Amplitude Analytics

The Growth Analyst

The web analytics pages document page views, sessions, referrers and UTM parameters automatically bucketed into channels, alongside a real-time dashboard and a traffic-sources template covering referral channels and conversion rates, with Google and Meta return-on-ad-spend data available beside the traffic. Cohorts, templates and shared chart links are documented too. We found no public information on country and device breakdowns, date comparisons, scheduled email reports or whether reports are sampled, which keeps this short of reporting a whole organisation would run on. 2 3 9 10 12

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The Growth Analyst

Funnel analysis with converted-versus-dropped-off views, conversion drivers with correlation scores, behavioural cohorts, multi-touch attribution and user journeys are documented, and Google and Meta integrations bring return-on-ad-spend metrics in — this is the campaign-click-to-conversion depth I look for. Events with filterable properties, autocapture and streaming destinations round it out. We found no public information on order, revenue or product-level e-commerce tracking or plugins for named shop systems, so it stops short of the top level. 2 3 4 5 11 12

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The Growth Analyst

There is a stated GDPR-compliant claim, IP-address governance that prevents IP storage, SDK fields that are optional with no personal data required, time-to-live retention controls, plan-based retention, an opt-out and honoured Global Privacy Control signals. We found no public information on a cookieless or consent-free mode, on how visitors are counted, or on a position stated against named German or French law, so from these pages alone I cannot tell a client whether a consent banner is avoidable. 5 6 8

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The Growth Analyst

Raw events can be streamed as a destination type to named warehouses such as Snowflake and Databricks, with unlimited sources and destinations on every plan, scheduled syncs, a taxonomy API and self-service deletion; termination terms return the data with a destruction certificate within ten business days. That satisfies my nightly-warehouse requirement in principle. We found no public information on a self-hosted edition, on CSV export of every report, on sampling, or on importing history from Google Analytics, and raw data access is capped at one year on the free tier and two on Plus. 4 5 7 9

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The Growth Analyst

A one-line-of-code website set-up with autocapture and no developer required is documented, along with unlimited team members on all plans, single sign-on and project-level permissions from Growth upward, role-based access control with SCIM on Enterprise, and a catalogue of 159 integrations. We found no public information on the script's size, guides for named CMS or shop systems, mobile SDKs by name, tag manager support, first-party proxying against ad blockers, or a public status page; support with a response time only begins on the Growth plan. 2 3 4 5

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The Growth Analyst

The contracting entity is Amplitude, Inc. of San Francisco, all customer data is hosted in Amazon AWS, and the transfer documentation describes a US-West-based environment certified under the EU-US Data Privacy Framework, while the pricing page shows an EU data centre option included on every plan — the captured pages give different pictures of where the data ends up. A data processing agreement with 2021 standard contractual clauses, a published subprocessor list with advance-notice commitments and annual external audits exist, but we found no public information on an EU contracting entity or EU representative, and US providers including OpenAI and Google Vertex are named for AI features. We found no public information on ISO 27001 or SOC 2 certification; the pages state annual external audits against unnamed industry standards. 5 6 7 8

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The Growth Analyst

The free tier is bounded at 2M Events/month forever with no credit card required, and the Plus plan has a public price-by-event-volume chart running from $0K to $30K up to 20M events with an estimate-bill tool. Growth and Enterprise are custom event-based pricing and expanded packages are priced only as an unnamed percentage of the platform plan, so the annual cost of the business tiers cannot be computed from public pages. The German homepage gives the free limit as up to 10,000 monthly tracked users, a different figure from the pricing page's event-based limit. 1 5

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