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Plausible Analytics

EU-Made Report an error

Panel rating · 6 judges · How to read the stars

Category median

Sovereignty: not determined

0–5 in half steps. 5 means the rubric's top anchor is met on the evidence.

by Plausible Insights OÜ · plausible.io

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Plausible Analytics: AI-assisted analysis on whats-best.ai Plausible Analytics: AI-assisted analysis on whats-best.ai (dark)

Add ?theme=dark to the image address for dark backgrounds. The badge shows the category and the month of the latest evaluation, and EU-Made where that is the product’s provenance. It never shows a score.

Plausible Analytics at a glance

Vendor
Plausible Insights OÜ
Headquarters
Not stated on the vendor’s pages as of 1 Nov 2026
Data hosting
Default not stated; pages mention the EU and Germany source, captured 29 Oct 2026
Free plan
Not stated on the vendor’s pages as of 1 Nov 2026
Panel verdict
The AI panel rates Plausible Analytics 2.5/5, the mean of 6 judges. Plausible Analytics, a cookieless open-source web analytics service from Plausible Insights OÜ of Tartu, Estonia, scores highest on consent and privacy (upper cluster 8–9; range 0–9): the pages publish the counting method — a daily salt hash, salt deleted every 24 hours, raw IP and User-Agent never stored — and an independent legal assessment supports consent-free analytics under GDPR, CCPA and PECR. how scores are made
As of
Vendor pages captured 29 Oct 2026 to 1 Nov 2026; evaluated by the panel 30 Oct 2026. all sources

Plausible Analytics alternatives, European ones first →

Read this page as one judge. Each weighs the same scores by what they care about.

The Growth Analyst

Weighted verdict

Product and growth analyst at a B2B SaaS in Munich with a marketing site, a web app and a mobile app. Needs signups traced from the first campaign click to the first paid invoice, funnels and cohorts on custom events, and the raw events in the company's warehouse every night. Has moved tracking twice and knows that a tool without a raw export means starting the history again from zero.

Same scores as the panel view — this lens weights them the way this judge cares.

Scored by The Growth Analyst

Panel median The Growth Analyst This judge’s scores over the panel median. Each label opens its reasoning below.
Scores per criterion, in stars out of 5
Criterion Panel median The Growth Analyst
Traffic, sources & campaign reports 3.5 of 5 3.5 of 5
Goals, events, funnels & e-commerce 3.5 of 5 3.5 of 5
Consent-free operation & data minimisation 4 of 5 4 of 5
Data access, export & self-hosting 4 of 5 4 of 5
Installation, integrations & performance 4 of 5 4 of 5
European sovereignty 4 of 5 4 of 5
Pricing transparency 3 of 5 3 of 5

Traffic, sources & campaign reports

How this is scored

What the standard reports show: page views, visits and visitors, entry and exit pages, referrers, search engines and social networks as sources, campaigns tagged with UTM parameters, countries, devices and browsers, a real-time view, date comparisons, segments and filters, custom dashboards, scheduled email reports, shared or public dashboards, and whether reports are sampled or complete.

0 — Not a web analytics product; website traffic cannot be measured with it.

3 — Page views and visitors over time with top pages and referrers; campaign parameters, segments and report sharing are basic or not described.

5 — A dashboard with pages, referrers, UTM campaigns, countries and devices, a real-time view, date comparison, filters across all reports, email reports, and dashboards shared with clients or colleagues.

8 — Custom segments and saved views, custom dashboards and report builders, channel grouping that can be configured, Search Console or ad platform data shown beside the traffic, unsampled reports stated, several sites and roll-up reporting in one account, and annotations.

10 — Reporting that a whole organisation runs on: custom dimensions and calculated metrics, anomaly alerts, multi-site and multi-brand roll-ups with roles per site, report accuracy and how visitors are counted explained in a published methodology, and every report reproducible from the raw data.

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The Growth Analyst

The documented dashboard covers pages, entry and exit pages, sources and referrers, UTM campaigns with automatic channel grouping, countries, regions, cities, devices and browsers, a real-time view refreshing every 30 seconds, saved personal and site segments, annotations, weekly or monthly embedded email reports, Search Console queries shown beside the traffic, and a consolidated view across sites — for a marketing site plus app plus docs subdomains that is most of what a growth team runs on. Custom dashboards are documented only through the Data Studio connector on the Business plan, and we found no public information on configurable channel grouping or a statement that reports are unsampled. 1 2 4 11 12 18

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Goals, events, funnels & e-commerce

How this is scored

How the product measures what visitors do: goals for pages and events, custom events with properties, outbound links, downloads, form submissions and scroll depth tracked without code, funnels with drop-off, e-commerce tracking of orders, revenue and products, attribution of conversions to channels and campaigns, cohorts and retention, and conversion data passed back to ad platforms.

0 — Counts page views only; no goals, events or conversions can be defined.

3 — Goals for a page or a custom event; funnels, revenue and attribution are basic or not described.

5 — Goals and custom events with properties, outbound links and file downloads tracked, funnels with drop-off per step, revenue attached to goals or orders, and conversions broken down by source and campaign.

8 — Full e-commerce tracking (products, cart, checkout, orders, revenue) with plugins for named shop systems, several attribution models compared, cohorts and retention, user journeys or paths, forms and scroll depth tracked without code, and conversions sent back to Google Ads, Meta or other ad platforms server to server.

10 — Conversion analysis to the level of a product analytics suite: multi-touch attribution explained, funnels and cohorts on any event or property, revenue reconciled with the shop system, predictive or anomaly metrics with their method stated, and every conversion traceable to the raw event.

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The Growth Analyst

Custom events with properties, pageview goals without code changes, automatic tracking of outbound links, file downloads, form submissions, 404s and scroll depth, three funnel types with per-step drop-off, revenue per step and date comparison, user journeys, and revenue attribution fully filterable by campaign and source — that covers most of the click-to-first-invoice chain I need, and funnels even keep the session across subdomains and a Stripe checkout. We found no public information on cohort or retention reports, on compared attribution models, on product-level cart and checkout tracking, or on sending conversions back to Google Ads or Meta server to server. 1 4 6 13 14

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Data access, export & self-hosting

How this is scored

Whether the data stays the customer's and can leave with them: a reporting API and a raw event export, CSV export of every report, a scheduled export or sync to a data warehouse or BI tool (BigQuery, Snowflake, Looker Studio), no data sampling or limits on history, import of historical data from Google Analytics or another tool, open-source code, and a self-hosted or on-premise edition the customer runs on its own servers.

0 — No export of any kind; the data can only be viewed in the vendor's dashboard.

3 — A CSV export of reports; an API, raw data and history limits are basic or not described.

5 — A documented reporting API, CSV export of all reports, the retention period for raw data stated, and an import of historical data from Google Analytics or a stated migration path.

8 — Raw event data exportable or streamed to a named warehouse or BI tool, an API covering both reporting and data collection, no sampling stated, a self-hosted or on-premise edition with its own documentation, and the data returned or deleted on termination under stated terms.

10 — The customer owns the data end to end: open-source code under a named licence that runs fully self-hosted with feature parity stated, a complete raw export in an open format that another tool can import, and the deletion of every copy on termination documented.

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The Growth Analyst

For a nightly warehouse sync there is a scheduled raw event export delivered daily to S3-compatible object storage, plus a Stats API with filters, segments and revenue metrics and a separate Events API for collection — but the raw export is documented only on Enterprise plans with custom pricing, and the generally available exports are aggregated (one row per day per report, top 300 entries) or re-importable only into another Plausible site. The GA4 import is aggregate at day level, the self-hosted Community Edition is free under AGPLv3 with the vendor listing marketing funnels, user journeys, ecommerce revenue goals and SSO as excluded from that edition, and deletion on termination is documented with a settings export still possible after a subscription lapses. 5 6 10 17 18

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Installation, integrations & performance

How this is scored

What it takes to install and run: the size and loading of the tracking script, plugins and documented set-ups for named CMS and shop systems (WordPress, TYPO3, Shopify, Shopware, WooCommerce), single-page apps and mobile SDKs, a tag manager or Google Tag Manager template, server-side tracking and first-party proxying to avoid ad blockers, team roles and permissions, client and agency accounts, single sign-on, and an uptime or status page.

0 — No documented way to install the product on a website or app.

3 — A tracking snippet to paste into the site; plugins, SDKs, server-side options and roles are basic or not described.

5 — A documented snippet with its size stated, plugins or guides for several named CMS and shop systems, support for single-page apps, team members with roles, and an agency or multi-site account.

8 — A lightweight script or server-side collection documented, a first-party proxy or own tracking domain, SDKs for iOS, Android and named frameworks, a tag manager integration, granular roles per site, single sign-on (SAML), and a public status page with uptime history.

10 — Installation that scales across an organisation: server-side and client-side tracking with an equal feature set, an infrastructure-as-code or API-driven site set-up, white-label for agencies, SLA and support terms published, and the performance impact of the script measured and stated.

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The Growth Analyst

A header snippet documented with its size (135KB less JavaScript per visitor than Google Analytics, 54 times smaller), an official WordPress plugin with WooCommerce revenue tracking, an official GTM template, guides for Shopify, Webflow, Ghost, Docusaurus and more, automatic React/Vue/Angular routing, Swift and Android SDKs, a first-party proxy to bypass ad blockers, team roles with guest access at site level, SSO on Enterprise, and a public status page with historical uptime. We found no public information on white-labeling for agencies or a published SLA. 1 4 15 19 20

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European sovereignty

How this is scored

Who the contracting entity and the parent company are, where visitor data is collected, stored and processed, and who the subprocessors are (script CDN, collection endpoint, hosting, email reports, support and payment tools). Independently sourced by the sovereignty pipeline; visitor data is personal data under European rulings, so the whole chain counts, not only the database. A self-hosted or open-source edition the customer runs on its own European servers counts as the customer's chain, whatever the vendor's seat.

0 — Non-EU vendor and contracting entity, hosting unstated, subprocessors unnamed, and no data processing agreement offered.

3 — A privacy policy and a data processing agreement exist, but hosting location is unstated or non-EU and the subprocessors are not listed.

5 — EU hosting available and an EU contracting entity or EU representative, but parts of the chain (CDN, collection endpoint, email, support, payment) run through non-EU providers without a stated safeguard, or EU processing relies on a proxy in front of a non-EU service.

8 — EU hosting on named infrastructure, EU contracting entity, subprocessors listed with their locations, a data processing agreement published, and security certifications (ISO 27001, SOC 2) stated — or a self-hosted edition documented that keeps every visitor record on the customer's own servers.

10 — Sovereign end to end and evidenced: European ownership, entity, hosting and every subprocessor, or a self-hosted open-source edition with no call home, data export and deletion documented, and certifications published with their scope rather than implied.

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The Growth Analyst

An Estonian entity, Plausible Insights OÜ, with a full imprint (registration number, VAT number, Tartu address), self-funded with no outside investors since 2018, hosting on named German infrastructure in Falkenstein on Hetzner, visitor data stated never to leave the EU, a subprocessor list naming Bunny (Slovenia), UpCloud (Finland) and Friendly Captcha (Germany), a DPA that applies automatically to all customers, and a documented self-hosted Community Edition that keeps the records on your own servers. We found no public information on ISO 27001 or SOC 2 certification, and the captured pages list some support and payment subprocessors without their locations. 1 5 7 8 10

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Pricing transparency

How this is scored

Whether a buyer can compute the real annual cost from public pages alone: price per tier by monthly page views or events, what happens when traffic exceeds the tier, the number of sites and users included, which features (e-commerce, funnels, raw export, API, SSO, longer retention) cost extra, the free tier and its limits, the self-hosted edition and its support, minimum term and setup.

0 — No public prices at all; every customer is a sales call.

3 — A starting price or a free tier exists, but how cost scales with traffic, sites or features is unclear.

5 — Tiers are public with their price per traffic band and main inclusions, but at least one commonly needed piece (overage, extra sites, raw export, SSO, longer retention) is unpriced or "on request".

8 — Every tier priced publicly with its scaling rule (page views, events, sites, users), overage handling stated, add-ons priced, the self-hosted edition's cost or licence stated, minimum term and VAT treatment stated.

10 — Complete price computability: annual cost derivable for a given traffic volume, site count and feature set, with every add-on, setup, support and overage fee and the cancellation and data-return terms published.

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The Growth Analyst

Starter at €9 /month with up to 10k monthly pageviews, Growth at €14 /month with 3 sites and 3 team members, Business at €19 /month with 10 sites, 10 team members, funnels, ecommerce revenue attribution and the Stats API, two months free on yearly billing, a 30-day trial without a credit card, and a free self-hosted Community Edition — the core tiers are computable for an annual budget. SSO and the scheduled raw event exports sit in an Enterprise tier quoted as "Contact us", and we found no public information on what happens when page views exceed a tier, on VAT treatment or on a minimum term. 1 5 6 14

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European sovereignty — proven facts

0 of 6 dimensions proven

Built only from facts shown on the vendor's own pages. A dimension we could not prove is left open, not scored as zero.

Hosting location Not determined ⚠ unverified — uncited Report an error
Hosting options Not determined ⚠ unverified — uncited Report an error
Open source Not determined ⚠ unverified — uncited Report an error
Data processing agreement Not determined ⚠ unverified — uncited Report an error
Transfer impact assessment Not determined — uncited Report an error

Questions about Plausible Analytics

Is Plausible Analytics European?

Yes. whats-best.ai classifies Plausible Analytics as EU-Made.

Where does Plausible Analytics store data?

The default storage location for customer data is not stated on the vendor’s pages as of 1 Nov 2026. The vendor’s pages mention the EU and Germany as hosting locations, per the vendor’s page captured 29 Oct 2026.

Does Plausible Analytics have a free plan?

Not stated on the vendor’s pages as of 1 Nov 2026.

What are the best alternatives to Plausible Analytics?

As of 4 Nov 2026, the panel rates Matomo (4/5), Piwik PRO Analytics Suite (3.5/5) and Pirsch Analytics (3.5/5) highest among the other 17 Web Analytics products evaluated. Ratings that look equal are rounded to half stars; the order uses the unrounded rating, then the name. The highest-rated European alternative is Piwik PRO Analytics Suite (EU-Made). Ratings are the AI panel’s opinion, formed from public evidence: how scores are made. The full list, with European products first: Plausible Analytics alternatives.

Where this could be wrong

What we left out

A claim that does not survive our checks costs us the claim, not the page. This is what was taken off this one.

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Sources (22)

The pages every claim on this page was read from — each one checked, dated, and kept verifiable.

  1. 1 Vendor homepage (with pricing) plausible.io Checked 29 Oct 2026 Details →
  2. 2 Features page plausible.io Checked 29 Oct 2026 Details →
  3. 3 Features page (cookieless analytics) plausible.io Checked 29 Oct 2026 Details →
  4. 4 Features page (e-commerce and revenue goals) plausible.io Checked 29 Oct 2026 Details →
  5. 5 Features page (self-hosted edition) plausible.io Checked 29 Oct 2026 Details →
  6. 6 API documentation plausible.io Checked 29 Oct 2026 Details →
  7. 7 Legal notice plausible.io Checked 29 Oct 2026 Details →
  8. 8 Privacy policy plausible.io Checked 29 Oct 2026 Details →
  9. 9 Data policy (what is collected) plausible.io Checked 29 Oct 2026 Details →
  10. 10 Data processing agreement (dpa) plausible.io Checked 29 Oct 2026 Details →
  11. 11 Traffic, sources & campaign reports — found from sitemap plausible.io Checked 29 Oct 2026 Details →
  12. 12 Traffic, sources & campaign reports — found from sitemap plausible.io Checked 29 Oct 2026 Details →
  13. 13 Goals, events, funnels & e-commerce — found from sitemap plausible.io Checked 29 Oct 2026 Details →
  14. 14 Goals, events, funnels & e-commerce — found from sitemap plausible.io Checked 29 Oct 2026 Details →
  15. 15 Consent-free operation & data minimisation — found from sitemap plausible.io Checked 29 Oct 2026 Details →
  16. 16 Consent-free operation & data minimisation — found from sitemap plausible.io Checked 29 Oct 2026 Details →
  17. 17 Data access, export & self-hosting — found from sitemap plausible.io Checked 29 Oct 2026 Details →
  18. 18 Data access, export & self-hosting — found from sitemap plausible.io Checked 29 Oct 2026 Details →
  19. 19 Installation, integrations & performance — found from sitemap plausible.io Checked 29 Oct 2026 Details →
  20. 20 Installation, integrations & performance — found from sitemap plausible.io Checked 29 Oct 2026 Details →
  21. 21 Security / trust page — found from the homepage plausible.io Checked 1 Nov 2026 Details →
  22. 22 Open-source licence page — found from the homepage plausible.io Checked 1 Nov 2026 Details →