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Social Media Marketing

Ocoya

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Panel rating · 6 judges · How to read the stars

Category median

Sovereignty: not determined

0–5 in half steps. 5 means the rubric's top anchor is met on the evidence.

by Ocoya · www.ocoya.com

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Ocoya: AI-assisted analysis on whats-best.ai Ocoya: AI-assisted analysis on whats-best.ai (dark)

Add ?theme=dark to the image address for dark backgrounds. The badge shows the category and the month of the latest evaluation, and EU-Made where that is the product’s provenance. It never shows a score.

Ocoya at a glance

Vendor
Ocoya
Headquarters
Not stated on the vendor’s pages as of 3 Nov 2026
Data hosting
Not stated on the vendor’s pages as of 3 Nov 2026
Free plan
Not stated on the vendor’s pages as of 3 Nov 2026
Panel verdict
The AI panel rates Ocoya 2.5/5, the mean of 6 judges. Ocoya, from UAB Ocoya of Vilnius, Lithuania, is an AI social media platform that writes, designs, schedules and replies across networks. how scores are made
As of
Vendor pages captured 3 Nov 2026; evaluated by the panel 4 Nov 2026. all sources

Ocoya alternatives, European ones first →

Read this page as one judge. Each weighs the same scores by what they care about.

The Community Manager

Weighted verdict

Answers the comments, including the angry ones, and lives in the inbox. Wants every mention and message in one queue with ownership and history, saved replies that save real time, and a failed 3am post that tells her rather than silently not existing.

Same scores as the panel view — this lens weights them the way this judge cares.

Scored by The Community Manager

Panel median The Community Manager This judge’s scores over the panel median. Each label opens its reasoning below.
Scores per criterion, in stars out of 5
Criterion Panel median The Community Manager
Publishing & calendar 3.5 of 5 3.5 of 5
Engagement & community inbox 2 of 5 1.5 of 5
Analytics & reporting 1.5 of 5 1.5 of 5
Approvals, roles & brand safety 3 of 5 3 of 5
Network coverage & API resilience 3.5 of 5 3 of 5
European sovereignty 1.5 of 5 1.5 of 5
Pricing transparency 3 of 5 2.5 of 5

Publishing & calendar

How this is scored

Scheduling across networks: per-network formatting, the calendar as a working surface, bulk operations, and what happens when a post fails.

0 — No publishing or scheduling; the product is a listening, analytics or inbox tool only.

3 — Posts scheduled to several networks from one composer, with a list or calendar of what is planned.

5 — A content calendar with scheduling across the main networks, per-network text and media variants, drafts, and post previews.

8 — Bulk upload or CSV import, queue or evergreen scheduling, best-time suggestions, link shortening with UTM tags, stories, reels or shorts where the API allows, and failure notifications with a retry.

10 — Publishing is dependable at volume: hundreds of scheduled items across many accounts without collision, best-time recommendations from the account's own history, and every failure surfaced with the platform error and a one-click recovery.

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The Community Manager

The calendar is a real working surface — every scheduled post for every connected profile in one view, drag and drop between slots and days, live character counts against each network's real limit, and each network given its own version of the caption. Bulk upload is claimed at up to a thousand posts per minute, RSS feeds queue automatically, and the engine suggests peak engagement hours trained on audience data. We found no public information on what happens when a post fails — nothing on notifications or a retry — and nothing on link shortening with UTM tags or stories, which is why I stopped short of the top. 1 3

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Engagement & community inbox

How this is scored

Comments, mentions and messages in one queue — the half of the job that is customer service wearing a marketing badge.

0 — No engagement features; comments and messages are handled only in each network's own app.

3 — Comments and mentions from connected networks shown in the tool, with replies sent from it.

5 — A unified inbox for comments and direct messages across the main networks, with replies, assignment to team members, and a read or done status.

8 — Saved replies, internal notes, SLA or response-time tracking, sentiment or priority flags, spam and hidden-comment handling, conversation history per person, and escalation to a helpdesk.

10 — The inbox is a service desk: every public and private interaction in one queue with ownership and response-time reporting, moderation rules that act automatically, and a per-person history spanning networks.

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The Community Manager

A Social Inbox module is listed, and workflows can trigger on a new comment, DM or mention and react to comments with AI — so comments and mentions do reach the tool and replies go out from it. That is where the evidence stops: we found no public information on assignment or ownership, saved replies, read or done status, conversation history per person, or response-time tracking. As someone who lives in the queue, I can't credit an inbox I can't see the inside of. 1 2 3

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Analytics & reporting

How this is scored

Measurement across networks with different metrics and retention windows, plus the reporting an agency hands a client.

0 — No analytics at all; performance is read in each network's own app.

3 — Post and profile metrics (reach, engagement, followers) per connected network.

5 — Analytics across the connected networks in one view, reports exportable or scheduled as PDF or CSV, and post performance compared over a chosen period.

8 — Custom dashboards, white-label client reporting, competitor benchmarking, paid and organic combined where the API allows, UTM-based attribution into web analytics, metrics stored beyond the networks' own retention, and audience demographics over time.

10 — Reporting answers what worked and why: metrics normalised across networks with the differences documented rather than hidden, full historical retention independent of platform windows, and exports an agency can hand over unedited.

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The Community Manager

One marketing line — 'Track performance and let your agent double down on what works' — plus a per-post quality score against what drives engagement on each network. We found no public information on which metrics are shown, any cross-network view, or exports and scheduled reports. That is in-tool tracking asserted, not reporting an agency could hand a client. 1 3

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Approvals, roles & brand safety

How this is scored

How a team of several people and an agency publish to a brand account without an accident — and who can be shown to have approved what.

0 — Single-user product; no team access at all.

3 — Several team members on one account with an admin and a member role.

5 — Team members with roles or permissions per social account, an approval step before posts go out, and comments or notes on drafts.

8 — Client or brand workspaces with strict separation, configurable multi-step approval chains including legal review, content locking after approval, and an audit trail of who changed and published what.

10 — Governance a regulated brand could pass an audit on: complete audit trail of edits, approvals and publications, enforced approval before anything reaches a network, granular permissions per account and action, and no shared credentials anywhere in the design.

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The Community Manager

Approvals are genuinely built in: any post can be held for named brand members, they get a one-click approve-or-reject email, the post is held until it clears, and every decision is logged on the post itself — on every plan, not gated behind a higher tier. Draft feedback lives in a comment thread on each post, with @-mentions that notify the right teammate. We found no public information on permission roles per social account, multi-step approval chains, content locking after approval, or an audit trail of edits and publications. 3

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Network coverage & API resilience

How this is scored

Which networks are supported through official APIs, how quickly the vendor follows platform changes, and what the customer keeps when a network breaks or leaves.

0 — Connects to no social network, or only through means the vendor states are unofficial.

3 — Two or three major networks connected.

5 — The main networks (Facebook, Instagram, LinkedIn, TikTok, YouTube, X or Pinterest — most of them) connected, with the per-network capabilities or limitations documented in the help centre.

8 — Broad coverage including the newer networks (Threads, Bluesky, Mastodon or similar) through official APIs, a changelog or status page for integrations, advance notice of platform deprecations, and full export of the customer's own publishing and engagement archive.

10 — Platform dependency handled as an engineering commitment: official partner status where it exists, per-network capability documented and kept current, rapid response to API changes with the history to show it, and an archive that stays the customer's whatever a network does next.

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The Community Manager

The list covers the majors — Facebook, Instagram, LinkedIn, TikTok, YouTube Shorts, X, Pinterest — plus newer networks including Bluesky, Threads and Mastodon; the captured pages give different figures for the count, '26 Networks' on one page against a list of 28 elsewhere. A status page and a public REST API with typed SDKs exist. We found no public information on official-API partner status, per-network capability documentation, export of the publishing and engagement archive, or advance notice of platform deprecations — and that last half is what resilience actually means. 1 2 3

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European sovereignty

How this is scored

Where the archive and the community conversations are processed, who the contracting entity is, which subprocessors touch them. Independently sourced by the sovereignty pipeline. Note that the networks themselves are non-EU by definition — this criterion judges the tool, not the platforms it talks to. Dimensions the sources do not establish are unknown, not non-EU.

0 — Proven non-EU: a non-EU vendor and contracting entity with hosting stated outside the EU.

3 — One European element proven — an EU contracting entity or EU hosting stated — with the rest of the chain undocumented.

5 — An EU contracting entity and EU hosting both stated, and a data processing agreement offered.

8 — EU or DACH hosting on named infrastructure, EU contracting entity, a subprocessor list published with locations, and the handling of message content from the networks described with its legal basis.

10 — Sovereign end to end and evidenced: vendor, entity, hosting and every subprocessor European, certification published, and a DPA that squarely addresses the personal data arriving from the networks in comments and messages.

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The Community Manager

The contracting entity is proven European — UAB Ocoya, Vilnius, Lithuania, company code 305673313 — and a Data Processing Addendum is offered, with SCCs incorporated and a five-day window to object to new subprocessors. But the legal page states data may be transferred and processed 'to and in the United States and anywhere else in the world', with no residency options offered. A European entity plus a DPA, with processing affirmatively stated as US and worldwide, sits at the single-European-element level. 1 2 3

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Pricing transparency

How this is scored

Whether a team can compute the real annual invoice for their account and user count — including the tier where approvals and the inbox begin — from public pages alone.

0 — No public prices at all; every tier is a sales conversation.

3 — A public "from" price or a single tier with its price.

5 — Prices per tier public with the billing period and the included social accounts or users stated.

8 — Every tier priced publicly with account and user limits, feature boundaries, the cost of an extra account or seat, minimum term and VAT treatment stated.

10 — Complete price computability: annual invoice derivable for a given number of social accounts, users and client workspaces, with every add-on priced.

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The Community Manager

Two tiers are priced publicly with billing period and limits: Team at $79 / month with 5 users, 20 social profiles and 1,500 credits, Agency at $199 / month with 20 users, 100 profiles and 5,000 credits, both '+ VAT where applicable', with 'Yearly (2 months free)' and trial terms spelled out including card requirement and auto-renewal. The Starter tier's limits are listed, but we found no public information on its price, on the cost of an extra profile or seat, or on any minimum term. One genuine mercy for buyers: approvals sit on every plan, so that boundary is clear from public pages. 1 3

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European sovereignty — proven facts

0 of 6 dimensions proven

Built only from facts shown on the vendor's own pages. A dimension we could not prove is left open, not scored as zero.

Hosting location Not determined — uncited Report an error
Hosting options Not determined — uncited Report an error
Open source Not determined — uncited Report an error
Data processing agreement Not determined — uncited Report an error
Transfer impact assessment Not determined — uncited Report an error

Questions about Ocoya

Is Ocoya European?

Not determined: the vendor’s pages as captured do not say where Ocoya is based.

Where does Ocoya store data?

Not stated on the vendor’s pages as of 3 Nov 2026.

Does Ocoya have a free plan?

Not stated on the vendor’s pages as of 3 Nov 2026.

What are the best alternatives to Ocoya?

As of 4 Nov 2026, the panel rates Swat.io (3.5/5), HeyOrca (3.5/5) and Coosto (3.5/5) highest among the other 32 Social Media Marketing products evaluated. Ratings that look equal are rounded to half stars; the order uses the unrounded rating, then the name. The highest-rated European alternative is Swat.io (EU-Made). Ratings are the AI panel’s opinion, formed from public evidence: how scores are made. The full list, with European products first: Ocoya alternatives.

Where this could be wrong

What we left out

A claim that does not survive our checks costs us the claim, not the page. This is what was taken off this one.

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Sources (3)

The pages every claim on this page was read from — each one checked, dated, and kept verifiable.

  1. 1 Vendor page www.ocoya.com Checked 3 Nov 2026 Details →
  2. 2 Security / trust page — found from the homepage www.ocoya.com Checked 3 Nov 2026 Details →
  3. 3 Publishing & calendar — found from sitemap www.ocoya.com Checked 3 Nov 2026 Details →