Crawling & technical audit
How this is scored
Site crawling at real scale: what the crawler finds, how deeply it checks, whether Core Web Vitals and indexation problems are diagnosed rather than merely listed.
0 — No site crawler; the product is keyword data only.
3 — A crawler with a low page cap that reports broken links and missing tags, with no prioritisation and no rendering of JavaScript.
5 — Scheduled crawls at a stated page limit, JavaScript rendering, issue categories with severity, and Core Web Vitals pulled per template.
8 — Log-file or Search Console integration to compare what the crawler sees against what Google fetched, indexation and canonical diagnosis, structured-data validation, and issues prioritised by traffic impact rather than count.
10 — The audit is diagnostic rather than a list: crawl budget analysed, rendering differences surfaced, regressions detected between crawls with the deploy that caused them inferrable, and remediation guidance specific enough for a developer ticket.
The Content Strategist
Scheduled daily, weekly or monthly crawls up to a stated 100,000-page cap, JavaScript crawling, severity-tagged issue categories covering indexing and canonical errors, and fix instructions for every issue — a real audit rather than a link list. It stops short of diagnosis: issues are prioritised by severity tags rather than traffic impact, and we found no public information on Core Web Vitals per template, log-file or Search Console comparison, or structured-data validation. 2 5