Campaigns & automation
How this is scored
Building the mail and the journey around it: editor, templates, segmentation, triggered sequences, A/B testing.
0 — One-off broadcasts from a fixed template; no segmentation and no automation of any kind.
3 — A drag-and-drop editor and simple list segmentation, but automation is a single welcome mail and there is no testing.
5 — Reusable templates, attribute and behaviour segmentation, multi-step automations on common triggers, and subject-line A/B testing.
8 — A visual journey builder with branching on behaviour and data, dynamic content per segment, send-time optimisation, and testing that reports significance rather than raw counts.
10 — Journeys treat the whole lifecycle: event-driven entry from other systems, branching on any attribute or event, holdout groups for measurement, and automations a marketer can read months later without a diagram.
The Integrator
Templates with a drag-and-drop editor, behaviour tags and scores, dynamically-updated segments, and journeys for welcome, cart recovery and win-back with AI send-time optimisation clear the midpoint. The documented A/B testing covers landing pages and signup forms, and I found no public information on email subject-line testing, journey branching, holdout groups or significance reporting. 1 4 7 8