Matomo vs Piwik PRO Analytics Suite

Matomo

The standard reports cover top pages and URLs, entry and exit pages, search engines (more than 800), social networks, campaigns, countries, devices and browsers, with a real-time visits log, map and visitor counter, custom segments built from over 110 conditions, custom dashboards, custom dimensions and metrics, roll-up reporting across sites, annotations, unsampled data stated, and Search Console keywords importable alongside the traffic. The captured pages give no published methodology for how visitors are counted and no configurable channel grouping, which is what keeps it off the top level.

Piwik PRO Analytics Suite

Custom dashboards built from over a hundred dimensions, metrics and filters, segments, a real-time view, Search Console data beside the traffic, a campaign URL builder supporting both the vendor's own and UTM parameters, and no data sampling by default put the standard reporting well beyond the basics. We found no public information on scheduled email reports, date comparisons, or roll-up reporting across the multiple domains a plan may include.

Matomo

Goals and custom events with properties, automatic tracking of file downloads, external links and 404 pages, funnels with drop-off per step, segmentation by funnel step and historical backfill, full e-commerce with plugins for WooCommerce, Magento, PrestaShop, Shopify and Shopware, multi-channel attribution, cohorts, user flow, and an advertising conversion export covering Google, Bing and Yandex. The captured pages do not compare several attribution models side by side, and we found no public information on predictive or anomaly metrics with their method stated.

Piwik PRO Analytics Suite

Goals, custom events with form tracking, clicks, scrolls and downloads, funnels combining page views, events and downloads, checkout funnels with shopping-behaviour reports, revenue metrics including lifetime value and average order value, multi-channel attribution and a Shopify integration are all documented. We found no public information on cohorts and retention, and no comparison of attribution models.

Matomo

The consent position is written against named law: CNIL recognition as usable without tracking consent, a self-assessment against the CNIL exemption criteria with the excluded features listed, and a stated §25 TDDDG reading recommending consent in Germany with log-file analytics offered as the route that touches no terminal device — plus IP anonymisation or no IP storage at all, pseudonymisation settings, configurable retention, Do Not Track, an opt-out form, and privacy-policy wording guides. What the captured pages do not give me is the published method by which a visitor is counted in cookieless mode or a field-by-field list of what is stored, so I cannot sign off a banner-free site outside the log-analytics route.

Piwik PRO Analytics Suite

The consent position is stated against named law: anonymised collection is claimed to satisfy the German TDDDG and the CNIL, whose consent-free use the vendor says the French authority permits, and when a visitor refuses or ignores the banner only anonymous data is collected, with IP addresses and purchase data anonymised before onward passing, withdrawable consent and auditably logged privacy requests. What no captured page documents is how a visitor is counted in the anonymous mode — the identifier and its rotation — retention settings per data type beyond the stated 25 months, or wording supplied for the site's own privacy policy.

Matomo

The data can leave with the customer and mostly already belongs to them: a GPL-licensed on-premise edition the customer runs itself with unlimited retention, reporting and administration APIs returning CSV, JSON and XML, raw data export and a warehouse connector into BigQuery and Snowflake, direct SQL access, historical Google Analytics import, cloud-to-on-premise migration in both directions, and documented deletion within 30 days of termination with backups purged within 60. We found no public information stating feature parity between the cloud and self-hosted editions, which is the one gap before full end-to-end ownership.

Piwik PRO Analytics Suite

A raw data export — stated as available through the API only — with unlimited data volume, JSON, CSV and XML formats, BI-tool connections, no sampling by default and a migration path from Google Analytics and Matomo is documented, and an on-premise deployment is offered that removes the vendor as processor entirely. We found no public information on an open-source licence, on return or deletion of data at the end of a paid term (only trial deletion after thirty days plus a seven-day grace is stated), or on streaming to a named data warehouse.

Matomo

A JavaScript tag with documented placement, a five-minute install plus Softaculous, Installatron, a Debian package and an official Docker image, step-by-step guides for WordPress, Joomla, Webflow, Shopify, Wix and more, iOS and Android SDKs, Matomo Tag Manager and a Google Tag Manager template, SAML and LDAP single sign-on, granular multi-user access to multiple websites, and a documented first-party tracker proxy routing collection through the customer's own domain. We found no public information on script size or measured performance impact, a public status page, or published SLA and support terms tied to installation.

Piwik PRO Analytics Suite

Server-side collection is documented with a first-party collector and reverse proxy through the customer's own server, alongside a tag manager with template library and debug mode, server-side Google Tag Manager templates from Stape and TAGGRS, SAML and Active Directory single sign-on with permission groups, and a 99 percent SLA uptime guarantee. We found no public information on the tracking script's size, plugins or guides for named CMS systems beyond Shopify, iOS or Android SDKs, or a public status page with uptime history.

Matomo

Cloud data sits on named infrastructure in Frankfurt with backups in Dublin, stated as not transferred to the US; the subprocessor list is published with locations and includes US-based processors such as Help Scout for support and Paddle for payments, governed by a published Article 28 DPA with SCCs and the New Zealand adequacy decision; an EU representative sits in Hamburg, ISO 27001:2022 is stated, and the open-source on-premise edition keeps every visitor record on servers of the customer's choosing. The contracting entity is in New Zealand and the hosting chain rests on a US-headquartered provider subject to the CLOUD Act, so European ownership end to end is not established on the captured pages.

Piwik PRO Analytics Suite

The contracting entity is a Berlin GmbH with a German register number, EU hosting is available on named infrastructure — ElastX in Sweden, Azure in Germany and the Netherlands — with private-cloud and on-premise options that remove the vendor as processor, a data processing agreement is offered, ISO 27001 and SOC 2 are stated, and a data protection officer is reachable at a published address. We found no public information on the subprocessor chain — script CDN, collection endpoint, email reports, support and payment tools — and the group includes a New York LLC whose role the captured pages do not describe.

Matomo

The Business plan is published at 22 EUR per month excluding tax with its allowances spelled out (30 websites, 30 team members, 24-month raw data retention), overage at 5,000 hits for 2.2 EUR, annual billing giving two months free, a priced add-on connector from 5 EUR per month, prorated plan changes, a 21-day free trial without credit card, and an on-premise edition that is free to download. The captured pages show only this single tier price; the hit volume a tier includes, the other tiers, and any minimum term are not stated, so a buyer cannot yet compute the full annual cost.

Piwik PRO Analytics Suite

The Business plan is published in full — "Ab €36 /Monat", up to 20 domains, 2 million actions a month, 25 months retention, four modules — with the overage stated as an extra fee per plan, a disclosed 4 percent annual increase, 30-day cancellation notice, and billing methods with who bears which fees. Enterprise starts at "Ab €366 /Monat jährliche Abrechnung" with its price factors named but not priced, so the real annual cost for an Enterprise buyer, for SLA packages, extra modules or the on-premise edition cannot be computed from the captured pages.