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Plausible Analytics

EU-Made Report an error

Panel rating · 6 judges · How to read the stars

Category median

Sovereignty: not determined

0–5 in half steps. 5 means the rubric's top anchor is met on the evidence.

by Plausible Insights OÜ · plausible.io

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Plausible Analytics: AI-assisted analysis on whats-best.ai Plausible Analytics: AI-assisted analysis on whats-best.ai (dark)

Add ?theme=dark to the image address for dark backgrounds. The badge shows the category and the month of the latest evaluation, and EU-Made where that is the product’s provenance. It never shows a score.

Plausible Analytics at a glance

Vendor
Plausible Insights OÜ
Headquarters
Not stated on the vendor’s pages as of 1 Nov 2026
Data hosting
Default not stated; pages mention the EU and Germany source, captured 29 Oct 2026
Free plan
Not stated on the vendor’s pages as of 1 Nov 2026
Panel verdict
The AI panel rates Plausible Analytics 2.5/5, the mean of 6 judges. Plausible Analytics, a cookieless open-source web analytics service from Plausible Insights OÜ of Tartu, Estonia, scores highest on consent and privacy (upper cluster 8–9; range 0–9): the pages publish the counting method — a daily salt hash, salt deleted every 24 hours, raw IP and User-Agent never stored — and an independent legal assessment supports consent-free analytics under GDPR, CCPA and PECR. how scores are made
As of
Vendor pages captured 29 Oct 2026 to 1 Nov 2026; evaluated by the panel 30 Oct 2026. all sources

Plausible Analytics alternatives, European ones first →

Read this page as one judge. Each weighs the same scores by what they care about.

The Data Protection Officer

Weighted verdict

External data protection officer for eleven mid-sized companies, three of which still ran Universal Analytics when the Austrian authority ruled on it. Reads the data policy before the feature page: which fields are stored, how a visitor is counted without a cookie, whether the IP address is cut before it is written, who the subprocessors are and where. Signs off a site without a banner only when the vendor states its reading of §25 TDDDG in writing.

Same scores as the panel view — this lens weights them the way this judge cares.

Scored by The Data Protection Officer

Panel median The Data Protection Officer This judge’s scores over the panel median. Each label opens its reasoning below.
Scores per criterion, in stars out of 5
Criterion Panel median The Data Protection Officer
Traffic, sources & campaign reports 3.5 of 5 3.5 of 5
Goals, events, funnels & e-commerce 3.5 of 5 3 of 5
Consent-free operation & data minimisation 4 of 5 4 of 5
Data access, export & self-hosting 4 of 5 4 of 5
Installation, integrations & performance 4 of 5 4 of 5
European sovereignty 4 of 5 4 of 5
Pricing transparency 3 of 5 2.5 of 5

Traffic, sources & campaign reports

How this is scored

What the standard reports show: page views, visits and visitors, entry and exit pages, referrers, search engines and social networks as sources, campaigns tagged with UTM parameters, countries, devices and browsers, a real-time view, date comparisons, segments and filters, custom dashboards, scheduled email reports, shared or public dashboards, and whether reports are sampled or complete.

0 — Not a web analytics product; website traffic cannot be measured with it.

3 — Page views and visitors over time with top pages and referrers; campaign parameters, segments and report sharing are basic or not described.

5 — A dashboard with pages, referrers, UTM campaigns, countries and devices, a real-time view, date comparison, filters across all reports, email reports, and dashboards shared with clients or colleagues.

8 — Custom segments and saved views, custom dashboards and report builders, channel grouping that can be configured, Search Console or ad platform data shown beside the traffic, unsampled reports stated, several sites and roll-up reporting in one account, and annotations.

10 — Reporting that a whole organisation runs on: custom dimensions and calculated metrics, anomaly alerts, multi-site and multi-brand roll-ups with roles per site, report accuracy and how visitors are counted explained in a published methodology, and every report reproducible from the raw data.

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The Data Protection Officer

The dashboard documentation covers pages, entry and exit pages, sources, channels and UTM tags, countries, regions and cities, devices, browsers and operating systems, a real-time view refreshing every 30 seconds, saved personal and site segments, combined filters, Search Console data beside the traffic, a consolidated view across sites, annotations, and weekly or monthly email reports. Custom dashboards appear to be reached only through the Data Studio connector, channel grouping is described as automatic rather than configurable, and we found no public information stating that reports are unsampled. 1 2 4 11 12 18

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Goals, events, funnels & e-commerce

How this is scored

How the product measures what visitors do: goals for pages and events, custom events with properties, outbound links, downloads, form submissions and scroll depth tracked without code, funnels with drop-off, e-commerce tracking of orders, revenue and products, attribution of conversions to channels and campaigns, cohorts and retention, and conversion data passed back to ad platforms.

0 — Counts page views only; no goals, events or conversions can be defined.

3 — Goals for a page or a custom event; funnels, revenue and attribution are basic or not described.

5 — Goals and custom events with properties, outbound links and file downloads tracked, funnels with drop-off per step, revenue attached to goals or orders, and conversions broken down by source and campaign.

8 — Full e-commerce tracking (products, cart, checkout, orders, revenue) with plugins for named shop systems, several attribution models compared, cohorts and retention, user journeys or paths, forms and scroll depth tracked without code, and conversions sent back to Google Ads, Meta or other ad platforms server to server.

10 — Conversion analysis to the level of a product analytics suite: multi-touch attribution explained, funnels and cohorts on any event or property, revenue reconciled with the shop system, predictive or anomaly metrics with their method stated, and every conversion traceable to the raw event.

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The Data Protection Officer

Pageview and custom-event goals with custom properties, automatic tracking of outbound links, file downloads, form submissions, 404s and scroll depth without code changes, funnels of two to eight steps with per-step drop-off and three funnel types, revenue goals in multiple currencies filterable by source and campaign, user journeys, and setups for WordPress, WooCommerce and Shopify are all documented. We found no public information on product-level commerce tracking such as carts, checkout and orders, on cohorts and retention, on compared attribution models, or on conversions sent back to ad platforms. 1 4 13 14

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Data access, export & self-hosting

How this is scored

Whether the data stays the customer's and can leave with them: a reporting API and a raw event export, CSV export of every report, a scheduled export or sync to a data warehouse or BI tool (BigQuery, Snowflake, Looker Studio), no data sampling or limits on history, import of historical data from Google Analytics or another tool, open-source code, and a self-hosted or on-premise edition the customer runs on its own servers.

0 — No export of any kind; the data can only be viewed in the vendor's dashboard.

3 — A CSV export of reports; an API, raw data and history limits are basic or not described.

5 — A documented reporting API, CSV export of all reports, the retention period for raw data stated, and an import of historical data from Google Analytics or a stated migration path.

8 — Raw event data exportable or streamed to a named warehouse or BI tool, an API covering both reporting and data collection, no sampling stated, a self-hosted or on-premise edition with its own documentation, and the data returned or deleted on termination under stated terms.

10 — The customer owns the data end to end: open-source code under a named licence that runs fully self-hosted with feature parity stated, a complete raw export in an open format that another tool can import, and the deletion of every copy on termination documented.

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The Data Protection Officer

Exports are unusually well documented: a read-only stats API with full filter, operator and segment support alongside collection and site-management APIs, CSV files for every dashboard report, a site-settings export in a format that reimports into another Plausible site, daily raw event exports to the customer's own S3-compatible storage on Enterprise plans, a Google Analytics 4 import, no retention limit on the entry plan, and deletion on termination with a documented export window before the data is removed. The self-hosted Community Edition is AGPL-licensed with its own installation guide, though the vendor itself lists funnels, user journeys, revenue goals, SSO and the sites API as not part of it, so the hosted and self-hosted feature sets are not equal. 5 6 10 17 18

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Installation, integrations & performance

How this is scored

What it takes to install and run: the size and loading of the tracking script, plugins and documented set-ups for named CMS and shop systems (WordPress, TYPO3, Shopify, Shopware, WooCommerce), single-page apps and mobile SDKs, a tag manager or Google Tag Manager template, server-side tracking and first-party proxying to avoid ad blockers, team roles and permissions, client and agency accounts, single sign-on, and an uptime or status page.

0 — No documented way to install the product on a website or app.

3 — A tracking snippet to paste into the site; plugins, SDKs, server-side options and roles are basic or not described.

5 — A documented snippet with its size stated, plugins or guides for several named CMS and shop systems, support for single-page apps, team members with roles, and an agency or multi-site account.

8 — A lightweight script or server-side collection documented, a first-party proxy or own tracking domain, SDKs for iOS, Android and named frameworks, a tag manager integration, granular roles per site, single sign-on (SAML), and a public status page with uptime history.

10 — Installation that scales across an organisation: server-side and client-side tracking with an equal feature set, an infrastructure-as-code or API-driven site set-up, white-label for agencies, SLA and support terms published, and the performance impact of the script measured and stated.

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The Data Protection Officer

The script's weight is stated at 135KB less than Google Analytics, with an official WordPress plugin, guides for thirteen named website builders and CMSs, automatic single-page-app routing support, Android, iOS, Flutter and Qt SDKs, a Google Tag Manager template, a first-party script proxy against ad blockers, a server-side events API, view-only and guest roles, single sign-on on Enterprise, and a public status page showing 99.99% uptime over the last 90 days. We found no public information on white-label options for agencies or on published SLA and support terms. 1 4 15 19 20

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European sovereignty

How this is scored

Who the contracting entity and the parent company are, where visitor data is collected, stored and processed, and who the subprocessors are (script CDN, collection endpoint, hosting, email reports, support and payment tools). Independently sourced by the sovereignty pipeline; visitor data is personal data under European rulings, so the whole chain counts, not only the database. A self-hosted or open-source edition the customer runs on its own European servers counts as the customer's chain, whatever the vendor's seat.

0 — Non-EU vendor and contracting entity, hosting unstated, subprocessors unnamed, and no data processing agreement offered.

3 — A privacy policy and a data processing agreement exist, but hosting location is unstated or non-EU and the subprocessors are not listed.

5 — EU hosting available and an EU contracting entity or EU representative, but parts of the chain (CDN, collection endpoint, email, support, payment) run through non-EU providers without a stated safeguard, or EU processing relies on a proxy in front of a non-EU service.

8 — EU hosting on named infrastructure, EU contracting entity, subprocessors listed with their locations, a data processing agreement published, and security certifications (ISO 27001, SOC 2) stated — or a self-hosted edition documented that keeps every visitor record on the customer's own servers.

10 — Sovereign end to end and evidenced: European ownership, entity, hosting and every subprocessor, or a self-hosted open-source edition with no call home, data export and deletion documented, and certifications published with their scope rather than implied.

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The Data Protection Officer

The contracting entity is Plausible Insights OÜ of Tartu, Estonia, registry code 14709274, independent and bootstrapped with no outside investors; hosting is named and European — Hetzner in Germany for infrastructure, UpCloud in Finland for databases and exports — under the stated position that all visitor data is processed on EU-owned infrastructure and never leaves the EU, with a published DPA applying automatically, audit rights, a right to object to subprocessor changes, and a self-hosted edition the customer can run on its own servers. The subprocessor list is public, but locations are given only for the European infrastructure providers, leaving the email, support and payment links — Postmark, Paddle, Help Scout, Anthropic — unlocated, and we found no public information on ISO 27001 or SOC 2 certifications. 1 5 7 8 10

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Pricing transparency

How this is scored

Whether a buyer can compute the real annual cost from public pages alone: price per tier by monthly page views or events, what happens when traffic exceeds the tier, the number of sites and users included, which features (e-commerce, funnels, raw export, API, SSO, longer retention) cost extra, the free tier and its limits, the self-hosted edition and its support, minimum term and setup.

0 — No public prices at all; every customer is a sales call.

3 — A starting price or a free tier exists, but how cost scales with traffic, sites or features is unclear.

5 — Tiers are public with their price per traffic band and main inclusions, but at least one commonly needed piece (overage, extra sites, raw export, SSO, longer retention) is unpriced or "on request".

8 — Every tier priced publicly with its scaling rule (page views, events, sites, users), overage handling stated, add-ons priced, the self-hosted edition's cost or licence stated, minimum term and VAT treatment stated.

10 — Complete price computability: annual cost derivable for a given traffic volume, site count and feature set, with every add-on, setup, support and overage fee and the cancellation and data-return terms published.

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The Data Protection Officer

The tiers are public with their inclusions — Starter at €9 /month for up to 10k monthly pageviews, Growth at €14 /month, Business at €19 /month, with sites and team members per plan and features such as the stats API and funnels mapped to tiers — plus a self-hosted Community Edition free of licence fees with community support only and a 30-day trial without credit card. The pricing page indicates traffic bands up to 10M+ monthly pageviews but the captured pages price only the 10k band, Enterprise is "Contact us", and we found no public information on overage handling, minimum term or VAT treatment. 1 5 14 18

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European sovereignty — proven facts

0 of 6 dimensions proven

Built only from facts shown on the vendor's own pages. A dimension we could not prove is left open, not scored as zero.

Hosting location Not determined ⚠ unverified — uncited Report an error
Hosting options Not determined ⚠ unverified — uncited Report an error
Open source Not determined ⚠ unverified — uncited Report an error
Data processing agreement Not determined ⚠ unverified — uncited Report an error
Transfer impact assessment Not determined — uncited Report an error

Questions about Plausible Analytics

Is Plausible Analytics European?

Yes. whats-best.ai classifies Plausible Analytics as EU-Made.

Where does Plausible Analytics store data?

The default storage location for customer data is not stated on the vendor’s pages as of 1 Nov 2026. The vendor’s pages mention the EU and Germany as hosting locations, per the vendor’s page captured 29 Oct 2026.

Does Plausible Analytics have a free plan?

Not stated on the vendor’s pages as of 1 Nov 2026.

What are the best alternatives to Plausible Analytics?

As of 4 Nov 2026, the panel rates Matomo (4/5), Piwik PRO Analytics Suite (3.5/5) and Pirsch Analytics (3.5/5) highest among the other 17 Web Analytics products evaluated. Ratings that look equal are rounded to half stars; the order uses the unrounded rating, then the name. The highest-rated European alternative is Piwik PRO Analytics Suite (EU-Made). Ratings are the AI panel’s opinion, formed from public evidence: how scores are made. The full list, with European products first: Plausible Analytics alternatives.

Where this could be wrong

What we left out

A claim that does not survive our checks costs us the claim, not the page. This is what was taken off this one.

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Sources (22)

The pages every claim on this page was read from — each one checked, dated, and kept verifiable.

  1. 1 Vendor homepage (with pricing) plausible.io Checked 29 Oct 2026 Details →
  2. 2 Features page plausible.io Checked 29 Oct 2026 Details →
  3. 3 Features page (cookieless analytics) plausible.io Checked 29 Oct 2026 Details →
  4. 4 Features page (e-commerce and revenue goals) plausible.io Checked 29 Oct 2026 Details →
  5. 5 Features page (self-hosted edition) plausible.io Checked 29 Oct 2026 Details →
  6. 6 API documentation plausible.io Checked 29 Oct 2026 Details →
  7. 7 Legal notice plausible.io Checked 29 Oct 2026 Details →
  8. 8 Privacy policy plausible.io Checked 29 Oct 2026 Details →
  9. 9 Data policy (what is collected) plausible.io Checked 29 Oct 2026 Details →
  10. 10 Data processing agreement (dpa) plausible.io Checked 29 Oct 2026 Details →
  11. 11 Traffic, sources & campaign reports — found from sitemap plausible.io Checked 29 Oct 2026 Details →
  12. 12 Traffic, sources & campaign reports — found from sitemap plausible.io Checked 29 Oct 2026 Details →
  13. 13 Goals, events, funnels & e-commerce — found from sitemap plausible.io Checked 29 Oct 2026 Details →
  14. 14 Goals, events, funnels & e-commerce — found from sitemap plausible.io Checked 29 Oct 2026 Details →
  15. 15 Consent-free operation & data minimisation — found from sitemap plausible.io Checked 29 Oct 2026 Details →
  16. 16 Consent-free operation & data minimisation — found from sitemap plausible.io Checked 29 Oct 2026 Details →
  17. 17 Data access, export & self-hosting — found from sitemap plausible.io Checked 29 Oct 2026 Details →
  18. 18 Data access, export & self-hosting — found from sitemap plausible.io Checked 29 Oct 2026 Details →
  19. 19 Installation, integrations & performance — found from sitemap plausible.io Checked 29 Oct 2026 Details →
  20. 20 Installation, integrations & performance — found from sitemap plausible.io Checked 29 Oct 2026 Details →
  21. 21 Security / trust page — found from the homepage plausible.io Checked 1 Nov 2026 Details →
  22. 22 Open-source licence page — found from the homepage plausible.io Checked 1 Nov 2026 Details →