Catalogue & checkout
How this is scored
Products, variants, pricing rules and the path to payment — the part that either converts or does not.
0 — Flat product list with one price and no variants; checkout is a form and one payment method.
3 — Variants and categories with a standard checkout and two or three payment methods, but no bundles, no tiered pricing and no guest checkout worth the name.
5 — Full variant matrix, product bundles, tiered and customer-group pricing, guest checkout, and the payment methods a German shop needs including invoice and direct debit.
8 — Configurable products, per-channel pricing, promotions and vouchers with rules, a checkout that can be customised without a rebuild, and payment via the major providers plus buy-now-pay-later where offered.
10 — Merchandising and checkout are the product: rule-driven pricing and promotions, A/B-testable checkout, multi-currency and multi-language as standard, and conversion features (abandoned cart, one-page checkout) shipped rather than bolted on.
The Data Protection Officer
Payments are the strong side: over a hundred integrated gateways, Apple Pay and Google Pay, buy-now-pay-later and even cryptocurrency are shown, with stock tracked per product and option level, preorders, sellable gift vouchers and cross-sell at checkout. We found no public information on bundles, tiered or customer-group pricing, guest checkout, multi-currency or abandoned-cart features, so the merchandising depth stops short of the higher marks. 5 6 3