whats-best.ai

Transactional Email · head-to-head

Brevo Transactional Email vs Mailjet Email API

As of 1 Nov 2026, the panel rates Brevo Transactional Email 3/5 and Mailjet Email API 3/5 in Transactional Email. Weighted by what each judge cares about, 2 of the 6 judges pick Brevo Transactional Email and 3 pick Mailjet Email API, 1 calls it a tie. Brevo Transactional Email scores higher on 2 of 7 criteria (Sending API, SMTP & developer experience and Message logs, events & webhooks). Mailjet Email API scores higher on 3 of 7 criteria (Reliability, accounts & support, European sovereignty and Message data, retention & security). Provenance — Brevo Transactional Email: EU-Made; Mailjet Email API: EU-Made. Ratings are the AI panel’s opinion, formed from public evidence: how scores are made.

Brevo Transactional Email

EU-Made

Panel rating

Sovereignty: not determined

Full evaluation →

Mailjet Email API

EU-Made

Panel rating

Sovereignty: not determined

Full evaluation →

The short answer

Brevo Transactional Email's clearest edge is the sending API, 7.3 to Mailjet Email API's 6.2, six judges leaning Brevo and zero Mailjet: documented REST endpoint and SMTP relay, seven official SDKs, batch sending up to 1,000 emails per request, a sandbox mode. Observability leans Brevo two to zero with four ties. Data and security sits near-level, 5.8 to 6.0, one judge leaning Mailjet. Mailjet leads on reliability and accounts, 6.7 to 5.5 with five leans, behind a published 99.99% SLA, and on sovereignty, 7.0 to 6.0 with four leans after its pages state EU storage on Google Cloud in Frankfurt and Saint-Ghislain and a DPA with the 2021 standard contractual clauses. Deliverability and pricing transparency tie, 6.3 versus 6.3 and 5.3 versus 5.3. Weighted totals split: Brevo leads the developer and e-commerce operator, Mailjet the platform engineer, data protection officer and skeptic, and the agency lead is level at 6.3.

Choose Brevo Transactional Email if

  • You integrate by API and want a documented REST endpoint and SMTP relay with seven official SDKs — six judges lean Brevo on the sending API, zero lean Mailjet (means 7.3 to 6.2).
  • You send large batches and need batch sending up to 1,000 emails per request, part of the scored sending API detail.
  • You want a sandbox mode and idempotency keys with a 30-minute window for testing and retried sends.
  • Your team matches the developer persona (Brevo weighted total 6.3 to Mailjet's 6.2) or the e-commerce operator persona (6.2 to 6.1).
  • You weigh observability heavily — two judges lean Brevo there, means 6.2 to 5.8, with four ties.

Choose Mailjet Email API if

  • You need a published 99.99% SLA with 5% credits per thirty minutes capped at 50% of monthly fees — reliability and accounts leans Mailjet five judges to zero with one tie (means 6.7 to 5.5).
  • Your compliance review wants stated EU storage and processing on Google Cloud in Frankfurt and Saint-Ghislain and a published DPA with the 2021 standard contractual clauses — sovereignty leans Mailjet four judges to zero with two ties (7.0 to 6.0).
  • You need the stated two regions and six data centres for EU hosting described on the vendor's own pages.
  • Your team matches the platform engineer, data protection officer or skeptic persona, where Mailjet's weighted totals run 6.3 to 6, 6.3 to 6 and 6.2 to 5.5.
  • You weigh data and security highly — Mailjet's mean is 6.0 to Brevo's 5.8, with one judge leaning Mailjet and five tied.

Read this comparison as one judge. Each weighs the same scores by what they care about.

The Data Protection Officer

In-house data protection officer at a health software company whose appointment reminders and lab-result notices carry patients' names. Treats the sending service as a processor like any other. Reads the DPA, the subprocessor list and the retention section first: whether message bodies are stored and for how long, whether open tracking can be turned off, which entity signs, and whether the EU region covers the logs as well as the mail.

Brevo Transactional Email

Mailjet Email API

This judge's pick

Criterion by criterion

Sending API, SMTP & developer experience

Brevo Transactional Email

Sending is documented to a level my developers could build on: a REST endpoint and SMTP relay with ports, rate limits and attachment size stated, official libraries for PHP, Python, Node.js, Ruby, Go, Java and C#, idempotency keys, scheduled sending, a sandbox mode, inbound parsing of replies and an API playground for live test calls. The SMTP documentation itself states batch sending is not supported on the relay and scheduling there is in public beta, and we found no public information on an OpenAPI specification, a command-line tool, or template versioning.

Mailjet Email API

The developer pages document the SMTP relay and REST endpoints with ready-to-go libraries for PHP, Ruby, Python, C#, Java and Node.js, a template language with variables, loops and conditionals, scheduled sending, and a Parse API that delivers inbound mail with headers, content and attachments to a callback URL, backed by an endpoint-level API reference. We found no public information on batch sending, a sandbox or test mode, or idempotency keys.

Deliverability & sender reputation

Brevo Transactional Email

SPF, DKIM and DMARC set-up is documented with three verification routes, dedicated IPs come with automated warming, hard bounces are pooled and suppressed automatically, transactional and promotional mail are split by sender and IP, and delivery times plus a 99% inbox-placement figure are published. We found no public information on how senders on shared pools are vetted, on feedback loops, blocklist or DMARC monitoring, or on a stated position on the Gmail and Yahoo bulk-sender rules.

Mailjet Email API

SPF, DKIM and DMARC set-up is documented step by step for domains you own, dedicated IPs arrive with a neutral reputation and a supported warm-up plan with multiple IPs managed for you, and addresses marked as spam are suppressed automatically, with deliverability specialists, consulting calls and blocklist monitoring behind it and CSA certification since 2014 claimed. We found no public information on shared-pool vetting, feedback loops, DMARC reports, the Gmail and Yahoo sender requirements, or published delivery times.

Message logs, events & webhooks

Brevo Transactional Email

The event logs search every message by message ID, recipient or subject, webhooks carry the full transactional event set including the bounce reason, the device and the clicked link, events can be filtered and exported from a dedicated logs page, and failed webhook deliveries raise alerts. The captured pages give different figures for log retention — indefinite and unlimited on product pages, deletion at least every 24 months in the terms — which is precisely the question a processor should answer once, and we found no public information on webhook signatures or retry schedules.

Mailjet Email API

Every message is tracked with detailed logs and status history, opens, clicks, bounces and blocks are pushed in real time by webhook or pulled on demand, and events can be streamed into Amazon SQS or Google Pub/Sub with endpoints configurable per event type. For retention, the privacy notice gives thirty days for event timestamps and counts with email addresses held one-way encrypted. We found no public information on webhook signatures and retry schedules, the remote server's bounce answer per message, or configurable log retention.

Message data, retention & security

Brevo Transactional Email

Open and click tracking can be removed per message, multi-factor authentication, IP allow-listing that rejects requests even with a valid key, SSO with SAML on the Enterprise plan and an ISO 27001:2022 certificate are stated, with a data processing agreement published in the terms. Message content sits in searchable logs with configurable retention, but the captured pages give different retention figures, and we found no public information on an audit log, encryption at rest for message bodies, or recipient deletion by API; the terms also state the service was not designed for GDPR Article 9 sensitive data, which any health sender must weigh before signing.

Mailjet Email API

The data processing agreement states message content is stored encrypted, AES256 minimum at rest and TLS 1.2 or higher in transit, open and click tracking can be disconnected from individuals or governed by recipient consent, and APIs exist to search event data and retrieve message content for data subject requests, with ISO 27001, ISO 27701 and SOC 2 stated, an annual penetration test, a HackerOne bounty and HIPAA-ready configurations on request. We found no public information on two-factor authentication, SSO, scoped API keys, IP allow-listing, or configurable message-content retention.

Reliability, accounts & support

Brevo Transactional Email

A public status page, a service level agreement published as an appendix to the terms at 99.9% uptime, backups across three geographically distinct servers, Enterprise sub-accounts with tailored onboarding, multi-user seats on the Professional plan, and official plugins for WordPress, Shopify, WooCommerce, Magento, Zapier and Supabase are all documented. We found no public information on service credits, support response times per plan, or how mail is queued and retried during an outage.

Mailjet Email API

A published SLA guarantees 99.99% availability for the API, SMTP and outbound delivery with 5% credits per thirty minutes capped at 50% of monthly fees, interruptions are notified on a status page, and mail is queued on fully redundant hardware with a disaster recovery protocol and daily encrypted EU backups. Sub-accounts, advanced permissions, a priority support tier, telephone support with stated hours for the Americas and APAC, a technical account manager and tailored onboarding for complex senders are all described. We found no public information on published incident history, support response times per plan, or sub-account management by API.

European sovereignty

Brevo Transactional Email

Brevo is a French simplified joint-stock company registered in Paris, the sending service is described as hosted on EU servers in France and Germany with all data hosted in the EU, and a data processing agreement lists every subprocessor. The privacy policy itself records that personal data may be transferred to the United States and India, and the captured pages name subprocessors such as OpenAI and several payment providers without stating their locations — so the European cover for the mail is stated, but the whole chain is not evidenced end to end.

Mailjet Email API

Mailjet SAS signs under French law before Paris courts, message data is stated to be stored and processed on Google Cloud in Frankfurt and Saint-Ghislain across two EU regions and six data centres with no transfers between regions, and the published DPA incorporates the 2021 standard contractual clauses under Swedish law with the Swedish authority IMY named. The wider chain is not European end to end: the privacy notice lists AWS, MacStadium and Rackspace among the hosting third parties and US providers such as Salesforce, Zendesk and Stripe for support and payment, the terms say affiliates and subcontractors may sit outside the chosen storage jurisdiction, and Sinch Email operates under the EU-US Data Privacy Framework. The sub-processor list is published by URL, but the captured pages do not state each subprocessor's location.

Pricing transparency

Brevo Transactional Email

Every plan is priced publicly with its volume — free at 300 emails a day, Starter at €7 a month from 5,000 emails, Standard at €15, Professional at €499 from 150,000 — with pay-as-you-go credits that do not expire, VAT treatment, payment methods and cancellation terms stated. Dedicated IP addresses carry no published price, the Enterprise plan is custom-priced, and we found no public information on the per-thousand cost of additional emails, so a full annual cost cannot be computed from the public pages.

Mailjet Email API

Four tiers are public — free at $0 for 6,000 emails a month with a 200-per-day cap, $9 for 8,000, and $19 and $29 for 15,000 — with no setup fee, monthly terms, cancellation at any time, no credit rollover, and VAT stated as French VAT with an intra-Community exemption for EU companies. Overage is billed per additional 1,000 emails, but the captured pages do not show the amount, and dedicated IPs are limited to Premium and Custom plans without a stated price. We found no public information on the cost of longer log retention, extra sub-accounts, SSO or support plans.

Sovereignty, side by side

Dimension Brevo Transactional Email Mailjet Email API
Legal entity Not determined Not determined
Hosting location Not determined Not determined
Hosting options Not determined Not determined
Open source Not determined Not determined
Data processing agreement Not determined Not determined
Transfer impact assessment Not determined Not determined

Facts, side by side

Only facts both products carry under the same definition — anything else would not be a fair row.

Compliance · Certifications yes · yes · yes · yes1

captured 1 Nov 2026 · Report an error

yes · yes · EU-based data centers · yes · yes2

captured 1 Nov 2026 · Report an error

Compliance · DPA available yes3

captured 1 Nov 2026 · Report an error

Standard-AVV (Auftragsverarbeitungsvertrag) · yes4

captured 1 Nov 2026 · Report an error

Compliance · Dpf certification yes · EU-U.S. Data Privacy Framework · UK · Swiss · U.S. Department of Commerce3

captured 1 Nov 2026 · Report an error

yes · yes5

captured 1 Nov 2026 · Report an error

Compliance · ISO 27001 yes · ISO 27001:20226

captured 1 Nov 2026 · Report an error

yes7

captured 1 Nov 2026 · Report an error

Compliance · ISO 27001 yes · ISO 27001:2022 · yes8

captured 1 Nov 2026 · Report an error

yes · yes9

captured 1 Nov 2026 · Report an error

Hosting · Data residency France · Germany · yes1

captured 1 Nov 2026 · Report an error

EU · 2 · 69

captured 1 Nov 2026 · Report an error

Hosting · Providers Kinsta Inc · Vercel Inc.10

captured 1 Nov 2026 · Report an error

Google Cloud Platform · AWS · MacStadium · Rackspace5

captured 1 Nov 2026 · Report an error

Integrations · API languages PHP · Node · Python11

captured 1 Nov 2026 · Report an error

PHP · Ruby · Python · C# · Java · Node.js12

captured 1 Nov 2026 · Report an error

Integrations · Rest API REST API (JSON) · SMTP relay13

captured 1 Nov 2026 · Report an error

yes14

captured 1 Nov 2026 · Report an error

Integrations · Webhooks yes15

captured 1 Nov 2026 · Report an error

yes · , opens · clicks · bounce · block12

captured 1 Nov 2026 · Report an error

Pricing · Cancel anytime yes · yes16

captured 1 Nov 2026 · Report an error

yes14

captured 1 Nov 2026 · Report an error

Pricing · Free no credit card yes · no15

captured 1 Nov 2026 · Report an error

no17

captured 1 Nov 2026 · Report an error

Pricing · Free tier no · yes18

captured 1 Nov 2026 · Report an error

yes19

captured 1 Nov 2026 · Report an error

Pricing · Payment methods credit card · PayPal · direct debit (SEPA) · yes20

captured 1 Nov 2026 · Report an error

yes · yes · 5017

captured 1 Nov 2026 · Report an error

Pricing · Price change notice 30 · yes20

captured 1 Nov 2026 · Report an error

Self-service rate changes effective immediately upon Control Panel posting; contract customers at next renewal21

captured 1 Nov 2026 · Report an error

Product · Personalization yes11

captured 1 Nov 2026 · Report an error

Personalisierung direkt beim Server mit dynamischen Inhalten19

captured 1 Nov 2026 · Report an error

Product · Sender reputation Established sender reputation among Gmail, Outlook; strict control over all IP addresses15

captured 1 Nov 2026 · Report an error

yes14

captured 1 Nov 2026 · Report an error

Product · Unified platform Transactional emails and marketing campaigns managed on one platform11

captured 1 Nov 2026 · Report an error

Marketing-Kampagnen und Transaktions-E-Mails in einer Plattform19

captured 1 Nov 2026 · Report an error

Product · Uptime 99.913

captured 1 Nov 2026 · Report an error

99.919

captured 1 Nov 2026 · Report an error

Subprocessors · Payment providers Adyen · PayPal · GoCardless · Stripe · Chargebee · payment processing · PCI DSS20

captured 1 Nov 2026 · Report an error

Stripe · Chargify · Aria · Authorize.net5

captured 1 Nov 2026 · Report an error

Questions about Brevo Transactional Email and Mailjet Email API

Which is better, Brevo Transactional Email or Mailjet Email API?

As of 1 Nov 2026, the panel rates both 3/5. Weighted by what each judge cares about, 2 of the 6 judges pick Brevo Transactional Email and 3 pick Mailjet Email API, 1 calls it a tie. Which one fits depends on the criteria that matter to you; the table on this page shows both side by side, and each judge’s reading has its own page. Both were scored by the same AI bench under the same rubric, from public evidence only, as the methodology describes.

Is Brevo Transactional Email or Mailjet Email API European?

Brevo Transactional Email is European (EU-Made). Mailjet Email API is European (EU-Made). Provenance is read from each company’s own legal pages: who builds it and who owns it.

Where do Brevo Transactional Email and Mailjet Email API store customer data?

Per the vendors’ own pages as captured — Brevo Transactional Email: Default not stated; pages mention France and Germany. Mailjet Email API: Default not stated; pages mention United States, Europe and the EU.

Do Brevo Transactional Email and Mailjet Email API have a free plan?

As of 1 Nov 2026, both vendors’ own pages state a free plan. Each product page links the pricing page it was read from.