Web Analytics · Alternatives
Amplitude Analytics alternatives
As of 4 Nov 2026, the panel rates Matomo (4/5), Piwik PRO Analytics Suite (3.5/5) and Pirsch Analytics (3.5/5) highest among the other 17 Web Analytics products evaluated. Ratings that look equal are rounded to half stars; the order uses the unrounded rating, then the name. The highest-rated European alternative is Piwik PRO Analytics Suite (EU-Made). Ratings are the AI panel’s opinion, formed from public evidence: how scores are made.
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European alternatives to Amplitude Analytics
European by provenance (EU-made, EU origin with foreign ownership, or UK and wider Europe). Data hosting is stated only where the vendor’s own pages prove it.
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Piwik PRO Analytics Suite
EU-MadePanel rating
Piwik PRO Analytics Suite is a web analytics suite from Piwik PRO GmbH, Berlin; weighted totals run 6.9 to 7.4.
- Data hosting: not stated on the vendor’s pages
- Free plan: yes, per the vendor’s page captured 29 Oct 2026
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Pirsch Analytics
EU-MadePanel rating
Pirsch Analytics is a cookieless web analytics product from Emvi Software GmbH in Rheda-Wiedenbrück, Germany.
- Data hosting: not stated on the vendor’s pages
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etracker Analytics
EU-MadePanel rating
etracker Analytics is a German web analytics tool from JustRelate Deutschland GmbH, Berlin.
- Data hosting: Default not stated; pages mention Germany and the EU
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Simple Analytics
EU-MadePanel rating
Simple Analytics is a cookieless web analytics tool from a Dutch vendor.
- Data hosting: Default not stated; pages mention the EU
- Free plan: yes, per the vendor’s page captured 29 Oct 2026
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Piano Analytics
EU origin, foreign-ownedPanel rating
Piano Analytics is the web analytics suite of Applied Technologies Internet SAS, a French company controlled by Piano Software Inc.
- Data hosting: not stated on the vendor’s pages
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Plausible Analytics
EU-MadePanel rating
Plausible Analytics, a cookieless open-source web analytics service from Plausible Insights OÜ of Tartu, Estonia, scores highest on consent and privacy (upper cluster 8–9; range 0–9): the pages publish the counting method — a daily salt hash, salt deleted every 24 hours, raw IP and User-Agent never stored — and an independent legal assessment supports consent-free analytics under GDPR, CCPA and PECR.
- Data hosting: Default not stated; pages mention the EU and Germany
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Mapp Digital Analytics
EU origin, foreign-ownedPanel rating
Mapp Digital Analytics, the analytics module of the Mapp Marketing Cloud from Mapp Digital Germany GmbH of Munich, is strongest where documentation runs deepest: conversions and events score 6-7 for selector-level event tracking, funnel and journey visualisation, and named shop integrations for Shopify, Magento, Shopware and Salesforce Commerce Cloud; implementation scores cluster at 6 for GTM-plugin and npm installation plus first-party tracking on your own domain.
- Data hosting: not stated on the vendor’s pages
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Countly
UK / wider EuropePanel rating
Countly, web and product analytics from Countly Ltd, scores highest on sovereignty, where five of six judges gave 7 or 8, and on data ownership, clustered at 6 or 7, resting on self-hosting that keeps customer data within the customer's infrastructure with vendor access only if explicitly granted, sampling explicitly ruled out, server-to-server migration, and delete-or-return terms on termination.
- Data hosting: not stated on the vendor’s pages
- Free plan: yes, per the vendor’s page captured 29 Oct 2026
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Panel rating
DYMATRIX Web Analytics — formerly ECONDA Analytics, from DYMATRIX GmbH of Stuttgart — scores strongest at e-commerce conversion analysis: conversions and events score 6-7, with purchases, basket values, purchase frequency, revenue and ROI by channel, campaign, brand and product group, cohort analyses and predictive CLV and churn models documented, and no public information on per-step funnels or conversions sent back to ad platforms.
- Data hosting: not stated on the vendor’s pages
Other alternatives
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Matomo
Rest of worldPanel rating
Matomo is web analytics from InnoCraft Ltd, sold as Matomo Cloud or free GPL on-premise download.
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Fathom Analytics
Rest of worldPanel rating
Fathom Analytics is a cookieless web analytics product from Conva Ventures Inc., a Canadian company.
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Mixpanel
Rest of worldPanel rating
Mixpanel is an event-based product and web analytics platform from Mixpanel, Inc., of San Francisco; persona-weighted totals ranged from 4.9 to 6.2.
- Free plan: yes, per the vendor’s page captured 29 Oct 2026
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Umami
Rest of worldPanel rating
Umami is an open-source web analytics platform, self-hosted or as Umami Cloud, from Umami Software, Inc., a US corporation under Delaware law.
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Google Analytics 4
Rest of worldPanel rating
Google Analytics 4, from Google Ireland Limited, is strongest on data ownership, the only criterion at a flat 6: a daily BigQuery export covered by an SLA and unsampled total-data reports in the paid tier, and deletion of all remaining customer personal data within a maximum of 180 days after the term.
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Chartbeat
Provenance unknownPanel rating
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Clicky
Provenance unknownPanel rating
Clicky is a privacy-friendly web analytics platform and Google Analytics alternative from Roxr Software Ltd, and the judges' scoring says it is strongest exactly where it positions itself: consent and privacy scored a flat 6 on a documented default of no personal data, no tracking cookies and anonymized IP addresses with a service-wide opt-out.
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StatCounter
Provenance unknownPanel rating
StatCounter is strongest on implementation at a flat 4 and on traffic reporting at 3 to 4: set-up is signing up and inserting a small piece of code, with step-by-step guides for over 70 platforms — none named — and the page documents a summary dashboard of aggregate traffic and trends, all reports in realtime, a live visitor feed, individual visitor paths, heatmaps and session replay.