecast views exist in the marketing copy at least. We found no public information on stage requirements, win/loss capture or a custom report builder, so this sits between canned reporting and a real process. 4

Report an error

Automation & workflows

How this is scored

Triggers, sequences and routing that remove manual work without a consultant.

0 — No automation beyond email templates.

3 — Simple if-this-then-that on records; no multi-step sequences, no branching.

5 — Multi-step workflows with delays and branching, email sequences, basic lead routing — capped by tier or count.

8 — Full workflow builder across objects with webhooks as steps, round-robin routing, sequence analytics.

10 — Automation as infrastructure: versioned workflows, error handling, per-step logs, and limits generous enough that the feature is not its own upsell.

Report an error

The Solo Seller

Routine task automation — address capture, history entries, print jobs, automated email dispatch — plus workflows the system monitors in real time, distributing tasks automatically, reads like multi-step automation with basic routing. We found no public information on delays, branching, webhooks as steps or sequence analytics, so I stop short of calling it a full builder. 5 6

Report an error

Integrations & API

How this is scored

Two-way email/calendar sync, native connections, and an API that treats external systems as first-class.

0 — No API, no sync; data enters by CSV and leaves never.

3 — One-way email logging (BCC), a handful of Zapier triggers, a read-mostly API.

5 — Two-way email and calendar sync for the major providers, a documented REST API with sane limits, a modest native directory.

8 — Deep native integrations for the revenue stack, webhooks, OAuth apps, API parity with the UI for core objects.

10 — An ecosystem: public API covering everything the UI does, event streams, a marketplace, and sync so reliable the CRM can be the system of record without being the only system.

Report an error

The Solo Seller

Over 100 named connections including ERP, DMS, Office 365 and DATEV, plus a web-connect product claiming automatic, seamless data flow between the CRM, websites and portals — a decent native directory on paper. We found no public information on email and calendar sync, documented API endpoints or limits, webhooks or OAuth apps, so the API half of the story is unverifiable. 5 6 7

Report an error

European sovereignty

How this is scored

Where other people's personal data actually lives and under whose law — entity, hosting, subprocessors, DPA.

0 — US entity, US-default hosting, no public DPA or subprocessor list.

3 — A DPA exists and an EU region is available on request or on top tiers; subprocessor exposure to US CLOUD Act reach is broad and undocumented.

5 — EU hosting selectable at signup, published DPA and subprocessor list; core processing still touches US entities.

8 — EU entity or EU-default hosting with published subprocessors, consent-friendly fields, retention and deletion controls; residual US exposure named and narrow.

10 — European entity, EU-only processing including subprocessors, deletion that provably deletes — sovereignty a DPO can sign off without a caveat file.

Report an error

The Solo Seller

A German entity under a German parent, a German cloud location, on-premise hosting in my own data center, order-processing agreements for the named EU hosts and an external data protection officer — this is the profile I want. It stops short of signoff because we found no public information on where cobra CRM Cloud customer data is hosted or on subprocessors for the CRM product itself, while Microsoft and Google stay in the chain with a US transfer the page says cannot be excluded — and the captured pages give different company names for the vendor, which I'd want settled first. 1 2 3

Report an error

Import, export & exit

How this is scored

Getting in with history intact, and out with everything — the anti-lock-in criterion.

0 — Import is a support ticket; export is contacts-only CSV missing notes, activities and files.

3 — Self-serve CSV import with mapping; export covers main objects but drops activity history, attachments or relations.

5 — Guided migration from major competitors, full-object CSV export, API access sufficient to rebuild the database elsewhere with effort.

8 — Complete export (all objects, history, files) self-serve in open formats, import with dedupe and dry-run, no API metering that prices exit out of reach.

10 — Exit as a feature: documented full-fidelity export, migration tooling both directions, and contractual data-return terms — leaving is a weekend, which is exactly why you can stay.

Report an error

The Solo Seller

We found no public information on import, export or migration on any captured page — no export formats, no documented path to pull my history out. The only data-movement evidence is a live-connection product for websites and portals, which is integration, not exit; as someone who prices the exit before the entrance, that silence decides the score. 5

Report an error

Pricing transparency not rated — the vendor publishes no price

How this is scored

Whether a buyer can compute the real invoice — per seat, per month, at renewal — from public pages alone.

0 — No public prices at all; every tier is a sales conversation.

3 — An entry price exists, but the tiers most buyers need are unpriced, or per-seat maths is obscured by bundles, minimums or mandatory onboarding fees.

5 — Most tiers carry real numbers with billing period and VAT treatment stated, but at least one commonly needed capability hides in an unpriced tier or usage-metered add-on.

8 — Every tier priced publicly including annual/monthly split; limits, seat minimums and overage rules stated; only genuine enterprise contracts are custom.

10 — Complete price computability: every tier, add-on, usage meter and renewal rule public, with a calculator or table that makes the invoice at 3 and 30 seats a two-minute exercise.

Report an error

The Solo Seller

The captured pages show not a single tier, seat price, billing period or renewal figure, and add-on modules are advertised with no numbers attached. A free cloud trial registration exists so I can at least try before talking to anyone, but I cannot compute any invoice from what is published — and unpriced modular add-ons are exactly where seat minimums hide. 2 7

Report an error

European sovereignty — proven facts

2 of 4 dimensions proven

Built only from facts shown on the vendor's own pages. A dimension we could not prove is left open, not scored as zero.

Ownership Not determined — uncited Report an error
Data residency EU only ⚠ unverified 3/3 pts 1 Report an error
Subprocessors US CLOUD Act reach ⚠ unverified 0/2 pts 2 Report an error

Where this could be wrong

What we left out

A claim that does not survive our checks costs us the claim, not the page. This is what was taken off this one.

Do you know more about cobra CRM? Tell us Report an error on this page

Sources (7)

The pages every claim on this page was read from — each one checked, dated, and kept verifiable.

  1. 1 Vendor homepage www.cobra.de Checked 16 Sep 2026 Details →
  2. 2 Privacy policy www.cobra.de Checked 16 Sep 2026 Details →
  3. 3 Legal notice cobra.de Checked 21 Sep 2026 Details →
  4. 4 Pipeline & forecasting — found from sitemap cobra.de Checked 1 Oct 2026 Details →
  5. 5 Automation & workflows — found from sitemap cobra.de Checked 1 Oct 2026 Details →
  6. 6 Automation & workflows — found from sitemap cobra.de Checked 1 Oct 2026 Details →
  7. 7 Integrations & API — found from sitemap cobra.de Checked 1 Oct 2026 Details →