Catalogue & checkout
How this is scored
Products, variants, pricing rules and the path to payment — the part that either converts or does not.
0 — Flat product list with one price and no variants; checkout is a form and one payment method.
3 — Variants and categories with a standard checkout and two or three payment methods, but no bundles, no tiered pricing and no guest checkout worth the name.
5 — Full variant matrix, product bundles, tiered and customer-group pricing, guest checkout, and the payment methods a German shop needs including invoice and direct debit.
8 — Configurable products, per-channel pricing, promotions and vouchers with rules, a checkout that can be customised without a rebuild, and payment via the major providers plus buy-now-pay-later where offered.
10 — Merchandising and checkout are the product: rule-driven pricing and promotions, A/B-testable checkout, multi-currency and multi-language as standard, and conversion features (abandoned cart, one-page checkout) shipped rather than bolted on.
The Merchant
Payment breadth is genuinely good for conversion — over one hundred integrated gateways, Apple Pay and Google Pay, buy-now-pay-later and subscriptions — and option-level stock tracking plus cross-sell and checkout recommendations show real merchandising. But I found no public information on invoice or direct debit, on bundles or tiered and customer-group pricing, or on guest checkout and a checkout restyled without a rebuild, which is exactly what a German shop's conversion lives on. The entry plans also cap the catalogue at five products, so the cheapest tier is not a shop I could run. 5 6 7