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Stable & Equestrian Management

horsemanager+

EU-Made Report an error

Panel rating · 6 judges · How to read the stars

Category median

Sovereignty: not determined

0–5 in half steps. 5 means the rubric's top anchor is met on the evidence.

by meinhofkind GmbH · horsemanager.plus

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horsemanager+: AI-assisted analysis on whats-best.ai horsemanager+: AI-assisted analysis on whats-best.ai (dark)

Add ?theme=dark to the image address for dark backgrounds. The badge shows the category and the month of the latest evaluation, and EU-Made where that is the product’s provenance. It never shows a score.

horsemanager+ at a glance

Vendor
meinhofkind GmbH
Headquarters
Not stated on the vendor’s pages as of 16 Oct 2026
Data hosting
Default not stated; pages mention Germany source, captured 16 Oct 2026
Free plan
Not stated on the vendor’s pages as of 16 Oct 2026
Panel verdict
The AI panel rates horsemanager+ 3/5, the mean of 6 judges. horsemanager+ is browser-based software for horse businesses from meinhofkind GmbH in Kempten, Germany, sold to businesses only and aimed at operations in DE, AT and CH. how scores are made
As of
Vendor pages captured 16 Oct 2026; evaluated by the panel 16 Oct 2026. all sources

horsemanager+ alternatives, European ones first →

Read this page as one judge. Each weighs the same scores by what they care about.

The Skeptic

Weighted verdict

Has seen stable apps arrive with a launch post and vanish two seasons later with the horse records inside. Reads "billing" that is a price list, "staff management" that is a chat, geofencing with no word on staff consent, and an imprint that names a riding stable rather than a software company — and asks what happens to the data then.

Same scores as the panel view — this lens weights them the way this judge cares.

Scored by The Skeptic

Panel median The Skeptic This judge’s scores over the panel median. Each label opens its reasoning below.
Scores per criterion, in stars out of 5
Criterion Panel median The Skeptic
Board contracts, extra services & billing 4 of 5 3.5 of 5
Horse records, feeding & health 3.5 of 5 3.5 of 5
Staff, rotas & daily operations 3 of 5 3 of 5
Boarder portal & communication 4 of 5 4 of 5
Facilities, lessons & events 3.5 of 5 3 of 5
European sovereignty 3 of 5 3 of 5
Pricing transparency 1 of 5 0.5 of 5

Board contracts, extra services & billing

How this is scored

How the stable gets paid: board contracts per box and horse, extra services logged at the moment they are done, prepaid credit, recurring invoices, SEPA direct debit, VAT treatment that a tax adviser accepts, and an export to the accountant.

0 — No billing at all; services are noted somewhere and invoiced by hand in another tool.

3 — A list of services or a price table per horse, but invoices are written outside the system and nothing connects a logged service to a charge.

5 — Board contracts and extra services billed from the system: monthly invoices generated from contracts plus logged services, sent to the boarder, with payment status tracked.

8 — Services logged on the phone where they happen flow into the invoice or a prepaid balance automatically, SEPA direct debit with mandates, VAT rates configurable per service type, cancellation and credit notes, and an export to DATEV or a named accounting tool.

10 — The money side is discharged inside the system: GoBD-compliant numbering and archiving stated, e-invoices (XRechnung/ZUGFeRD) supported, prepaid credit with low-balance warnings, dunning, multiple payers per horse (shares, Reitbeteiligung) split correctly, and every charge traceable to the logged service and the staff member who logged it.

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The Skeptic

Boarding, riding-share, pasture and lesson contracts drive a monthly invoice run with extras pulled from recorded bookings, and SEPA direct debit with mandate management, dunning and a DATEV export are all named, with invoices and their status shown to the boarder in the portal. We found no public information on prepaid credit, credit notes, VAT rates configurable per service type, or e-invoice formats, so the money side is solidly handled but not discharged. 1 2 5 7

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Horse records, feeding & health

How this is scored

The record per horse: master data and passport details, feeding and supplement plans, vaccinations, worming, farrier and vet appointments, medication given, turnout and blanket instructions — kept so that a vet, an inspector or the owner can rely on it, and exportable when the horse leaves.

0 — No horse records beyond a name; care instructions live on a whiteboard.

3 — A profile per horse with free-text notes and perhaps a photo, but no structured feeding plan, no health schedule and no history.

5 — Structured feeding plans per horse shown to staff by feeding round, vaccinations, worming and farrier dates recorded with reminders, and appointments per horse in a calendar.

8 — Health records with due dates to the FN/LPO vaccination schedule, a medication log with dose, date and who administered it, owner instructions (blankets, turnout, special feed) visible to whoever does the round, and a full history per horse exportable as a document.

10 — A record that stands up to scrutiny: medication documentation meeting the TAMG duties for food-producing equines stated, passport and UELN data held, every change attributed and dated, vet and farrier entries from external professionals possible, and the complete file handed to a new stable in a documented export format.

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The Skeptic

The per-horse file is structured rather than free text: master data, pedigree, equine passport and life number, feeding rations per feeding time with stock levels a substitute sees the same as the regular hand, vaccination, worming, farrier and vet due dates in the overview, and medication and treatment documentation, with exports as CSV, Excel and PDF. We found no public information on dose and administering person per medication, on FN/LPO-aligned schedules, on entries by external professionals, or on a documented handover format when the horse leaves. 1 2 5

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Staff, rotas & daily operations

How this is scored

The daily running of the yard: tasks and feeding rounds, shift and holiday planning, time recording for employees and mini-jobbers, help from boarders (Stalldienst), and reminders — and, where staff are clocked in by location, how that is done and documented.

0 — No staff or task features; the day is organised by phone and paper.

3 — A shared to-do list or chat, with no assignment, no recurrence and no record of who did what.

5 — Recurring tasks and rounds assigned to people with completion ticked on the phone, a shift plan, and reminders for due work.

8 — Time recording for employees that meets the minimum-wage and working-time documentation duties, holiday and absence planning, boarder duty rotas for self-care stables, completion history per task, and any location-based clock-in documented as opt-in with its purpose stated.

10 — Operations run and are evidenced in the system: rotas, time records and absences exported to payroll, permissions per role (owner, manager, groom, boarder), offline use in a barn without signal, and an audit trail answering who fed, medicated or turned out which horse when.

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The Skeptic

A duty roster, task management with assignment, a PIN time clock and rights per person down to the temp worker are named, and browser use on the phone in the barn aisle is stated. We found no public information on holiday and absence planning, payroll export, working-time or minimum-wage documentation duties, or a completion history per task — and we found no public information on any location-based clock-in. 1 2 5 6

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Boarder portal & communication

How this is scored

What the horse owner sees and does: their horse's records and the services billed to them, instructions to the stable, bookings, news from the yard — and how their personal data and their horse's data are scoped, so each owner sees their own horse and nothing else.

0 — No owner access; everything goes by WhatsApp, phone or a notice board.

3 — A group chat or news feed for the whole yard, with no per-owner view of their own horse or bill.

5 — Owner login showing their own horse's released records, logged services and invoices, with a way to send instructions or requests to the stable.

8 — Owners, co-owners and Reitbeteiligungen scoped separately with the stable deciding what is released, push notifications for due dates and charges, bookings and requests with status, and the privacy policy naming how owner data is processed.

10 — The portal replaces the phone calls: every record and charge an owner is entitled to see available on demand, instructions acknowledged by the staff member who reads them, owner data exportable and deletable on request, and roles that keep one boarder's data out of another's view by design.

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The Skeptic

Invitation-only boarder access with the stable deciding what is released and other customers' figures hidden, feed and health information with due vaccinations marked, invoices with status, arena bookings, notes to the stable and announcements with read receipts make this portal well evidenced, and the privacy policy names boarder data categories and how they are processed. We found no public information on separate scoping of co-owners and riding shares inside the portal, or on the staff side acknowledging an owner instruction. 2 5 6 7

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Facilities, lessons & events

How this is scored

The yard's shared resources and teaching business: arena and indoor school bookings, horse walker, treadmill and solarium use, lessons and school horses, courses and clinics with registration and payment, guest boxes.

0 — No booking or lesson features.

3 — A shared calendar where anyone can type an entry, with no rules, no capacity and no link to billing.

5 — Arena and equipment booking with time slots and rules, lessons scheduled with riders and school horses, and courses with online registration.

8 — Bookings with capacity, closures and booking rules per user group, equipment use linked to billing or credit, lesson cards or subscriptions, school-horse workload tracked, and events with participant management and payment.

10 — The facility runs on the system: device integration (NFC, gates, walker or solarium controllers) recording use automatically, external riders and guests bookable with their own terms, lesson and course revenue flowing into the same accounts as board, and utilisation reported per facility.

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The Skeptic

Booking of arena, outdoor school, walker and solarium together with lessons, courses, ten-ride cards and school-horse deployment is named, and public yard and booking pages plus the boarder's own arena bookings are evidenced. We found no public information on capacity limits, closures or booking rules per user group, on equipment use linked to billing or credit, or on participant management with payment for events, so this sits above the middle of the scale but not near the top. 1 5 7

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European sovereignty

How this is scored

Who the contracting entity and the parent company are, where boarder, staff and horse data are hosted, and who the subprocessors are (hosting, push notifications, payments, email). Independently sourced by the sovereignty pipeline; a phone app also sends data through the app-store and push providers, so the chain counts, not only the server.

0 — Non-EU vendor and contracting entity, hosting unstated, subprocessors unnamed, and no privacy policy that covers the app.

3 — A privacy policy exists, but hosting location is unstated or non-EU and the processors behind the app (analytics, push, payment) are not named.

5 — EU hosting stated and an EU contracting entity, but parts of the chain (push notifications, analytics, email, payment) run through non-EU providers without a stated safeguard.

8 — EU hosting on named infrastructure, EU contracting entity, subprocessors listed with locations, a data processing agreement offered to the stable for boarder and staff data, and location tracking of staff described with its legal basis.

10 — Sovereign end to end and evidenced: European ownership, entity, hosting and every subprocessor, data export and deletion documented, and a security or certification statement published rather than implied.

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The Skeptic

The vendor's own pages state hosting on Supabase in the EU region with servers in Germany and data not leaving the EU, a data processing agreement on offer, and AI processing through OpenAI Ireland and Google Ireland with no training on user data. The independently computed sovereignty attributes returned unknown for legal entity, ownership, data residency and subprocessor exposure, the chain names email provider, CDN and map services only as unnamed categories, and we found no public information on the parent company or a security certification. 1 4 5 6

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Pricing transparency

How this is scored

Whether a stable owner can compute the real annual cost from public pages alone: price per stable, box, horse or module, which modules (billing, staff, portal, devices) cost extra, setup fees, minimum term, and what happens to the data on cancellation.

0 — No public prices at all; every stable is a sales call.

3 — A starting price or "from" figure exists, but what is included and how it scales with horses or modules is unclear.

5 — Prices per tier or module are public with the main inclusions, but at least one commonly needed piece (billing, device integration, extra users, setup) is unpriced or "on request".

8 — Every tier and module priced publicly with its scaling rule (per box, horse or user), setup fees and add-ons listed, minimum term and VAT treatment stated.

10 — Complete price computability: annual cost derivable for a given yard size and module set, with every add-on, setup, hardware and support cost and the cancellation and data-return terms published.

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The Skeptic

We found no public price figures on any captured page; the pricing page names module areas, 50-plus specialist areas and a personal demo to book, while storage is said to depend on the chosen tariff without any tariff being priced. Setup, updates, consultation and the public yard page are stated to cost nothing extra, but the annual cost of a given yard is not computable from what is public, and we found no public information on minimum term or cancellation terms tied to price. 1 3 5

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European sovereignty — proven facts

0 of 4 dimensions proven

Built only from facts shown on the vendor's own pages. A dimension we could not prove is left open, not scored as zero.

Ownership Not determined ⚠ unverified — uncited Report an error
Data residency Not determined ⚠ unverified — uncited Report an error
Subprocessors Not determined ⚠ unverified — uncited Report an error

Questions about horsemanager+

Is horsemanager+ European?

Yes. whats-best.ai classifies horsemanager+ as EU-Made.

Where does horsemanager+ store data?

The default storage location for customer data is not stated on the vendor’s pages as of 16 Oct 2026. The vendor’s pages mention Germany as hosting location, per the vendor’s page captured 16 Oct 2026.

Does horsemanager+ have a free plan?

Not stated on the vendor’s pages as of 16 Oct 2026.

What are the best alternatives to horsemanager+?

As of 16 Oct 2026, the panel rates Equimondo (2.5/5), LIVERYLive (2.5/5) and HorseManager (2.5/5) highest among the other 12 Stable & Equestrian Management products evaluated. Ratings that look equal are rounded to half stars; the order uses the unrounded rating, then the name. The highest-rated European alternative is Equimondo (EU-Made). Ratings are the AI panel’s opinion, formed from public evidence: how scores are made. The full list, with European products first: horsemanager+ alternatives.

Where this could be wrong

What we left out

A claim that does not survive our checks costs us the claim, not the page. This is what was taken off this one.

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Sources (7)

The pages every claim on this page was read from — each one checked, dated, and kept verifiable.

  1. 1 Vendor homepage horsemanager.plus Checked 16 Oct 2026 Details →
  2. 2 Features page (boarding stables) horsemanager.plus Checked 16 Oct 2026 Details →
  3. 3 Pricing page horsemanager.plus Checked 16 Oct 2026 Details →
  4. 4 Legal notice horsemanager.plus Checked 16 Oct 2026 Details →
  5. 5 Terms of service horsemanager.plus Checked 16 Oct 2026 Details →
  6. 6 Privacy policy horsemanager.plus Checked 16 Oct 2026 Details →
  7. 7 Boarder portal & communication — found from sitemap horsemanager.plus Checked 16 Oct 2026 Details →