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Social Media Marketing

Brand24

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Panel rating · 6 judges · How to read the stars

Category median

Sovereignty: 1 of 6 dimensions proven

0–5 in half steps. 5 means the rubric's top anchor is met on the evidence.

by Brand24 · brand24.com

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Brand24: AI-assisted analysis on whats-best.ai Brand24: AI-assisted analysis on whats-best.ai (dark)

Add ?theme=dark to the image address for dark backgrounds. The badge shows the category and the month of the latest evaluation, and EU-Made where that is the product’s provenance. It never shows a score.

Brand24 at a glance

Vendor
Brand24
Headquarters
Incorporated in United States source, captured 3 Nov 2026
Data hosting
Default not stated; pages mention United States and Poland source, captured 3 Nov 2026
Free plan
Not stated on the vendor’s pages as of 3 Nov 2026
Panel verdict
The AI panel rates Brand24 2/5, the mean of 6 judges. Brand24 is, on its own captured pages, a social listening and analytics product. how scores are made
As of
Vendor pages captured 3 Nov 2026; evaluated by the panel 4 Nov 2026. all sources

Brand24 alternatives, European ones first →

Read this page as one judge. Each weighs the same scores by what they care about.

The Analyst

Weighted verdict

Has to compare metrics the networks define differently and report a number the board believes. Wants history retained past the platforms' own windows, normalisation documented rather than hidden, and UTM attribution that reaches web analytics.

Same scores as the panel view — this lens weights them the way this judge cares.

Scored by The Analyst

Panel median The Analyst This judge’s scores over the panel median. Each label opens its reasoning below.
Scores per criterion, in stars out of 5
Criterion Panel median The Analyst
Publishing & calendar 0 of 5 0 of 5
Engagement & community inbox 1.5 of 5 1.5 of 5
Analytics & reporting 3.5 of 5 3 of 5
Approvals, roles & brand safety 1 of 5 1 of 5
Network coverage & API resilience 2.5 of 5 2.5 of 5
European sovereignty 2 of 5 2 of 5

Publishing & calendar

How this is scored

Scheduling across networks: per-network formatting, the calendar as a working surface, bulk operations, and what happens when a post fails.

0 — No publishing or scheduling; the product is a listening, analytics or inbox tool only.

3 — Posts scheduled to several networks from one composer, with a list or calendar of what is planned.

5 — A content calendar with scheduling across the main networks, per-network text and media variants, drafts, and post previews.

8 — Bulk upload or CSV import, queue or evergreen scheduling, best-time suggestions, link shortening with UTM tags, stories, reels or shorts where the API allows, and failure notifications with a retry.

10 — Publishing is dependable at volume: hundreds of scheduled items across many accounts without collision, best-time recommendations from the account's own history, and every failure surfaced with the platform error and a one-click recovery.

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The Analyst

Every captured page describes a listening product — mention collection across sources, sentiment, reach and influence analytics — and we found no public information on scheduling, a composer or a content calendar. The only outbound action shown is replying to collected mentions, which is engagement rather than planned publishing. 1 4 6

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Engagement & community inbox

How this is scored

Comments, mentions and messages in one queue — the half of the job that is customer service wearing a marketing badge.

0 — No engagement features; comments and messages are handled only in each network's own app.

3 — Comments and mentions from connected networks shown in the tool, with replies sent from it.

5 — A unified inbox for comments and direct messages across the main networks, with replies, assignment to team members, and a read or done status.

8 — Saved replies, internal notes, SLA or response-time tracking, sentiment or priority flags, spam and hidden-comment handling, conversation history per person, and escalation to a helpdesk.

10 — The inbox is a service desk: every public and private interaction in one queue with ownership and response-time reporting, moderation rules that act automatically, and a per-person history spanning networks.

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The Analyst

Mentions and the comments beneath them are pulled into the tool from the monitored sources, and a user can click 'engage' on a mention to reply and join the conversation. We found no public information on a unified inbox with assignment, saved replies, read or done status, or per-person conversation history. 4 5 10

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Analytics & reporting

How this is scored

Measurement across networks with different metrics and retention windows, plus the reporting an agency hands a client.

0 — No analytics at all; performance is read in each network's own app.

3 — Post and profile metrics (reach, engagement, followers) per connected network.

5 — Analytics across the connected networks in one view, reports exportable or scheduled as PDF or CSV, and post performance compared over a chosen period.

8 — Custom dashboards, white-label client reporting, competitor benchmarking, paid and organic combined where the API allows, UTM-based attribution into web analytics, metrics stored beyond the networks' own retention, and audience demographics over time.

10 — Reporting answers what worked and why: metrics normalised across networks with the differences documented rather than hidden, full historical retention independent of platform windows, and exports an agency can hand over unedited.

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The Analyst

Mention analytics run across all monitored sources in one view — reach, engagement, sentiment, share of voice — with branded PDF reports a client could be handed, email reports, competitor benchmarking, period comparison and demographics. As an analyst I have to dock it: engagement counts are the values visible at the moment a mention was collected rather than refreshed later, and we found no public information on retention of metrics beyond the platforms' own windows, documented normalisation of differently-defined network metrics, or UTM attribution into web analytics. 5 6 7

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Approvals, roles & brand safety

How this is scored

How a team of several people and an agency publish to a brand account without an accident — and who can be shown to have approved what.

0 — Single-user product; no team access at all.

3 — Several team members on one account with an admin and a member role.

5 — Team members with roles or permissions per social account, an approval step before posts go out, and comments or notes on drafts.

8 — Client or brand workspaces with strict separation, configurable multi-step approval chains including legal review, content locking after approval, and an audit trail of who changed and published what.

10 — Governance a regulated brand could pass an audit on: complete audit trail of edits, approvals and publications, enforced approval before anything reaches a network, granular permissions per account and action, and no shared credentials anywhere in the design.

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The Analyst

The one bearing fact implies several Brand24 users can sit in the same account — the LinkedIn connection must be run by another user in that account holding the LinkedIn superadministrator right. We found no public information on roles or permissions per account, an approval step before publication, comments on drafts, or an audit trail. 10

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Network coverage & API resilience

How this is scored

Which networks are supported through official APIs, how quickly the vendor follows platform changes, and what the customer keeps when a network breaks or leaves.

0 — Connects to no social network, or only through means the vendor states are unofficial.

3 — Two or three major networks connected.

5 — The main networks (Facebook, Instagram, LinkedIn, TikTok, YouTube, X or Pinterest — most of them) connected, with the per-network capabilities or limitations documented in the help centre.

8 — Broad coverage including the newer networks (Threads, Bluesky, Mastodon or similar) through official APIs, a changelog or status page for integrations, advance notice of platform deprecations, and full export of the customer's own publishing and engagement archive.

10 — Platform dependency handled as an engineering commitment: official partner status where it exists, per-network capability documented and kept current, rapid response to API changes with the history to show it, and an archive that stays the customer's whatever a network does next.

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The Analyst

Facebook, Instagram, LinkedIn, TikTok, YouTube and X all appear in the monitored source list alongside news, blogs, forums, reviews and podcast coverage, and the help centre documents per-network limits — LinkedIn collection restricted to organisational profiles the user administers, plus past Facebook and Instagram API changes that affected collection. We found no public information on Threads, Bluesky or Mastodon, an integration changelog or status page, advance notice of deprecations, or export of the customer's own archive. 1 9 10

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European sovereignty

How this is scored

Where the archive and the community conversations are processed, who the contracting entity is, which subprocessors touch them. Independently sourced by the sovereignty pipeline. Note that the networks themselves are non-EU by definition — this criterion judges the tool, not the platforms it talks to. Dimensions the sources do not establish are unknown, not non-EU.

0 — Proven non-EU: a non-EU vendor and contracting entity with hosting stated outside the EU.

3 — One European element proven — an EU contracting entity or EU hosting stated — with the rest of the chain undocumented.

5 — An EU contracting entity and EU hosting both stated, and a data processing agreement offered.

8 — EU or DACH hosting on named infrastructure, EU contracting entity, a subprocessor list published with locations, and the handling of message content from the networks described with its legal basis.

10 — Sovereign end to end and evidenced: vendor, entity, hosting and every subprocessor European, certification published, and a DPA that squarely addresses the personal data arriving from the networks in comments and messages.

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The Analyst

The contracting entity named throughout is the US corporation Brand24 Global Inc., while the Polish Brand24 S.A. is stated as processor supplying core infrastructure, data storage and support, with servers stated in the United States and Poland. A data processing agreement is offered, a sub-processors list describing what each does and where processing takes place is published, and standard contractual clauses are cited for transfers — several European elements proven, but the controller remains the US corporation, so it stops short of an EU contracting entity. 1 2 3

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Pricing transparency not rated — the vendor publishes no price

How this is scored

Whether a team can compute the real annual invoice for their account and user count — including the tier where approvals and the inbox begin — from public pages alone.

0 — No public prices at all; every tier is a sales conversation.

3 — A public "from" price or a single tier with its price.

5 — Prices per tier public with the billing period and the included social accounts or users stated.

8 — Every tier priced publicly with account and user limits, feature boundaries, the cost of an extra account or seat, minimum term and VAT treatment stated.

10 — Complete price computability: annual invoice derivable for a given number of social accounts, users and client workspaces, with every add-on priced.

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The Analyst

A free trial with no credit card is offered publicly and the tier names Pro, Business and Enterprise appear, but we found no public prices on the pages read: no price per tier, billing period, included accounts or users, extra-seat cost, minimum term or VAT treatment. No invoice figure can be computed from public pages. 1 6 7

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European sovereignty — proven facts

1 of 6 dimensions proven

Built only from facts shown on the vendor's own pages. A dimension we could not prove is left open, not scored as zero.

Hosting location Not determined ⚠ unverified — uncited Report an error
Hosting options Not determined — uncited Report an error
Open source Not determined — uncited Report an error
Data processing agreement Not determined ⚠ unverified — uncited Report an error
Transfer impact assessment Not determined — uncited Report an error

Questions about Brand24

Is Brand24 European?

Not determined: the vendor’s pages as captured do not say where Brand24 is based. Its vendor, Brand24, is incorporated in United States, per the vendor’s page captured 3 Nov 2026.

Where does Brand24 store data?

The default storage location for customer data is not stated on the vendor’s pages as of 3 Nov 2026. The vendor’s pages mention United States and Poland as hosting locations, per the vendor’s page captured 3 Nov 2026.

Does Brand24 have a free plan?

Not stated on the vendor’s pages as of 3 Nov 2026.

What are the best alternatives to Brand24?

As of 4 Nov 2026, the panel rates Swat.io (3.5/5), HeyOrca (3.5/5) and Coosto (3.5/5) highest among the other 32 Social Media Marketing products evaluated. Ratings that look equal are rounded to half stars; the order uses the unrounded rating, then the name. The highest-rated European alternative is Swat.io (EU-Made). Ratings are the AI panel’s opinion, formed from public evidence: how scores are made. The full list, with European products first: Brand24 alternatives.

Where this could be wrong

What we left out

A claim that does not survive our checks costs us the claim, not the page. This is what was taken off this one.

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Sources (10)

The pages every claim on this page was read from — each one checked, dated, and kept verifiable.

  1. 1 Vendor page brand24.com Checked 3 Nov 2026 Details →
  2. 2 Legal notice — found from the homepage brand24.com Checked 3 Nov 2026 Details →
  3. 3 Privacy policy — found from the homepage brand24.com Checked 3 Nov 2026 Details →
  4. 4 Engagement & community inbox — found from sitemap help.brand24.com Checked 3 Nov 2026 Details →
  5. 5 Engagement & community inbox — found from sitemap help.brand24.com Checked 3 Nov 2026 Details →
  6. 6 Analytics & reporting — found from sitemap brand24.com Checked 3 Nov 2026 Details →
  7. 7 Analytics & reporting — found from sitemap help.brand24.com Checked 3 Nov 2026 Details →
  8. 8 Approvals, roles & brand safety — found from sitemap brand24.com Checked 3 Nov 2026 Details →
  9. 9 Network coverage & API resilience — found from sitemap help.brand24.com Checked 3 Nov 2026 Details →
  10. 10 Network coverage & API resilience — found from sitemap help.brand24.com Checked 3 Nov 2026 Details →