Form & survey building
How this is scored
What can be built without code: question and field types, conditional logic and branching, piping and hidden fields, calculations, multi-page forms and progress, templates, design and branding, multiple languages, and accessible output for respondents.
0 — Not a form or survey builder; questions cannot be authored in the product.
3 — A builder with the common question types and a few templates; logic, branding or languages are basic or not described.
5 — A drag-and-drop builder with a wide range of question types, conditional logic that shows, hides or skips questions, multi-page forms, a template library, and the customer's logo, colours and fonts.
8 — Advanced logic with piping, hidden fields, calculations and scoring, randomisation, surveys translated into several languages from one master, reusable question libraries, custom CSS or themes, and accessible forms with a named standard (WCAG 2.1 AA or BITV) stated.
10 — Best-in-class authoring: complex research designs (loops, quotas in logic, conjoint or MaxDiff), versioned forms with change history, a published accessibility conformance report, and every element of a form available through the API.
The Operations Manager
A colleague could genuinely build without IT: a drag-and-drop builder, more than 200 templates, standard and card formats, subforms, calculation fields, and company branding with custom CSS. The logic engine is deep — field rules that show or hide based on earlier answers, page rules that skip whole pages, conditional option filtering in dropdowns, and nested conditions with subgroups. We found no public information on multi-language forms, piping, hidden fields or a named accessibility standard, which keeps it off the top band. 1 2 8 9 10