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Social Media Marketing

Ocoya

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Panel rating · 6 judges · How to read the stars

Category median

Sovereignty: not determined

0–5 in half steps. 5 means the rubric's top anchor is met on the evidence.

by Ocoya · www.ocoya.com

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Ocoya: AI-assisted analysis on whats-best.ai Ocoya: AI-assisted analysis on whats-best.ai (dark)

Add ?theme=dark to the image address for dark backgrounds. The badge shows the category and the month of the latest evaluation, and EU-Made where that is the product’s provenance. It never shows a score.

Ocoya at a glance

Vendor
Ocoya
Headquarters
Not stated on the vendor’s pages as of 3 Nov 2026
Data hosting
Not stated on the vendor’s pages as of 3 Nov 2026
Free plan
Not stated on the vendor’s pages as of 3 Nov 2026
Panel verdict
The AI panel rates Ocoya 2.5/5, the mean of 6 judges. Ocoya, from UAB Ocoya of Vilnius, Lithuania, is an AI social media platform that writes, designs, schedules and replies across networks. how scores are made
As of
Vendor pages captured 3 Nov 2026; evaluated by the panel 4 Nov 2026. all sources

Ocoya alternatives, European ones first →

Read this page as one judge. Each weighs the same scores by what they care about.

The Agency Lead

Weighted verdict

Runs twelve client brands from one tool and must keep them strictly apart. Wants client workspaces, approval chains that include the client, white-label reporting, and per-account pricing that does not make a small client unprofitable.

Same scores as the panel view — this lens weights them the way this judge cares.

Scored by The Agency Lead

Panel median The Agency Lead This judge’s scores over the panel median. Each label opens its reasoning below.
Scores per criterion, in stars out of 5
Criterion Panel median The Agency Lead
Publishing & calendar 3.5 of 5 3.5 of 5
Engagement & community inbox 2 of 5 2 of 5
Analytics & reporting 1.5 of 5 1.5 of 5
Approvals, roles & brand safety 3 of 5 3 of 5
Network coverage & API resilience 3.5 of 5 3.5 of 5
European sovereignty 1.5 of 5 1.5 of 5
Pricing transparency 3 of 5 2.5 of 5

Publishing & calendar

How this is scored

Scheduling across networks: per-network formatting, the calendar as a working surface, bulk operations, and what happens when a post fails.

0 — No publishing or scheduling; the product is a listening, analytics or inbox tool only.

3 — Posts scheduled to several networks from one composer, with a list or calendar of what is planned.

5 — A content calendar with scheduling across the main networks, per-network text and media variants, drafts, and post previews.

8 — Bulk upload or CSV import, queue or evergreen scheduling, best-time suggestions, link shortening with UTM tags, stories, reels or shorts where the API allows, and failure notifications with a retry.

10 — Publishing is dependable at volume: hundreds of scheduled items across many accounts without collision, best-time recommendations from the account's own history, and every failure surfaced with the platform error and a one-click recovery.

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The Agency Lead

The publishing side is genuinely deep: a drag-and-drop calendar across every connected profile, bulk upload of a full campaign or an RSS-fed queue at up to a thousand posts per minute, per-network caption versions with live character counts against each network's limit, and best-time suggestions from audience data. What keeps this short of the top is that I found no public information on failure notifications with a retry, or on link shortening with UTM tags — the safety net I want before queuing work for twelve brands. 1 3

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Engagement & community inbox

How this is scored

Comments, mentions and messages in one queue — the half of the job that is customer service wearing a marketing badge.

0 — No engagement features; comments and messages are handled only in each network's own app.

3 — Comments and mentions from connected networks shown in the tool, with replies sent from it.

5 — A unified inbox for comments and direct messages across the main networks, with replies, assignment to team members, and a read or done status.

8 — Saved replies, internal notes, SLA or response-time tracking, sentiment or priority flags, spam and hidden-comment handling, conversation history per person, and escalation to a helpdesk.

10 — The inbox is a service desk: every public and private interaction in one queue with ownership and response-time reporting, moderation rules that act automatically, and a per-person history spanning networks.

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The Agency Lead

A named Social Inbox module exists, workflow triggers fire on new comments, direct messages and mentions, and comments can be answered with AI replies — enough to see and respond in one place. I found no public information on assignment to team members, read or done status, saved replies, or response-time tracking, which is the service-desk layer my client teams actually live in. 1 2 3

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Analytics & reporting

How this is scored

Measurement across networks with different metrics and retention windows, plus the reporting an agency hands a client.

0 — No analytics at all; performance is read in each network's own app.

3 — Post and profile metrics (reach, engagement, followers) per connected network.

5 — Analytics across the connected networks in one view, reports exportable or scheduled as PDF or CSV, and post performance compared over a chosen period.

8 — Custom dashboards, white-label client reporting, competitor benchmarking, paid and organic combined where the API allows, UTM-based attribution into web analytics, metrics stored beyond the networks' own retention, and audience demographics over time.

10 — Reporting answers what worked and why: metrics normalised across networks with the differences documented rather than hidden, full historical retention independent of platform windows, and exports an agency can hand over unedited.

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The Agency Lead

The only analytics evidence is a single line — "Track performance and let your agent double down on what works." I found no public information on cross-network dashboards, PDF or CSV exports, scheduled reports, competitor benchmarking, or the white-label client reporting an agency hands over unedited. 1

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Approvals, roles & brand safety

How this is scored

How a team of several people and an agency publish to a brand account without an accident — and who can be shown to have approved what.

0 — Single-user product; no team access at all.

3 — Several team members on one account with an admin and a member role.

5 — Team members with roles or permissions per social account, an approval step before posts go out, and comments or notes on drafts.

8 — Client or brand workspaces with strict separation, configurable multi-step approval chains including legal review, content locking after approval, and an audit trail of who changed and published what.

10 — Governance a regulated brand could pass an audit on: complete audit trail of edits, approvals and publications, enforced approval before anything reaches a network, granular permissions per account and action, and no shared credentials anywhere in the design.

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The Agency Lead

Approvals are real and, unusually, on every plan: any post can be routed to chosen members of the brand, held until a one-click email approve or reject clears it, with every decision logged on the post itself, plus comment threads and teammate mentions on drafts. But I found no public information on client workspaces with strict separation, configurable multi-step chains including legal review, or content locking after approval — the pieces a regulated client will ask me to prove. 3 1

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Network coverage & API resilience

How this is scored

Which networks are supported through official APIs, how quickly the vendor follows platform changes, and what the customer keeps when a network breaks or leaves.

0 — Connects to no social network, or only through means the vendor states are unofficial.

3 — Two or three major networks connected.

5 — The main networks (Facebook, Instagram, LinkedIn, TikTok, YouTube, X or Pinterest — most of them) connected, with the per-network capabilities or limitations documented in the help centre.

8 — Broad coverage including the newer networks (Threads, Bluesky, Mastodon or similar) through official APIs, a changelog or status page for integrations, advance notice of platform deprecations, and full export of the customer's own publishing and engagement archive.

10 — Platform dependency handled as an engineering commitment: official partner status where it exists, per-network capability documented and kept current, rapid response to API changes with the history to show it, and an archive that stays the customer's whatever a network does next.

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The Agency Lead

Coverage is exceptional: Facebook, Instagram, X, LinkedIn, TikTok, YouTube Shorts, Pinterest and Google Business alongside newer networks including Threads, Bluesky and Mastodon, plus a service status page, a REST API with typed SDKs and MCP access. The captured pages give different figures for the network count (26 versus 28), and I found no public information on advance notice of platform deprecations or self-serve export of the publishing and engagement archive — only a legal promise that data is returned or deleted at termination. 1 2 3

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European sovereignty

How this is scored

Where the archive and the community conversations are processed, who the contracting entity is, which subprocessors touch them. Independently sourced by the sovereignty pipeline. Note that the networks themselves are non-EU by definition — this criterion judges the tool, not the platforms it talks to. Dimensions the sources do not establish are unknown, not non-EU.

0 — Proven non-EU: a non-EU vendor and contracting entity with hosting stated outside the EU.

3 — One European element proven — an EU contracting entity or EU hosting stated — with the rest of the chain undocumented.

5 — An EU contracting entity and EU hosting both stated, and a data processing agreement offered.

8 — EU or DACH hosting on named infrastructure, EU contracting entity, a subprocessor list published with locations, and the handling of message content from the networks described with its legal basis.

10 — Sovereign end to end and evidenced: vendor, entity, hosting and every subprocessor European, certification published, and a DPA that squarely addresses the personal data arriving from the networks in comments and messages.

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The Agency Lead

The contracting entity is UAB Ocoya in Vilnius, Lithuania, and a Data Processing Addendum incorporating SCCs is published — real European elements. But that addendum states customer data may be transferred and processed "in the United States and anywhere else in the world", and I found no public information on EU hosting options, named infrastructure, or a subprocessor list with locations. 1 2 3

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Pricing transparency

How this is scored

Whether a team can compute the real annual invoice for their account and user count — including the tier where approvals and the inbox begin — from public pages alone.

0 — No public prices at all; every tier is a sales conversation.

3 — A public "from" price or a single tier with its price.

5 — Prices per tier public with the billing period and the included social accounts or users stated.

8 — Every tier priced publicly with account and user limits, feature boundaries, the cost of an extra account or seat, minimum term and VAT treatment stated.

10 — Complete price computability: annual invoice derivable for a given number of social accounts, users and client workspaces, with every add-on priced.

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The Agency Lead

Team at $79 / month (5 users, 20 social profiles, 1,500 credits) and Agency at $199 / month (20 users, 100 social profiles, 5,000 credits) are public with the billing period, a "+ VAT where applicable" note, yearly terms of two months free, and approvals confirmed on every plan. But I found no public information on the starter tier's price, the cost of an extra seat or social profile, or what a credit buys — so I cannot compute the real annual invoice for a twelve-brand roster from these pages alone. 1 3

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European sovereignty — proven facts

0 of 6 dimensions proven

Built only from facts shown on the vendor's own pages. A dimension we could not prove is left open, not scored as zero.

Hosting location Not determined — uncited Report an error
Hosting options Not determined — uncited Report an error
Open source Not determined — uncited Report an error
Data processing agreement Not determined — uncited Report an error
Transfer impact assessment Not determined — uncited Report an error

Questions about Ocoya

Is Ocoya European?

Not determined: the vendor’s pages as captured do not say where Ocoya is based.

Where does Ocoya store data?

Not stated on the vendor’s pages as of 3 Nov 2026.

Does Ocoya have a free plan?

Not stated on the vendor’s pages as of 3 Nov 2026.

What are the best alternatives to Ocoya?

As of 4 Nov 2026, the panel rates Swat.io (3.5/5), HeyOrca (3.5/5) and Coosto (3.5/5) highest among the other 32 Social Media Marketing products evaluated. Ratings that look equal are rounded to half stars; the order uses the unrounded rating, then the name. The highest-rated European alternative is Swat.io (EU-Made). Ratings are the AI panel’s opinion, formed from public evidence: how scores are made. The full list, with European products first: Ocoya alternatives.

Where this could be wrong

What we left out

A claim that does not survive our checks costs us the claim, not the page. This is what was taken off this one.

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Sources (3)

The pages every claim on this page was read from — each one checked, dated, and kept verifiable.

  1. 1 Vendor page www.ocoya.com Checked 3 Nov 2026 Details →
  2. 2 Security / trust page — found from the homepage www.ocoya.com Checked 3 Nov 2026 Details →
  3. 3 Publishing & calendar — found from sitemap www.ocoya.com Checked 3 Nov 2026 Details →