whats-best.ai
Search Sign in

CRM

cobra CRM

EU-Made Report an error

Panel rating · 6 judges · How to read the stars

Category median

Sovereignty: 2 of 4 dimensions proven

0–5 in half steps. 5 means the rubric's top anchor is met on the evidence.

by cobra computer's brainware GmbH · www.cobra.de

Report an error on this page Is this your product? →

Read this page as one judge. Each weighs the same scores by what they care about.

The Skeptic

Weighted verdict

Assumes the pricing page is the nicest thing the vendor will ever say. Hunts per-seat maths that explode at renewal, "unlimited" with footnotes, AI features priced by credits, dead changelogs and acquisition rumours. Exists to keep the rest of the bench honest.

Same scores as the panel view — this lens weights them the way this judge cares.

Scored by The Skeptic

Contact & data model

How this is scored

Depth and hygiene of the core records — contacts, companies, deals, custom fields, deduplication.

0 — A flat address book; no relations between people, companies and deals.

3 — The standard three objects exist but customization is cosmetic: few field types, no required fields, duplicates accumulate unchecked.

5 — Custom fields across objects, basic dedupe on create, activity history on the record; complex models still need workarounds.

8 — Rich field types with validation, merge and dedupe tooling, relationships beyond the standard model, permissioned field access.

10 — A genuinely modelable system: custom objects or equivalent, bulk hygiene tooling, field-level history — the data model bends to the business, not the reverse.

Report an error

The Skeptic

Automatic history entries and contact documentation are evidenced, and leads can be filtered by classification, potential, industry and territory — that is the whole of the published record model. We found no public information on custom field types, required fields, duplicate detection or merge tooling, so nothing shows duplicates being caught rather than accumulating. 4 5

Report an error

Pipeline & forecasting

How this is scored

Whether the pipeline enforces a process and produces reporting a finance department accepts.

0 — A kanban of deals with amounts; nothing is enforced, nothing rolls up.

3 — Multiple pipelines and stage probabilities exist, but no required fields per stage and only canned reports.

5 — Stage requirements, win/loss capture and standard forecast views; custom reporting is limited or an add-on.

8 — Enforceable process (required fields, stage gates, routing), custom report builder, forecast by team and period with quota tracking.

10 — Forecasting a CFO signs: weighted and commit-based views, historical snapshots, attainment tracking, and reporting composable enough to answer questions the vendor never anticipated.

Report an error

The Skeptic

Forecasts, performance tracking and order and revenue analyses are each promised in a single line, alongside automated follow-up, reminders and tasks for the sales team. We found no public information on stage requirements, win and loss capture, quota tracking or a custom report builder, so a finance department is asked to take the word "Prognosen" purely on faith. 4

Report an error

Automation & workflows

How this is scored

Triggers, sequences and routing that remove manual work without a consultant.

0 — No automation beyond email templates.

3 — Simple if-this-then-that on records; no multi-step sequences, no branching.

5 — Multi-step workflows with delays and branching, email sequences, basic lead routing — capped by tier or count.

8 — Full workflow builder across objects with webhooks as steps, round-robin routing, sequence analytics.

10 — Automation as infrastructure: versioned workflows, error handling, per-step logs, and limits generous enough that the feature is not its own upsell.

Report an error

The Skeptic

Real multi-step claims are published: event flows from invitation through participant management, certificates and follow-up, campaign automation for lead capture, data maintenance and communication, and a monitor that watches workflows in real time and distributes tasks automatically. We found no public information on branching, delays, sequence analytics or workflow caps, and with a separate catalogue of add-on modules, unpriced, it is impossible to tell which automation ships in the base product and which becomes an extra charge. 5 6 7

Report an error

Integrations & API

How this is scored

Two-way email/calendar sync, native connections, and an API that treats external systems as first-class.

0 — No API, no sync; data enters by CSV and leaves never.

3 — One-way email logging (BCC), a handful of Zapier triggers, a read-mostly API.

5 — Two-way email and calendar sync for the major providers, a documented REST API with sane limits, a modest native directory.

8 — Deep native integrations for the revenue stack, webhooks, OAuth apps, API parity with the UI for core objects.

10 — An ecosystem: public API covering everything the UI does, event streams, a marketplace, and sync so reliable the CRM can be the system of record without being the only system.

Report an error

The Skeptic

ERP, DMS, Office 365 and DATEV are named among connections to "über 100 weitere Systeme", and cobra CXM WEB CONNECT promises automatic data flow between the CRM, websites, portals and other applications. We found no public information on API documentation, rate limits, two-way email and calendar sync, webhooks or OAuth apps — the word API in the integration page's title is the only published trace of one. 5 7

Report an error

European sovereignty

How this is scored

Where other people's personal data actually lives and under whose law — entity, hosting, subprocessors, DPA.

0 — US entity, US-default hosting, no public DPA or subprocessor list.

3 — A DPA exists and an EU region is available on request or on top tiers; subprocessor exposure to US CLOUD Act reach is broad and undocumented.

5 — EU hosting selectable at signup, published DPA and subprocessor list; core processing still touches US entities.

8 — EU entity or EU-default hosting with published subprocessors, consent-friendly fields, retention and deletion controls; residual US exposure named and narrow.

10 — European entity, EU-only processing including subprocessors, deletion that provably deletes — sovereignty a DPO can sign off without a caveat file.

Report an error

The Skeptic

The entity is genuinely German — a GmbH in Konstanz under a German register court, parented from Neunkirchen — with an external data protection officer, processor agreements under Art. 28 GDPR, website hosting entirely with German, French and Slovenian providers, and a true on-premise option. But the German cloud location appears only in homepage marketing; the privacy policy is silent on where cobra CRM Cloud customer data is hosted, we found no subprocessor disclosure for the CRM product itself, and Google and Microsoft appear as EU-US Data Privacy Framework-certified processors where the page states a US transfer cannot be excluded. 1 2 3

Report an error

Import, export & exit

How this is scored

Getting in with history intact, and out with everything — the anti-lock-in criterion.

0 — Import is a support ticket; export is contacts-only CSV missing notes, activities and files.

3 — Self-serve CSV import with mapping; export covers main objects but drops activity history, attachments or relations.

5 — Guided migration from major competitors, full-object CSV export, API access sufficient to rebuild the database elsewhere with effort.

8 — Complete export (all objects, history, files) self-serve in open formats, import with dedupe and dry-run, no API metering that prices exit out of reach.

10 — Exit as a feature: documented full-fidelity export, migration tooling both directions, and contractual data-return terms — leaving is a weekend, which is exactly why you can stay.

Report an error

The Skeptic

We found no public information on import, export, migration from competitors or contractual data-return terms on any captured page; the integration story is about connecting systems in, not getting data out. For a buyer, getting in and getting out are undocumented, which means both are sales conversations until proven otherwise. 1 7

Report an error

Pricing transparency not rated — the vendor publishes no price

How this is scored

Whether a buyer can compute the real invoice — per seat, per month, at renewal — from public pages alone.

0 — No public prices at all; every tier is a sales conversation.

3 — An entry price exists, but the tiers most buyers need are unpriced, or per-seat maths is obscured by bundles, minimums or mandatory onboarding fees.

5 — Most tiers carry real numbers with billing period and VAT treatment stated, but at least one commonly needed capability hides in an unpriced tier or usage-metered add-on.

8 — Every tier priced publicly including annual/monthly split; limits, seat minimums and overage rules stated; only genuine enterprise contracts are custom.

10 — Complete price computability: every tier, add-on, usage meter and renewal rule public, with a calculator or table that makes the invoice at 3 and 30 seats a two-minute exercise.

Report an error

The Skeptic

Not one price figure appears on any captured page — no per-seat rates, no tiers, no billing periods, no VAT treatment of prices — only a free cloud trial and a catalogue of add-on modules advertised without figures. A buyer cannot compute any invoice from public pages, and an unpriced module catalogue is exactly where per-renewal surprises hide. 2 7

Report an error

European sovereignty — proven facts

2 of 4 dimensions proven

Built only from facts shown on the vendor's own pages. A dimension we could not prove is left open, not scored as zero.

Ownership Not determined — uncited Report an error
Data residency EU only ⚠ unverified 3/3 pts 1 Report an error
Subprocessors US CLOUD Act reach ⚠ unverified 0/2 pts 2 Report an error

Where this could be wrong

What we left out

A claim that does not survive our checks costs us the claim, not the page. This is what was taken off this one.

Do you know more about cobra CRM? Tell us Report an error on this page

Sources (7)

The pages every claim on this page was read from — each one checked, dated, and kept verifiable.

  1. 1 Vendor homepage www.cobra.de Checked 16 Sep 2026 Details →
  2. 2 Privacy policy www.cobra.de Checked 16 Sep 2026 Details →
  3. 3 Legal notice cobra.de Checked 21 Sep 2026 Details →
  4. 4 Pipeline & forecasting — found from sitemap cobra.de Checked 1 Oct 2026 Details →
  5. 5 Automation & workflows — found from sitemap cobra.de Checked 1 Oct 2026 Details →
  6. 6 Automation & workflows — found from sitemap cobra.de Checked 1 Oct 2026 Details →
  7. 7 Integrations & API — found from sitemap cobra.de Checked 1 Oct 2026 Details →