Contact & data model
How this is scored
Depth and hygiene of the core records — contacts, companies, deals, custom fields, deduplication.
0 — A flat address book; no relations between people, companies and deals.
3 — The standard three objects exist but customization is cosmetic: few field types, no required fields, duplicates accumulate unchecked.
5 — Custom fields across objects, basic dedupe on create, activity history on the record; complex models still need workarounds.
8 — Rich field types with validation, merge and dedupe tooling, relationships beyond the standard model, permissioned field access.
10 — A genuinely modelable system: custom objects or equivalent, bulk hygiene tooling, field-level history — the data model bends to the business, not the reverse.
The Data Protection Officer
The evidence evidences a contacts object with tiered caps (2,500 / 15,000 / unlimited) and a LinkedIn prospecting tool that creates prospect records, but nothing on company/deal relations, custom fields, required fields, dedupe or merge. A contact record is other people's personal data, and a data model this unevidenced cannot be audited for hygiene — I score the silence as absence. 1 2