Web Analytics
Amplitude Analytics
Rest of world Report an error0–5 in half steps. 5 means the rubric's top anchor is met on the evidence.
by Amplitude, Inc. · amplitude.com
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Amplitude Analytics at a glance
- Vendor
- Amplitude, Inc.
- Headquarters
- Not stated on the vendor’s pages as of 1 Nov 2026
- Data hosting
- Not stated on the vendor’s pages as of 1 Nov 2026
- Free plan
- Yes, per the vendor’s own page source, captured 29 Oct 2026
- Panel verdict
- The AI panel rates Amplitude Analytics 2.5/5, the mean of 6 judges. Amplitude Analytics is judged strongest on conversions and events: funnels with converted and dropped-off views, conversion drivers with correlation scores, cohorts, multi-touch attribution and session replay are documented in depth. how scores are made
- As of
- Vendor pages captured 29 Oct 2026 to 1 Nov 2026; evaluated by the panel 30 Oct 2026. all sources
Read this page as one judge. Each weighs the same scores by what they care about.
The panel's verdict
Amplitude Analytics is judged strongest on conversions and events: funnels with converted and dropped-off views, conversion drivers with correlation scores, cohorts, multi-touch attribution and session replay are documented in depth. Data ownership follows at 6-7, with raw events streaming to named warehouses Snowflake and Databricks and termination promising data return with a destruction certificate within ten business days. The weakest area is consent and privacy, a flat 4: the captured pages show no public information on a cookieless or consent-free mode, how visitors are counted, or a position on §25 TDDDG or the CNIL exemption, leaving the consent-banner question open. Pricing transparency scores 4-5: a free 2M Events/month tier and a $0K-to-$30K Plus chart are published, while Growth and Enterprise carry only custom event-based pricing. Sovereignty spans 4 to 6 — an EU data centre option on every plan and 2021 SCCs under Dutch law set against the San Francisco contracting entity and the US-West AWS transfer framing. Traffic reporting and implementation also spread from 4 to 6 without registering as disagreements.
Speaks for it
- Funnels with converted and dropped-off views, conversion drivers with correlation scores, cohorts and multi-touch attribution are documented in depth
- Raw events stream to named warehouses such as Snowflake and Databricks, with termination promising data return and a destruction certificate within ten business days
- Set-up is one line of code with no developer required on the free Starter plan, with team members unlimited on every plan
- The free tier is published as 2M Events/month forever with no credit card, and the Plus comparison chart runs from $0K to $30K up to 20M events
- An EU data centre option is included on every plan, backed by a published data processing agreement with the 2021 SCCs under Dutch law
Held against it
- Consent and privacy scores a flat 4: we found no public information on a cookieless or consent-free mode, on how visitors are counted, or on a position on §25 TDDDG or the CNIL exemption
- Growth and Enterprise carry only custom event-based pricing, and add-ons are priced as a percentage of the platform plan, so annual cost is not computable from public pages
- We found no public information on country and device breakdowns, date comparisons, scheduled email reports, or whether reports are sampled
- We found no public information on order and revenue tracking or plugins for named shop systems, with e-commerce present only as an integration category
- The contracting entity is Amplitude, Inc. of San Francisco, all customer data is hosted in Amazon AWS with transfers framed to a US-West-based AWS environment, and we found no public information on an EU contracting entity or EU representative
Best for
- You need funnel-grade conversion analysis — converted versus dropped-off views, conversion drivers with correlation scores, cohorts, multi-touch attribution — for product and campaign work
- Your data team wants raw events streamed into a warehouse such as Snowflake or Databricks on a nightly basis
- You want a self-serve start: the Free tier is 2M Events/month forever with no credit card and a one-line install
- Your marketing team tracks return on ad spend with Google and Meta
Avoid if
- You must run without a consent banner on the strength of public documentation — the consent position rests on an internal GDPR review and the vendor's own site sets advertising-category cookies
- Your procurement requires a European contracting entity — the captured pages name only Amplitude, Inc. of San Francisco, hosting all customer data in Amazon AWS
- You need to budget Growth or Enterprise in advance — both tiers are custom event-based pricing with add-ons priced as a percentage of the platform plan
- Your e-commerce reporting needs order and revenue tracking in the core product — e-commerce appears on the captured pages only as an integration category
The scores
| Criterion | Panel median |
|---|---|
| Traffic, sources & campaign reports | 3 of 5 |
| Goals, events, funnels & e-commerce | 3.5 of 5 |
| Consent-free operation & data minimisation | 2 of 5 |
| Data access, export & self-hosting | 3.5 of 5 |
| Installation, integrations & performance | 2.5 of 5 |
| European sovereignty | 2 of 5 |
| Pricing transparency | 2.5 of 5 |
Traffic, sources & campaign reports
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How this is scored
What the standard reports show: page views, visits and visitors, entry and exit pages, referrers, search engines and social networks as sources, campaigns tagged with UTM parameters, countries, devices and browsers, a real-time view, date comparisons, segments and filters, custom dashboards, scheduled email reports, shared or public dashboards, and whether reports are sampled or complete.
0 — Not a web analytics product; website traffic cannot be measured with it.
3 — Page views and visitors over time with top pages and referrers; campaign parameters, segments and report sharing are basic or not described.
5 — A dashboard with pages, referrers, UTM campaigns, countries and devices, a real-time view, date comparison, filters across all reports, email reports, and dashboards shared with clients or colleagues.
8 — Custom segments and saved views, custom dashboards and report builders, channel grouping that can be configured, Search Console or ad platform data shown beside the traffic, unsampled reports stated, several sites and roll-up reporting in one account, and annotations.
10 — Reporting that a whole organisation runs on: custom dimensions and calculated metrics, anomaly alerts, multi-site and multi-brand roll-ups with roles per site, report accuracy and how visitors are counted explained in a published methodology, and every report reproducible from the raw data.
The E-Commerce Marketing Lead
The captured pages show dashboards covering page views, sessions, clicks, traffic and conversions, automatic bucketing of UTMs and referrers into channels, a traffic sources dashboard template tracking referral channels and conversion rates, real-time dashboards and shareable chart links — that covers my UTM-tagged campaigns for Google, Meta and the comparison sites. I found no public information on country or device breakdowns, scheduled email reports or whether reports are sampled, so it sits just above the mid level rather than at organisation-grade reporting. 2 5 9 10 12
The Data Protection Officer
The captured pages document a real traffic dashboard: page views, sessions and clicks, referrers and UTMs automatically bucketed into channels, a traffic-sources dashboard template, real-time dashboards and copyable chart links for sharing. We found no public information on country or device breakdowns, date comparison, scheduled email reports or sampling behaviour, which holds this in the middle of the scale. 2 3 9 10 12
The Agency Developer
The traffic-sources template with referral channels, automatic bucketing of UTMs and referrers into channels, real-time dashboards, anomaly alerts and copyable chart links cover most of what a client asks for on a monthly call. Behavioral cohorts that work as segments only arrive on the Growth and Enterprise plans. We found no public information on country, device or browser breakdowns, date comparison, scheduled email reports or sampling, which keeps this just above the middle band. 2 9 3 5 12 10
The Growth Analyst
The web analytics pages document page views, sessions, referrers and UTM parameters automatically bucketed into channels, alongside a real-time dashboard and a traffic-sources template covering referral channels and conversion rates, with Google and Meta return-on-ad-spend data available beside the traffic. Cohorts, templates and shared chart links are documented too. We found no public information on country and device breakdowns, date comparisons, scheduled email reports or whether reports are sampled, which keeps this short of reporting a whole organisation would run on. 2 3 9 10 12
The Public-Sector Site Owner
The web analytics pages show page views, sessions, clicks, traffic and conversions, with UTMs and referrers automatically bucketed into channels, a traffic-sources dashboard template, real-time dashboards, and charts shared by link. Beyond that we found no public information on country and device breakdowns, date comparisons, scheduled email reports, or whether reports are sampled, so the fuller reporting our editors rely on cannot be verified from the captured pages. 2 9 3 10 12
The Skeptic
Page views, sessions, clicks, referrers and automatic UTM bucketing into channels are documented, alongside a real-time view, a traffic-sources dashboard template and chart-link sharing. We found no public information on country and device reports, date comparisons, email reports or whether reports are sampled, which keeps this below the mid anchor. 2 9 3 5 12
Goals, events, funnels & e-commerce
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How this is scored
How the product measures what visitors do: goals for pages and events, custom events with properties, outbound links, downloads, form submissions and scroll depth tracked without code, funnels with drop-off, e-commerce tracking of orders, revenue and products, attribution of conversions to channels and campaigns, cohorts and retention, and conversion data passed back to ad platforms.
0 — Counts page views only; no goals, events or conversions can be defined.
3 — Goals for a page or a custom event; funnels, revenue and attribution are basic or not described.
5 — Goals and custom events with properties, outbound links and file downloads tracked, funnels with drop-off per step, revenue attached to goals or orders, and conversions broken down by source and campaign.
8 — Full e-commerce tracking (products, cart, checkout, orders, revenue) with plugins for named shop systems, several attribution models compared, cohorts and retention, user journeys or paths, forms and scroll depth tracked without code, and conversions sent back to Google Ads, Meta or other ad platforms server to server.
10 — Conversion analysis to the level of a product analytics suite: multi-touch attribution explained, funnels and cohorts on any event or property, revenue reconciled with the shop system, predictive or anomaly metrics with their method stated, and every conversion traceable to the raw event.
The E-Commerce Marketing Lead
Funnel analysis is well documented with Converted and Dropped Off tabs, inline event combination and conversion drivers with correlation scores, plus behavioural cohorts, user journeys, multi-touch attribution and return-on-ad-spend metrics with Google and Meta — the checkout-funnel and channel work I need. There is an Ecommerce integration category and raw event streaming to destinations, but I found no public information on plugins for named shop systems like Shopware, on order and revenue tracking, or on conversions sent back to the ad platforms server to server. 2 3 4 5 11 12
The Data Protection Officer
Funnels are documented in depth — converted versus dropped-off views, inline event combinations with per-event property filters, conversion drivers reporting a correlation score between -1 and 1 — alongside behavioural cohorts, named multi-touch attribution, user journeys and event-streaming or cohort syncs to third-party platforms. We found no public information on plugins for named shop systems or on cart, checkout, order and revenue tracking, so the fuller e-commerce level is not evidenced. 2 3 4 11 12
The Agency Developer
Funnel charts with separate converted and dropped-off views, conversion drivers with correlation scores, cohorts, churn analysis and multi-touch attribution are documented in real depth, and return-on-ad-spend metrics come from Google and Meta integrations or warehouse data. Raw events and event streaming are first-class connection types. We found no public information on named shop-system plugins, server-to-server conversion send-back, or forms and scroll depth captured without code, so e-commerce sits behind an integration catalog rather than in the core documentation. 12 11 2 4 5 3
The Growth Analyst
Funnel analysis with converted-versus-dropped-off views, conversion drivers with correlation scores, behavioural cohorts, multi-touch attribution and user journeys are documented, and Google and Meta integrations bring return-on-ad-spend metrics in — this is the campaign-click-to-conversion depth I look for. Events with filterable properties, autocapture and streaming destinations round it out. We found no public information on order, revenue or product-level e-commerce tracking or plugins for named shop systems, so it stops short of the top level. 2 3 4 5 11 12
The Public-Sector Site Owner
Funnels with drop-off, conversion-driver analyses with correlation scores, custom events with properties, behavioral cohorts, multi-touch attribution and user journeys are documented, alongside session replay and heatmaps that would help us find where forms are abandoned. We found no public information on order and revenue tracking, shop-system plugins, or forms and scroll depth captured without code. 11 12 2 5
The Skeptic
Funnels with converted and dropped-off views, inline event combining with per-event property filters, conversion drivers with correlation scores, behavioral cohorts and multi-touch attribution are documented. E-commerce appears only as an integration category — we found no public information on order and revenue tracking, named shop plugins, or conversions sent server to server to ad platforms. 11 12 3 5 2 4
Consent-free operation & data minimisation
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How this is scored
What is collected and whether a consent banner is needed: a cookieless mode with how visitors are counted (daily hash, server-side fingerprint, no identifier), IP addresses truncated or not stored, no cross-site or cross-device profile and no use of data for the vendor's own purposes, data retention settings, opt-out and Do Not Track, a consent mode for features that do need consent, the vendor's stated reading of §25 TDDDG, the CNIL consent exemption and the authorities' rulings on Google Analytics, and guidance for the site's privacy policy. Where the data is processed is scored under sovereignty.
0 — Requires consent for every visit and sets tracking cookies with no privacy settings at all, or shares visitor data for advertising by default.
3 — IP anonymisation or a cookie setting exists and the product is described as GDPR-compliant; how visitors are identified, retention and the consent position are basic or not described.
5 — A documented cookieless or consent-free mode that states how visitors are counted, IP addresses truncated before storage, no cross-site tracking, retention configurable, an opt-out, a consent mode for the features that need one, and a data protection page explaining when a banner is required.
8 — The consent position stated against named law (§25 TDDDG, the ePrivacy Directive, the CNIL exemption or a DPA ruling), identifiers rotated or never created and the method published, personal data never stored by default, pseudonymisation and retention settings per data type, a legal opinion or external audit of the consent-free mode cited, and wording for the privacy policy supplied.
10 — Data minimisation that can be verified: the collection script and processing open to inspection, exactly which fields are stored documented, a consent-free mode recognised by a named authority or certified, accuracy with and without consent stated, and every privacy setting the customer controls listed with its effect.
The E-Commerce Marketing Lead
The trust pages state GDPR compliance reviewed by their privacy team, IP address governance that prevents IP storage, Time to Live retention controls, and that no personal data is required for core functionality, with Global Privacy Control honored and a cookie-settings opt-out described. We found no public information on a cookieless or consent-free mode, on how visitors are counted, or on guidance for when a consent banner is required — which is the core question for numbers that hold without a click on accept. 6 8
The Data Protection Officer
There are genuine minimisation controls — IP address storage can be prevented, ingestion of unexpected PII managed, all SDK fields optional with no personal data required for core functionality, and event retention configurable — but the consent position rests on an internal review concluding the platform is GDPR compliant. We found no public information on a cookieless or consent-free mode, on how a visitor is counted without consent, or on a written reading of §25 TDDDG, so I could not sign off banner-free operation on this basis; the vendor's own site also sets advertising-category cookies. 6 8
The Agency Developer
IP address governance that prevents storing IP addresses, Time-to-Live event retention, PII controls, self-service deletion, an opt-out in cookie settings and honoured Global Privacy Control signals are documented, alongside a broad GDPR-compliance claim. What I need for forty client sites is not on the captured pages: no cookieless or consent-free mode, no statement of how a visitor is counted, and no guidance on when a consent banner is required. 8 6
The Growth Analyst
There is a stated GDPR-compliant claim, IP-address governance that prevents IP storage, SDK fields that are optional with no personal data required, time-to-live retention controls, plan-based retention, an opt-out and honoured Global Privacy Control signals. We found no public information on a cookieless or consent-free mode, on how visitors are counted, or on a position stated against named German or French law, so from these pages alone I cannot tell a client whether a consent banner is avoidable. 5 6 8
The Public-Sector Site Owner
The trust pages document controls we value: preventing the storage of IP addresses, managing ingestion of unexpected personally identifiable information, time-to-live event retention, self-service deletion, and the statement that no personal data is required for core functionality. But we found no public information on a consent-free or cookieless mode, on how visitors are counted, or on the vendor's reading of German telecommunications law and the CNIL exemption, so I cannot tell our council that no consent banner would be needed. 8 7 6
The Skeptic
The product is described as GDPR compliant, IP address storage can be prevented, PII ingestion is governed, retention is configurable via Time to Live, and a cookie opt-out exists. We found no public information on a cookieless or consent-free mode, how visitors are identified, or any position against named law such as §25 TDDDG or the CNIL exemption, and the vendor's own site runs advertising cookies. 6 8
Data access, export & self-hosting
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How this is scored
Whether the data stays the customer's and can leave with them: a reporting API and a raw event export, CSV export of every report, a scheduled export or sync to a data warehouse or BI tool (BigQuery, Snowflake, Looker Studio), no data sampling or limits on history, import of historical data from Google Analytics or another tool, open-source code, and a self-hosted or on-premise edition the customer runs on its own servers.
0 — No export of any kind; the data can only be viewed in the vendor's dashboard.
3 — A CSV export of reports; an API, raw data and history limits are basic or not described.
5 — A documented reporting API, CSV export of all reports, the retention period for raw data stated, and an import of historical data from Google Analytics or a stated migration path.
8 — Raw event data exportable or streamed to a named warehouse or BI tool, an API covering both reporting and data collection, no sampling stated, a self-hosted or on-premise edition with its own documentation, and the data returned or deleted on termination under stated terms.
10 — The customer owns the data end to end: open-source code under a named licence that runs fully self-hosted with feature parity stated, a complete raw export in an open format that another tool can import, and the deletion of every copy on termination documented.
The E-Commerce Marketing Lead
Raw events are listed as both a source and a destination type, with a data warehouse and data lake category and Snowflake, Databricks and Census as recommended partners, a taxonomy API on all plans, stated retention periods per tier, and data returned with a destruction certificate within ten business days of termination. We found no public information on a self-hosted or on-premise edition, on CSV export of reports, or on importing historical Google Analytics data. 4 5 7 9
The Data Protection Officer
Raw events appear as both a source and a destination in a 159-item integration catalogue that names Snowflake and Databricks, APIs cover taxonomy, cohorts and data-subject requests, retention per plan is stated, and the data processing agreement promises data return with a destruction certificate within ten business days of termination. We found no public information on CSV export of reports, on sampling, or on a self-hosted edition. 4 5 7 8 9
The Agency Developer
Raw events, event streaming and cohorts are listed as connection types, Snowflake, Databricks and Census are recommended warehouse partners, and the data processing agreement promises retrieval on termination with a destruction certificate within ten business days. History is capped at one or two years on the lower tiers while Growth and Enterprise are unlimited. We found no public information on a self-hosted or open-source edition, on sampling, or on importing history from Google Analytics. 4 9 7 5
The Growth Analyst
Raw events can be streamed as a destination type to named warehouses such as Snowflake and Databricks, with unlimited sources and destinations on every plan, scheduled syncs, a taxonomy API and self-service deletion; termination terms return the data with a destruction certificate within ten business days. That satisfies my nightly-warehouse requirement in principle. We found no public information on a self-hosted edition, on CSV export of every report, on sampling, or on importing history from Google Analytics, and raw data access is capped at one year on the free tier and two on Plus. 4 5 7 9
The Public-Sector Site Owner
Raw events are a documented connection type, streaming to named warehouse partners such as Snowflake and Databricks, data retention per plan is published, and the processing agreement promises return and certified destruction of personal data on termination. We found no public information on CSV export of every report, a migration path from Google Analytics, or a self-hosted edition that could run on our municipal data centre's own servers. 4 9 5 7
The Skeptic
Raw Events and Event Streaming are destination types, Snowflake, Databricks and Census are recommended partners, a data subject access requests API and Time to Live retention controls exist, and data return with a destruction certificate within ten business days of termination is stated. We found no public information on a self-hosted or on-premise edition, sampling, or an import of Google Analytics history. 4 9 8 7 5
Installation, integrations & performance
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How this is scored
What it takes to install and run: the size and loading of the tracking script, plugins and documented set-ups for named CMS and shop systems (WordPress, TYPO3, Shopify, Shopware, WooCommerce), single-page apps and mobile SDKs, a tag manager or Google Tag Manager template, server-side tracking and first-party proxying to avoid ad blockers, team roles and permissions, client and agency accounts, single sign-on, and an uptime or status page.
0 — No documented way to install the product on a website or app.
3 — A tracking snippet to paste into the site; plugins, SDKs, server-side options and roles are basic or not described.
5 — A documented snippet with its size stated, plugins or guides for several named CMS and shop systems, support for single-page apps, team members with roles, and an agency or multi-site account.
8 — A lightweight script or server-side collection documented, a first-party proxy or own tracking domain, SDKs for iOS, Android and named frameworks, a tag manager integration, granular roles per site, single sign-on (SAML), and a public status page with uptime history.
10 — Installation that scales across an organisation: server-side and client-side tracking with an equal feature set, an infrastructure-as-code or API-driven site set-up, white-label for agencies, SLA and support terms published, and the performance impact of the script measured and stated.
The E-Commerce Marketing Lead
Set-up is documented as one line of code with no developer required for baseline reporting and dashboards, and there is a catalogue of 159 integrations including an Ecommerce category with SDKs and developer documentation in the developer centre, plus unlimited team members on all plans and SSO with project-level permissions and SCIM on the upper tiers. I found no public information on plugins for named shop systems like Shopware, on script size, first-party proxying or a public status page. 2 4 5
The Data Protection Officer
Set-up is one line of code with no developer required and autocapture is included on all plans, with unlimited team members, SSO from the Growth plan, role-based access with SCIM on Enterprise, white-label branding and published response SLAs of two and one business days. We found no public information on script size, single-page-app support, server-side collection, named SDK platforms or a public status page. 2 3 4 5
The Agency Developer
A one-line snippet with no developer required is exactly how I want to onboard a client site, team members are unlimited on every plan, and single sign-on with project-level permissions starts on Growth. For my WordPress, TYPO3 and Shopify stack the captured pages name no CMS or shop plugin, state no script size, and we found no public information on a first-party proxy, an own tracking domain, mobile SDKs or a public status page. 3 2 4 5
The Growth Analyst
A one-line-of-code website set-up with autocapture and no developer required is documented, along with unlimited team members on all plans, single sign-on and project-level permissions from Growth upward, role-based access control with SCIM on Enterprise, and a catalogue of 159 integrations. We found no public information on the script's size, guides for named CMS or shop systems, mobile SDKs by name, tag manager support, first-party proxying against ad blockers, or a public status page; support with a response time only begins on the Growth plan. 2 3 4 5
The Public-Sector Site Owner
Set-up is documented as one line of code with no developer required on the free Starter plan, a catalog of 159 integrations with a developer center exists, and team members are unlimited with single sign-on from the Growth plan and SCIM on Enterprise. We found no public information on script size and loading, plugins or guides for named content management systems such as WordPress or TYPO3, or server-side collection. 3 2 4 5
The Skeptic
A one-line-code install with a free Starter plan, a 159-entry integration catalog including SDKs as sources, unlimited team members, SSO and project-level permissions from Growth, and SCIM on Enterprise are documented. We found no public information on the script's size, plugins for named CMS and shop systems, single-page app support, a tag manager integration, or a public status page. 3 2 4 5
European sovereignty
panel opinion
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How this is scored
Who the contracting entity and the parent company are, where visitor data is collected, stored and processed, and who the subprocessors are (script CDN, collection endpoint, hosting, email reports, support and payment tools). Independently sourced by the sovereignty pipeline; visitor data is personal data under European rulings, so the whole chain counts, not only the database. A self-hosted or open-source edition the customer runs on its own European servers counts as the customer's chain, whatever the vendor's seat.
0 — Non-EU vendor and contracting entity, hosting unstated, subprocessors unnamed, and no data processing agreement offered.
3 — A privacy policy and a data processing agreement exist, but hosting location is unstated or non-EU and the subprocessors are not listed.
5 — EU hosting available and an EU contracting entity or EU representative, but parts of the chain (CDN, collection endpoint, email, support, payment) run through non-EU providers without a stated safeguard, or EU processing relies on a proxy in front of a non-EU service.
8 — EU hosting on named infrastructure, EU contracting entity, subprocessors listed with their locations, a data processing agreement published, and security certifications (ISO 27001, SOC 2) stated — or a self-hosted edition documented that keeps every visitor record on the customer's own servers.
10 — Sovereign end to end and evidenced: European ownership, entity, hosting and every subprocessor, or a self-hosted open-source edition with no call home, data export and deletion documented, and certifications published with their scope rather than implied.
The E-Commerce Marketing Lead
The vendor is Amplitude, Inc. of San Francisco, hosting all customer data in Amazon AWS and describing the EU-US Data Privacy Framework as the lawful mechanism for transfers into a US-West-based AWS environment, though an EU data centre option is included on every plan. A data processing agreement with the 2021 Standard Contractual Clauses, the UK Addendum and Netherlands governing law is published, along with a subprocessor list with advance notice periods, but certifications appear only as annual external audits against unnamed industry standards and subprocessor locations are not shown on the captured pages. 5 6 7 8
The Data Protection Officer
An EU data centre option is included on every plan and there is a published data processing agreement with the 2021 SCCs under Dutch law, EU-US DPF self-certification and a public subprocessor list — but the contracting entity is Amplitude, Inc. of San Francisco, the transfers are framed to a US-West-based AWS environment, and the chain includes US providers such as Stripe for payments. The captured pages state annual external audits without naming ISO 27001 or SOC 2, and we found no public information on an EU contracting entity or EU representative. 5 6 7 8
The Agency Developer
An EU data centre option is included on every plan and the data processing agreement incorporates the 2021 Standard Contractual Clauses under the law of the Netherlands, with a published subprocessor list and advance-notice terms. But the contracting entity is Amplitude, Inc. of San Francisco, all customer data is hosted in Amazon AWS, and payment runs through Stripe — the pages name the EU-US Data Privacy Framework rather than an EU entity or representative. Annual external audits are stated, though we found no public information naming ISO 27001 or SOC 2 certifications. 5 7 6 8
The Growth Analyst
The contracting entity is Amplitude, Inc. of San Francisco, all customer data is hosted in Amazon AWS, and the transfer documentation describes a US-West-based environment certified under the EU-US Data Privacy Framework, while the pricing page shows an EU data centre option included on every plan — the captured pages give different pictures of where the data ends up. A data processing agreement with 2021 standard contractual clauses, a published subprocessor list with advance-notice commitments and annual external audits exist, but we found no public information on an EU contracting entity or EU representative, and US providers including OpenAI and Google Vertex are named for AI features. We found no public information on ISO 27001 or SOC 2 certification; the pages state annual external audits against unnamed industry standards. 5 6 7 8
The Public-Sector Site Owner
The contracting entity and controller is Amplitude, Inc. of San Francisco, hosting is stated as Amazon AWS with the Data Privacy Framework described as covering transfers to a US-West-based AWS environment, and an EU data centre option is listed on every plan, though its location is not confirmed on the captured pages. A processing agreement with 2021 standard contractual clauses and a published subprocessor list exist, but we found no public information on a European contracting entity or representative, and the annual external audits are described only as against known, established industry standards with no certification named. 6 7 8 5
The Skeptic
The contracting entity is Amplitude, Inc. of San Francisco, hosting is on AWS with transfers certified to a US-West environment under the EU-US Data Privacy Framework, and an EU data centre option is included on all plans with a published DPA incorporating the 2021 SCCs and a subprocessor list. There is no EU entity or representative, subprocessor locations are not stated, and no named certification such as ISO 27001 or SOC 2 appears on the captured pages, so this sits between the low and mid anchors. 6 7 8 5
Pricing transparency
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How this is scored
Whether a buyer can compute the real annual cost from public pages alone: price per tier by monthly page views or events, what happens when traffic exceeds the tier, the number of sites and users included, which features (e-commerce, funnels, raw export, API, SSO, longer retention) cost extra, the free tier and its limits, the self-hosted edition and its support, minimum term and setup.
0 — No public prices at all; every customer is a sales call.
3 — A starting price or a free tier exists, but how cost scales with traffic, sites or features is unclear.
5 — Tiers are public with their price per traffic band and main inclusions, but at least one commonly needed piece (overage, extra sites, raw export, SSO, longer retention) is unpriced or "on request".
8 — Every tier priced publicly with its scaling rule (page views, events, sites, users), overage handling stated, add-ons priced, the self-hosted edition's cost or licence stated, minimum term and VAT treatment stated.
10 — Complete price computability: annual cost derivable for a given traffic volume, site count and feature set, with every add-on, setup, support and overage fee and the cancellation and data-return terms published.
The E-Commerce Marketing Lead
The Free plan is listed as "Free 2M Events/month forever" with no credit card required, the Plus plan "Starts at $0" with the "First 2M Events/month free" and a comparison chart spanning "$0K" to "$30K" by event volume tier up to 20M, with expanded packages priced as a percentage of the platform plan. Growth and Enterprise are custom event-based pricing, so I cannot compute the annual cost for the tiers that carry the features I need, and I found no public information on overage handling, minimum term or VAT treatment. 1 5
The Data Protection Officer
The free tier is precise — 2M Events/month forever, no credit card — and the Plus plan carries published price bands from $0K to $30K up to 20M events with unusually detailed plan inclusions. Growth and Enterprise are "Custom" event-based pricing, add-ons are stated only as a percentage of the platform plan, and we found no public information on overage charges, minimum term or VAT treatment, so the real annual cost is not computable from the public pages alone. 5
The Agency Developer
The free tier states "2M Events/month forever" with no credit card required, the Plus plan "Starts at $0" with the first 2M events free and scales to 70M events, and a comparison chart shows a band from "$0K" to "$30K" by event volume up to 20M. Growth and Enterprise are "Custom Event based pricing" and add-ons are "priced as a percentage of your platform plan", so the annual cost of a client that goes viral is not computable from public pages alone. 5
The Growth Analyst
The free tier is bounded at 2M Events/month forever with no credit card required, and the Plus plan has a public price-by-event-volume chart running from $0K to $30K up to 20M events with an estimate-bill tool. Growth and Enterprise are custom event-based pricing and expanded packages are priced only as an unnamed percentage of the platform plan, so the annual cost of the business tiers cannot be computed from public pages. The German homepage gives the free limit as up to 10,000 monthly tracked users, a different figure from the pricing page's event-based limit. 1 5
The Public-Sector Site Owner
The pricing page publishes the free tier (Free, 2M Events/month forever, no credit card) and the Plus tier (Starts at $0, first 2M Events/month free, scale up to 70M events) with a detailed matrix of inclusions per plan and add-ons priced as a percentage of your platform plan. But Growth and Enterprise — the tiers with single sign-on, cohorts and professional services — carry only Custom Event based pricing, and we found no public information on minimum term, VAT treatment or setup fees, so our procurement office cannot compute the real annual cost. 5
The Skeptic
Free is published at 2M events per month forever with no credit card, and Plus starts at $0 with a chart running from $0K to $30K by event volume up to 20M — but Growth and Enterprise are both Custom Event based pricing and expanded packages are priced as a percentage of the platform plan with no numbers given. A buyer cannot compute the real annual cost for most configurations from these pages. 5
European sovereignty — proven facts
0 of 6 dimensions provenBuilt only from facts shown on the vendor's own pages. A dimension we could not prove is left open, not scored as zero.
| Legal entity | Not determined | — | uncited Report an error |
|---|---|---|---|
| Hosting location | Not determined ⚠ unverified | — | uncited Report an error |
| Hosting options | Not determined ⚠ unverified | — | uncited Report an error |
| Open source | Not determined | — | uncited Report an error |
| Data processing agreement | Not determined ⚠ unverified | — | uncited Report an error |
| Transfer impact assessment | Not determined | — | uncited Report an error |
Questions about Amplitude Analytics
Is Amplitude Analytics European?
No. whats-best.ai classifies Amplitude Analytics as Rest of world.
Where does Amplitude Analytics store data?
Not stated on the vendor’s pages as of 1 Nov 2026.
Does Amplitude Analytics have a free plan?
Yes. Amplitude Analytics has a free plan, per the vendor’s page captured 29 Oct 2026.
What are the best alternatives to Amplitude Analytics?
As of 4 Nov 2026, the panel rates Matomo (4/5), Piwik PRO Analytics Suite (3.5/5) and Pirsch Analytics (3.5/5) highest among the other 17 Web Analytics products evaluated. Ratings that look equal are rounded to half stars; the order uses the unrounded rating, then the name. The highest-rated European alternative is Piwik PRO Analytics Suite (EU-Made). Ratings are the AI panel’s opinion, formed from public evidence: how scores are made. The full list, with European products first: Amplitude Analytics alternatives.
Where this could be wrong
- Evidence ages. The oldest capture behind this page is from 29 Oct 2026. Vendors change pricing and policies without notice; every fact reflects its source as of the capture date shown in the registry.
- Weak sourcing — Hosting location, Hosting options, Data processing agreement. Not confirmed on the vendor’s own pages as captured.
- AI can misread a source. Extraction and judgement are automated; a citation guarantees traceability, not infallibility. If something here is wrong, say so — no account needed, every report is decided within 5 business days, and accepted corrections are published.
What we left out
A claim that does not survive our checks costs us the claim, not the page. This is what was taken off this one.
- 46 product facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
- 18 compliance facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
- 12 integrations facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
- 9 support facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
- 4 subprocessors facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
- 3 pricing facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
- 2 data facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
- 1 hosting fact could not be confirmed on the vendor’s page as captured and was left out of this page and of the panel’s material. Know more? Tell us
- 1 legal fact could not be confirmed on the vendor’s page as captured and was left out of this page and of the panel’s material. Know more? Tell us
- 3 sovereignty dimensions could not be confirmed on the vendor’s own pages and are shown as unknown. Know more? Tell us
- 6 of the readings below were written against an earlier fact sheet — a fact has been corrected, added or pulled since. Until the panel next runs on this product you are reading the older judgement. Know more? Tell us
Sources (18)
The pages every claim on this page was read from — each one checked, dated, and kept verifiable.
- 1 Vendor homepage amplitude.com Checked 29 Oct 2026 Details →
- 2 Features page (web analytics) amplitude.com Checked 29 Oct 2026 Details →
- 3 Features page (product analytics) amplitude.com Checked 29 Oct 2026 Details →
- 4 Integrations page amplitude.com Checked 29 Oct 2026 Details →
- 5 Pricing page amplitude.com Checked 29 Oct 2026 Details →
- 6 Privacy policy amplitude.com Checked 29 Oct 2026 Details →
- 7 Data processing agreement (dpa) amplitude.com Checked 29 Oct 2026 Details →
- 8 Security / trust page amplitude.com Checked 29 Oct 2026 Details →
- 9 Traffic, sources & campaign reports — found from sitemap amplitude.com Checked 29 Oct 2026 Details →
- 10 Traffic, sources & campaign reports — found from sitemap amplitude.com Checked 29 Oct 2026 Details →
- 11 Goals, events, funnels & e-commerce — found from sitemap amplitude.com Checked 29 Oct 2026 Details →
- 12 Goals, events, funnels & e-commerce — found from sitemap amplitude.com Checked 29 Oct 2026 Details →
- 13 Consent-free operation & data minimisation — found from sitemap amplitude.com Checked 1 Nov 2026 Details →
- 14 Consent-free operation & data minimisation — found from sitemap amplitude.com Checked 1 Nov 2026 Details →
- 15 Data access, export & self-hosting — found from sitemap amplitude.com Checked 1 Nov 2026 Details →
- 16 Data access, export & self-hosting — found from sitemap amplitude.com Checked 1 Nov 2026 Details →
- 17 Installation, integrations & performance — found from sitemap amplitude.com Checked 1 Nov 2026 Details →
- 18 Code repository (open-source licence) — found from the homepage github.com Checked 1 Nov 2026 Details →