Matomo vs Piwik PRO Analytics Suite

Matomo

Standard reports cover referrers, search engines, social, entry and exit pages, campaigns, countries, devices and browsers, with segmentation on over 110 conditions, custom dashboards, annotations, scheduled email reports, Search Console keyword import, unsampled data, and roll-up reporting across unlimited websites; real-time comes as a visits log, live view and world map. The referrer and campaign depth plus saved segments is exactly what we need to trace a signup back to its first click. I hold just below the top because we found no published methodology on how visitors are counted and no description of configurable channel grouping.

Piwik PRO Analytics Suite

Custom dashboards and a drag-and-drop builder over more than one hundred dimensions, metrics and filters, custom segments, real-time reports and a stated default of no sampling give me organisation-grade reporting; Google Search Console data sits beside the traffic, and the URL builder emits both Piwik PRO and UTM campaign parameters for paid, owned, earned and social tracking across up to twenty domains. I found no public information on roll-up reporting across sites, annotations, or a published methodology for how visitors are counted.

Matomo

Goals, custom events with dimensions, automatic download and outbound-link tracking and unusually deep funnels (multiple funnels per goal, historical backfill, segmenting by campaign, step-level time analysis) are all documented, alongside e-commerce tracking with plugins for eight named shop systems including WooCommerce and Shopify. Attribution and cohorts exist as premium add-ons (Multi Channel Conversion Attribution, User Cohorts) and advertising conversion export covers Google, Bing and Yandex, but we found no public information comparing attribution models or describing server-to-server conversion transfer. Strong enough to follow a visitor from campaign click to revenue, which is my core requirement.

Piwik PRO Analytics Suite

Custom events with variables, clicks, scrolls, downloads and form fills tracked without code, funnels built from page views and custom events, and a real e-commerce stack — checkout funnels, shopping-behaviour reports, revenue, average order value, lifetime value, Shopify and Google Ads integration, multi-channel attribution — would let me follow a signup from first campaign click to invoice. Cohorts and retention and a comparison of attribution models are not described in the captured pages, which is what keeps conversion analysis short of a product-analytics suite.

Matomo

The consent position is argued against named law on every front: CNIL approval to collect without tracking consent, a TDDDG configuration guide reflecting the BfDI position, three documented tracking modes (opt-out, consent-based, adaptive), an opt-out iframe, Do Not Track support and a published self-assessment against the CNIL exemption criteria. IP anonymisation or no IP storage at all, cookieless operation, pseudonymisation features, customer-configurable retention and a GDPR Manager covering data-subject rights are all evidenced, and the open-source script can be inspected. Docked from the top because we found no public statement on accuracy with versus without consent, nor a field-by-field list of exactly what is stored.

Piwik PRO Analytics Suite

The consent-free position is stated against named law — the French CNIL is cited as permitting use without any consent, collection follows the TDDDG and the ePrivacy Directive, and when a visitor refuses or ignores the banner only anonymous data is collected — with IP addresses and purchase data anonymised, six selectable tracking methods, opt-out, and privacy-request handling with a full audit history. How anonymous visitors are actually counted and any external audit of the consent-free mode are not described in the captured pages.

Matomo

This is the strongest area for my needs: GPL-licensed open source self-hosted on our own MySQL with SQL query access and no data limits, a full reporting and management API in CSV, JSON and XML, historical Google Analytics import, and a Data Warehouse Connector for BigQuery and Snowflake, so nightly raw events in our warehouse are a real option rather than a migration risk. Cloud-to-On-Premise migration is bidirectional, and on termination export within 30 days and deletion within 30 days (backups up to 60 days) are documented in the DPA. The cautions are the Cloud plan's 24-month raw data retention and that the warehouse connector is an add-on starting from 5 EUR per month.

Piwik PRO Analytics Suite

Raw data is exportable to a data warehouse or BI tools through a documented API and raw data export in JSON, CSV and XML with no stated cap — the vendor cites a hundred million events as an example — there is no sampling by default, an on-premise deployment removes the vendor as data processor entirely, and historical data can migrate from Google Analytics or Matomo. One captured page describes raw data access as API only, and I found no public information on a scheduled sync to a named warehouse or on data return and deletion at the end of a contract, only that trial accounts are deleted after the grace period.

Matomo

Installation is documented from every angle: a JavaScript tag, 5-minute and one-click installs (Softaculous, Installatron, Debian package), a WordPress plugin, a Docker image with GPG signatures, and step-by-step guides for CMS and shop systems including WordPress and TYPO3. Official iOS, Android, PHP, Java and C++ SDKs, Matomo Tag Manager plus Google Tag Manager including a server-side variant, SAML single sign-on, and a documented Tracker Proxy to serve tracking from your own domain against blockers. We found no public information on script size, a status page with uptime history, or the measured performance impact of the script.

Piwik PRO Analytics Suite

Server-side collection is documented in depth — a hybrid first-party collector sends browser data to your own server and reverse-proxies it to the account, with templates for the server-side Google Tag Manager and hosting via Google Cloud, Stape or TAGGRS — and single sign-on through SAML or Active Directory, permission levels, a debug mode and a 99% SLA are all stated. Script size, mobile SDKs, a public status page with uptime history and CMS or shop plugins beyond Shopify are not described in the captured pages.

Matomo

Cloud data sits in Frankfurt with backups in Dublin on AWS, a data processing agreement and subprocessor list are published, ISO 27001 is certified, and an EU representative and a Hamburg Data Protection Officer are named — though the contracting entity is InnoCraft Ltd in New Zealand under an adequacy decision, and the subprocessor chain includes US legs such as Help Scout for support and Paddle for payments. The documented self-hosted edition, where data lands in the country of our choice and no subprocessors apply, is what makes this workable for a Munich buyer with data-residency obligations. For Cloud buyers the hosting is European but the chain is not end-to-end European.

Piwik PRO Analytics Suite

The contracting entity is Piwik PRO GmbH in Berlin with full commercial register details, cloud hosting runs on named infrastructure in Germany, the Netherlands and Sweden, a data processing agreement is offered, and ISO 27001 and SOC 2 certifications are stated — though customers may also choose US or Hong Kong regions and the group includes a New York entity. No subprocessor list with locations appears in the captured pages, which is what keeps this below a fully evidenced chain.

Matomo

The pricing page gives a Business plan at 22 EUR Per month (excl. tax), overage priced at 5,000 for 2.2 EUR (excl. tax), explicit allowances (30 websites, 30 team members, 24-month raw data retention, report data forever), all features included in Cloud plans, two months free on annual billing, prorated plan changes, a 21-day trial without credit card, and On-Premise free to download, with the Data Warehouse Connector starting from 5 EUR per month. What keeps this below the top band: we found no public prices for the premium plugins such as SAML single sign-on or attribution on the captured pages, and no minimum contract term is stated.

Piwik PRO Analytics Suite

The Business plan is published at from €36 per month with up to 2 million actions, twenty domains, four modules and 25 months retention, and billing methods, the automatic 4% annual price increase, the 30-day cancellation notice, plan-switching rules and who bears payment fees are all public. The overage fee is described but not priced per unit, everything above the Enterprise entry price of from €366 per month billed annually is individual, and I found no public price for the on-premise edition.