Campaigns & automation
How this is scored
Building the mail and the journey around it: editor, templates, segmentation, triggered sequences, A/B testing.
0 — One-off broadcasts from a fixed template; no segmentation and no automation of any kind.
3 — A drag-and-drop editor and simple list segmentation, but automation is a single welcome mail and there is no testing.
5 — Reusable templates, attribute and behaviour segmentation, multi-step automations on common triggers, and subject-line A/B testing.
8 — A visual journey builder with branching on behaviour and data, dynamic content per segment, send-time optimisation, and testing that reports significance rather than raw counts.
10 — Journeys treat the whole lifecycle: event-driven entry from other systems, branching on any attribute or event, holdout groups for measurement, and automations a marketer can read months later without a diagram.
The Skeptic
Journeys for welcome, cart recovery and win-back with AI send-time optimisation, behaviour segmentation with dynamically-updated segments, tags and scores, and event-triggered autoresponders are all documented. But testing is evidenced only for landing pages and signup forms, and we found no public information on email split testing, branching logic, holdout groups or significance reporting. 1 4 8 11