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Sales Enablement

Gong

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Panel rating · 6 judges · How to read the stars

Category median

Sovereignty: not determined

0–5 in half steps. 5 means the rubric's top anchor is met on the evidence.

by Gong.io Ltd. · www.gong.io

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Gong: AI-assisted analysis on whats-best.ai Gong: AI-assisted analysis on whats-best.ai (dark)

Add ?theme=dark to the image address for dark backgrounds. The badge shows the category and the month of the latest evaluation, and EU-Made where that is the product’s provenance. It never shows a score.

Gong at a glance

Vendor
Gong.io Ltd.
Headquarters
Not stated on the vendor’s pages as of 13 Oct 2026
Data hosting
Default not stated; pages mention United States, Europe and Israel source, captured 13 Oct 2026
Free plan
Not stated on the vendor’s pages as of 13 Oct 2026
Panel verdict
The AI panel rates Gong 2/5, the mean of 6 judges. Gong, a conversation-intelligence platform from Gong.io Ltd., an Israeli company with US headquarters, scores highest on CRM and integrations at 5 to 6: native two-way connectors for Salesforce, HubSpot and Dynamics, calls and emails exported to the CRM as objects, and terms promising export of customer data, including recorded calls, within 30 days of termination. how scores are made
As of
Vendor pages captured 1 Oct 2026 to 13 Oct 2026; evaluated by the panel 15 Oct 2026. all sources

Gong alternatives, European ones first →

Read this page as one judge. Each weighs the same scores by what they care about.

The Product Marketer

Weighted verdict

Writes the decks and wants the old ones gone. Wants versioning that replaces a superseded slide everywhere it was shared, approval before a claim goes out, brand-locked templates sellers can personalise within limits, and usage per asset so content nobody sends can be retired.

Same scores as the panel view — this lens weights them the way this judge cares.

Scored by The Product Marketer

Panel median The Product Marketer This judge’s scores over the panel median. Each label opens its reasoning below.
Scores per criterion, in stars out of 5
Criterion Panel median The Product Marketer
Sales content management 1 of 5 1 of 5
Buyer engagement & digital sales rooms 1.5 of 5 1.5 of 5
Onboarding, training & coaching 2 of 5 2 of 5
Analytics, AI & seller monitoring 2.5 of 5 2 of 5
CRM, workplace integrations & exit 3 of 5 2.5 of 5
European sovereignty 1 of 5 0.5 of 5

Sales content management

How this is scored

Getting the right, current, approved material in front of the seller: a central library, search and recommendations in deal context, versioning and expiry so outdated decks disappear, approval workflows, templates that keep the brand, and content in several languages.

0 — A shared folder of files with no versioning, no search beyond file names and no statement on approvals or expiry.

3 — A central library with folders and full-text search, but old versions stay in circulation, there is no approval step, and personalised copies cannot be traced back to the master.

5 — A library with versioning and expiry dates, approval before publishing, permissions by team or region, content recommended by deal stage or CRM field, and German as a supported content and interface language.

8 — Superseded versions replaced everywhere they were shared, brand-locked templates sellers can personalise within limits, content tagged by language and market, compliance review workflows with an audit trail, and usage per asset reported back to the content owner.

10 — Content governance a regulated industry can rely on: every shared copy traceable to its approved master, automatic retirement of expired claims, a documented review log per asset, and export of the full library with its metadata and version history.

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The Product Marketer

Every mention of content on the captured pages is a connector — Highspot, Seismic, Showpad and a dozen more — so any library, versioning, approval workflow, brand-locked template or usage-per-asset reporting would have to come from those third parties, and we found no public information on such primitives inside Gong itself. The platform-tour page for asset management turns out to be about investment firms growing assets under management, not about decks. I buy Gong to record and score calls, and a separate platform to keep the decks honest. 5 5 6 14

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Buyer engagement & digital sales rooms

How this is scored

The shared space with the customer: digital sales rooms, mutual action plans, proposals and trackable links — judged on what the buyer is told about being tracked and whether tracking can be limited, because the people opening the room are another company's employees.

0 — Links or rooms that track opens and time per page with no statement of what is recorded or whether the recipient is informed.

3 — Digital sales rooms or tracked links with engagement analytics marketed as "buyer intent", a privacy policy that covers the vendor's own website only, and no setting to limit tracking.

5 — Digital sales rooms with shared content, a mutual action plan and comments, the engagement data recorded per visitor documented, a consent or notice step for recipients available, and tracking switchable per room or link.

8 — Rooms in the customer's branding and own domain, access controls (email verification, expiry, download blocking), anonymous or aggregate-only analytics as an option, a retention period for visitor data stated, and the vendor's role as processor for visitor data set out in the DPA.

10 — Engagement designed around the buyer's rights: tracking off or aggregate by default until the seller enables it with a recorded notice, visitors able to see and delete what was recorded about them, a TDDDG and GDPR assessment published, and room content and history exportable for both sides.

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The Product Marketer

Buyer-facing rooms appear only as integrations to third-party microsite tools such as Aligned, Trumpet and Dock, while Gong's own engagement layer is an invisible tracking pixel and redirect links that count opens and clicks — the mechanics are documented down to the deduplication rules, but we found no public information on a notice or consent step for recipients, or on switching tracking off per link or room. The help tips about reviewing your own email from the activity timeline so it isn't counted tell me tracking is simply on. 7 8 14 3

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Onboarding, training & coaching

How this is scored

Making sellers ready: onboarding paths, courses and certifications, role-play and practice with feedback, and call recording or conversation analysis where offered — judged on whether recording respects that every participant in a German call has to consent.

0 — No training features, or call recording offered with no statement on participant consent.

3 — Courses and quizzes in a basic learning area, and call recording or AI role-play marketed without saying how participants are informed or how long recordings are kept.

5 — Onboarding paths with courses, quizzes and certifications, practice exercises with manager feedback, and — where calls are recorded — a documented consent announcement for all participants and a stated retention period for recordings.

8 — Training linked to content and deal stages, AI role-play with the scoring criteria described, manager coaching workflows, recording consent configurable per country with external participants able to decline, transcripts deletable on request, and German supported for transcription and training content.

10 — Readiness that can be evidenced and defended: certifications tied to measurable skills, scoring models documented in a form a works council can review, recordings and scores restricted to defined roles, retention configurable per data type, and every coaching feature usable without recording calls.

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The Product Marketer

There is a genuine Academy with an end-user training course, and — rare enough to praise — a required course on recording and consent options before any live session. Scorecards give managers structured call scoring with permissions, a publish/unpublish lifecycle and CSV export of results. We found no public information on certifications, role-play practice, retention periods for recordings, or consent configurable per country; and Academy proctoring that logs keystrokes and response times of test-takers is the first thing a works council will ask about. 9 10 11 12 3

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Analytics, AI & seller monitoring

How this is scored

What the platform measures and concludes — content usage and influence on revenue, seller activity and AI-generated scores or recommendations — and whether the customer can see how a score is built, limit what is measured about individual sellers, and switch AI features off. A system that rates employees is a co-determination matter in Germany.

0 — Seller scores, rankings or AI insights marketed with no statement of what they are computed from or who can see them.

3 — Dashboards on content usage and seller activity, AI features described as benefits, but no documentation of inputs, no way to restrict individual-level views, and no model provider named.

5 — Content usage and engagement reported per asset and team, AI features each described with purpose and inputs and switchable per account, individual seller reports limited by role, and the AI model provider or subprocessor named.

8 — Analytics configurable to team-level aggregation, AI outputs shown with their sources, customer data excluded from model training by default and stated so, EU processing available for AI features, and documentation aimed at works council agreements.

10 — Measurement the people measured can trust: every metric and score defined publicly, individual-level tracking off until enabled by policy, access to individual data logged, AI features off by default until the customer enables them, and the vendor's EU AI Act position published.

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The Product Marketer

Credit where due: AI scoring is documented with its inputs — answers come primarily from the call transcript, the guidance warns of a bias to answer 'yes', questions can be tested against a real call, automatic review must be enabled at company level and can be switched back, and permissions plus scorecard visibility limit who sees scores. But we found no public information on the model provider, on excluding customer data from model training, on EU processing for AI features, or on documentation a works council could review. The agents are described as acting only within defined rules, approvals and controls — who audits that is not shown. 11 12 1 4

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CRM, workplace integrations & exit

How this is scored

Fitting into the seller's day and the company's stack: CRM integration in both directions, email and calendar add-ins, Microsoft Teams and Office, single sign-on and provisioning, an API — and getting content and history out when the contract ends.

0 — No integrations and no API; content is shared by downloading and re-attaching files.

3 — A Salesforce or HubSpot connector and a browser extension, with no statement of which data flows in which direction, and no export beyond single files.

5 — Documented integrations with Salesforce, HubSpot and Microsoft Dynamics, Outlook and Gmail add-ins, Microsoft Teams, SSO via SAML, and engagement data written back to the CRM record.

8 — SCIM provisioning, a documented REST API with webhooks, integrations with the e-signature, CPQ and learning tools named, field mappings configurable, and bulk export of content library and analytics.

10 — Integration and exit designed in: a versioned API with a deprecation policy, deletion that propagates to connected systems, and a documented exit process that hands back content with versions, rooms, training records and analytics in open formats.

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The Product Marketer

The CRM integration is real and two-way: native Salesforce, HubSpot and Dynamics connectors, calls and emails exported back to the CRM as objects, imported CRM fields editable in Gong and synced back, and an API for any other CRM. There is a broad directory covering email and calendar, identity and provisioning, telephony and web conferencing, detailed documentation for Slack, Zapier and Zendesk, integrations free on any plan, and the terms promise export of customer data including recorded calls within 30 days of termination. We found no public information on SAML single sign-on, SCIM provisioning, webhooks, or bulk export of a content library and analytics, which caps this mid-scale. 13 14 2 4 8

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European sovereignty

How this is scored

Who the contracting entity is, where content, buyer engagement data and call recordings are stored and processed, and who the subprocessors are — including the transcription and AI providers that recordings and documents are passed to. Independently sourced by the sovereignty pipeline.

0 — Non-EU vendor and contracting entity, hosting unstated, subprocessors unnamed, and transcription or AI processing of unclear location.

3 — EU hosting offered as an option while the contracting entity is non-EU, or the subprocessor list is absent, or recordings and documents are transcribed or analysed outside the EU without saying so.

5 — EU hosting as standard and an EU contracting entity, but parts of the chain — transcription, AI, email tracking, support access — are non-EU without an explained safeguard.

8 — EU hosting on named infrastructure, EU contracting entity, subprocessor list published with locations including transcription and AI providers, and a DPA covering buyer engagement data and recordings.

10 — Sovereign end to end and evidenced: European ownership, entity, hosting and every subprocessor, transcription and AI features running within the EU on providers the customer can see, and certification published.

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The Product Marketer

Gong.io Ltd. is an Israeli company with US headquarters, and the privacy policy places processing in the United States, Europe, Israel and other locations — Europe appears as one option among several, not a default. We found no public information on the contracting entity's jurisdiction, on a named subprocessor list, or on where transcription and AI processing of recordings happen. For a European buyer that is thin comfort. 3 4

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Pricing transparency not rated — the vendor publishes no price

How this is scored

Whether a buyer can compute the real annual cost from public pages alone: the per-seat price and which roles need a seat, platform fees, minimum seat counts, which modules (content, rooms, training, coaching, AI) are bundled, and the minimum term.

0 — No public prices at all; every tier is a sales conversation.

3 — A starting price exists, but which roles need a paid seat, minimum seat counts or which modules a tier includes are unstated — the invoice is unknowable.

5 — Tier prices public per seat with the main features per tier, but at least one commonly needed piece (platform fee, viewer or creator seats, coaching or AI add-on, CRM integration) is unpriced.

8 — Every tier priced publicly with seat types and minimums, add-on and module prices listed, implementation fees stated, minimum term and VAT treatment given.

10 — Complete price computability: the annual invoice derivable for a given number of sellers, content creators and managers, with every module, add-on, platform fee and overage published.

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The Product Marketer

The captured pricing page yields one number-shaped sentence — integrate your existing tech stack for free — and we found no public information on per-seat prices, what counts as a seat, tier contents, minimums, implementation fees or the minimum term; plan names like Enable Essentials surface only in help pages. From what is public I could not draft even a rough annual cost for a given team of sellers. 2 12 13

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European sovereignty — proven facts

0 of 4 dimensions proven

Built only from facts shown on the vendor's own pages. A dimension we could not prove is left open, not scored as zero.

Ownership Not determined ⚠ unverified — uncited Report an error
Data residency Not determined ⚠ unverified — uncited Report an error
Subprocessors Not determined — uncited Report an error

Questions about Gong

Is Gong European?

No. whats-best.ai classifies Gong as Rest of world.

Where does Gong store data?

The default storage location for customer data is not stated on the vendor’s pages as of 13 Oct 2026. The vendor’s pages mention United States, Europe and Israel as hosting locations, per the vendor’s page captured 13 Oct 2026.

Does Gong have a free plan?

Not stated on the vendor’s pages as of 13 Oct 2026.

What are the best alternatives to Gong?

As of 21 Oct 2026, the panel rates Showpad (2.5/5), Modjo (2.5/5) and Bigtincan (2/5) highest among the other 18 Sales Enablement products evaluated. Ratings that look equal are rounded to half stars; the order uses the unrounded rating, then the name. The highest-rated European alternative is Showpad (EU-Made). Ratings are the AI panel’s opinion, formed from public evidence: how scores are made. The full list, with European products first: Gong alternatives.

Where this could be wrong

What we left out

A claim that does not survive our checks costs us the claim, not the page. This is what was taken off this one.

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Sources (14)

The pages every claim on this page was read from — each one checked, dated, and kept verifiable.

  1. 1 Vendor homepage www.gong.io Checked 13 Oct 2026 Details →
  2. 2 Pricing page www.gong.io Checked 13 Oct 2026 Details →
  3. 3 Privacy policy www.gong.io Checked 13 Oct 2026 Details →
  4. 4 Terms of service www.gong.io Checked 13 Oct 2026 Details →
  5. 5 Sales content management — found from sitemap help.gong.io Checked 13 Oct 2026 +1 earlier capture: 1 Oct 2026 Details →
  6. 6 Sales content management — found from sitemap www.gong.io Checked 13 Oct 2026 Details →
  7. 7 Buyer engagement & digital sales rooms — found from sitemap help.gong.io Checked 13 Oct 2026 Details →
  8. 8 Buyer engagement & digital sales rooms — found from sitemap help.gong.io Checked 13 Oct 2026 Details →
  9. 9 Onboarding, training & coaching — found from sitemap academy.gong.io Checked 13 Oct 2026 Details →
  10. 10 Onboarding, training & coaching — found from sitemap academy.gong.io Checked 13 Oct 2026 Details →
  11. 11 Analytics, AI & seller monitoring — found from sitemap help.gong.io Checked 13 Oct 2026 Details →
  12. 12 Analytics, AI & seller monitoring — found from sitemap help.gong.io Checked 13 Oct 2026 Details →
  13. 13 CRM, workplace integrations & exit — found from sitemap help.gong.io Checked 13 Oct 2026 Details →
  14. 14 CRM, workplace integrations & exit — found from sitemap help.gong.io Checked 13 Oct 2026 Details →