Contact & data model
How this is scored
Depth and hygiene of the core records — contacts, companies, deals, custom fields, deduplication.
0 — A flat address book; no relations between people, companies and deals.
3 — The standard three objects exist but customization is cosmetic: few field types, no required fields, duplicates accumulate unchecked.
5 — Custom fields across objects, basic dedupe on create, activity history on the record; complex models still need workarounds.
8 — Rich field types with validation, merge and dedupe tooling, relationships beyond the standard model, permissioned field access.
10 — A genuinely modelable system: custom objects or equivalent, bulk hygiene tooling, field-level history — the data model bends to the business, not the reverse.
The Migrator
The evidence confirms contacts exist — tiered contact caps of 2,500 and 15,000 are the pricing page's loudest data-model fact — plus lead capture from LinkedIn, but says nothing about companies, deals, custom fields, required fields, or any dedupe or merge tooling. No dedupe evidence means duplicates accumulate unchecked, which is rubric level 3 territory, and the contact caps make data volume a billing event. 1 2